{"id":23501,"date":"2024-05-22T11:55:35","date_gmt":"2024-05-22T11:55:35","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/memob-and-skechers-partner-for-precision-marketing-for-pilgrim-comfort-during-hajj\/"},"modified":"2025-09-17T12:27:41","modified_gmt":"2025-09-17T12:27:41","slug":"skechers-comodidad-peregrinos-hajj-con-memob","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/skechers-comodidad-peregrinos-hajj-con-memob\/","title":{"rendered":"MEmob+ y Skechers ofrecen marketing de precisi\u00f3n para peregrinos en Hajj"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Skechers, reconocida por su calzado duradero y c\u00f3modo, se propuso lanzar una nueva l\u00ednea de productos de calzado: la \u201cColecci\u00f3n de zapatos Hajj\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dadas las exigencias f\u00edsicas de la peregrinaci\u00f3n, Skechers tuvo una oportunidad significativa de comercializar sus zapatos como un compa\u00f1ero confiable para los peregrinos que buscaban comodidad durante su viaje espiritual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MEmob+, aprovechando su plataforma patentada de inteligencia de ubicaci\u00f3n, Allpings, y Excelate, su DSP de publicidad program\u00e1tica premium, desarroll\u00f3 un enfoque estrat\u00e9gico basado en tecnolog\u00eda para lograr resultados superiores que:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>La campa\u00f1a obtuvo resultados impresionantes, demostrando el poder del marketing digital dirigido:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Return on Ad Spend (ROAS)<\/b><span style=\"font-weight: 400;\">: 4.44x ROAS<\/span><\/li>\n<li aria-level=\"1\"><b>Visitas a tiendas:<\/b> <span style=\"font-weight: 400;\">Se generaron 340.839 visitas a las tiendas Skechers<\/span><\/li>\n<li aria-level=\"1\"><b>Tasa de conversi\u00f3n:<\/b> <span style=\"font-weight: 400;\">Mantuvo una alta tasa de conversi\u00f3n del 12,76 %<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Descargue el estudio de caso completo a continuaci\u00f3n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skechers, reconocida por su calzado duradero y c\u00f3modo, se propuso lanzar una nueva l\u00ednea de productos de calzado: la \u201cColecci\u00f3n de zapatos Hajj\u201d. Dadas las exigencias f\u00edsicas de la peregrinaci\u00f3n, Skechers tuvo una oportunidad significativa de comercializar sus zapatos como un compa\u00f1ero confiable para los peregrinos que buscaban comodidad durante su viaje espiritual. MEmob+, aprovechando [&hellip;]<\/p>\n","protected":false},"featured_media":23503,"template":"","case-study-ctg":[254],"class_list":["post-23501","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-retail-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing de precisi\u00f3n para comodidad de peregrinos en Hajj<\/title>\n<meta name=\"description\" content=\"Skechers se asoci\u00f3 con MEmob+ para lanzar la colecci\u00f3n de zapatos Hajj, logrando resultados impresionantes a trav\u00e9s de una orientaci\u00f3n precisa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/es\/estudios-de-caso\/skechers-comodidad-peregrinos-hajj-con-memob\/\" \/>\n<meta property=\"og:locale\" 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