{"id":23475,"date":"2024-09-16T11:53:05","date_gmt":"2024-09-16T11:53:05","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/yas-islands-winning-strategy-to-beat-the-summer-heat\/"},"modified":"2025-09-18T12:26:44","modified_gmt":"2025-09-18T12:26:44","slug":"estrategia-ganadora-de-las-islas-yas-para-combatir-el-calor-del-verano","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategia-ganadora-de-las-islas-yas-para-combatir-el-calor-del-verano\/","title":{"rendered":"Estrategia de Yas Island para vencer el calor del verano"},"content":{"rendered":"<p>El verano en los Emiratos \u00c1rabes Unidos suele ser una temporada baja para el turismo debido a las altas temperaturas. Sin embargo, la Isla de Yas, un destino de entretenimiento de primer nivel, se propuso desafiar esta estacionalidad y atraer a las familias durante los calurosos meses de verano.<\/p>\n<p><b>Objectivos:<\/b><\/p>\n<ol>\n<li>Aumentar el conocimiento de marca para generar entusiasmo por la Isla de Yas.<\/li>\n<li>Impulsar las reservas para impulsar las reservas en hoteles y parques tem\u00e1ticos de la Isla de Yas.<\/li>\n<li>Aprovechar el verano para generar ingresos durante la temporada baja de verano.<\/li>\n<\/ol>\n<p><b>Resultados:<\/b><\/p>\n<p>La campa\u00f1a super\u00f3 las expectativas y obtuvo resultados impresionantes:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Alcance \u00fanico<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Conversiones<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Tasa de visibilidad<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Retorno de la inversi\u00f3n publicitaria (ROAS)<\/li>\n<\/ol>\n<p>Esta exitosa campa\u00f1a resalta el poder de combinar inteligencia de ubicaci\u00f3n, experiencia en datos y estrategias creativas para impulsar el turismo incluso durante la lenta temporada de verano.<\/p>\n<h4 style=\"text-align: center;\">Descargue el caso de estudio completo<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>El verano en los Emiratos \u00c1rabes Unidos suele ser una temporada baja para el turismo debido a las altas temperaturas. Sin embargo, la Isla de Yas, un destino de entretenimiento de primer nivel, se propuso desafiar esta estacionalidad y atraer a las familias durante los calurosos meses de verano. Objectivos: Aumentar el conocimiento de marca [&hellip;]<\/p>\n","protected":false},"featured_media":23476,"template":"","case-study-ctg":[246],"class_list":["post-23475","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-entertainment-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La estrategia ganadora de la Isla Yas para combatir el calor del verano<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo Yas Island y MEmob+ impulsaron las reservas de verano con segmentaci\u00f3n basada en datos y marketing creativo en todo el CCG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategia-ganadora-de-las-islas-yas-para-combatir-el-calor-del-verano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia de Yas Island para vencer el calor del verano\" \/>\n<meta property=\"og:description\" content=\"Descubra c\u00f3mo Yas Island y MEmob+ impulsaron las reservas de verano con segmentaci\u00f3n basada en datos y marketing creativo en todo el CCG.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.memob.com\/es\/estudios-de-caso\/estrategia-ganadora-de-las-islas-yas-para-combatir-el-calor-del-verano\/\" \/>\n<meta property=\"og:site_name\" content=\"MEmob\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memobtechnology\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T12:26:44+00:00\" \/>\n<meta property=\"og:image\" 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