{"id":30556,"date":"2026-02-18T08:12:34","date_gmt":"2026-02-18T08:12:34","guid":{"rendered":"https:\/\/www.memob.com\/?post_type=case-studies&#038;p=30556"},"modified":"2026-02-18T08:12:34","modified_gmt":"2026-02-18T08:12:34","slug":"kitkat-memob-turning-mobile-attention-into-sales","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/case-studies\/kitkat-memob-turning-mobile-attention-into-sales\/","title":{"rendered":"Nestle KitKat | Turning Mobile Attention into Shelf-Level Sales"},"content":{"rendered":"<h2><span style=\"color: #000000;\"><b>How KitKat closed FMCG\u2019s billion-dollar blind spot<\/b><\/span><\/h2>\n<h4><span style=\"color: #3366ff;\"><b>2.3x stronger ad recall | 3.8x higher offline conversions<\/b><b><br \/>\n<\/b><b>35,572 verified supermarket visits<\/b><b><br \/>\n<\/b><b>+42% purchase uplift (Germany) | +39% purchase uplift (UK)<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In a crowded FMCG market, KitKat\u2019s brand awareness was already strong, but digital media couldn\u2019t prove a direct impact on sales. The typical <\/span><b>broad-reach approach was inefficient, exposing ads to non-shoppers and wasting media spend.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">KitKat\u2019s core aim was to prove that mobile ads could drive measurable, in-store purchases\u2014not just engagement metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In partnership with MEmob+, KitKat deployed Europe\u2019s first <\/span><b>closed-loop, location-intelligent mobile campaign<\/b><span style=\"font-weight: 400;\">, directly linking mobile exposure to verified in-store behavior. By targeting real, repeat shoppers during key &#8222;snack-time&#8220; moments and leveraging <\/span><span style=\"text-decoration: underline; color: #3366ff;\"><strong><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.memob.com\/allpings\/\">AllPings<\/a><\/strong><\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #3366ff;\"><strong>&#8218; location intelligence<\/strong><\/span>, KitKat focused on high-intent shoppers based on real-world mobility patterns.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.memob.com\/excelate-dsp\/\"><b>Excelate DSP<\/b><\/a><\/span><span style=\"font-weight: 400;\"> delivered ads to verified shoppers, optimizing for proximity to stores and peak shopping hours. Meanwhile, <\/span><span style=\"text-decoration: underline; color: #3366ff;\"><strong><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.memob.com\/stretch\/\">Stretch<\/a>\u2019s<\/strong><\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #3366ff;\"><strong> O2O (Online-to-Offline) attribution<\/strong><\/span> model confirmed the direct sales impact of each ad, transforming attention into measurable sales.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><b>What This Case Demonstrates<\/b><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The power of turning mobile attention into real-world sales through precise targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How location intelligence can refine ad delivery and cut out media waste<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why <\/span><b>attribution<\/b><span style=\"font-weight: 400;\"> and <\/span><b>verified ROI<\/b><span style=\"font-weight: 400;\"> are crucial to justifying mobile media investment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How KitKat set a new standard for measuring incremental sales in FMCG with mobile campaigns<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">&#x1f449;&#x1f3fb; <\/span><b>Download the case study<\/b><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>How KitKat closed FMCG\u2019s billion-dollar blind spot 2.3x stronger ad recall | 3.8x higher offline conversions 35,572 verified supermarket visits +42% purchase uplift (Germany) | +39% purchase uplift (UK) In a crowded FMCG market, KitKat\u2019s brand awareness was already strong, but digital media couldn\u2019t prove a direct impact on sales. The typical broad-reach approach was [&hellip;]<\/p>\n","protected":false},"featured_media":30557,"template":"","case-study-ctg":[231],"class_list":["post-30556","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nestle KitKat | Turning Mobile Attention into Shelf-Level Sales<\/title>\n<meta name=\"description\" content=\"KitKat partnered with MEmob+ to demonstrate how mobile ads can drive in-store sales, achieving 2.3x stronger recall and 3.8x higher offline conversions. 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