{"id":28007,"date":"2025-08-21T13:03:35","date_gmt":"2025-08-21T13:03:35","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/saudi-tourism-memob-case-study\/"},"modified":"2025-11-05T22:21:28","modified_gmt":"2025-11-05T22:21:28","slug":"memorias-sobre-turismo-en-arabia-saudita","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/memorias-sobre-turismo-en-arabia-saudita\/","title":{"rendered":"MEmob+ ampl\u00eda la visibilidad del turismo saud\u00ed a nivel global"},"content":{"rendered":"<p class=\"p1\"><strong>Turismo Saud\u00ed<\/strong>, en colaboraci\u00f3n con <strong>MEmob+<\/strong>, transform\u00f3 la narrativa cultural en un impacto global medible. La campa\u00f1a se centr\u00f3 en Aya, una joven viajera australiana, y Omar, su gu\u00eda saud\u00ed, y permiti\u00f3 a un p\u00fablico internacional experimentar la aut\u00e9ntica Arabia Saud\u00ed.<\/p>\n<p class=\"p1\"><strong>Objetivo:<\/strong> Aumentar la participaci\u00f3n, identificar posibles turistas internacionales y generar tr\u00e1fico al sitio web Visit Saudi.<\/p>\n<p class=\"p1\"><strong>Desaf\u00edo:<\/strong> captar la atenci\u00f3n de la audiencia en mercados de viajes internacionales abarrotados y medir la visibilidad del contenido para optimizar el rendimiento e impulsar una mayor participaci\u00f3n en todas las regiones.<\/p>\n<p class=\"p1\"><strong>Estrategia:<\/strong> MEmob+ aprovech\u00f3 la informaci\u00f3n exhaustiva sobre el consumidor y el an\u00e1lisis de mercado para identificar a Francia, Alemania y EE. UU. como mercados clave. Anuncios de v\u00eddeo como \u00abAlbaha Dream\u00bb y \u00abRiyadh Dream\u00bb se adaptaron a las preferencias regionales y se emitieron en d\u00edas \u00f3ptimos (por ejemplo, s\u00e1bados en Francia y viernes en EE. UU.) mediante an\u00e1lisis predictivo.<\/p>\n<p class=\"p1\"><strong>Resultados por mercado:<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><strong>Francia:<\/strong> Mayor tasa de reproducci\u00f3n (83,74 %) y tasa de visualizaci\u00f3n <strong>(99,80 %)<\/strong>, siendo \u00abThe Albaha Dream\u00bb el m\u00e1s popular entre el p\u00fablico franc\u00e9s.<\/li>\n<li class=\"li1\"><strong>Alemania:<\/strong> \u00abAlbaha Dream\u00bb lider\u00f3 con altas tasas de reproducci\u00f3n. Las impresiones alcanzaron su punto m\u00e1ximo los viernes y las tasas de visualizaci\u00f3n los lunes.<\/li>\n<li class=\"li1\"><strong>EE. UU.:<\/strong> \u00abRiyadh Dream\u00bb lider\u00f3 con una tasa de reproducci\u00f3n del <strong>76,45 %<\/strong>; las impresiones alcanzaron su punto m\u00e1ximo los s\u00e1bados.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>Impacto:<\/strong> aumento de 14 veces en la participaci\u00f3n, crecimiento de alcance de 3 veces y mayor tr\u00e1fico del sitio web, consolidando a Arabia Saudita como un destino global imperdible y demostrando el enfoque basado en datos de MEmob+.<\/p>\n<p class=\"p1\"><strong>DESCARGAR ESTUDIO DE CASO<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turismo Saud\u00ed, en colaboraci\u00f3n con MEmob+, transform\u00f3 la narrativa cultural en un impacto global medible. La campa\u00f1a se centr\u00f3 en Aya, una joven viajera australiana, y Omar, su gu\u00eda saud\u00ed, y permiti\u00f3 a un p\u00fablico internacional experimentar la aut\u00e9ntica Arabia Saud\u00ed. Objetivo: Aumentar la participaci\u00f3n, identificar posibles turistas internacionales y generar tr\u00e1fico al sitio web [&hellip;]<\/p>\n","protected":false},"featured_media":27518,"template":"","case-study-ctg":[276],"class_list":["post-28007","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-tourism-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MEmob+ impulsa el turismo saud\u00ed en mercados internacionales<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo MEmob+ utiliz\u00f3 an\u00e1lisis predictivos para lograr un aumento de 14 veces en la participaci\u00f3n y un aumento de 3 veces en el alcance para Saudi Tourism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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