{"id":28910,"date":"2024-10-14T08:37:53","date_gmt":"2024-10-14T08:37:53","guid":{"rendered":"https:\/\/www.memob.com\/?p=28910"},"modified":"2025-12-02T10:59:11","modified_gmt":"2025-12-02T10:59:11","slug":"warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting","status":"publish","type":"post","link":"https:\/\/www.memob.com\/de\/warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting\/","title":{"rendered":"Warum sich mit Reichweite zufriedengeben, wenn Sie Pr\u00e4zision haben k\u00f6nnen? Lernen Sie AllPings kennen; die f\u00fchrende Location-Intelligence-Plattform f\u00fcr hypergenaues Targeting."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.memob.com\/de\/warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting\/#Precision_Over_Popularity\" >Precision Over Popularity:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.memob.com\/de\/warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting\/#Get_Your_Ads_in_Front_of_In-Market_Customers\" >Get Your Ads in Front of In-Market Customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.memob.com\/de\/warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting\/#The_Full_Customer_Journey\" >The Full Customer Journey:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.memob.com\/de\/warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting\/#Online_to_Offline\" >Online to Offline<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.memob.com\/de\/warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting\/#_Keep_an_Eye_on_Your_Competitors\" >\u00a0Keep an Eye on Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.memob.com\/de\/warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting\/#Measuring_OOH_Campaigns_Without_Magic\" >Measuring OOH Campaigns Without Magic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.memob.com\/de\/warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting\/#Social_Platforms_Are_Great_But_Data_Is_Better\" >Social Platforms Are Great, But Data Is Better<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28910\" class=\"elementor elementor-28910 elementor-20265\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-8a2965a e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"85409\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"8a2965a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9139185 elementor-widget elementor-widget-text-editor\" data-id=\"9139185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s face it\u2014advertising on social platforms like Meta, TikTok, and Snapchat can feel a bit like throwing spaghetti at a wall and hoping it sticks.<br \/>Sure, you\u2019ll get <strong>lots of impressions<\/strong>, but are you reaching people who actually care? The sad truth is, <strong>61% of marketers<\/strong> report wasting <strong>25% of their digital ad spend<\/strong> on irrelevant audiences.<br \/>That\u2019s like spending $100 and lighting $25 on fire!<\/p><p>What if you could skip the guesswork and know for certain that your ads are landing right in front of people who are <strong>already interested<\/strong> in your product? Enter <span style=\"color: #993300;\"><strong>AllPings<\/strong><\/span>, the precision marketing tool that helps you stop throwing spaghetti and start serving up the perfect dish, right where it\u2019s needed.<\/p><p>Let\u2019s dive into why AllPings is your ad budget\u2019s new best friend (and a much better cook than social media platforms).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-4bb580e e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"57996\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"4bb580e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb5f9c elementor-widget elementor-widget-text-editor\" data-id=\"0bb5f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Precision_Over_Popularity\"><\/span><b>Precision Over Popularity:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"Get_Your_Ads_in_Front_of_In-Market_Customers\"><\/span><span style=\"color: #000000;\"><b>Get Your Ads in Front of In-Market Customers<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-302c4a8 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"94868\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"302c4a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd8488 elementor-widget elementor-widget-text-editor\" data-id=\"7cd8488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social platforms give you access to huge audiences, but is that audience <strong>relevant?<\/strong><\/p><p>Studies show that <strong>37% of marketers<\/strong> struggle with broad targeting on social platforms like Meta, resulting in tons of wasted impressions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-f21afc5 e-grid e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"88368\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"f21afc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9efb324 elementor-widget elementor-widget-text-editor\" data-id=\"9efb324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AllPings takes a different approach by focusing on <strong>in-market customers<\/strong>\u2014people who are actively shopping for your product or visiting <strong>your<\/strong> <strong>competitors\u2019 stores.<\/strong> Think of it as having a cheat code that lets you only spend your ad dollars on the right people.<\/p><p><span style=\"color: #0000ff;\"><strong>The result?<\/strong> <\/span><span style=\"color: #0000ff;\">Lower budget waste <span style=\"color: #000000;\">and a much<\/span> higher ROI.<\/span><\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce0cac elementor-widget elementor-widget-image\" data-id=\"2ce0cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"602\" height=\"349\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/visual-1.jpg\" class=\"attachment-large size-large wp-image-20269\" alt=\"3D illustration of a modern competitor store with a blue data visualization radar circle showing competitive location intelligence insights.\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/visual-1.jpg 602w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/visual-1-300x174.jpg 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-6686731 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"49947\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"6686731\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb1daf elementor-widget elementor-widget-text-editor\" data-id=\"0bb1daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"The_Full_Customer_Journey\"><\/span><b>The Full Customer Journey:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"Online_to_Offline\"><\/span><strong><span style=\"color: #000000;\">Online to Offline<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-1832323 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"86770\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"1832323\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d26bc7 elementor-widget elementor-widget-text-editor\" data-id=\"6d26bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did your last ad bring someone into your store, or did it just get a \u201clike\u201d on Instagram?<\/p><p>While social platforms can give you data on clicks and impressions, they\u2019re pretty clueless when it comes to tracking offline actions.<\/p><p><strong><span style=\"color: #0000ff;\">AllPings doesn\u2019t stop at the click.<\/span><\/strong><\/p><p>It tracks your customers&#8216; entire journey\u2014from when they see your ad, to when they step into your store, and finally, when they make a purchase.<\/p><p>AllPings has been shown to <span style=\"color: #0000ff;\"><strong>increase in-store foot traffic by up to 20%,<\/strong><\/span> thanks to its ability to link <strong><span style=\"color: #0000ff;\">OOH campaigns<\/span> <\/strong>and <span style=\"color: #0000ff;\"><strong>digital ads directly <\/strong><span style=\"color: #000000;\">to real-world visits.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-33a6e69 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"19714\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"33a6e69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21333c9 elementor-widget elementor-widget-text-editor\" data-id=\"21333c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"_Keep_an_Eye_on_Your_Competitors\"><\/span><b>\u00a0Keep an Eye on Your Competitors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-1dcab89 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"42979\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"1dcab89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-774f826 elementor-widget elementor-widget-text-editor\" data-id=\"774f826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Let\u2019s be honest, wouldn\u2019t you love to know exactly what your competitors are up to? Social platforms might give you vague insights, but <\/span><strong>AllPings<\/strong><span style=\"font-weight: 400;\"> offers <\/span><strong>real-time competitor tracking<\/strong><span style=\"font-weight: 400;\"> that\u2019s as specific as it gets. <\/span><strong>Store traffic, footfall<\/strong><span style=\"font-weight: 400;\">, and even <\/span><strong>customer behavior.<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">So, while your competitor\u2019s store is getting crowded, you can swoop in with a targeted offer to lure those customers your way.<\/span><\/p><p><span style=\"color: #0000ff;\"><strong>The best part?<\/strong><\/span><\/p><p><span style=\"color: #0000ff;\"><strong>52% of businesses<\/strong><\/span><span style=\"font-weight: 400;\"> that use competitor insights for targeting see a <\/span><b>direct increase in market share<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-c0793e8 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"94744\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"c0793e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25d1a75 elementor-widget elementor-widget-image\" data-id=\"25d1a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"302\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/visual-2-1024x387.jpg\" class=\"attachment-large size-large wp-image-20275\" alt=\"Black and white highway scene with cars driving toward a large colorful billboard promoting a season sale up to 70 percent, with a highlighted vehicle marked as \u201cVisited Store\u201d to illustrate footfall attribution.\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/visual-2-1024x387.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/visual-2-300x114.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/visual-2-768x291.jpg 768w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/visual-2.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-a71dd3b e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"79361\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"a71dd3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93c6591 elementor-widget elementor-widget-text-editor\" data-id=\"93c6591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Measuring_OOH_Campaigns_Without_Magic\"><\/span><b>Measuring OOH Campaigns Without Magic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-44d2a90 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"91157\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"44d2a90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10a6afe elementor-widget elementor-widget-text-editor\" data-id=\"10a6afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Running a big <b>out-of-home (OOH) campaign <\/b>like a billboard or a subway ad is exciting, but how do you know if it\u2019s actually working? Social platforms can\u2019t give you the full picture when it comes to <b>offline impact, <\/b>often leaving marketers relying on gut feelings.<\/p><p>With AllPings, there\u2019s no guesswork. You can measure exactly how many people saw your OOH ad and turned up in your store.<\/p><p>Businesses using AllPings for OOH tracking have reported a <span style=\"color: #0000ff;\"><strong>15% increase in in-store conversions<\/strong> <\/span>compared to digital-only campaigns. Now that\u2019s what we call <span style=\"color: #0000ff;\"><strong>making an impact<span style=\"color: #000000;\">\u2014<\/span><\/strong><\/span>literally!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-1d68081 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"52468\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"1d68081\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-277fc2b elementor-widget elementor-widget-text-editor\" data-id=\"277fc2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Social_Platforms_Are_Great_But_Data_Is_Better\"><\/span><strong>Social Platforms Are Great, But Data Is Better<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-5156347 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"48577\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"5156347\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52f3de8 elementor-widget elementor-widget-text-editor\" data-id=\"52f3de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re not here to bash social platforms (okay, maybe just a little). They do offer large audiences and a variety of ad formats. But if you\u2019re relying solely on Meta or TikTok, you\u2019re probably missing out on the <strong>deep, actionable data<\/strong> that can really move the needle.<\/p><p>AllPings uses <strong><span style=\"color: #000000;\">advanced analytics <\/span><\/strong>to ensure you\u2019re not just reaching a lot of people\u2014you\u2019re reaching the right people. By focusing on <b>precise targeting<\/b>, you get the best of both worlds: <b>large-scale reach combined with laser-focused results.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-8c45c7b e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"27197\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"8c45c7b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748461c elementor-widget elementor-widget-image\" data-id=\"748461c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"38\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/title-footer-1024x49.jpg\" class=\"attachment-large size-large wp-image-20282\" alt=\"Red banner with the headline \u201cReady to Say Goodbye to Guessing?\u201d displayed in bold white text.\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/title-footer-1024x49.jpg 1024w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/title-footer-300x14.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/title-footer-768x36.jpg 768w, https:\/\/www.memob.com\/wp-content\/uploads\/2024\/10\/title-footer.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-94be61f e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"62532\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"94be61f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abd416a elementor-widget elementor-widget-text-editor\" data-id=\"abd416a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketers using AllPings report up to <b>30% higher ROI <\/b>on their ad campaigns because they\u2019re no longer wasting money on irrelevant audiences or incomplete data.<\/p><p>So, STOP guessing and start knowing where your ad dollars are going. Whether it\u2019s tracking your competitor\u2019s foot traffic or following your customers from online to offline, AllPings has your back.<\/p><p>After all, why settle for just reach when you can have a real<b> impact?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-02f6583 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"38375\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"02f6583\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/contact-us\\\/&quot;,&quot;is_external&quot;:&quot;on&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-fca220b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fca220b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.memob.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a meeting with our experts now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Schluss mit dem R\u00e4tselraten: Social Ads sind kein Gl\u00fccksspiel &#8211; wenn Sie AllPings nutzen Seien wir ehrlich: Werbung auf Social-Plattformen wie Meta, TikTok oder Snapchat f\u00fchlt sich oft an wie Spaghetti an die Wand werfen und hoffen, dass etwas kleben bleibt. Ja, Sie bekommen viele Impressions &#8211; aber erreichen Sie wirklich Menschen, die sich f\u00fcr [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":20654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281,287],"tags":[],"class_list":["post-28910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-everything-de","category-martech-strategies-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AllPings Mobility Data f\u00fcr h\u00f6here ROI im Marketing - MEmob<\/title>\n<meta name=\"description\" content=\"AllPings Pr\u00e4zisions-Targeting f\u00fcr Online-to-Offline Marketing: Steigern Sie ROI, Footfall und Kampagnenwirkung mit Mobility Data und Echtzeit-Location-Insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/de\/warum-sich-mit-reichweite-zufriedengeben-wenn-sie-praezision-haben-koennen-lernen-sie-allpings-kennen-die-fuehrende-location-intelligence-plattform-fuer-hypergenaues-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum sich mit Reichweite zufriedengeben, wenn Sie Pr\u00e4zision haben k\u00f6nnen? 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