{"id":23513,"date":"2023-08-22T13:29:14","date_gmt":"2023-08-22T13:29:14","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/memob-amplifies-luxury-brands-ooh-impact-supercharged-its-visitation-rates-to-2m-devices\/"},"modified":"2025-09-16T12:35:47","modified_gmt":"2025-09-16T12:35:47","slug":"memob-genera-2m-dispositivos-para-marcas-lujo","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/memob-genera-2m-dispositivos-para-marcas-lujo\/","title":{"rendered":"MEmob+ amplifica impacto OOH de marca de lujo y atrae 2M dispositivos"},"content":{"rendered":"<p><b>La visibilidad de la eficacia de la publicidad exterior (OOH)<\/b> <b>de las marcas de lujo<\/b> f<b>ue una preocupaci\u00f3n importante,<\/b><span style=\"font-weight: 400;\"> particularmente en lugares de alta exposici\u00f3n como Sheikh Zayed Road. Estaban <\/span> <span style=\"font-weight: 400;\">No fue posible determinar cu\u00e1ntos clientes potenciales estuvieron expuestos a la publicidad exterior y cu\u00e1ntos de esos clientes visitaron<\/span> <span style=\"font-weight: 400;\">puntos de venta (POS) relevantes.<\/span><\/p>\n<p>Allpings, la soluci\u00f3n de inteligencia de ubicaci\u00f3n patentada de MEmob+, transform\u00f3 el marketing de lujo. Este caso pr\u00e1ctico captura la evoluci\u00f3n de la ambig\u00fcedad a la precisi\u00f3n de la segmentaci\u00f3n, de la visibilidad a la interacci\u00f3n, el aumento de visitas y el efecto combinado de la exposici\u00f3n OOH y los anuncios m\u00f3viles.<\/p>\n<h4><strong>Sea testigo de c\u00f3mo la exposici\u00f3n OOH y los anuncios m\u00f3viles convergieron, impulsando el \u00e9xito de las marcas de lujo.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>La visibilidad de la eficacia de la publicidad exterior (OOH) de las marcas de lujo fue una preocupaci\u00f3n importante, particularmente en lugares de alta exposici\u00f3n como Sheikh Zayed Road. Estaban No fue posible determinar cu\u00e1ntos clientes potenciales estuvieron expuestos a la publicidad exterior y cu\u00e1ntos de esos clientes visitaron puntos de venta (POS) relevantes. Allpings, [&hellip;]<\/p>\n","protected":false},"featured_media":23515,"template":"","case-study-ctg":[250],"class_list":["post-23513","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-luxury-goods-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MEmob+ amplifica el impacto OOH de una marca de lujo<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo Allpings transform\u00f3 el marketing de lujo, impulsando el tr\u00e1fico peatonal y convergiendo la exposici\u00f3n OOH con anuncios m\u00f3viles para el \u00e9xito de la marca de lujo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/es\/estudios-de-caso\/memob-genera-2m-dispositivos-para-marcas-lujo\/\" 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