{"id":23486,"date":"2024-07-12T09:59:10","date_gmt":"2024-07-12T09:59:10","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/mcdonalds-uae-and-memob-driving-foot-traffic-with-data-driven-marketing\/"},"modified":"2025-09-16T11:02:32","modified_gmt":"2025-09-16T11:02:32","slug":"mcdonalds-emiratos-impulsa-trafico-con-memob","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/mcdonalds-emiratos-impulsa-trafico-con-memob\/","title":{"rendered":"McDonald&#8217;s EAU y MEmob+ impulsan tr\u00e1fico con marketing basado en datos"},"content":{"rendered":"<p>McDonald&#8217;s se enfrent\u00f3 al reto de satisfacer las necesidades de los consumidores con poco tiempo. Para mantener su liderazgo en el mercado y mejorar la experiencia del cliente, McDonald&#8217;s introdujo la funci\u00f3n \u00abPedir con Anticipaci\u00f3n\u00bb.<\/p>\n<h5><strong>Desaf\u00edos a Superar:<\/strong><\/h5>\n<ul>\n<li>Cambiando el comportamiento del consumidor<\/li>\n<li>Comunicaci\u00f3n dirigida<\/li>\n<li>Optimizaci\u00f3n del rendimiento de la campa\u00f1a<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong>Soluci\u00f3n: Hipersegmentaci\u00f3n con informaci\u00f3n en tiempo real<\/strong><\/h5>\n<ul>\n<li>Informaci\u00f3n siempre activa<\/li>\n<li>Segmentaci\u00f3n de audiencia<\/li>\n<li>An\u00e1lisis del comportamiento en tiempo real<\/li>\n<li>Encuestas<\/li>\n<li>Im\u00e1genes atractivas y ofertas espec\u00edficas<\/li>\n<li>Activaci\u00f3n de anuncios unicanal<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"444a8f46-8122-47f9-b30b-6f7cf4ef6399\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h5><strong>Conclusiones:<\/strong><\/h5>\n<p>Esta campa\u00f1a demostr\u00f3 el poder de comprender las necesidades de los clientes y aprovechar los datos para crear resultados mutuamente beneficiosos.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong>Para conocer m\u00e1s sobre las soluciones y los resultados, descargue el estudio de caso completo.<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<p>&nbsp;<\/p>\n<div class=\"flex\"><\/div>\n<div class=\"flex items-center pb-0.5 juice:pb-0\">\n<div class=\"[&amp;_svg]:h-full [&amp;_svg]:w-full icon-md h-4 w-4\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s se enfrent\u00f3 al reto de satisfacer las necesidades de los consumidores con poco tiempo. Para mantener su liderazgo en el mercado y mejorar la experiencia del cliente, McDonald&#8217;s introdujo la funci\u00f3n \u00abPedir con Anticipaci\u00f3n\u00bb. Desaf\u00edos a Superar: Cambiando el comportamiento del consumidor Comunicaci\u00f3n dirigida Optimizaci\u00f3n del rendimiento de la campa\u00f1a &nbsp; Soluci\u00f3n: Hipersegmentaci\u00f3n con [&hellip;]<\/p>\n","protected":false},"featured_media":23487,"template":"","case-study-ctg":[247],"class_list":["post-23486","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-qsr-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MEmob+ impulsa tr\u00e1fico en tienda con marketing basado en datos<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo MEmob+ aprovech\u00f3 el marketing basado en datos para aumentar el tr\u00e1fico peatonal con la funci\u00f3n &quot;Pedir por adelantado&quot; de McDonald&#039;s en los Emiratos \u00c1rabes Unidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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