{"id":23643,"date":"2022-09-02T08:29:41","date_gmt":"2022-09-02T08:29:41","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/memobs-location-technology-helps-almarai-raise-awareness\/"},"modified":"2025-09-17T12:33:07","modified_gmt":"2025-09-17T12:33:07","slug":"almarai-conciencia-de-marca-con-memob-allpings","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/almarai-conciencia-de-marca-con-memob-allpings\/","title":{"rendered":"Tecnolog\u00eda de localizaci\u00f3n de MEmob+ impulsa conciencia en Almarai"},"content":{"rendered":"<p>Almarai, la empresa l\u00e1ctea integrada verticalmente m\u00e1s grande del mundo, lanz\u00f3 una amplia gama de batidos premium \u00fanicos (Farm&#8217;s Select) para aprovechar la creciente tendencia de salud y placer sin concesiones en Arabia Saudita. Su objetivo era dar a conocer y generar demanda entre los consumidores m\u00e1s exigentes. El reto consist\u00eda en identificar y dirigirse a los perfiles adecuados, a la vez que alcanzarlos a gran escala con un formato publicitario atractivo y que generara conciencia.<\/p>\n<p>MEmob+ lleg\u00f3 con \u00e9xito a individuos preocupados por su salud en Arabia Saudita a trav\u00e9s de tecnolog\u00eda de geofencing, datos m\u00f3viles de gran valor y an\u00e1lisis de comportamiento, lo que gener\u00f3 un mayor conocimiento de los anuncios de video de batidos Select de Farm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almarai, la empresa l\u00e1ctea integrada verticalmente m\u00e1s grande del mundo, lanz\u00f3 una amplia gama de batidos premium \u00fanicos (Farm&#8217;s Select) para aprovechar la creciente tendencia de salud y placer sin concesiones en Arabia Saudita. Su objetivo era dar a conocer y generar demanda entre los consumidores m\u00e1s exigentes. El reto consist\u00eda en identificar y dirigirse [&hellip;]<\/p>\n","protected":false},"featured_media":23645,"template":"","case-study-ctg":[254],"class_list":["post-23643","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-retail-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MEmob+ ayuda a Almarai con inteligencia de ubicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo Almarai lleg\u00f3 a los consumidores preocupados por la salud en Arabia Saudita utilizando geocercas MEmob+ y datos m\u00f3viles de alta calidad para generar conciencia de manera efectiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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