{"id":23439,"date":"2024-12-19T08:27:46","date_gmt":"2024-12-19T08:27:46","guid":{"rendered":"https:\/\/www.memob.com\/case-studies\/from-data-to-strategy-offline-and-online-consumer-behavior-insights-in-the-gcc-during-ramadan\/"},"modified":"2025-09-17T12:38:43","modified_gmt":"2025-09-17T12:38:43","slug":"insights-consumidor-ramadan-gcc-con-memob-stretch","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/es\/estudios-de-caso\/insights-consumidor-ramadan-gcc-con-memob-stretch\/","title":{"rendered":"De datos a estrategia: consumo online y offline en CCG durante Ramad\u00e1n"},"content":{"rendered":"<p><strong>De los DATOS a la ESTRATEGIA: Perspectivas del comportamiento del consumidor en el CCG durante el Ramad\u00e1n de 2024<\/strong><\/p>\n<p>Ramad\u00e1n 2024 revel\u00f3 una combinaci\u00f3n din\u00e1mica de tradici\u00f3n e innovaci\u00f3n en todo el CCG, creando oportunidades sin precedentes para que las marcas se conecten con sus audiencias.<\/p>\n<p>Este caso pr\u00e1ctico analiza las tendencias de comportamiento del consumidor online y offline que configuran la regi\u00f3n durante el Ramad\u00e1n. Descubra c\u00f3mo evolucionaron las preferencias de compra, gastronom\u00eda, consumo de medios y estilo de vida de los consumidores del CCG y c\u00f3mo MEmob+ proporciona a las marcas datos y an\u00e1lisis pr\u00e1cticos para anticiparse a estas tendencias.<\/p>\n<p><strong>Aspectos destacados clave:<\/strong><\/p>\n<ul>\n<li><strong>Comercio electr\u00f3nico y entrega de alimentos:<\/strong> un aumento del 65% en las ventas en l\u00ednea y un aumento en los pedidos posteriores al Iftar en las principales plataformas como Talabat y Careem.<\/li>\n<li><strong>Media Consumption<\/strong>: Streaming and TV viewing peaked, with content tailored to Ramadan themes gaining traction.<\/li>\n<li><strong>Crecimiento de QSR:<\/strong> los restaurantes de servicio r\u00e1pido dominaron y se espera que el tama\u00f1o del mercado del CCG alcance los $15,9 mil millones en 2024.<\/li>\n<li><strong>Banca y comercio minorista:<\/strong> aumentos significativos del gasto, impulsados \u200b\u200bpor las promociones de Ramad\u00e1n y la participaci\u00f3n digital.<\/li>\n<\/ul>\n<h6 style=\"text-align: center;\">Explore informaci\u00f3n pr\u00e1ctica que puede mejorar su estrategia para Ramad\u00e1n 2025 y m\u00e1s all\u00e1.<\/h6>\n<h4 style=\"text-align: center;\"><strong>Descargue el caso de estudio completo ahora<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>De los DATOS a la ESTRATEGIA: Perspectivas del comportamiento del consumidor en el CCG durante el Ramad\u00e1n de 2024 Ramad\u00e1n 2024 revel\u00f3 una combinaci\u00f3n din\u00e1mica de tradici\u00f3n e innovaci\u00f3n en todo el CCG, creando oportunidades sin precedentes para que las marcas se conecten con sus audiencias. Este caso pr\u00e1ctico analiza las tendencias de comportamiento del [&hellip;]<\/p>\n","protected":false},"featured_media":23440,"template":"","case-study-ctg":[244],"class_list":["post-23439","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-insights-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Descargue el caso de estudio completo ahora<\/title>\n<meta name=\"description\" content=\"Explora las tendencias de comportamiento del consumidor en el CCG durante el Ramad\u00e1n de 2024, desde el comercio electr\u00f3nico hasta el crecimiento de los restaurantes de servicio r\u00e1pido. Descubre c\u00f3mo MEmob+ convierte los datos en estrategias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/es\/estudios-de-caso\/insights-consumidor-ramadan-gcc-con-memob-stretch\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De datos a estrategia: consumo online y offline en CCG durante Ramad\u00e1n\" \/>\n<meta property=\"og:description\" content=\"Explora las tendencias de comportamiento del consumidor en el CCG durante el Ramad\u00e1n de 2024, desde el comercio electr\u00f3nico hasta el crecimiento de los restaurantes de servicio r\u00e1pido. 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