{"id":23478,"date":"2024-09-16T09:19:23","date_gmt":"2024-09-16T09:19:23","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/data-driven-approach-to-boost-sales-and-foot-traffic-with-data-driven-strategies\/"},"modified":"2025-09-16T10:46:29","modified_gmt":"2025-09-16T10:46:29","slug":"estrategias-datos-para-impulsar-ventas-trafico","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/","title":{"rendered":"Enfoque basado en datos para impulsar las ventas y el tr\u00e1fico peatonal con estrategias basadas en datos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Un importante restaurante de comida r\u00e1pida (QSR) experiment\u00f3 una ca\u00edda del 38,91 % en sus ventas, un momento generalmente lleno de oportunidades. La marca buscaba no solo sobrevivir, sino prosperar, revirtiendo esta ca\u00edda y revitalizando su presencia. <\/span><\/p>\n<h5><strong>Objetivo:<\/strong><\/h5>\n<ul>\n<li data-pm-slice=\"0 0 []\">Impulsar el posicionamiento de la marca<\/li>\n<li>Impulsar las ventas y la participaci\u00f3n del cliente<\/li>\n<li>Impulsar el tr\u00e1fico en l\u00ednea y fuera de l\u00ednea<\/li>\n<\/ul>\n<h5><b>Resultados:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s del enfoque estrat\u00e9gico basado en la tecnolog\u00eda MEMob+, la campa\u00f1a super\u00f3 las expectativas y obtuvo resultados impresionantes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>121.264 u<\/b><span style=\"font-weight: 400;\">suarios \u00fanicos alcanzados<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>1.36%<\/b><span style=\"font-weight: 400;\"> Click-Through Rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>92,30% <\/b><span style=\"font-weight: 400;\">de visibilidad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>99.79% &#8230;<\/b><\/li>\n<\/ul>\n<h5 style=\"text-align: center;\">\u00bfTienes curiosidad por saber c\u00f3mo logramos estos impresionantes resultados?<\/h5>\n<h3 style=\"text-align: center;\">Descargue el caso de estudio ahora<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un importante restaurante de comida r\u00e1pida (QSR) experiment\u00f3 una ca\u00edda del 38,91 % en sus ventas, un momento generalmente lleno de oportunidades. La marca buscaba no solo sobrevivir, sino prosperar, revirtiendo esta ca\u00edda y revitalizando su presencia. Objetivo: Impulsar el posicionamiento de la marca Impulsar las ventas y la participaci\u00f3n del cliente Impulsar el tr\u00e1fico [&hellip;]<\/p>\n","protected":false},"featured_media":23479,"template":"","case-study-ctg":[247],"class_list":["post-23478","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-qsr-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enfoque basado en datos para impulsar las ventas y el tr\u00e1fico peatonal<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo MEmob+ revirti\u00f3 una ca\u00edda de ventas del 38,91 % de un restaurante de comida r\u00e1pida l\u00edder a trav\u00e9s de una segmentaci\u00f3n precisa de la audiencia y publicidad multicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enfoque basado en datos para impulsar las ventas y el tr\u00e1fico peatonal con estrategias basadas en datos\" \/>\n<meta property=\"og:description\" content=\"Descubra c\u00f3mo MEmob+ revirti\u00f3 una ca\u00edda de ventas del 38,91 % de un restaurante de comida r\u00e1pida l\u00edder a trav\u00e9s de una segmentaci\u00f3n precisa de la audiencia y publicidad multicanal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/\" \/>\n<meta property=\"og:site_name\" content=\"MEmob\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memobtechnology\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T10:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/09\/header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@memobtechnology\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/\",\"url\":\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/\",\"name\":\"Enfoque basado en datos para impulsar las ventas y el tr\u00e1fico peatonal\",\"isPartOf\":{\"@id\":\"https:\/\/www.memob.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/09\/header.jpg\",\"datePublished\":\"2024-09-16T09:19:23+00:00\",\"dateModified\":\"2025-09-16T10:46:29+00:00\",\"description\":\"Descubra c\u00f3mo MEmob+ revirti\u00f3 una ca\u00edda de ventas del 38,91 % de un restaurante de comida r\u00e1pida l\u00edder a trav\u00e9s de una segmentaci\u00f3n precisa de la audiencia y publicidad multicanal.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#primaryimage\",\"url\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/09\/header.jpg\",\"contentUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/09\/header.jpg\",\"width\":800,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.memob.com\/es\/memob\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"QSR\",\"item\":\"https:\/\/www.memob.com\/es\/case-study-ctg\/qsr-es\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Enfoque basado en datos para impulsar las ventas y el tr\u00e1fico peatonal con estrategias basadas en datos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.memob.com\/es\/#website\",\"url\":\"https:\/\/www.memob.com\/es\/\",\"name\":\"MEmob\",\"description\":\"Data Intelligence Company\",\"publisher\":{\"@id\":\"https:\/\/www.memob.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.memob.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.memob.com\/es\/#organization\",\"name\":\"MEmob Plus\",\"alternateName\":\"MEmob+\",\"url\":\"https:\/\/www.memob.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.memob.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg\",\"contentUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg\",\"width\":350,\"height\":100,\"caption\":\"MEmob Plus\"},\"image\":{\"@id\":\"https:\/\/www.memob.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/memobtechnology\",\"https:\/\/x.com\/memobtechnology\",\"https:\/\/www.instagram.com\/memobtechnology\/\",\"https:\/\/www.linkedin.com\/company\/memobtechnology\/\",\"https:\/\/www.youtube.com\/channel\/UC-R0S3HpR6r10n8M6NbhOrQ\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Enfoque basado en datos para impulsar las ventas y el tr\u00e1fico peatonal","description":"Descubra c\u00f3mo MEmob+ revirti\u00f3 una ca\u00edda de ventas del 38,91 % de un restaurante de comida r\u00e1pida l\u00edder a trav\u00e9s de una segmentaci\u00f3n precisa de la audiencia y publicidad multicanal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/","og_locale":"es_ES","og_type":"article","og_title":"Enfoque basado en datos para impulsar las ventas y el tr\u00e1fico peatonal con estrategias basadas en datos","og_description":"Descubra c\u00f3mo MEmob+ revirti\u00f3 una ca\u00edda de ventas del 38,91 % de un restaurante de comida r\u00e1pida l\u00edder a trav\u00e9s de una segmentaci\u00f3n precisa de la audiencia y publicidad multicanal.","og_url":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/","og_site_name":"MEmob","article_publisher":"https:\/\/www.facebook.com\/memobtechnology","article_modified_time":"2025-09-16T10:46:29+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/09\/header.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@memobtechnology","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/","url":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/","name":"Enfoque basado en datos para impulsar las ventas y el tr\u00e1fico peatonal","isPartOf":{"@id":"https:\/\/www.memob.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#primaryimage"},"image":{"@id":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#primaryimage"},"thumbnailUrl":"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/09\/header.jpg","datePublished":"2024-09-16T09:19:23+00:00","dateModified":"2025-09-16T10:46:29+00:00","description":"Descubra c\u00f3mo MEmob+ revirti\u00f3 una ca\u00edda de ventas del 38,91 % de un restaurante de comida r\u00e1pida l\u00edder a trav\u00e9s de una segmentaci\u00f3n precisa de la audiencia y publicidad multicanal.","breadcrumb":{"@id":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#primaryimage","url":"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/09\/header.jpg","contentUrl":"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/09\/header.jpg","width":800,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategias-datos-para-impulsar-ventas-trafico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.memob.com\/es\/memob\/"},{"@type":"ListItem","position":2,"name":"QSR","item":"https:\/\/www.memob.com\/es\/case-study-ctg\/qsr-es\/"},{"@type":"ListItem","position":3,"name":"Enfoque basado en datos para impulsar las ventas y el tr\u00e1fico peatonal con estrategias basadas en datos"}]},{"@type":"WebSite","@id":"https:\/\/www.memob.com\/es\/#website","url":"https:\/\/www.memob.com\/es\/","name":"MEmob","description":"Data Intelligence Company","publisher":{"@id":"https:\/\/www.memob.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.memob.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.memob.com\/es\/#organization","name":"MEmob Plus","alternateName":"MEmob+","url":"https:\/\/www.memob.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.memob.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg","contentUrl":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg","width":350,"height":100,"caption":"MEmob Plus"},"image":{"@id":"https:\/\/www.memob.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/memobtechnology","https:\/\/x.com\/memobtechnology","https:\/\/www.instagram.com\/memobtechnology\/","https:\/\/www.linkedin.com\/company\/memobtechnology\/","https:\/\/www.youtube.com\/channel\/UC-R0S3HpR6r10n8M6NbhOrQ"]}]}},"_links":{"self":[{"href":"https:\/\/www.memob.com\/es\/wp-json\/wp\/v2\/case-studies\/23478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.memob.com\/es\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.memob.com\/es\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.memob.com\/es\/wp-json\/wp\/v2\/media\/23479"}],"wp:attachment":[{"href":"https:\/\/www.memob.com\/es\/wp-json\/wp\/v2\/media?parent=23478"}],"wp:term":[{"taxonomy":"case-study-ctg","embeddable":true,"href":"https:\/\/www.memob.com\/es\/wp-json\/wp\/v2\/case-study-ctg?post=23478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}