{"id":20768,"date":"2024-06-03T08:11:53","date_gmt":"2024-06-03T08:11:53","guid":{"rendered":"https:\/\/memob.com\/case-studies\/changans-location-powered-award-winning-innovative-market-entry-in-saudi-arabia\/"},"modified":"2025-09-18T14:05:01","modified_gmt":"2025-09-18T14:05:01","slug":"changan-markteintritt-saudi-mit-memob-allpings","status":"publish","type":"case-studies","link":"https:\/\/www.memob.com\/de\/fallstudien\/changan-markteintritt-saudi-mit-memob-allpings\/","title":{"rendered":"Changans preisgekr\u00f6nter, innovativer Markteintritt in Saudi-Arabien"},"content":{"rendered":"<p>Changan, eine aufstrebende Marke in der globalen Automobilindustrie, zielte auf den wettbewerbsintensiven saudi-arabischen Markt f\u00fcr seine Expansion ab.<\/p>\n<p>Allerdings sahen sie sich mit starker Konkurrenz seitens etablierter Marken konfrontiert und die Ver\u00e4nderung der Verbraucherpr\u00e4ferenzen war eine Herausforderung.<\/p>\n<p>&nbsp;<\/p>\n<p>Mithilfe der Location-Intelligence-Plattform AllPings von MEmob+ identifizierte MEmob+ wichtige Verbrauchersegmente, entwickelte auf jedes Zielgruppensegment zugeschnittene Rich-Media-Anzeigen und lieferte Anzeigen auf sozialen Kan\u00e4len, im mobilen Web und in In-Apps, um eine umfassende Marktabdeckung sicherzustellen.<\/p>\n<p>&nbsp;<\/p>\n<h4>Ergebnisse:<\/h4>\n<ul>\n<li>Generierte 14.946 zugeschriebene Schritte<\/li>\n<li>Erzielte eine Bef\u00fcrwortungsquote von 29,48 %<\/li>\n<li>Steigerung der CTR um 71,51 %<\/li>\n<\/ul>\n<h4 style=\"text-align: center;\"><strong>Erfahren Sie die Details der Kampagne<\/strong><\/h4>\n<h3 style=\"text-align: center;\">Laden Sie die Fallstudie unten herunter<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Changan, eine aufstrebende Marke in der globalen Automobilindustrie, zielte auf den wettbewerbsintensiven saudi-arabischen Markt f\u00fcr seine Expansion ab. Allerdings sahen sie sich mit starker Konkurrenz seitens etablierter Marken konfrontiert und die Ver\u00e4nderung der Verbraucherpr\u00e4ferenzen war eine Herausforderung. &nbsp; Mithilfe der Location-Intelligence-Plattform AllPings von MEmob+ identifizierte MEmob+ wichtige Verbrauchersegmente, entwickelte auf jedes Zielgruppensegment zugeschnittene Rich-Media-Anzeigen und [&hellip;]<\/p>\n","protected":false},"featured_media":16698,"template":"","case-study-ctg":[205],"class_list":["post-20768","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-study-ctg-automobil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Changan: Innovativer Markteintritt in Saudi-Arabien mit MEmob+<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Changan als aufstrebende Automarke mit MEmob+ erfolgreich in den 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