{"id":20783,"date":"2023-08-22T13:29:14","date_gmt":"2023-08-22T13:29:14","guid":{"rendered":"https:\/\/memob.com\/case-studies\/memob-amplifies-luxury-brands-ooh-impact-supercharged-its-visitation-rates-to-2m-devices\/"},"modified":"2025-12-02T12:07:19","modified_gmt":"2025-12-02T12:07:19","slug":"memob-steigert-luxusmarken-ooh-besuche","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/","title":{"rendered":"MEmob+ steigert OOH-Wirkung einer Luxusmarke mit 2 Mio. Ger\u00e4ten"},"content":{"rendered":"<p data-start=\"319\" data-end=\"706\">Die Sichtbarkeit und Wirksamkeit der Out-of-Home-(OOH)-Werbung einer Luxusmarke war eine zentrale Herausforderung; insbesondere an hochfrequentierten Standorten wie der Sheikh Zayed Road. Die Marke konnte weder pr\u00e4zise ermitteln, wie viele potenzielle Kunden den OOH-Anzeigen ausgesetzt waren, noch wie viele dieser Personen anschlie\u00dfend relevante Verkaufsstandorte (POS) besuchten.<\/p>\n<p data-start=\"708\" data-end=\"1122\">AllPings, die propriet\u00e4re Location-Intelligence-L\u00f6sung von MEmob+, revolutionierte die Aktivierung und Messbarkeit von Luxusmarketing. Diese Fallstudie zeigt den Weg von Unsicherheit zu datenbasierter Pr\u00e4zision von klarer Zielgruppen\u00adtransparenz \u00fcber gezielte Engagement-Strategien bis hin zu messbarem Footfall und einem genauen Verst\u00e4ndnis des kombinierten Effekts aus OOH-Exposures und Mobile Advertising.<\/p>\n<p data-start=\"1124\" data-end=\"1258\"><strong data-start=\"1124\" data-end=\"1258\">Erleben Sie, wie OOH-Pr\u00e4senz und mobile Anzeigen nahtlos ineinandergreifen und den Erfolg von Luxusmarken nachhaltig vorantreiben.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Sichtbarkeit und Wirksamkeit der Out-of-Home-(OOH)-Werbung einer Luxusmarke war eine zentrale Herausforderung; insbesondere an hochfrequentierten Standorten wie der Sheikh Zayed Road. Die Marke konnte weder pr\u00e4zise ermitteln, wie viele potenzielle Kunden den OOH-Anzeigen ausgesetzt waren, noch wie viele dieser Personen anschlie\u00dfend relevante Verkaufsstandorte (POS) besuchten. AllPings, die propriet\u00e4re Location-Intelligence-L\u00f6sung von MEmob+, revolutionierte die Aktivierung und [&hellip;]<\/p>\n","protected":false},"featured_media":20785,"template":"","case-study-ctg":[210],"class_list":["post-20783","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-luxusgueter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MEmob+ verst\u00e4rkt OOH-Effekt f\u00fcr Luxusmarke<\/title>\n<meta name=\"description\" content=\"Entdecken Sie, wie Allpings das Luxusmarketing neu definierte, Besucherstr\u00f6me steigerte und OOH-Exposure mit Mobile Ads f\u00fcr Markenerfolg verband\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEmob+ steigert OOH-Wirkung einer Luxusmarke mit 2 Mio. Ger\u00e4ten\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie, wie Allpings das Luxusmarketing neu definierte, Besucherstr\u00f6me steigerte und OOH-Exposure mit Mobile Ads f\u00fcr Markenerfolg verband\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/\" \/>\n<meta property=\"og:site_name\" content=\"MEmob\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memobtechnology\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T12:07:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/perfume-cs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@memobtechnology\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/\",\"url\":\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/\",\"name\":\"MEmob+ verst\u00e4rkt OOH-Effekt f\u00fcr Luxusmarke\",\"isPartOf\":{\"@id\":\"https:\/\/www.memob.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/perfume-cs.jpg\",\"datePublished\":\"2023-08-22T13:29:14+00:00\",\"dateModified\":\"2025-12-02T12:07:19+00:00\",\"description\":\"Entdecken Sie, wie Allpings das Luxusmarketing neu definierte, Besucherstr\u00f6me steigerte und OOH-Exposure mit Mobile Ads f\u00fcr Markenerfolg verband\",\"breadcrumb\":{\"@id\":\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#primaryimage\",\"url\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/perfume-cs.jpg\",\"contentUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/perfume-cs.jpg\",\"width\":520,\"height\":339},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.memob.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Luxusg\u00fcter\",\"item\":\"https:\/\/www.memob.com\/de\/case-study-ctg\/luxusgueter\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MEmob+ steigert OOH-Wirkung einer Luxusmarke mit 2 Mio. Ger\u00e4ten\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.memob.com\/de\/#website\",\"url\":\"https:\/\/www.memob.com\/de\/\",\"name\":\"MEmob\",\"description\":\"Data Intelligence Company\",\"publisher\":{\"@id\":\"https:\/\/www.memob.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.memob.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.memob.com\/de\/#organization\",\"name\":\"MEmob Plus\",\"alternateName\":\"MEmob+\",\"url\":\"https:\/\/www.memob.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.memob.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg\",\"contentUrl\":\"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg\",\"width\":350,\"height\":100,\"caption\":\"MEmob Plus\"},\"image\":{\"@id\":\"https:\/\/www.memob.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/memobtechnology\",\"https:\/\/x.com\/memobtechnology\",\"https:\/\/www.instagram.com\/memobtechnology\/\",\"https:\/\/www.linkedin.com\/company\/memobtechnology\/\",\"https:\/\/www.youtube.com\/channel\/UC-R0S3HpR6r10n8M6NbhOrQ\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MEmob+ verst\u00e4rkt OOH-Effekt f\u00fcr Luxusmarke","description":"Entdecken Sie, wie Allpings das Luxusmarketing neu definierte, Besucherstr\u00f6me steigerte und OOH-Exposure mit Mobile Ads f\u00fcr Markenerfolg verband","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/","og_locale":"de_DE","og_type":"article","og_title":"MEmob+ steigert OOH-Wirkung einer Luxusmarke mit 2 Mio. Ger\u00e4ten","og_description":"Entdecken Sie, wie Allpings das Luxusmarketing neu definierte, Besucherstr\u00f6me steigerte und OOH-Exposure mit Mobile Ads f\u00fcr Markenerfolg verband","og_url":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/","og_site_name":"MEmob","article_publisher":"https:\/\/www.facebook.com\/memobtechnology","article_modified_time":"2025-12-02T12:07:19+00:00","og_image":[{"width":520,"height":339,"url":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/perfume-cs.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@memobtechnology","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/","url":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/","name":"MEmob+ verst\u00e4rkt OOH-Effekt f\u00fcr Luxusmarke","isPartOf":{"@id":"https:\/\/www.memob.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#primaryimage"},"image":{"@id":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#primaryimage"},"thumbnailUrl":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/perfume-cs.jpg","datePublished":"2023-08-22T13:29:14+00:00","dateModified":"2025-12-02T12:07:19+00:00","description":"Entdecken Sie, wie Allpings das Luxusmarketing neu definierte, Besucherstr\u00f6me steigerte und OOH-Exposure mit Mobile Ads f\u00fcr Markenerfolg verband","breadcrumb":{"@id":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#primaryimage","url":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/perfume-cs.jpg","contentUrl":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/08\/perfume-cs.jpg","width":520,"height":339},{"@type":"BreadcrumbList","@id":"https:\/\/www.memob.com\/de\/fallstudien\/memob-steigert-luxusmarken-ooh-besuche\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.memob.com\/de\/"},{"@type":"ListItem","position":2,"name":"Luxusg\u00fcter","item":"https:\/\/www.memob.com\/de\/case-study-ctg\/luxusgueter\/"},{"@type":"ListItem","position":3,"name":"MEmob+ steigert OOH-Wirkung einer Luxusmarke mit 2 Mio. Ger\u00e4ten"}]},{"@type":"WebSite","@id":"https:\/\/www.memob.com\/de\/#website","url":"https:\/\/www.memob.com\/de\/","name":"MEmob","description":"Data Intelligence Company","publisher":{"@id":"https:\/\/www.memob.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.memob.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.memob.com\/de\/#organization","name":"MEmob Plus","alternateName":"MEmob+","url":"https:\/\/www.memob.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.memob.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg","contentUrl":"https:\/\/www.memob.com\/wp-content\/uploads\/2023\/04\/logo-memob-350x100-2.svg","width":350,"height":100,"caption":"MEmob Plus"},"image":{"@id":"https:\/\/www.memob.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/memobtechnology","https:\/\/x.com\/memobtechnology","https:\/\/www.instagram.com\/memobtechnology\/","https:\/\/www.linkedin.com\/company\/memobtechnology\/","https:\/\/www.youtube.com\/channel\/UC-R0S3HpR6r10n8M6NbhOrQ"]}]}},"_links":{"self":[{"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/case-studies\/20783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/media\/20785"}],"wp:attachment":[{"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/media?parent=20783"}],"wp:term":[{"taxonomy":"case-study-ctg","embeddable":true,"href":"https:\/\/www.memob.com\/de\/wp-json\/wp\/v2\/case-study-ctg?post=20783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}