{"id":23640,"date":"2022-08-02T08:30:22","date_gmt":"2022-08-02T08:30:22","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/memob-data-driven-audience-enrichment-helps-babyshop-drive-acquisition\/"},"modified":"2025-09-16T11:11:34","modified_gmt":"2025-09-16T11:11:34","slug":"babyshop-adquisicion-con-memob-enriquecimiento-audiencias","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/babyshop-adquisicion-con-memob-enriquecimiento-audiencias\/","title":{"rendered":"Enriquecimiento de audiencia de MEmob+ ayuda a Babyshop a crecer"},"content":{"rendered":"<p>Babyshop, la tienda conceptual integral para ni\u00f1os de Landmark Group, experimentaba una tasa de conversi\u00f3n a la baja. Su reto era dar a conocer la app e impulsar nuevas instalaciones. Tambi\u00e9n buscaban redireccionar a usuarios nuevos y antiguos que hab\u00edan instalado la app inactivamente para impulsar las adquisiciones. Para ello, se centraron en madres y mujeres embarazadas de los EAU para aumentar el tr\u00e1fico peatonal y el ROI (retorno de la inversi\u00f3n) en 10:1.<\/p>\n<p>MEmob+ utiliz\u00f3 sus datos propios para crear un segmento personalizado y ejecut\u00f3 la campa\u00f1a en dos etapas: ofreci\u00f3 un descuento en la primera compra para incentivar nuevas instalaciones y retargeting con una oferta. Los anuncios se publicaron en sitios web m\u00f3viles, aplicaciones y redes sociales para generar notoriedad y aumentar el ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Babyshop, la tienda conceptual integral para ni\u00f1os de Landmark Group, experimentaba una tasa de conversi\u00f3n a la baja. Su reto era dar a conocer la app e impulsar nuevas instalaciones. Tambi\u00e9n buscaban redireccionar a usuarios nuevos y antiguos que hab\u00edan instalado la app inactivamente para impulsar las adquisiciones. Para ello, se centraron en madres y [&hellip;]<\/p>\n","protected":false},"featured_media":23642,"template":"","case-study-ctg":[254],"class_list":["post-23640","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-retail-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MEmob+ con datos ayuda a Babyshop a impulsar adquisici\u00f3n<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo Babyshop abord\u00f3 la disminuci\u00f3n de las tasas de conversi\u00f3n utilizando MEmob+ para generar conciencia con anuncios basados \u200b\u200ben datos y retargeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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