{"id":23496,"date":"2024-06-03T08:11:53","date_gmt":"2024-06-03T08:11:53","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/changans-location-powered-award-winning-innovative-market-entry-in-saudi-arabi\/"},"modified":"2025-09-16T11:05:16","modified_gmt":"2025-09-16T11:05:16","slug":"changan-entrada-mercado-saudi-con-allpings","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/changan-entrada-mercado-saudi-con-allpings\/","title":{"rendered":"Entrada innovadora de Changan en Arabia Saudita, impulsada por ubicaci\u00f3n y premiada"},"content":{"rendered":"<p><b> <\/b><span style=\"font-weight: 400;\">Changan, una marca emergente en la industria automotriz mundial, apunt\u00f3 al competitivo mercado de Arabia Saudita para su expansi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, se enfrentaron a una fuerte competencia de marcas bien establecidas y cambiar las preferencias de los consumidores fue un desaf\u00edo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Al utilizar la plataforma de inteligencia de ubicaci\u00f3n AllPings de MEmob+, MEmob+ identific\u00f3 segmentos clave de consumidores, desarroll\u00f3 anuncios multimedia personalizados para cada segmento de audiencia y entreg\u00f3 anuncios en canales sociales, web m\u00f3vil y en aplicaciones para garantizar una cobertura integral del mercado.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Resultados:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Se generaron <\/span><b>14.946 pisadas atribuidas<\/b><\/li>\n<li><span style=\"font-weight: 400;\">Se logr\u00f3<\/span> <b>una tasa de defensa del 29,48%<\/b><\/li>\n<li><b>Aumento del 71,51% en el CTR<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Conozca los detalles de la campa\u00f1a<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Conozca los detalles de la campa\u00f1a<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Changan, una marca emergente en la industria automotriz mundial, apunt\u00f3 al competitivo mercado de Arabia Saudita para su expansi\u00f3n. Sin embargo, se enfrentaron a una fuerte competencia de marcas bien establecidas y cambiar las preferencias de los consumidores fue un desaf\u00edo. &nbsp; Al utilizar la plataforma de inteligencia de ubicaci\u00f3n AllPings de MEmob+, MEmob+ identific\u00f3 [&hellip;]<\/p>\n","protected":false},"featured_media":23497,"template":"","case-study-ctg":[245],"class_list":["post-23496","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-automotive-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Entrada innovadora de Changan, premiada por MEmob+<\/title>\n<meta name=\"description\" content=\"Changan, una marca automotriz emergente, se propuso expandirse al competitivo mercado de Arabia Saudita. Descubra c\u00f3mo lo lograron con MEmob+.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/es\/estudios-de-caso\/changan-entrada-mercado-saudi-con-allpings\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrada innovadora de Changan en Arabia Saudita, impulsada por ubicaci\u00f3n y premiada\" \/>\n<meta property=\"og:description\" content=\"Changan, una marca automotriz emergente, se propuso expandirse al competitivo mercado de Arabia Saudita. 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