{"id":23482,"date":"2024-08-19T13:20:44","date_gmt":"2024-08-19T13:20:44","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/how-purina-pro-plan-won-over-uae-pet-owners-with-memobs-precision-marketing\/"},"modified":"2025-09-16T10:55:50","modified_gmt":"2025-09-16T10:55:50","slug":"purina-pro-plan-gana-duenos-mascotas-emiratos-con-memob","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/purina-pro-plan-gana-duenos-mascotas-emiratos-con-memob\/","title":{"rendered":"Purina Pro Plan conquist\u00f3 a due\u00f1os de mascotas en EAU con marketing de precisi\u00f3n de MEmob+"},"content":{"rendered":"<h4><b>Fondo:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">El sector de la tenencia de mascotas en los EAU est\u00e1 en auge. Purina Pro Plan, l\u00edder en nutrici\u00f3n para mascotas, se propuso capitalizar esta tendencia. Sin embargo, con un mercado saturado de marcas de alimentos para mascotas, llegar a los due\u00f1os adecuados y conectar con ellos eficazmente fue un desaf\u00edo. <\/span><\/p>\n<h4><b>Desaf\u00edos a Superar:<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Destacarse en un mercado abarrotado<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identificar la audiencia adecuada<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalizaci\u00f3n a Escala<\/b><\/li>\n<\/ol>\n<h4><b>Soluciones MEmob+:<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentaci\u00f3n de precisi\u00f3n:<\/b> <span style=\"font-weight: 400;\">uso de la plataforma de inteligencia de ubicaci\u00f3n de AllPings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Perspectivas del consumidor:<\/b> <span style=\"font-weight: 400;\">se realizaron encuestas de seguimiento<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compromiso personalizado: <\/b><span style=\"font-weight: 400;\">c\u00f3mo aprovechar estos datos enriquecidos<\/span><\/li>\n<\/ol>\n<h4><b>Resultados:<\/b><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e1xima participaci\u00f3n: <\/b><span style=\"font-weight: 400;\">900.000 encuestas completadas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alta tasa de clics: <\/b><span style=\"font-weight: 400;\">una tasa de interacci\u00f3n del 8,98 % y una tasa de clics del 1,95 %<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impulso a la adquisici\u00f3n de clientes&#8230;<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impulso a la adquisici\u00f3n de clientes&#8230;<\/b><\/li>\n<\/ol>\n<h4 style=\"text-align: center;\"><strong>Para leer el an\u00e1lisis completo descargue el estudio de caso <\/strong><\/h4>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fondo: El sector de la tenencia de mascotas en los EAU est\u00e1 en auge. Purina Pro Plan, l\u00edder en nutrici\u00f3n para mascotas, se propuso capitalizar esta tendencia. Sin embargo, con un mercado saturado de marcas de alimentos para mascotas, llegar a los due\u00f1os adecuados y conectar con ellos eficazmente fue un desaf\u00edo. Desaf\u00edos a Superar: [&hellip;]<\/p>\n","protected":false},"featured_media":23483,"template":"","case-study-ctg":[249],"class_list":["post-23482","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-cpg-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Purina Pro Plan conquist\u00f3 a due\u00f1os de mascotas en EAU con MEmob+<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo Purina Pro Plan utiliz\u00f3 la segmentaci\u00f3n precisa y los anuncios personalizados de MEmob+ para impulsar la adquisici\u00f3n de clientes en el mercado de alimentos para mascotas de los EAU.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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