{"id":23588,"date":"2022-11-02T08:23:23","date_gmt":"2022-11-02T08:23:23","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/mcdonalds-campaign-wins-a-silver-award-thanks-to-memobs-unique-location-data-intelligence\/"},"modified":"2025-09-16T11:08:14","modified_gmt":"2025-09-16T11:08:14","slug":"mcdonalds-premio-plata-con-allpings","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/mcdonalds-premio-plata-con-allpings\/","title":{"rendered":"Campa\u00f1a de McDonald\u2019s gana plata gracias a inteligencia de ubicaci\u00f3n de MEmob+"},"content":{"rendered":"

McDonald’s, la empresa de alimentos y bebidas, sufri\u00f3 una ca\u00edda en las ventas en sus puntos de venta durante la pandemia. La marca buscaba aumentar el tr\u00e1fico en sus tiendas, especialmente en los autoservicios, en las regiones central y oriental de Arabia Saudita. El objetivo era asegurar a los clientes que pod\u00edan visitar sus tiendas y autoservicios sin poner en riesgo su salud.<\/p>\n

MEmob+ aprovech\u00f3 su plataforma de localizaci\u00f3n AllPings para crear un segmento de audiencia personalizado basado en el comportamiento, la movilidad, la proximidad y la afinidad de los clientes. Utilizando datos de m\u00e1s de 1100 restaurantes McDonald’s y de la competencia, MEmob+ se dirigi\u00f3 a esta audiencia en tiempo real con anuncios que promocionaban los protocolos de seguridad de la marca y la comodidad de los autoservicios.<\/p>\n","protected":false},"excerpt":{"rendered":"

McDonald’s, la empresa de alimentos y bebidas, sufri\u00f3 una ca\u00edda en las ventas en sus puntos de venta durante la pandemia. La marca buscaba aumentar el tr\u00e1fico en sus tiendas, especialmente en los autoservicios, en las regiones central y oriental de Arabia Saudita. El objetivo era asegurar a los clientes que pod\u00edan visitar sus tiendas […]<\/p>\n","protected":false},"featured_media":23590,"template":"","case-study-ctg":[247],"class_list":["post-23588","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-qsr-es"],"acf":[],"yoast_head":"\nCampa\u00f1a de McDonald\u2019s gana premio de plata gracias a MEmob+<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo McDonald's aument\u00f3 el tr\u00e1fico en sus tiendas y en sus drive-thru en Arabia Saudita durante la pandemia, utilizando AllPings para dirigirse a los clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/es\/estudios-de-caso\/mcdonalds-premio-plata-con-allpings\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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