{"id":20793,"date":"2022-11-02T08:23:23","date_gmt":"2022-11-02T08:23:23","guid":{"rendered":"https:\/\/memob.com\/case-studies\/mcdonalds-campaign-wins-a-silver-award-thanks-to-memobs-unique-location-data-intelligence\/"},"modified":"2025-12-02T10:40:10","modified_gmt":"2025-12-02T10:40:10","slug":"mcdonalds-silberpreis-mit-memob-location-intelligence","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/de\/fallstudien\/mcdonalds-silberpreis-mit-memob-location-intelligence\/","title":{"rendered":"McDonald\u2019s gewinnt Silber dank einzigartiger Location Data Intelligence von MEmob+"},"content":{"rendered":"<p data-start=\"390\" data-end=\"960\"><strong data-start=\"390\" data-end=\"404\">McDonald\u2019s<\/strong>, eines der f\u00fchrenden Unternehmen im Bereich <strong data-start=\"449\" data-end=\"478\">Lebensmittel und Getr\u00e4nke<\/strong>, verzeichnete w\u00e4hrend der Pandemie einen deutlichen R\u00fcckgang der <strong data-start=\"544\" data-end=\"589\">Filialums\u00e4tze und des Drive-Thru-Verkehrs<\/strong>. Besonders in den <strong data-start=\"608\" data-end=\"659\">zentralen und \u00f6stlichen Regionen Saudi-Arabiens<\/strong> (Riyadh, Dammam, Al Khobar) wollte die Marke den <strong data-start=\"709\" data-end=\"736\">Ladenverkehr (Footfall)<\/strong> und die <strong data-start=\"745\" data-end=\"765\">Drive-In-Besuche<\/strong> wieder ankurbeln.<br data-start=\"783\" data-end=\"786\" \/>Dabei war das Hauptziel klar: <strong data-start=\"816\" data-end=\"866\">Kunden das Gef\u00fchl von Sicherheit zu vermitteln<\/strong>, damit sie Filialen und Drive-Thru-Services nutzen k\u00f6nnen, ohne ihre Gesundheit zu gef\u00e4hrden.<\/p>\n<p data-start=\"962\" data-end=\"1245\">Um dieses Ziel zu erreichen, setzte <strong data-start=\"998\" data-end=\"1008\">MEmob+<\/strong> auf seine leistungsstarke <strong data-start=\"1035\" data-end=\"1079\">Location-Intelligence-Plattform AllPings<\/strong>. Mit Hilfe von <strong data-start=\"1095\" data-end=\"1123\">Predictive Mobility Data<\/strong>, Echtzeit-Besuchsmustern und Verhaltenssignalen entwickelte MEmob+ ein <strong data-start=\"1195\" data-end=\"1235\">ma\u00dfgeschneidertes Zielgruppensegment<\/strong>, das auf:<\/p>\n<ul data-start=\"1247\" data-end=\"1387\">\n<li data-start=\"1247\" data-end=\"1275\">\n<p data-start=\"1249\" data-end=\"1275\"><strong data-start=\"1249\" data-end=\"1272\">Mobilit\u00e4tsverhalten<\/strong>,<\/p>\n<\/li>\n<li data-start=\"1276\" data-end=\"1301\">\n<p data-start=\"1278\" data-end=\"1301\"><strong data-start=\"1278\" data-end=\"1298\">N\u00e4he zu Filialen<\/strong>,<\/p>\n<\/li>\n<li data-start=\"1302\" data-end=\"1349\">\n<p data-start=\"1304\" data-end=\"1349\"><strong data-start=\"1304\" data-end=\"1346\">Affinit\u00e4t zu Quick-Service-Restaurants<\/strong>,<\/p>\n<\/li>\n<li data-start=\"1350\" data-end=\"1387\">\n<p data-start=\"1352\" data-end=\"1387\">sowie <strong data-start=\"1358\" data-end=\"1387\">historischen Besuchsdaten<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1389\" data-end=\"1398\">basierte.<\/p>\n<p data-start=\"1400\" data-end=\"1620\">Unter Verwendung von Datenpunkten aus <strong data-start=\"1438\" data-end=\"1490\">\u00fcber 1.100 McDonald\u2019s- und Konkurrenzrestaurants<\/strong> konnte MEmob+ die idealen Zielgruppen in <strong data-start=\"1532\" data-end=\"1544\">Echtzeit<\/strong> erreichen. Die Nutzer wurden mit hochrelevanten Anzeigen angesprochen, die:<\/p>\n<ul data-start=\"1622\" data-end=\"1814\">\n<li data-start=\"1622\" data-end=\"1691\">\n<p data-start=\"1624\" data-end=\"1691\">die <strong data-start=\"1628\" data-end=\"1666\">Sicherheits- und Hygieneprotokolle<\/strong> der Marke hervorhoben,<\/p>\n<\/li>\n<li data-start=\"1692\" data-end=\"1735\">\n<p data-start=\"1694\" data-end=\"1735\">den <strong data-start=\"1698\" data-end=\"1723\">Komfort des Drive-Ins<\/strong> betonten,<\/p>\n<\/li>\n<li data-start=\"1736\" data-end=\"1814\">\n<p data-start=\"1738\" data-end=\"1814\">und Vertrauen in die Markeninteraktion unter Pandemiebedingungen st\u00e4rkten.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1816\" data-end=\"2009\">So gelang es, den <strong data-start=\"1834\" data-end=\"1897\">Drive-Thru-Traffic in Saudi-Arabien signifikant zu steigern<\/strong> und die Marke erfolgreich mit datengetriebenem Retail-Marketing durch eine herausfordernde Phase zu navigieren.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s, eines der f\u00fchrenden Unternehmen im Bereich Lebensmittel und Getr\u00e4nke, verzeichnete w\u00e4hrend der Pandemie einen deutlichen R\u00fcckgang der Filialums\u00e4tze und des Drive-Thru-Verkehrs. Besonders in den zentralen und \u00f6stlichen Regionen Saudi-Arabiens (Riyadh, Dammam, Al Khobar) wollte die Marke den Ladenverkehr (Footfall) und die Drive-In-Besuche wieder ankurbeln.Dabei war das Hauptziel klar: Kunden das Gef\u00fchl von Sicherheit zu [&hellip;]<\/p>\n","protected":false},"featured_media":20795,"template":"","case-study-ctg":[211],"class_list":["post-20793","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-qsr-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>McDonald\u2019s Kampagne gewinnt Silberpreis mit MEmob+<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie McDonald\u2019s w\u00e4hrend der Pandemie in Saudi-Arabien mit AllPings gezielt Kunden ansprach und so In-Store- und Drive-Through-Traffic steigerte.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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