{"id":27906,"date":"2025-08-25T12:27:19","date_gmt":"2025-08-25T12:27:19","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/case-study-saudi-tourism-al-ula-memob\/"},"modified":"2025-09-19T15:50:17","modified_gmt":"2025-09-19T15:50:17","slug":"estudio-de-caso-sobre-turismo-en-arabia-saudita-al-ula-memob","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estudio-de-caso-turismo-saudi-al-ula-memob\/","title":{"rendered":"C\u00f3mo MEmob+ y el turismo saud\u00ed impulsaron la demanda de Al ULA con publicidad basada en datos"},"content":{"rendered":"<h4>AlUla: Ganando la atenci\u00f3n en un mercado de viajes competitivo<\/h4>\n<p>En uno de los mercados tur\u00edsticos globales m\u00e1s competitivos, Turismo Saud\u00ed se asoci\u00f3 con MEmob+ para destacar AlUla, un destino cultural, patrimonial y de bienestar en auge. Al combinar inteligencia de datos, segmentaci\u00f3n precisa y optimizaci\u00f3n creativa din\u00e1mica, la campa\u00f1a transform\u00f3 AlUla de una joya escondida en un destino imprescindible.<\/p>\n<h4>MEmob+ arroj\u00f3 resultados que redefinieron las expectativas:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>99 % de tasa de visualizaci\u00f3n de videos<\/strong> (en comparaci\u00f3n con el 70 % del est\u00e1ndar de la industria)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>1,4 % de tasa de clics en banners<\/strong> (3 veces superior al \u00edndice de referencia)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Los anuncios de bienestar y cultura<\/strong>, como Oasis Wellness y Maraya Dancer, superaron a todos los dem\u00e1s tipos de anuncios.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Alta interacci\u00f3n entre los 25 y los 34 a\u00f1os<\/strong>, con fuerte presencia en el sector del bienestar, la herencia cultural y la aventura.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Gracias a la visi\u00f3n de Saudi Tourism y la ejecuci\u00f3n de MEmob+, <strong>la campa\u00f1a de AlUla se convirti\u00f3 en un modelo de c\u00f3mo la publicidad basada en datos puede impulsar la demanda tur\u00edstica<\/strong> en Medio Oriente, estableciendo a AlUla como un destino de visita obligada.<\/p>\n<p><strong>Descargue el estudio de caso completo<\/strong> para conocer c\u00f3mo nuestro enfoque publicitario basado en datos puede mejorar el rendimiento de su campa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AlUla: Ganando la atenci\u00f3n en un mercado de viajes competitivo En uno de los mercados tur\u00edsticos globales m\u00e1s competitivos, Turismo Saud\u00ed se asoci\u00f3 con MEmob+ para destacar AlUla, un destino cultural, patrimonial y de bienestar en auge. Al combinar inteligencia de datos, segmentaci\u00f3n precisa y optimizaci\u00f3n creativa din\u00e1mica, la campa\u00f1a transform\u00f3 AlUla de una joya [&hellip;]<\/p>\n","protected":false},"featured_media":27547,"template":"","case-study-ctg":[276],"class_list":["post-27906","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-tourism-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AlUla capta la atenci\u00f3n en un mercado tur\u00edstico competitivo<\/title>\n<meta name=\"description\" content=\"Vea c\u00f3mo Saudi Tourism y MEmob+ lograron un engagement r\u00e9cord para AlUla con publicidad basada en datos, 99 % de visualizaciones de videos y CTR 3 veces m\u00e1s altos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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