{"id":30928,"date":"2026-03-05T08:50:55","date_gmt":"2026-03-05T08:50:55","guid":{"rendered":"https:\/\/www.memob.com\/?post_type=case-studies&#038;p=30928"},"modified":"2026-03-05T08:50:55","modified_gmt":"2026-03-05T08:50:55","slug":"luxury-ooh-footfall-measurement-case-study","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/","title":{"rendered":"OOH Measurement &#038; Brand Impact Case Study"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A leading luxury brand set out to answer a simple question in Dubai: <\/span><strong><i>Can OOH drive real luxury retail outcomes, not just visibility?<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With MEmob+, Gateway Screens on Sheikh Zayed Road were measured against what truly matters: who saw the campaign and who actually walked into stores at destinations like Dubai Mall and Mall of the Emirates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results were clear. The campaign <strong>reached 2.29M+ people, generated 50M+ impressions, and most importantly drove 3,736 verified luxury store visits<\/strong>, proving that premium OOH doesn\u2019t just build awareness, it moves high-value audiences to act.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also increased <strong>brand desirability among HNWI by up to +21%<\/strong>, while outperforming competitors such as Van Cleef &amp; Arpels, Chopard, and Tiffany &amp; Co. in store visitation.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>Key Takeaway: <\/b><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">When measured properly, OOH becomes more than a branding channel; it becomes a luxury performance channel.<\/span><\/h3>\n<h3><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">&#x1f449;&#x1f3fb; <\/span><b>Download the case study<\/b><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A leading luxury brand set out to answer a simple question in Dubai: Can OOH drive real luxury retail outcomes, not just visibility? With MEmob+, Gateway Screens on Sheikh Zayed Road were measured against what truly matters: who saw the campaign and who actually walked into stores at destinations like Dubai Mall and Mall of [&hellip;]<\/p>\n","protected":false},"featured_media":30939,"template":"","case-study-ctg":[147],"class_list":["post-30928","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-luxury-goods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Luxury OOH Measurement Case Study in Dubai | Driving Store Visits with Mobility Intelligence<\/title>\n<meta name=\"description\" content=\"A luxury brand partnered with MEmob+ to measure the real impact of OOH advertising in Dubai. Discover how Gateway Screens drove 3,736 verified store visits and increased brand desirability among HNWI by up to 21%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/de\/case-studies\/luxury-ooh-footfall-measurement-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OOH Measurement &amp; Brand Impact Case Study\" \/>\n<meta property=\"og:description\" content=\"A luxury brand partnered with MEmob+ to measure the real impact of OOH advertising in Dubai. Discover how Gateway Screens drove 3,736 verified store visits and increased brand desirability among HNWI by up to 21%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"MEmob\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memobtechnology\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/OOH-Measurement-Brand-Impact-Case-Study-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@memobtechnology\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/\",\"url\":\"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/\",\"name\":\"Luxury OOH Measurement Case Study in Dubai | Driving Store Visits with Mobility Intelligence\",\"isPartOf\":{\"@id\":\"https:\/\/www.memob.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/OOH-Measurement-Brand-Impact-Case-Study-banner.png\",\"datePublished\":\"2026-03-05T08:50:55+00:00\",\"description\":\"A luxury brand partnered with MEmob+ to measure the real impact of OOH advertising in Dubai. Discover how Gateway Screens drove 3,736 verified store visits and increased brand desirability among HNWI by up to 21%.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#primaryimage\",\"url\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/OOH-Measurement-Brand-Impact-Case-Study-banner.png\",\"contentUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/OOH-Measurement-Brand-Impact-Case-Study-banner.png\",\"width\":800,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.memob.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Luxusg\u00fcter\",\"item\":\"https:\/\/www.memob.com\/de\/case-study-ctg\/luxusgueter\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OOH Measurement &#038; Brand Impact Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.memob.com\/de\/#website\",\"url\":\"https:\/\/www.memob.com\/de\/\",\"name\":\"MEmob\",\"description\":\"Data Intelligence Company\",\"publisher\":{\"@id\":\"https:\/\/www.memob.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.memob.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.memob.com\/de\/#organization\",\"name\":\"MEmob Plus\",\"alternateName\":\"MEmob+\",\"url\":\"https:\/\/www.memob.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.memob.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg\",\"contentUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg\",\"width\":350,\"height\":100,\"caption\":\"MEmob Plus\"},\"image\":{\"@id\":\"https:\/\/www.memob.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/memobtechnology\",\"https:\/\/x.com\/memobtechnology\",\"https:\/\/www.instagram.com\/memobtechnology\/\",\"https:\/\/www.linkedin.com\/company\/memobtechnology\/\",\"https:\/\/www.youtube.com\/channel\/UC-R0S3HpR6r10n8M6NbhOrQ\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Luxury OOH Measurement Case Study in Dubai | Driving Store Visits with Mobility Intelligence","description":"A luxury brand partnered with MEmob+ to measure the real impact of OOH advertising in Dubai. Discover how Gateway Screens drove 3,736 verified store visits and increased brand desirability among HNWI by up to 21%.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.memob.com\/de\/case-studies\/luxury-ooh-footfall-measurement-case-study\/","og_locale":"de_DE","og_type":"article","og_title":"OOH Measurement & Brand Impact Case Study","og_description":"A luxury brand partnered with MEmob+ to measure the real impact of OOH advertising in Dubai. Discover how Gateway Screens drove 3,736 verified store visits and increased brand desirability among HNWI by up to 21%.","og_url":"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/","og_site_name":"MEmob","article_publisher":"https:\/\/www.facebook.com\/memobtechnology","og_image":[{"width":800,"height":400,"url":"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/OOH-Measurement-Brand-Impact-Case-Study-banner.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@memobtechnology","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/","url":"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/","name":"Luxury OOH Measurement Case Study in Dubai | Driving Store Visits with Mobility Intelligence","isPartOf":{"@id":"https:\/\/www.memob.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#primaryimage"},"image":{"@id":"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/OOH-Measurement-Brand-Impact-Case-Study-banner.png","datePublished":"2026-03-05T08:50:55+00:00","description":"A luxury brand partnered with MEmob+ to measure the real impact of OOH advertising in Dubai. Discover how Gateway Screens drove 3,736 verified store visits and increased brand desirability among HNWI by up to 21%.","breadcrumb":{"@id":"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#primaryimage","url":"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/OOH-Measurement-Brand-Impact-Case-Study-banner.png","contentUrl":"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/OOH-Measurement-Brand-Impact-Case-Study-banner.png","width":800,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.memob.com\/case-studies\/luxury-ooh-footfall-measurement-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.memob.com\/de\/"},{"@type":"ListItem","position":2,"name":"Luxusg\u00fcter","item":"https:\/\/www.memob.com\/de\/case-study-ctg\/luxusgueter\/"},{"@type":"ListItem","position":3,"name":"OOH Measurement &#038; Brand Impact Case Study"}]},{"@type":"WebSite","@id":"https:\/\/www.memob.com\/de\/#website","url":"https:\/\/www.memob.com\/de\/","name":"MEmob","description":"Data Intelligence Company","publisher":{"@id":"https:\/\/www.memob.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.memob.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.memob.com\/de\/#organization","name":"MEmob Plus","alternateName":"MEmob+","url":"https:\/\/www.memob.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.memob.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg","contentUrl":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg","width":350,"height":100,"caption":"MEmob Plus"},"image":{"@id":"https:\/\/www.memob.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/memobtechnology","https:\/\/x.com\/memobtechnology","https:\/\/www.instagram.com\/memobtechnology\/","https:\/\/www.linkedin.com\/company\/memobtechnology\/","https:\/\/www.youtube.com\/channel\/UC-R0S3HpR6r10n8M6NbhOrQ"]}]}},"_links":{"self":[{"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/case-studies\/30928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/media\/30939"}],"wp:attachment":[{"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/media?parent=30928"}],"wp:term":[{"taxonomy":"case-study-ctg","embeddable":true,"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/case-study-ctg?post=30928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}