{"id":23492,"date":"2024-06-10T09:55:12","date_gmt":"2024-06-10T09:55:12","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/visa-reaching-international-tourists\/"},"modified":"2025-09-16T12:58:28","modified_gmt":"2025-09-16T12:58:28","slug":"visa-turistas-internacionales-con-memob","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/visa-turistas-internacionales-con-memob\/","title":{"rendered":"Visa impulsa el uso global de tarjetas entre turistas internacionales con MEmob+"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Visa se adapta continuamente al cambiante panorama financiero mediante la introducci\u00f3n de soluciones de pago seguras y pr\u00e1cticas. Sin embargo, con el auge de los viajes internacionales, Visa quer\u00eda animar a los turistas a optar por sus tarjetas en lugar del efectivo y la competencia. <\/span><\/p>\n<p><strong>MEmob+ proporcion\u00f3 datos demogr\u00e1ficos profundos y completos y datos de audiencia enriquecidos, identificando segmentos de consumidores espec\u00edficos mediante el uso de detecci\u00f3n de datos IP y tecnolog\u00eda de inteligencia de ubicaci\u00f3n para identificar y apuntar con precisi\u00f3n a viajeros y turistas potenciales que ya se encuentran en los destinos objetivo a nivel mundial.<\/strong><\/p>\n<p><b>Las estrategias clave de la campa\u00f1a incluyeron:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Creatividades personalizadas<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Promoci\u00f3n de pagos sin contacto<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Presentaci\u00f3n de ofertas de comerciantes<\/li>\n<\/ol>\n<p><strong>La campa\u00f1a logr\u00f3 resultados notables en t\u00e9rminos de alcance, participaci\u00f3n e impacto conductual.<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se proporcionaron 3.172.156 impresiones a turistas de los Emiratos \u00c1rabes Unidos, Arabia Saudita, Kuwait y Qatar. <\/span>Estos p\u00fablicos ya estaban en el Reino Unido, Italia y Francia o ten\u00edan intenci\u00f3n de visitarlos.<\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Se logr\u00f3 una tasa de clics (CTR) general del 1,50 %<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Se alcanz\u00f3 con \u00e9xito a 328.554 usuarios \u00fanicos a trav\u00e9s de la campa\u00f1a Cross Border<\/span><\/li>\n<\/ul>\n<p><strong style=\"text-align: center;\">Profundice en los detalles, descargue el estudio de caso<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visa se adapta continuamente al cambiante panorama financiero mediante la introducci\u00f3n de soluciones de pago seguras y pr\u00e1cticas. Sin embargo, con el auge de los viajes internacionales, Visa quer\u00eda animar a los turistas a optar por sus tarjetas en lugar del efectivo y la competencia. MEmob+ proporcion\u00f3 datos demogr\u00e1ficos profundos y completos y datos de [&hellip;]<\/p>\n","protected":false},"featured_media":23493,"template":"","case-study-ctg":[248],"class_list":["post-23492","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-banking-finance-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Visa impulsa el uso global de tarjetas con campa\u00f1as dirigidas | MEmob+<\/title>\n<meta name=\"description\" content=\"Con datos demogr\u00e1ficos profundos y datos de audiencia enriquecidos, Visa, con la ayuda de MEmov+, encontr\u00f3 y apunt\u00f3 a estas audiencias espec\u00edficas a nivel mundial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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