{"id":20799,"date":"2022-08-02T08:30:22","date_gmt":"2022-08-02T08:30:22","guid":{"rendered":"https:\/\/memob.com\/case-studies\/memob-data-driven-audience-enrichment-helps-babyshop-drive-acquisition\/"},"modified":"2025-12-02T13:33:31","modified_gmt":"2025-12-02T13:33:31","slug":"babyshop-akquise-mit-memob-audience-enrichment","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/de\/fallstudien\/babyshop-akquise-mit-memob-audience-enrichment\/","title":{"rendered":"MEmob+ Zielgruppenanreicherung treibt Kundenakquise f\u00fcr Babyshop voran"},"content":{"rendered":"<p data-start=\"1671\" data-end=\"2088\"><strong data-start=\"1671\" data-end=\"1789\">Babyshop, das f\u00fchrende Kinderkonzept-Gesch\u00e4ft der Landmark Group, verzeichnete einen R\u00fcckgang der Conversion Rate.<\/strong><br data-start=\"1789\" data-end=\"1792\" \/>Um diese Entwicklung umzukehren, musste die Marke <strong data-start=\"1842\" data-end=\"1941\">mehr Aufmerksamkeit erzeugen, neue App-Installationen steigern und inaktive Nutzer reaktivieren<\/strong>.<br data-start=\"1942\" data-end=\"1945\" \/>Das Ziel war klar:<br data-start=\"1963\" data-end=\"1966\" \/><strong data-start=\"1966\" data-end=\"2088\">M\u00fctter und schwangere Frauen in den VAE gezielt ansprechen, mehr Footfall generieren und einen ROI von 10:1 erreichen.<\/strong><\/p>\n<p data-start=\"2090\" data-end=\"2289\">Um dies zu erm\u00f6glichen, nutzte <strong data-start=\"2121\" data-end=\"2163\">MEmob+ seine starken First-Party-Daten<\/strong>, um ein <strong data-start=\"2172\" data-end=\"2212\">ma\u00dfgeschneidertes Zielgruppensegment<\/strong> zu erstellen \u2013 f\u00fcr pr\u00e4zises Targeting entlang der gesamten Customer Journey.<\/p>\n<p data-start=\"2291\" data-end=\"2353\">Die Kampagne wurde in <strong data-start=\"2313\" data-end=\"2342\">zwei strategischen Phasen<\/strong> umgesetzt:<\/p>\n<h3 data-start=\"2355\" data-end=\"2416\"><strong data-start=\"2359\" data-end=\"2414\">1. Akquisitionsphase: Neue Installationen steigern<\/strong><\/h3>\n<p data-start=\"2417\" data-end=\"2537\">Neue Nutzer wurden mit einem <strong data-start=\"2446\" data-end=\"2479\">Rabatt auf den ersten Einkauf<\/strong> incentiviert, um App-Downloads und Onboarding zu f\u00f6rdern.<\/p>\n<h3 data-start=\"2539\" data-end=\"2601\"><strong data-start=\"2543\" data-end=\"2599\">2. Retargetingphase: Inaktive Nutzer zur\u00fcckgewinnen<\/strong><\/h3>\n<p data-start=\"2602\" data-end=\"2751\">Ehemalige Installierer wurden mit einer <strong data-start=\"2642\" data-end=\"2668\">starken Sale-Botschaft<\/strong> erneut angesprochen, um das Interesse wiederzubeleben und Conversions zu steigern.<\/p>\n<p data-start=\"2753\" data-end=\"2962\">Die Anzeigen wurden \u00fcber <strong data-start=\"2778\" data-end=\"2843\">Mobile Websites, In-App-Inventar und Social-Media-Plattformen<\/strong> ausgespielt, um maximale Sichtbarkeit zu erzielen, hochwertigen Traffic zu generieren und den ROI sp\u00fcrbar zu steigern.<\/p>\n<p data-start=\"2964\" data-end=\"3134\"><strong data-start=\"2964\" data-end=\"3134\">Mit MEmob+ verwandelte Babyshop sinkende Conversions in messbare Ergebnisse ein Beweis f\u00fcr die Wirkung datengetriebener Pr\u00e4zisionskampagnen im Einzelhandel der VAE.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Babyshop, das f\u00fchrende Kinderkonzept-Gesch\u00e4ft der Landmark Group, verzeichnete einen R\u00fcckgang der Conversion Rate.Um diese Entwicklung umzukehren, musste die Marke mehr Aufmerksamkeit erzeugen, neue App-Installationen steigern und inaktive Nutzer reaktivieren.Das Ziel war klar:M\u00fctter und schwangere Frauen in den VAE gezielt ansprechen, mehr Footfall generieren und einen ROI von 10:1 erreichen. Um dies zu erm\u00f6glichen, nutzte MEmob+ [&hellip;]<\/p>\n","protected":false},"featured_media":20803,"template":"","case-study-ctg":[213],"class_list":["post-20799","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-einzelhandel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Babyshop steigert Akquise mit MEmob+ Daten-Targeting<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Babyshop sinkende Conversion Rates mit MEmob+ \u00fcber datengetriebene Ads und Retargeting bek\u00e4mpfte und Markenbekanntheit steigerte\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/de\/fallstudien\/babyshop-akquise-mit-memob-audience-enrichment\/\" \/>\n<meta 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