{"id":23554,"date":"2023-04-25T10:27:42","date_gmt":"2023-04-25T10:27:42","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/sports-brand-boosted-sales-during-ramadan\/"},"modified":"2025-09-17T12:21:48","modified_gmt":"2025-09-17T12:21:48","slug":"nike-ramadan-campana-63x-roas-con-memob","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/nike-ramadan-campana-63x-roas-con-memob\/","title":{"rendered":"Campa\u00f1a Ramad\u00e1n \u00abFresh Start\u00bb de Nike logr\u00f3 ROAS 63x"},"content":{"rendered":"<h4><b>Nike: Convertir el Ramad\u00e1n en un nuevo comienzo para el fitness y el comercio minorista<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">El Ramad\u00e1n suele considerarse un per\u00edodo de desaceleraci\u00f3n para las marcas de fitness, pero Nike lo transform\u00f3 en una oportunidad para inspirar, involucrar y convertir. Asociarse con <\/span><b>MEmob+<\/b> <span style=\"font-weight: 400;\">y su<\/span> <b>plataforma AllPings, una plataforma SaaS de inteligencia de ubicaci\u00f3n y activaci\u00f3n de audiencia, <\/b><span style=\"font-weight: 400;\">Nike lanz\u00f3 la Campa\u00f1a<\/span> <b>Fresh Start,<\/b> <span style=\"font-weight: 400;\">una estrategia basada en datos y culturalmente relevante que desafi\u00f3 las ca\u00eddas estacionales y estableci\u00f3 nuevos puntos de referencia en el desempe\u00f1o minorista.<\/span><\/p>\n<p><b>La Estrategia:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentaci\u00f3n geogr\u00e1fica <\/b><span style=\"font-weight: 400;\">con AllPings para capturar el tr\u00e1fico de las tiendas Nike y de la competencia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentaci\u00f3n de audiencia <\/b><span style=\"font-weight: 400;\">basada en aplicaciones de fitness, visitas de la competencia y comportamientos de estilo de vida.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activaci\u00f3n de comparaci\u00f3n <\/b><span style=\"font-weight: 400;\">cruzada de competidores, capturando compradores rivales antes de la compra.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creatividad m\u00f3vil primero<\/b>, <span style=\"font-weight: 400;\">optimizada para la interacci\u00f3n y las visitas a la tienda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recompense las experiencias<\/b> <span style=\"font-weight: 400;\">para impulsar compras de alto valor.<\/span><\/li>\n<\/ul>\n<p><b>Los Resultados:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e1s de 1,2 millones de usuarios \u00fanicos alcanzados <\/b><span style=\"font-weight: 400;\">con un 24,5 % de interacci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>46% del tr\u00e1fico captado de la competencia<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e1s de 7 millones de AED en ingresos y m\u00e1s de 5500 compras de alto valor<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>63x ROAS: <\/b><span style=\"font-weight: 400;\">estableciendo un nuevo punto de referencia para el comercio minorista durante el Ramad\u00e1n<\/span><\/li>\n<\/ul>\n<p><b>Descargue el estudio de caso completo<\/b> <span style=\"font-weight: 400;\">para ver c\u00f3mo MEmob+ y AllPings pueden ayudar a su marca a transformar los desaf\u00edos estacionales en oportunidades de crecimiento.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike: Convertir el Ramad\u00e1n en un nuevo comienzo para el fitness y el comercio minorista El Ramad\u00e1n suele considerarse un per\u00edodo de desaceleraci\u00f3n para las marcas de fitness, pero Nike lo transform\u00f3 en una oportunidad para inspirar, involucrar y convertir. Asociarse con MEmob+ y su plataforma AllPings, una plataforma SaaS de inteligencia de ubicaci\u00f3n y [&hellip;]<\/p>\n","protected":false},"featured_media":23556,"template":"","case-study-ctg":[254,255],"class_list":["post-23554","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-retail-es","case-study-ctg-sports-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso Nike Ramad\u00e1n | Nuevo comienzo: ROAS 63x con MEmob+<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Nike y MEmob+ convirtieron los retos del Ramad\u00e1n en un ROAS 63 veces mayor, m\u00e1s de 7 millones de AED en ingresos y m\u00e1s de 15 000 visitas al Dubai Mall con AllPings. 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