{"id":23615,"date":"2022-10-02T08:26:25","date_gmt":"2022-10-02T08:26:25","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/memobs-ai-location-intelligence-helps-du-drive-foot-traffic-to-newly-launched-stores\/"},"modified":"2025-09-17T13:08:29","modified_gmt":"2025-09-17T13:08:29","slug":"historia-de-exito-del-roi-de-du-112x","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/case-studies\/du-112x-roi-success-story\/","title":{"rendered":"Convertir las visitas en fortuna: la historia de \u00e9xito de du con un ROI de 112x"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Du, un proveedor l\u00edder de telecomunicaciones, se enfrent\u00f3 a una disminuci\u00f3n de la participaci\u00f3n en tiendas f\u00edsicas en Abu Dabi, donde un p\u00fablico de alto valor y reticente a lo digital prefer\u00eda las experiencias en tienda f\u00edsica. En colaboraci\u00f3n con MEmob+ y aprovechando la plataforma de inteligencia de ubicaci\u00f3n de AllPings, du lanz\u00f3 una campa\u00f1a hipersegmentada y basada en la ubicaci\u00f3n para recuperar cuota de mercado. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mediante el uso de geocercas, optimizaci\u00f3n creativa din\u00e1mica y activaci\u00f3n precisa de medios, la campa\u00f1a alcanz\u00f3 <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">875 K + usuarios \u00fanicos, <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Se logr\u00f3 un CTR del 0,45 % (50 % por encima del objetivo)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Se generaron 1.596 visitas a tiendas, un 78 % m\u00e1s del objetivo. <\/span><\/li>\n<\/ul>\n<h4><b>\u00bfEl resultado? <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Un<\/span> <b>ROI de 112:1, un crecimiento de ingresos del 7%,<\/b><span style=\"font-weight: 400;\"> y un aumento significativo en la fidelidad a la marca. La integraci\u00f3n fluida de AllPings del an\u00e1lisis de comportamiento y la atribuci\u00f3n de visitas convirti\u00f3 la presencia f\u00edsica en ingresos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfEst\u00e1 listo para transformar su estrategia minorista con inteligencia de ubicaci\u00f3n? <\/span><\/p>\n<p><b>Comun\u00edquese con nuestro equipo<\/b> <span style=\"font-weight: 400;\">de ventas para explorar las capacidades de<\/span> <a href=\"http:\/\/www.memob.com\/allpings\">AllPings<\/a><\/p>\n<p><b>\u00a1Descargue el estudio de caso completo<\/b><span style=\"font-weight: 400;\"> para obtener informaci\u00f3n \u00fatil!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Du, un proveedor l\u00edder de telecomunicaciones, se enfrent\u00f3 a una disminuci\u00f3n de la participaci\u00f3n en tiendas f\u00edsicas en Abu Dabi, donde un p\u00fablico de alto valor y reticente a lo digital prefer\u00eda las experiencias en tienda f\u00edsica. En colaboraci\u00f3n con MEmob+ y aprovechando la plataforma de inteligencia de ubicaci\u00f3n de AllPings, du lanz\u00f3 una campa\u00f1a [&hellip;]<\/p>\n","protected":false},"featured_media":27014,"template":"","case-study-ctg":[257],"class_list":["post-23615","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-telecommunication-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9xito de 112x ROI de du con AllPings Location Intelligence<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo du logr\u00f3 un ROI de 112:1 con la campa\u00f1a basada en la ubicaci\u00f3n de AllPings, impulsando la afluencia de p\u00fablico y los ingresos en Abu Dabi. \u00a1Descargue el caso pr\u00e1ctico!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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