{"id":27908,"date":"2025-08-25T10:58:50","date_gmt":"2025-08-25T10:58:50","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/rituals-storevisits-memob-seamless-strategy\/"},"modified":"2025-09-19T16:11:15","modified_gmt":"2025-09-19T16:11:15","slug":"rituales-visitas-a-tiendas-memorias-estrategia-fluida","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/rituales-visitas-a-tiendas-memoria-estrategia-fluida\/","title":{"rendered":"30 d\u00edas de rituales, 3345 visitas a tiendas, 1 estrategia perfecta"},"content":{"rendered":"<h4>MEmob+: Transformando el bienestar en visitas, desde la interacci\u00f3n en l\u00ednea hasta la acci\u00f3n en la tienda en Arabia Saudita y Kuwait.<\/h4>\n<p>Cuando Rituals se propuso aumentar el tr\u00e1fico peatonal, impulsar la relevancia estacional y permanecer en el primer lugar de la mente de los compradores centrados en el bienestar en Arabia Saudita y Kuwait, MEmob+ present\u00f3 una estrategia impulsada por <strong>AllPings<\/strong>, su motor patentado de inteligencia de audiencia y ubicaci\u00f3n.<\/p>\n<p>Se lanzaron dos campa\u00f1as:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Campa\u00f1a \u201cRegalos\u201d<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Campa\u00f1a \u201cCalendario del Bienestar\u201d<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>El Calendario de Bienestar<\/strong> se convirti\u00f3 en algo m\u00e1s que marketing; se convirti\u00f3 en una herramienta de bienestar de marca de <strong>30 d\u00edas que integraba Rituals<\/strong> en la rutina diaria de los consumidores con consejos pr\u00e1cticos de autocuidado. Los usuarios que interactuaban recib\u00edan retargeting con creatividades relevantes para la temporada, lo que garantizaba que Rituals se mantuviera visible durante los momentos de mayor demanda.<\/p>\n<h4>Los resultados superaron las expectativas:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>3345 visitas totales a tiendas<\/strong> en Arabia Saudita y Kuwait<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">M\u00e1s de <strong>420 000 visitas \u00fanicas<\/strong> y m\u00e1s de <strong>1,6 millones de impresiones<\/strong> del Calendario de Bienestar<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>CTR 104 % superior<\/strong> al valor de referencia y <strong>visibilidad del 77,8 %<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">La campa\u00f1a de regalos gener\u00f3 m\u00e1s de <strong>1700 visitas a tiendas<\/strong> y una tasa de <strong>interacci\u00f3n del 10,48\u00a0%<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Al combinar la precisi\u00f3n de la audiencia, la utilidad de marca y el retargeting conductual<\/strong>, MEmob+ <strong>convirti\u00f3 la resonancia emocional<\/strong> en acciones de venta minorista mensurables. Los rituales no solo captaron la atenci\u00f3n, sino que se convirtieron en parte de la vida cotidiana de los consumidores.<\/p>\n<h4><\/h4>\n<p><strong>Descargue el estudio de caso completo<\/strong> para ver c\u00f3mo Rituals y MEmob+ convirtieron la interacci\u00f3n basada en datos en tr\u00e1fico real a la tienda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MEmob+: Transformando el bienestar en visitas, desde la interacci\u00f3n en l\u00ednea hasta la acci\u00f3n en la tienda en Arabia Saudita y Kuwait. Cuando Rituals se propuso aumentar el tr\u00e1fico peatonal, impulsar la relevancia estacional y permanecer en el primer lugar de la mente de los compradores centrados en el bienestar en Arabia Saudita y Kuwait, [&hellip;]<\/p>\n","protected":false},"featured_media":27505,"template":"","case-study-ctg":[274,254],"class_list":["post-27908","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-beauty-personal-care-es","case-study-ctg-retail-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso pr\u00e1ctico de Rituals | Impulso al tr\u00e1fico en Arabia Saudita y Kuwait<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo Rituals y MEmob+ transformaron los h\u00e1bitos diarios de bienestar en visitas mensurables a tiendas en Arabia Saudita y Kuwait, impulsando el tr\u00e1fico peatonal con 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