{"id":30991,"date":"2026-03-09T11:11:15","date_gmt":"2026-03-09T11:11:15","guid":{"rendered":"https:\/\/www.memob.com\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/"},"modified":"2026-03-09T15:12:47","modified_gmt":"2026-03-09T15:12:47","slug":"%d8%b3%d8%aa%d8%b1%d9%8a%d8%aa%d8%b4-%d8%a7%d9%84%d8%b7%d8%a8%d9%82%d8%a9-%d8%a7%d9%84%d9%85%d9%81%d9%82%d9%88%d8%af%d8%a9-%d9%81%d9%8a-%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1","status":"publish","type":"post","link":"https:\/\/www.memob.com\/ar\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/","title":{"rendered":"Stretch: \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0648\u0630\u0643\u0627\u0621 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%AD%D8%AA%D8%A7%D8%AC_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AD%D8%AF%D9%8A%D8%AB_%D8%A5%D9%84%D9%89_%D9%85%D8%A7_%D9%87%D9%88_%D8%A3%D8%A8%D8%B9%D8%AF_%D9%85%D9%86_%D9%85%D9%82%D8%A7%D9%8A%D9%8A%D8%B3_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA\" >\u0644\u0645\u0627\u0630\u0627 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" 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data-href=\"https:\/\/www.memob.com\/ar\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/#%D8%A7%D9%84%D9%85%D8%B4%D9%83%D9%84%D8%A9_%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_%D9%88%D8%AD%D8%AF%D9%88%D8%AF_%D8%AA%D9%82%D8%A7%D8%B1%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA\" >\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629: \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u062d\u062f\u0648\u062f \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/#%D9%82%D9%8A%D8%AF_%D8%A7%D9%84%D8%A3%D9%86%D8%B8%D9%85%D8%A9_%D8%A7%D9%84%D9%85%D8%BA%D9%84%D9%82%D8%A9_Walled_Gardens\" >\u0642\u064a\u062f \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 Walled Gardens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%AA%D9%8F%D8%B3%D8%B1%D9%91%D8%B9_%D8%A7%D9%84%D8%AE%D8%B5%D9%88%D8%B5%D9%8A%D8%A9_%D9%88%D9%81%D9%82%D8%AF%D8%A7%D9%86_%D8%A7%D9%84%D8%A5%D8%B4%D8%A7%D8%B1%D8%A7%D8%AA_%D9%85%D9%86_%D8%AD%D8%AF%D8%A9_%D8%A7%D9%84%D8%A3%D8%B2%D9%85%D8%A9\" >\u0644\u0645\u0627\u0630\u0627 \u062a\u064f\u0633\u0631\u0651\u0639 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class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/#i\" >\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/#%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D8%AA%D8%B9%D9%86%D9%8A%D9%87_%D8%A7%D9%84%D8%A5%D8%B6%D8%A7%D9%81%D8%A9_%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A%D8%A9_%D9%81%D8%B9%D9%84%D9%8A%D9%8B%D8%A7_%D9%88%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%87%D8%AA%D9%85_%D8%A8%D9%87%D8%A7_%D9%85%D8%AF%D9%8A%D8%B1%D9%88_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0%D9%8A%D9%88%D9%86\" >\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0639\u0646\u064a\u0647 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data-href=\"https:\/\/www.memob.com\/ar\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/#%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%87%D9%85_%D8%B0%D9%84%D9%83_%D9%81%D9%8A_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC_%D9%88%D8%A3%D9%88%D8%B1%D9%88%D8%A8%D8%A7_%D9%88%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF%D9%87%D8%A7\" >\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a: \u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645 \u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c \u0648\u0623\u0648\u0631\u0648\u0628\u0627 \u0648\u0645\u0627 \u0628\u0639\u062f\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/stretch-the-missing-layer-of-cross-channel-measurement-audience-intelligence-offline-attribution\/#%D8%A7%D9%84%D9%81%D9%83%D8%B1%D8%A9_%D8%A7%D9%84%D8%AE%D8%AA%D8%A7%D9%85%D9%8A%D8%A9_%D8%A7%D9%84%D9%85%D8%B3%D8%A7%D8%A1%D9%84%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82%D9%8A%D8%A9_%D9%83%D8%A8%D9%86%D9%8A%D8%A9_%D8%AA%D8%AD%D8%AA%D9%8A%D8%A9\" >\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629: \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0643\u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30991\" class=\"elementor elementor-30991 elementor-30945\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-7b8addf e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"15293\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"7b8addf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a715d3 elementor-widget elementor-widget-text-editor\" data-id=\"5a715d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%AD%D8%AA%D8%A7%D8%AC_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AD%D8%AF%D9%8A%D8%AB_%D8%A5%D9%84%D9%89_%D9%85%D8%A7_%D9%87%D9%88_%D8%A3%D8%A8%D8%B9%D8%AF_%D9%85%D9%86_%D9%85%D9%82%D8%A7%D9%8A%D9%8A%D8%B3_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u0648\u0645\u064b\u0627 \u0623\u0643\u0628\u0631 \u0623\u0648 \u0623\u0633\u0631\u0639 \u0623\u0648 \u0623\u0643\u062b\u0631 \u062a\u0634\u062a\u062a\u064b\u0627 \u0645\u0645\u0627 \u0647\u0648 \u0639\u0644\u064a\u0647 \u0627\u0644\u064a\u0648\u0645. \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u064f\u062f\u0627\u0631 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0639\u0628\u0631 Meta \u0648TikTok \u0648Google \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0628\u0631\u0645\u062c\u064a DSPs \u0648\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0631\u064a\u062a\u064a\u0644 \u0645\u064a\u062f\u064a\u0627 \u0648\u0627\u0644\u0646\u0627\u0634\u0631\u064a\u0646 \u0648Connected TV \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u062a\u0648\u0633\u0639\u062a \u0645\u0639 \u062a\u0646\u0627\u0641\u0633 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0639\u0628\u0631 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u0627\u062a\u060c \u0644\u0643\u0644 \u0645\u0646\u0647\u0627 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a\u0647 \u0648\u0645\u0646\u0637\u0642\u0647 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631\u064a \u0648\u0642\u064a\u0648\u062f\u0647 \u0627\u0644\u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0648\u0631\u0642\u060c \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0648\u0645\u064b\u0627 \u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0631\u063a\u0645 \u0643\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0642\u064a\u062f\u060c \u0644\u0627 \u064a\u0632\u0627\u0644 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0648\u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0648\u0627\u062c\u0647\u0648\u0646 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0623\u0647\u0645:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0630\u064a \u0646\u062c\u062d \u0641\u0639\u0644\u064a\u064b\u0627\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u064a\u0633 \u0645\u0627 \u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u0642\u0631\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u064a\u0633 \u0645\u0627 \u062d\u0642\u0642 \u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u064a\u0633 \u0645\u0627 \u0646\u0633\u0628\u062a\u0647 \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645 \u0625\u0644\u0649 \u0646\u0641\u0633\u0647\u0627.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0644 \u0645\u0627 \u0627\u0644\u0630\u064a \u0642\u0627\u062f \u0641\u0639\u0644\u064a\u064b\u0627 \u0639\u0645\u0644\u0627\u0621 \u0625\u0636\u0627\u0641\u064a\u064a\u0646\u060c \u0648\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0642\u0639\u064a\u0629\u060c \u0648\u0623\u062b\u0631\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u0642\u064a\u0627\u0633.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0647\u064a \u0641\u062c\u0648\u0629 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0641\u064a \u0642\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062d\u062f\u064a\u062b. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062d\u0627\u0636\u0631 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646\u060c \u0644\u0643\u0646 \u0627\u0644\u0648\u0636\u0648\u062d \u063a\u0627\u0626\u0628.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0628\u0628 \u0628\u0646\u064a\u0648\u064a: \u0645\u0639\u0638\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0627 \u062a\u0632\u0627\u0644 \u062a\u062a\u0645 \u062f\u0627\u062e\u0644 \u0623\u0646\u0638\u0645\u0629 \u0645\u063a\u0644\u0642\u0629 \u062a\u064f\u0639\u0631\u0641 \u063a\u0627\u0644\u0628\u064b\u0627 \u0628\u0627\u0633\u0645 walled gardens. \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u062a\u062d\u0643\u0645 \u0641\u064a \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0641\u0631\u062f\u064a \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062f\u0627\u062e\u0644 \u0628\u064a\u0626\u0627\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0631\u0624\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0635\u0639\u0628\u064b\u0627. \u062a\u0635\u0641 LiveRamp \u0627\u0644\u0640 walled gardens \u0628\u0623\u0646\u0647\u0627 \u0645\u0646\u0635\u0627\u062a \u0645\u063a\u0644\u0642\u0629 \u062a\u062d\u062f \u0645\u0646 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0628\u064a\u0646\u064a \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 \u0639\u0628\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0627\u0644\u0623\u0648\u0633\u0639.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: <\/span><span style=\"text-decoration: underline; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/liveramp.com\/blog\/walled-gardens-advertising-explained?\"><span style=\"font-weight: 400;\">LiveRamp\u060c \u201cWalled Gardens Advertising Explained<\/span><\/a><\/span><span style=\"font-weight: 400;\">\u201d)<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062c\u0627\u0628\u0629\u064b \u0644\u0630\u0644\u0643\u060c \u0628\u062f\u0623\u062a \u0637\u0628\u0642\u0629 \u062c\u062f\u064a\u062f\u0629 \u0628\u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u0633\u0633\u064a: \u0637\u0631\u064a\u0642\u0629 \u0645\u0633\u062a\u0642\u0644\u0629 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062a\u0639\u0631\u0636 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u062a\u062f\u0627\u062e\u0644\u060c \u0648\u0631\u0628\u0637 \u0627\u0644\u0639\u0631\u0636 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u064a\u0623\u062a\u064a Stretch \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642 \u0643\u0637\u0628\u0642\u0629 \u0642\u064a\u0627\u0633 \u062e\u0641\u064a\u0641\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0645\u0635\u0645\u0645\u0629 \u0644\u062a\u0648\u062d\u064a\u062f \u0633\u064a\u0627\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u062d\u0635\u0631\u0647 \u062f\u0627\u062e\u0644 \u062c\u062f\u0631\u0627\u0646 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u064a\u0646\u060c \u0627\u0644\u062a\u062d\u062f\u064a \u0644\u0645 \u064a\u0639\u062f \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u0627\u0644\u062a\u062d\u062f\u064a \u0647\u0648 \u0628\u0646\u0627\u0621 \u0641\u0647\u0645 \u0645\u0633\u062a\u0642\u0644 \u0644\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0628\u0631 \u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a \u0644\u0645 \u064a\u064f\u0635\u0645\u0645 \u0623\u0635\u0644\u064b\u0627 \u0644\u064a\u0634\u0627\u0631\u0643 \u062d\u0642\u064a\u0642\u0629 \u0645\u0648\u062d\u062f\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-efcf1df e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"66659\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"efcf1df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e885950 elementor-widget elementor-widget-text-editor\" data-id=\"e885950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A3%D8%B2%D9%85%D8%A9_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%84%D8%A7_%D9%8A%D8%B2%D8%A7%D9%84_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A_%D9%8A%D8%A8%D8%AF%D9%88_%D9%83%D8%A3%D9%86%D9%87_%D8%AA%D8%AE%D9%85%D9%8A%D9%86\"><\/span><b>\u0623\u0632\u0645\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f: \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0632\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u0628\u062f\u0648 \u0643\u0623\u0646\u0647 \u062a\u062e\u0645\u064a\u0646<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u062f\u0631\u0651\u0628\u062a \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646\u0647 \u0628\u0633\u0647\u0648\u0644\u0629:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 CTR<\/span><\/li><li><span style=\"font-weight: 400;\">\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u0635\u0648\u0644 Reach<\/span><\/li><li><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0643\u0631\u0627\u0631 Frequency<\/span><\/li><li><span style=\"font-weight: 400;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0638\u0647\u0648\u0631<\/span><\/li><li><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f69994 elementor-widget elementor-widget-text-editor\" data-id=\"7f69994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0644\u064a\u0633\u062a \u0639\u062f\u064a\u0645\u0629 \u0627\u0644\u0642\u064a\u0645\u0629. \u0625\u0646\u0647\u0627 \u0645\u0641\u064a\u062f\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u064b\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u0646\u0627\u0629. \u0644\u0643\u0646\u0647\u0627 \u063a\u064a\u0631 \u0645\u0643\u062a\u0645\u0644\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u0647\u064a \u062a\u062e\u0628\u0631\u0643 \u0623\u0633\u0627\u0633\u064b\u0627 \u0628\u0645\u0627 \u062d\u062f\u062b \u062f\u0627\u062e\u0644 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0648\u0644\u064a\u0633 \u0645\u0627 \u062d\u062f\u062b \u0639\u0628\u0631 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u062d\u062f\u064a\u062b \u0644\u0627 \u064a\u0639\u064a\u0634 \u062f\u0627\u062e\u0644 \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79a7d1 elementor-widget elementor-widget-image\" data-id=\"f79a7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-1-ar.png\" class=\"attachment-large size-large wp-image-30996\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-1-ar.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-1-ar-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-1-ar-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e920fd7 elementor-widget elementor-widget-text-editor\" data-id=\"e920fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0627 \u062a\u0632\u0627\u0644 \u0645\u0639\u0638\u0645 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u062a\u062a\u0635\u0631\u0641 \u0648\u0643\u0623\u0646 \u0627\u0644\u0631\u062d\u0644\u0629 \u062a\u062d\u062f\u062b \u062f\u0627\u062e\u0644 \u0628\u064a\u0626\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0639\u0632\u0648\u0644\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u0647\u0648 \u062c\u0648\u0647\u0631 \u0623\u0632\u0645\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u062d\u062f \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062a\u0628\u0646\u064a \u0642\u0627\u0628\u0644\u064a\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u062d\u0627\u064a\u062f\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0631\u0624\u064a\u0629 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0639\u0631\u0636 \u0628\u0634\u0643\u0644 \u0645\u062a\u0633\u0642 \u0639\u0628\u0631 \u0628\u064a\u0626\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0648\u062a\u0631\u062c\u0645\u062a\u0647\u0627 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u062a\u0645 \u0628\u0646\u0627\u0621 Stretch \u062d\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0648\u0633\u0648\u0645\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0639\u0631\u0636 \u0645\u0648\u062d\u062f \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u062a\u0631\u0643 \u0627\u0644\u0623\u062f\u0627\u0621 \u062d\u0628\u064a\u0633 \u0627\u0644\u0635\u0648\u0627\u0645\u0639.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-434b6fa e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"75264\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"434b6fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e52b51 elementor-widget elementor-widget-text-editor\" data-id=\"6e52b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%87%D9%85_%D8%B0%D9%84%D9%83_%D9%84%D9%85%D8%AF%D9%8A%D8%B1%D9%8A_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0%D9%8A%D9%8A%D9%86\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645 \u0630\u0644\u0643 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0644\u064a\u0633 \u0645\u0634\u0643\u0644\u0629 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u0642\u0637. \u0625\u0646\u0647 \u0645\u0634\u0643\u0644\u0629 \u062d\u0648\u0643\u0645\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u062c\u0632\u0623:<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0635\u0628\u062d \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0642\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0645\u064a\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0635\u0628\u062d \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 Incrementality \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u064f\u0628\u0627\u0644\u063a \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0641\u064a \u0646\u0633\u0628 \u0627\u0644\u0641\u0636\u0644 \u0644\u0646\u0641\u0633\u0647\u0627<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0628\u0642\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0646\u0641\u0635\u0644\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0646\u062e\u0641\u0636 \u062b\u0642\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/span><\/p><p><span style=\"font-weight: 400;\">\u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0648\u0627\u062c\u0647\u0648\u0646 \u0627\u0644\u064a\u0648\u0645 \u062a\u062f\u0642\u064a\u0642\u064b\u0627 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u062d\u064a\u062b \u0644\u0645 \u064a\u0639\u062f \u201c\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u201d \u0628\u062f\u064a\u0644\u064b\u0627 \u0645\u0642\u0628\u0648\u0644\u064b\u0627 \u0644\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062c\u0627\u0628\u062a \u062c\u0647\u0627\u062a \u0635\u0646\u0627\u0639\u064a\u0629 \u0645\u062b\u0644 IAB \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0627\u0644\u0631\u064a\u062a\u064a\u0644 \u0645\u064a\u062f\u064a\u0627\u060c \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u0645\u0627 \u0643\u0627\u0646\u062a \u0644\u062a\u062d\u062f\u062b \u0644\u0648\u0644\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: <\/span><span style=\"text-decoration: underline; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.iab.com\/guidelines\/guidelines-for-incremental-measurement-in-commerce-media\"><span style=\"font-weight: 400;\">IAB\u060c \u201cGuidelines for Incremental Measurement in Commerce Media\u201d<\/span><\/a><\/span><span style=\"font-weight: 400;\">)<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0648\u0644 \u0648\u0627\u0636\u062d: \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0635\u0648\u0631\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f\u060c \u0628\u0644 \u0628\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a66f4 elementor-widget elementor-widget-text-editor\" data-id=\"f4a66f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B4%D9%83%D9%84%D8%A9_%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_%D9%88%D8%AD%D8%AF%D9%88%D8%AF_%D8%AA%D9%82%D8%A7%D8%B1%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA\"><\/span><b>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629: \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u062d\u062f\u0648\u062f \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u064a\u0648\u0645 \u0644\u064a\u0633 \u0646\u0638\u0627\u0645\u064b\u0627 \u0628\u064a\u0626\u064a\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627\u060c \u0628\u0644 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0646\u0641\u0635\u0644\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0628\u0631\u0645\u062c\u064a DSPs<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0627\u0634\u0631\u0648\u0646 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0648\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0631\u064a\u062a\u064a\u0644 \u0645\u064a\u062f\u064a\u0627<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0644 \u0645\u0646\u0635\u0629 \u062a\u0642\u064a\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0628\u0639\u062f\u0633\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0648\u062d\u0648\u0627\u0641\u0632\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0648\u0642\u064a\u0648\u062f\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0646\u062a\u062c \u0639\u0646 \u0630\u0644\u0643 \u0648\u0627\u0642\u0639 \u0642\u064a\u0627\u0633 \u0645\u0643\u0633\u0648\u0631:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0631\u0624\u064a\u0629 \u062a\u062f\u0627\u062e\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0648\u0636\u0648\u062d<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u062a\u0623\u0643\u064a\u062f \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0628\u062b\u0642\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636 \u0628\u0627\u0644\u0633\u0644\u0648\u0643 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0634\u0643\u0644 \u0645\u062a\u0633\u0642<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0628\u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0628\u0633\u0644\u0627\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0639\u0628\u0629 \u0623\u0646\u0635\u0627\u0641 \u062d\u0642\u0627\u0626\u0642.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000bafd elementor-widget elementor-widget-text-editor\" data-id=\"000bafd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D9%82%D9%8A%D8%AF_%D8%A7%D9%84%D8%A3%D9%86%D8%B8%D9%85%D8%A9_%D8%A7%D9%84%D9%85%D8%BA%D9%84%D9%82%D8%A9_Walled_Gardens\"><\/span><b>\u0642\u064a\u062f \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 Walled Gardens<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0645\u0631\u0643\u0632\u064a \u0647\u0646\u0627. \u064a\u0639\u0631\u0651\u0641 Adjust \u0627\u0644\u0640 walled gardens \u0628\u0623\u0646\u0647\u0627 \u0623\u0646\u0638\u0645\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u063a\u0644\u0642\u0629 \u0644\u0627 \u062a\u0634\u0627\u0631\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0641\u0631\u062f\u064a \u0628\u0634\u0643\u0644 \u0645\u0641\u062a\u0648\u062d\u060c \u0645\u0645\u0627 \u064a\u062d\u062f \u0645\u0646 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0633\u062a\u0642\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: <\/span><a href=\"https:\/\/www.adjust.com\/glossary\/walled-garden\/\"><span style=\"font-weight: 400;\">Adjust Glossary\u060c \u201cWalled Garden\u201d<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0644\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u0636\u0644\u0644\u0629\u060c \u0628\u0644 \u064a\u0639\u0646\u064a \u0623\u0646\u0647\u0627 \u0645\u0642\u064a\u062f\u0629 \u0647\u064a\u0643\u0644\u064a\u064b\u0627.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Meta \u064a\u0645\u0643\u0646\u0647\u0627 \u0642\u064a\u0627\u0633 Meta.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">TikTok \u064a\u0645\u0643\u0646\u0647\u0627 \u0642\u064a\u0627\u0633 TikTok.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Google \u064a\u0645\u0643\u0646\u0647\u0627 \u0642\u064a\u0627\u0633 Google.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0645\u0646\u0647\u0627 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u062a\u064f\u0639\u062f \u0637\u0628\u0642\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0647\u0645\u0629: \u0641\u0647\u064a \u062a\u064f\u0643\u0645\u0644 \u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u0634\u0641 \u0627\u0644\u062a\u062f\u0627\u062e\u0644\u060c \u0648\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u060c \u0648\u0647\u064a \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u062a\u064a \u0635\u064f\u0645\u0645 Stretch \u0644\u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614420d elementor-widget elementor-widget-text-editor\" data-id=\"614420d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%AA%D9%8F%D8%B3%D8%B1%D9%91%D8%B9_%D8%A7%D9%84%D8%AE%D8%B5%D9%88%D8%B5%D9%8A%D8%A9_%D9%88%D9%81%D9%82%D8%AF%D8%A7%D9%86_%D8%A7%D9%84%D8%A5%D8%B4%D8%A7%D8%B1%D8%A7%D8%AA_%D9%85%D9%86_%D8%AD%D8%AF%D8%A9_%D8%A7%D9%84%D8%A3%D8%B2%D9%85%D8%A9\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u062a\u064f\u0633\u0631\u0651\u0639 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0645\u0646 \u062d\u062f\u0629 \u0627\u0644\u0623\u0632\u0645\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u064a\u062a\u063a\u064a\u0631 \u0628\u064a\u0626\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0633\u0631\u0639\u0629 \u0623\u064a\u0636\u064b\u0627 \u0628\u0633\u0628\u0628 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a\u060c 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\u0648\u0646\u0645\u0637 \u062d\u064a\u0627\u0629 \u0645\u062d\u062f\u062f\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062a\u0646\u0627\u0641\u0633 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0628\u0642\u0648\u0629 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u0645\u064a\u0632\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646\u0627\u0637\u0642 \u062c\u0630\u0628 \u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062a\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0641\u0627\u062e\u0631\u0648\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 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id=\"%D8%A7%D9%84%D8%AD%D8%A7%D8%AC%D8%A9_%D8%A5%D9%84%D9%89_%D8%B7%D8%A8%D9%82%D8%A9_%D9%82%D9%8A%D8%A7%D8%B3_%D9%85%D8%B3%D8%AA%D9%82%D9%84%D8%A9\"><\/span><b>\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0637\u0628\u0642\u0629 \u0642\u064a\u0627\u0633 \u0645\u0633\u062a\u0642\u0644\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0645\u0627 \u064a\u0645\u0643\u0646 \u0648\u0635\u0641\u0647 \u0628\u0640:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0646\u0633\u064a\u062c \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0639\u0645\u0648\u062f \u0641\u0642\u0631\u064a 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\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0641\u0639\u0644\u064a\u064b\u0627: \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0648\u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629\u060c \u0648\u0625\u0644\u0649 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0627\u062f\u064a.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D8%A7%D9%81%D8%B3%D9%8A\"><\/span><b>\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0639\u0627\u0646\u064a \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0648\u0646 \u0645\u0646 \u0646\u0642\u0635 \u0641\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u062a. \u0628\u0644 \u0647\u0645 \u0645\u062d\u0627\u0637\u0648\u0646 \u0628\u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0644\u0648\u0644 \u062a\u0639\u0627\u0644\u062c \u0637\u0628\u0642\u0627\u062a \u062c\u0632\u0626\u064a\u0629 \u0641\u0642\u0637:<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0639\u0632\u0648\u0644\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0631\u0643\u0632 \u0645\u0646\u0635\u0627\u062a \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a (AppsFlyer\u060c Adjust) \u0639\u0644\u0649 \u062a\u062b\u0628\u064a\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0631\u0643\u0632 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 (LiveRamp) \u0639\u0644\u0649 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0627\u0644\u0644\u0648\u062d\u0627\u062a (Nielsen\u060c Kantar) \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u064f\u0646\u0645\u0630\u062c\u0629<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0633\u062f \u0637\u0628\u0642\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u062b\u0644 Stretch \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629: \u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u060c \u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u0648\u062d\u062f\u0629\u060c \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u0625\u062b\u0631\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9e3bb elementor-widget elementor-widget-text-editor\" data-id=\"ce9e3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A5%D8%B6%D8%A7%D9%81%D8%A9_%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A%D8%A9%D8%8C_%D9%88%D8%AA%D9%83%D8%B1%D8%A7%D8%B1_%D8%A7%D9%84%D8%AC%D9%85%D9%87%D9%88%D8%B1%D8%8C_%D9%88%D8%A7%D9%84%D8%A8%D8%AD%D8%AB_%D8%B9%D9%86_%D8%AD%D9%82%D9%8A%D9%82%D8%A9_%D9%85%D8%AA%D8%B9%D8%AF%D8%AF%D8%A9_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA\"><\/span><b>\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0648\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u062d\u0642\u064a\u0642\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><h5 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D9%87%D9%84_%D9%86%D9%82%D9%88%D8%AF_%D9%86%D9%85%D9%88%D9%8B%D8%A7_%D8%A5%D8%B6%D8%A7%D9%81%D9%8A%D9%8B%D8%A7%D8%8C_%D8%A3%D9%85_%D9%86%D8%AF%D9%81%D8%B9_%D9%85%D8%B1%D8%A7%D8%B1%D9%8B%D8%A7_%D9%84%D9%86%D9%81%D8%B3_%D8%A7%D9%84%D9%86%D8%AA%D8%A7%D8%A6%D8%AC%D8%9F\"><\/span><span style=\"color: #000000;\"><b>\u0647\u0644 \u0646\u0642\u0648\u062f \u0646\u0645\u0648\u064b\u0627 \u0625\u0636\u0627\u0641\u064a\u064b\u0627\u060c \u0623\u0645 \u0646\u062f\u0641\u0639 \u0645\u0631\u0627\u0631\u064b\u0627 \u0644\u0646\u0641\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u061f<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062d\u062f\u064a\u062b.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062f\u062e\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0635\u0631\u064b\u0627 \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0633\u0624\u0627\u0644 \u0641\u064a\u0647 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631. \u0627\u0644\u0648\u0635\u0648\u0644 \u0645\u062a\u0648\u0641\u0631 \u0628\u0643\u062b\u0631\u0629. \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0635\u0639\u0628 \u0647\u0648 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0628\u0634\u0643\u0644 \u0625\u0636\u0627\u0641\u064a\u060c \u0648\u0628\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u0628\u0623\u062b\u0631 \u062a\u062c\u0627\u0631\u064a \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u0642\u0637\u0627\u0639 \u0628\u0639\u064a\u062f\u064b\u0627 \u0639\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u0637\u062d\u064a\u0629 \u0646\u062d\u0648 \u0645\u0641\u0647\u0648\u0645 \u0623\u0639\u0645\u0642: \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u064f\u0635\u0628\u062d \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0627\u0644\u062d\u0627\u0633\u0645 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0644\u0645\u062d\u0644\u0644\u064a\u0646\u060c \u0628\u0644 \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646 \u0648\u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D8%AA%D8%B9%D9%86%D9%8A%D9%87_%D8%A7%D9%84%D8%A5%D8%B6%D8%A7%D9%81%D8%A9_%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A%D8%A9_%D9%81%D8%B9%D9%84%D9%8A%D9%8B%D8%A7_%D9%88%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%87%D8%AA%D9%85_%D8%A8%D9%87%D8%A7_%D9%85%D8%AF%D9%8A%D8%B1%D9%88_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0%D9%8A%D9%88%D9%86\"><\/span><b>\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0639\u0646\u064a\u0647 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0641\u0639\u0644\u064a\u064b\u0627 (\u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u062a\u0645 \u0628\u0647\u0627 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0648\u0646)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0647\u0645 \u0648\u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0633\u0648\u0621 \u0641\u0647\u0645\u064b\u0627 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u064a \u062c\u0648\u0647\u0631\u0647\u0627\u060c \u062a\u0633\u0623\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062d\u062f\u062b\u062a \u0628\u0633\u0628\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0644\u0645 \u062a\u0643\u0646 \u0644\u062a\u062d\u062f\u062b \u0628\u062f\u0648\u0646\u0647\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u064a\u0633 \u0645\u0627 \u0627\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u062a\u0639\u0631\u0636.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u064a\u0633 \u0645\u0627 \u0646\u0633\u0628\u062a\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u0625\u0644\u0649 \u0646\u0641\u0633\u0647\u0627.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0644 \u0645\u0627 \u0643\u0627\u0646 \u0625\u0636\u0627\u0641\u064a\u064b\u0627 \u062d\u0642\u064b\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u0643\u062f\u062a \u062c\u0647\u0627\u062a \u0635\u0646\u0627\u0639\u064a\u0629 \u0645\u062b\u0644 IAB \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0643\u0623\u0648\u0644\u0648\u064a\u0629 \u0642\u064a\u0627\u0633 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0627\u0644\u0631\u064a\u062a\u064a\u0644 \u0645\u064a\u062f\u064a\u0627\u060c \u0645\u0639 \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0623\u0633\u0627\u0644\u064a\u0628 \u0645\u0646\u0638\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0628\u060c \u0648\u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u0636\u0627\u062f\u0629 \u0644\u0644\u0648\u0627\u0642\u0639\u060c \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: IAB\u060c \u201cGuidelines for Incremental Measurement in Commerce Media\u201d)<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646\u060c \u0627\u0644\u0625\u0636\u0627\u0641\u0629 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400;\">\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0647\u064a \u0645\u0627 \u064a\u0641\u0635\u0644 \u0628\u064a\u0646 \u0645\u0638\u0647\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea00a7b elementor-widget elementor-widget-text-editor\" data-id=\"ea00a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%8F%D8%A8%D8%A7%D9%84%D8%BA_%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA_%D8%BA%D8%A7%D9%84%D8%A8%D9%8B%D8%A7_%D9%81%D9%8A_%D8%AA%D9%82%D8%AF%D9%8A%D8%B1_%D8%A7%D9%84%D8%A3%D8%AB%D8%B1\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0628\u0627\u0644\u063a \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u063a\u0627\u0644\u0628\u064b\u0627 \u0641\u064a \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0623\u062b\u0631<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u0639\u0645\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0628\u0646\u0645\u0627\u0630\u062c \u0625\u0633\u0646\u0627\u062f \u062a\u0643\u0648\u0646 \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0627 \u0645\u062d\u062f\u0648\u062f\u0629 \u0628\u062d\u062f\u0648\u062f \u0646\u0638\u0627\u0645\u0647\u0627 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400;\">\u0644\u0643\u0646 \u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0631\u0635\u062f \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u062a\u062e\u0644\u0642 \u0627\u0644\u062d\u062f\u0627\u0626\u0642 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0641 Adjust \u0627\u0644\u062d\u062f\u0627\u0626\u0642 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0628\u0623\u0646\u0647\u0627 \u0623\u0646\u0638\u0645\u0629 \u0628\u064a\u0626\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u063a\u0644\u0642\u0629 \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 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class=\"elementor-element elementor-element-c6035cd elementor-widget elementor-widget-text-editor\" data-id=\"c6035cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D9%83%D9%84_%D9%85%D9%86%D8%B5%D8%A9_%D8%AA%D9%86%D8%B3%D8%A8_%D8%A7%D9%84%D9%81%D8%B6%D9%84_%D9%84%D9%86%D8%AA%D8%A7%D8%A6%D8%AC_%D8%AA%D8%B4%D9%83%D9%84%D8%AA_%D8%B9%D8%A8%D8%B1_%D8%AA%D8%B9%D8%B1%D8%B6%D8%A7%D8%AA_%D9%85%D8%AA%D8%B9%D8%AF%D8%AF%D8%A9\"><\/span><span style=\"font-weight: 400;\">\u0643\u0644 \u0645\u0646\u0635\u0629 \u062a\u0646\u0633\u0628 \u0627\u0644\u0641\u0636\u0644 \u0644\u0646\u062a\u0627\u0626\u062c \u062a\u0634\u0643\u0644\u062a \u0639\u0628\u0631 \u062a\u0639\u0631\u0636\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0643\u0644 \u0645\u0646\u0635\u0629 \u062a\u0646\u0633\u0628 \u0627\u0644\u0641\u0636\u0644 \u0644\u0646\u062a\u0627\u0626\u062c \u062a\u0634\u0643\u0644\u062a \u0639\u0628\u0631 \u062a\u0639\u0631\u0636\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u0631\u0649 \u0627\u0644\u0639\u0645\u064a\u0644:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0639\u0644\u0627\u0646 TikTok \u064a\u0648\u0645 \u0627\u0644\u0627\u062b\u0646\u064a\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0639\u0644\u0627\u0646 Meta \u064a\u0648\u0645 \u0627\u0644\u062b\u0644\u0627\u062b\u0627\u0621<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0639\u0644\u0627\u0646 \u0628\u062d\u062b \u0639\u0644\u0649 Google \u064a\u0648\u0645 \u0627\u0644\u062e\u0645\u064a\u0633<\/span><span 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\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0647\u064a \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0639\u0645\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u201c\u0627\u0644\u0648\u0635\u0648\u0644\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u062f\u0648\u0646 \u062a\u0641\u0631\u0651\u062f \u0645\u0636\u0644\u0644.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u062d\u062f\u062b \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u062e\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0628\u0644\u063a \u0639\u0646\u0647 \u0648\u064a\u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0644 \u0645\u0646\u0635\u0629 \u062a\u0628\u0644\u063a \u0639\u0646 \u0648\u0635\u0648\u0644\u0647\u0627 \u0627\u0644\u062e\u0627\u0635.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u0644\u064a\u0644 \u0645\u0646\u0647\u0627 \u064a\u0628\u0644\u063a \u0639\u0646 \u0627\u0644\u062a\u062f\u0627\u062e\u0644.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u064a\u062e\u0644\u0642 \u0648\u0647\u0645 \u0627\u0644\u062d\u062c\u0645:<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0628\u0644\u063a Meta \u0639\u0646 \u0645\u0644\u0627\u064a\u064a\u0646 \u062a\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0628\u0644\u063a TikTok \u0639\u0646 \u0645\u0644\u0627\u064a\u064a\u0646 \u062a\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0628\u0644\u063a \u0645\u0646\u0635\u0627\u062a DSP \u0639\u0646 \u0645\u0644\u0627\u064a\u064a\u0646 \u062a\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u062c\u0632\u0621\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0645\u0646\u0647\u0645 \u0647\u0648 \u0646\u0641\u0633 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0643\u0631\u0631.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644 \u0645\u0646 \u0639\u0631\u0636 Stretch:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0634\u0641 Stretch \u0639\u0646 \u062a\u0643\u0631\u0627\u0631 \u0628\u0646\u0633\u0628\u0629 28\u066a \u0628\u064a\u0646 TikTok \u0648Meta\u060c \u0648\u0647\u0648 \u062a\u0630\u0643\u064a\u0631 \u0628\u0623\u0646 \u201c\u0627\u0644\u0648\u0635\u0648\u0644\u201d \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0634\u0645\u0644 \u062a\u0639\u0631\u0636\u064b\u0627 \u0645\u062a\u0643\u0631\u0631\u064b\u0627 \u0648\u0644\u064a\u0633 \u062a\u0648\u0633\u0639\u064b\u0627 \u0625\u0636\u0627\u0641\u064a\u064b\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 \u062b\u0644\u062b \u0645\u0627 \u0628\u062f\u0627 \u0648\u0643\u0623\u0646\u0647 \u201c\u0648\u0635\u0648\u0644 \u062c\u062f\u064a\u062f\u201d \u0643\u0627\u0646 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0648\u0635\u0648\u0644\u064b\u0627 \u0645\u0639\u0627\u062f \u062a\u062f\u0648\u064a\u0631\u0647.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4822a elementor-widget elementor-widget-text-editor\" data-id=\"7d4822a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%87%D9%85_%D8%B0%D9%84%D9%83_%D8%A7%D9%82%D8%AA%D8%B5%D8%A7%D8%AF%D9%8A%D9%8B%D8%A7\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645 \u0630\u0644\u0643 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u064b\u0627<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u0634\u0643\u0644\u0629 \u0642\u064a\u0627\u0633.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0646\u0647 \u0645\u0634\u0643\u0644\u0629 \u0643\u0641\u0627\u0621\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0627\u0646 30 \u0625\u0644\u0649 50\u066a \u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0645\u062a\u062f\u0627\u062e\u0644\u064b\u0627\u060c \u0641\u0625\u0646:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0641\u0631\u064a\u062f \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0623\u0644\u0641 \u0638\u0647\u0648\u0631 (CPM) \u0645\u0628\u0627\u0644\u063a \u0641\u064a\u0647\u0627<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u064a\u0646 \u0623\u0636\u0639\u0641<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0631\u0643\u0632 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0633\u0628\u0642 \u062a\u0639\u0631\u0636\u0647\u0645<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0639\u0648\u0627\u0626\u062f \u0627\u0644\u062d\u062f\u0651\u064a\u0629 \u0628\u0633\u0631\u0639\u0629 \u0623\u0643\u0628\u0631<\/span><\/p><p><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062e\u062a\u0628\u0631 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0648\u0646 \u0630\u0644\u0643 \u0643\u0640 \u201c\u0647\u0636\u0628\u0629 \u0623\u062f\u0627\u0621\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u064a\u0643\u0648\u0646 \u0627\u0644\u0633\u0628\u0628 \u063a\u0627\u0644\u0628\u064b\u0627 \u062a\u0634\u0628\u0639\u064b\u0627 \u0628\u0633\u0628\u0628 \u0627\u0644\u062a\u0643\u0631\u0627\u0631.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u062f\u0627\u062e\u0644 \u0623\u062b\u0646\u0627\u0621 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0647\u064a \u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u0625\u0639\u0627\u062f\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0646\u062d\u0648 \u062c\u0645\u0627\u0647\u064a\u0631 \u0625\u0636\u0627\u0641\u064a\u0629 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u062f\u0641\u0639 \u0645\u0631\u062a\u064a\u0646 \u0645\u0642\u0627\u0628\u0644 \u0646\u0641\u0633 \u0627\u0644\u062a\u0639\u0631\u0636.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A5%D8%B7%D8%A7%D8%B1_%D8%B9%D9%85%D9%84_%D9%85%D8%AF%D9%8A%D8%B1_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0%D9%8A_%D8%A7%D9%84%D9%88%D8%B5%D9%88%D9%84_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D8%A7%D9%84%D8%AA%D9%83%D8%B1%D8%A7%D8%B1_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D8%A7%D9%84%D9%87%D8%AF%D8%B1\"><\/span><b>\u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a: \u0627\u0644\u0648\u0635\u0648\u0644 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0647\u062f\u0631<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0641\u062a\u0631\u0636 \u0627\u0644\u0642\u0627\u0626\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0645\u062a\u0642\u062f\u0645 \u0623\u0646 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0633\u064a\u0626 \u062f\u0627\u0626\u0645\u064b\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u0648:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0645\u0642\u0635\u0648\u062f \u0623\u0645 \u0639\u0631\u0636\u064a\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b \u062d\u0627\u0644\u0627\u062a \u0644\u0644\u062a\u0639\u0631\u0636:<\/span><\/p><p><b>\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062c\u062f\u062f \u064a\u062a\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629.<\/span><\/p><p><b>\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0625\u0639\u0627\u062f\u0629 \u062a\u0639\u0631\u0636 \u0645\u0646\u0636\u0628\u0637\u0629 \u062a\u0639\u0632\u0632 \u0627\u0644\u062a\u0630\u0643\u0651\u0631 \u0623\u0648 \u062a\u0633\u0631\u0651\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/p><p><b>\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0636\u0628\u0637<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u062a\u062f\u0627\u062e\u0644 \u0639\u0631\u0636\u064a \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u064a\u0647\u062f\u0631 \u0627\u0644\u0625\u0646\u0641\u0627\u0642.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0647\u0648 \u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u0641\u0635\u0644:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0646 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646 \u062f\u0648\u0646 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0625\u0644\u0649 \u062f\u0627\u0626\u0631\u0629 \u0645\u0641\u0631\u063a\u0629 \u0641\u064a \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D8%AD%D9%88%D9%84_%D9%85%D9%86_%D8%AA%D8%AD%D8%B3%D9%8A%D9%86_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D8%A5%D9%84%D9%89_%D8%AA%D8%AD%D8%B3%D9%8A%D9%86_%D8%A7%D9%84%D9%86%D8%B8%D8%A7%D9%85_%D8%A7%D9%84%D8%A8%D9%8A%D8%A6%D9%8A\"><\/span><b>\u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u064a\u0633\u0623\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u064a \u0645\u0646\u0635\u0629 \u0644\u062f\u064a\u0647\u0627 \u0623\u0641\u0636\u0644 \u0645\u0639\u062f\u0644 \u0646\u0642\u0631 (CTR)\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u0642\u0646\u0627\u0629 \u0644\u062f\u064a\u0647\u0627 \u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 (CPA)\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u0645\u0627\u062f\u0629 \u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u062a\u0648\u0644\u062f \u0623\u0643\u0628\u0631 \u062a\u0641\u0627\u0639\u0644\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0633\u0623\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0633\u0624\u0627\u0644\u064b\u0627 \u0623\u0635\u0639\u0628:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u064a \u0642\u0646\u0627\u0629 \u062a\u0636\u064a\u0641 \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0636\u0627\u0641\u064a\u064b\u0627\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u0645\u0646\u0635\u0629 \u062a\u0642\u062f\u0645 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f\u064b\u0627\u060c \u0648\u0644\u064a\u0633 \u0645\u0639\u0627\u062f \u062a\u062f\u0648\u064a\u0631\u0647\u0645\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u062a\u0639\u0631\u0636\u0627\u062a \u062a\u062d\u0631\u0643 \u0627\u0644\u0633\u0644\u0648\u0643 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u0639\u0644\u064a\u064b\u0627\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0645\u0643\u0631\u0631\u064b\u0627 \u0639\u0628\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u062f\u0627\u0621 \u0627\u0644\u0642\u0646\u0627\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0648\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0645 \u064a\u0639\u062f \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0648\u0646 \u064a\u062f\u064a\u0631\u0648\u0646 \u0642\u0646\u0648\u0627\u062a \u0641\u0642\u0637.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0646\u0647\u0645 \u064a\u062f\u064a\u0631\u0648\u0646 \u0623\u0646\u0638\u0645\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u062a\u0645\u0648\u0636\u0639 Stretch \u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0628\u064a\u0626\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u062f\u0627\u062e\u0644\u060c \u062a\u0648\u062d\u064a\u062f \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0639\u0631\u0636\u060c \u0648\u0631\u0628\u0637 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u062d\u062f\u0648\u062f \u0627\u0644\u0645\u0646\u0635\u0627\u062a.<\/span><\/p><h3 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D8%A7%D9%81%D8%B3%D9%8A_%D8%A3%D9%8A%D9%86_%D9%8A%D8%AA%D9%85%D9%88%D8%B6%D8%B9_Stretch_%D9%85%D9%82%D8%A7%D8%B1%D9%86%D8%A9_%D8%A8%D8%A7%D9%84%D8%AD%D9%84%D9%88%D9%84_%D8%A7%D9%84%D8%A3%D8%AE%D8%B1%D9%89\"><\/span><b>\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a: \u0623\u064a\u0646 \u064a\u062a\u0645\u0648\u0636\u0639 Stretch \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0623\u062e\u0631\u0649<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u064a\u064f\u062d\u0627\u0637 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0648\u0646 \u0628\u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633\u060c \u0644\u0643\u0646 \u0645\u0639\u0638\u0645\u0647\u0627 \u064a\u0639\u0627\u0644\u062c \u0637\u0628\u0642\u0627\u062a \u062c\u0632\u0626\u064a\u0629:<\/span><\/p><p><b>\u0645\u0646\u0635\u0627\u062a \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a (AppsFlyer\u060c Adjust)<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0642\u0648\u064a\u0629 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062b\u0628\u064a\u062a\u0627\u062a \u0648\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0644\u0643\u0646\u0647\u0627 \u0623\u0642\u0644 \u062a\u0635\u0645\u064a\u0645\u064b\u0627 \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u062f\u0627\u062e\u0644 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/p><p><b>\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 (LiveRamp)<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0642\u0648\u064a\u0629 \u0641\u064a \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062d\u0644 \u0627\u0644\u0647\u0648\u064a\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u063a\u064a\u0631 \u0645\u0635\u0645\u0645\u0629 \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/span><\/p><p><b>\u0642\u064a\u0627\u0633 \u0627\u0644\u0644\u0648\u062d\u0627\u062a (Nielsen\u060c Kantar)<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0642\u0648\u064a \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629 \u0648\u0646\u0645\u0630\u062c\u0629 \u0623\u062b\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0643\u0646\u0647 \u0644\u0627 \u064a\u0642\u062f\u0645 \u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u0639\u0631\u0636 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><\/p><p><b>\u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a (Meta \/ TikTok \/ Google)<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0642\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0635\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0645\u062d\u062f\u0648\u062f\u0629 \u0647\u064a\u0643\u0644\u064a\u064b\u0627 \u0628\u062d\u062f\u0648\u062f \u0627\u0644\u062d\u062f\u0627\u0626\u0642 \u0627\u0644\u0645\u063a\u0644\u0642\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0633\u062f \u0637\u0628\u0642\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u062b\u0644 Stretch \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629: \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u0648\u062d\u062f\u060c \u0643\u0634\u0641 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u060c \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0627\u0644\u0625\u062b\u0631\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%AE%D8%A7%D8%B1%D8%AC_%D8%A7%D9%84%D8%A5%D9%86%D8%AA%D8%B1%D9%86%D8%AA_%D9%84%D9%82%D8%B7%D8%A7%D8%B9%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_%D9%88QSR_%D9%88%D8%A3%D8%B3%D9%88%D8%A7%D9%82_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC_%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%A3%D8%AB%D8%B1_%D9%81%D9%8A_%D8%A7%D9%84%D8%B9%D8%A7%D9%84%D9%85_%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D9%8A\"><\/span><b>\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648QSR \u0648\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062e\u0644\u064a\u062c: \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 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\/><\/span><span style=\"font-weight: 400;\">\u062d\u0641\u0638 \u0627\u0644\u0645\u0646\u062a\u062c \u0630\u0647\u0646\u064a\u064b\u0627<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u0631\u0629 \u062f\u0628\u064a \u0645\u0648\u0644 \u0628\u0639\u062f \u0623\u064a\u0627\u0645<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0634\u0631\u0627\u0621 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062f\u0648\u0646 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0623\u064a \u0625\u0639\u0644\u0627\u0646<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u062a\u0641\u0648\u0651\u062a \u0647\u0630\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0647\u0648 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u0631\u0628\u0637 \u0628\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cba0a elementor-widget elementor-widget-text-editor\" data-id=\"d9cba0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D8%AD%D8%AF%D9%8A_%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3%D9%8A_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA_%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A%D8%A9_%D9%84%D9%85_%D8%AA%D9%8F%D8%A8%D9%86%D9%8E_%D9%84%D8%AD%D9%82%D9%8A%D9%82%D8%A9_%D8%A7%D9%84%D9%85%D8%AA%D8%AC%D8%B1\"><\/span><b>\u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0623\u0633\u0627\u0633\u064a: \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0645 \u062a\u064f\u0628\u0646\u064e \u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0645\u062a\u062c\u0631<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u064f\u062d\u0633\u0646 \u0645\u0639\u0638\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u062d\u0648\u0644 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0635\u0627\u062a \u0631\u0635\u062f\u0647 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style=\"font-weight: 400;\">\u0648\u0644\u0647\u0630\u0627 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0639\u0648\u062f \u0645\u0633\u0648\u0642\u0648 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0625\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u062f\u064a\u0644\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0648\u0639\u064a \u062a\u064f\u0642\u0627\u0633 \u0639\u0628\u0631 CPM<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u064f\u0642\u0627\u0633 \u0639\u0628\u0631 CTR<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u064a\u064f\u0633\u062a\u062f\u0644 \u0639\u0644\u064a\u0647 \u0639\u0628\u0631 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u062b\u0631 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u064f\u0639\u0627\u0645\u0644 \u0643\u062f\u0644\u064a\u0644 \u0642\u0635\u0635\u064a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0647\u064a \u0627\u0646\u0641\u0635\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0648\u0627\u0642\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u0633\u062f \u0647\u0630\u0647 \u0627\u0644\u0641\u062c\u0648\u0629.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D9%8A%D9%82%D9%8A%D8%B3%D9%87_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%AE%D8%A7%D8%B1%D8%AC_%D8%A7%D9%84%D8%A5%D9%86%D8%AA%D8%B1%D9%86%D8%AA_%D9%81%D8%B9%D9%84%D9%8A%D9%8B%D8%A7\"><\/span><b>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0642\u064a\u0633\u0647 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u0639\u0644\u064a\u064b\u0627<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u064a\u062c\u064a\u0628 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0639\u0646 \u0623\u0633\u0626\u0644\u0629 \u062a\u0647\u0645 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646\u060c \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646 \u062a\u0639\u0631\u0651\u0636 \u0644\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0639\u0631\u0636 \u0632\u0627\u0631 \u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u0627\u062d\u0642\u064b\u0627\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0627 \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0632\u064a\u0627\u0631\u0629 \u0644\u0644\u0645\u062a\u062c\u0631\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0632\u0627\u062f\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0642\u0645\u0646\u0627 \u0628\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0623\u0648 \u0646\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u062d\u0642\u0642\u062a \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u062d\u0648\u0651\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u062a\u062c\u0632\u0626\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0646\u062d\u0648 \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u062a\u062d\u0633\u064a\u0646\u0647 \u0646\u062d\u0648 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0624\u0643\u062f\u0629.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A5%D8%B7%D8%A7%D8%B1_%D8%B9%D9%85%D9%84_%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_%D8%A7%D9%84%D8%B0%D9%8A_%D9%8A%D8%AC%D8%A8_%D8%A3%D9%86_%D9%8A%D8%B9%D8%AA%D9%85%D8%AF%D9%87_%D9%85%D8%AF%D9%8A%D8%B1%D9%88_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0%D9%8A%D9%88%D9%86\"><\/span><b>\u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u062a\u0645\u062f\u0647 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0648\u0646<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0644\u0643\u064a \u064a\u0643\u0648\u0646 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0648\u062b\u0648\u0642\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u064f\u0628\u0646\u0649 \u062d\u0648\u0644 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0623\u0639\u0645\u0627\u0644 \u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0630\u064a \u062a\u062a\u0628\u0646\u0627\u0647 \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629:<\/span><\/p><ul><li><h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%B7%D8%A7%D8%A8%D9%82%D8%A9_%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D8%B6_%D8%A8%D8%A7%D9%84%D8%B2%D9%8A%D8%A7%D8%B1%D8%A9\"><\/span><b>\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u062a\u0639\u0631\u0636 \u0628\u0627\u0644\u0632\u064a\u0627\u0631\u0629 <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0633\u0627\u0633 \u0647\u0648 \u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 (\u0638\u0647\u0648\u0631 \u0623\u0648 \u0646\u0642\u0631\u0629) \u0628\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0644\u0627\u062d\u0642\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f \u0646\u0647\u062c Stretch \u0639\u0644\u0649 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0639\u0631\u0636 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0645\u0637\u0627\u0628\u0642\u062a\u0647 \u0645\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u064a\u062e\u0644\u0642 \u0631\u0624\u064a\u0629 \u0645\u062a\u0633\u0642\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/span><\/p><ul><li><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%B2%D9%8A%D8%A7%D8%AF%D8%A9_%D8%A7%D9%84%D8%A5%D8%B6%D8%A7%D9%81%D9%8A%D8%A9_%D9%81%D9%8A_%D8%A7%D9%84%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA\"><\/span><b>\u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u064a\u0633 \u201c\u0643\u0645 \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u062f\u062b\u062a\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0644: \u0643\u0645 \u0632\u064a\u0627\u0631\u0629 \u062d\u062f\u062b\u062a \u0628\u0633\u0628\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0646\u0627 \u064a\u062a\u0642\u0627\u0637\u0639 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/p><p style=\"padding-left: 40px; text-align: right;\"><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><span style=\"font-weight: 400;\">\u0645\u0646 \u062f\u0648\u0646 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u062c\u0631\u062f \u0627\u0631\u062a\u0628\u0627\u0637.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062d\u0642\u064a\u0642\u0629 \u0623\u0639\u0645\u0627\u0644.<\/span><\/b><\/p><ul><li style=\"text-align: left;\"><h3 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%AA%D9%83%D9%84%D9%81%D8%A9_%D8%A7%D9%84%D8%B2%D9%8A%D8%A7%D8%B1%D8%A9_%D8%A7%D9%84%D9%85%D8%A4%D9%83%D8%AF%D8%A9\"><\/span><b>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0624\u0643\u062f\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0628\u0627\u062a \u0645\u0633\u0648\u0642\u0648 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u064a\u0631\u0641\u0639\u0648\u0646 \u062a\u0642\u0627\u0631\u064a\u0631 \u0639\u0646:<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0644\u0644\u0645\u062a\u062c\u0631 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0623\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u064a\u0631\u0628\u0637 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p><ul><li><h3><span class=\"ez-toc-section\" id=\"%D8%A3%D8%AF%D8%A7%D8%A1_%D9%86%D8%B7%D8%A7%D9%82_%D8%A7%D9%84%D9%85%D8%AA%D8%AC%D8%B1_%D9%88%D8%A7%D9%84%D9%85%D9%86%D8%B7%D9%82%D8%A9\"><\/span><b>\u0623\u062f\u0627\u0621 \u0646\u0637\u0627\u0642 \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629 <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0641\u064a \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627 \u062d\u0627\u0633\u0645\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0623\u064a:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0648\u0644\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u062d\u064a\u0627\u0621<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u062f\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0646\u0627\u0637\u0642<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u0645\u0643\u0651\u0646 \u0645\u0646 \u0631\u0624\u064a\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629.<\/span><\/p><ul style=\"text-align: left;\"><li aria-level=\"1\"><h3 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B3%D8%AA%D9%87%D8%AF%D8%A7%D9%81_%D8%A7%D9%84%D9%85%D9%86%D8%A7%D9%81%D8%B3%D9%8A%D9%86\"><\/span><b>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0642\u062a\u0646\u0627\u0635 \u0627\u0644\u062d\u0635\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u062a\u064a\u062d \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0642\u064a\u0627\u0633:<\/span><\/p><p style=\"padding-left: 40px; text-align: right;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0643\u0627\u0646\u0648\u0627 \u064a\u0631\u062a\u0627\u062f\u0648\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0633\u0627\u0628\u0642\u064b\u0627<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf39ef elementor-widget elementor-widget-text-editor\" data-id=\"4cf39ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9_%D8%AD%D8%A7%D9%84%D8%A9_%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA_QSR_%D9%83%D9%85%D8%B9%D9%8A%D8%A7%D8%B1_%D8%B0%D9%87%D8%A8%D9%8A\"><\/span><b>\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629: \u0625\u0633\u0646\u0627\u062f \u0632\u064a\u0627\u0631\u0627\u062a QSR \u0643\u0645\u0639\u064a\u0627\u0631 \u0630\u0647\u0628\u064a <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u0645\u062b\u0644 \u0645\u0637\u0627\u0639\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0623\u062d\u062f \u0623\u0648\u0636\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u062b\u0645\u0631 \u0639\u0644\u0627\u0645\u0627\u062a QSR \u0628\u0643\u062b\u0627\u0641\u0629 \u0639\u0628\u0631:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">TikTok<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u0631\u0645\u062c\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u0633\u064a\u0637:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u062f\u0641\u0639\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0627\u0633 \u0625\u0644\u0649 \u062f\u062e\u0648\u0644 \u0627\u0644\u0645\u062a\u0627\u062c\u0631\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0648\u0636\u062d \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0642\u0637\u0627\u0639 QSR \u0641\u064a \u0627\u0644\u0639\u0631\u0636 \u0622\u0644\u064a\u0629 \u0627\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0639\u0631\u0636 \u0639\u0628\u0631 TikTok \u0648Meta \u0648DV360<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0637\u0627\u0628\u0642\u0629 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0628\u0639\u062f \u0627\u0644\u062a\u0639\u0631\u0636<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0631\u0635\u062f \u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span><\/p><p><span style=\"font-weight: 400;\">\u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u0627\u0644\u0639\u0631\u0636:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">1,200 \u0632\u064a\u0627\u0631\u0629 \u0645\u062a\u062c\u0631 \u0645\u0646\u0633\u0648\u0628\u0629 \u0644\u0644\u062d\u0645\u0644\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062d\u0648\u0644 \u0628\u0646\u0633\u0628\u0629 10% \u0641\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0646 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u064a\u064f\u0639\u062f \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0642\u0648\u064a\u064b\u0627 \u0644\u0644\u063a\u0627\u064a\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0641\u0647\u0648 \u064a\u062d\u0648\u0651\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0625\u0644\u0649 \u0639\u0627\u0626\u062f \u0645\u0627\u062f\u064a \u0645\u0644\u0645\u0648\u0633 \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcf357 elementor-widget elementor-widget-image\" data-id=\"4fcf357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-3-Copy.png\" class=\"attachment-large size-large wp-image-31004\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-3-Copy.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-3-Copy-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-3-Copy-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4983910 elementor-widget elementor-widget-text-editor\" data-id=\"4983910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%AA%D9%83%D8%B1%D8%A7%D8%B1_%D8%A7%D9%84%D8%AC%D9%85%D9%87%D9%88%D8%B1_%D9%8A%D9%84%D8%AA%D9%82%D9%8A_%D8%A8%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A7%D9%84%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA\"><\/span><b>\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u064a\u0644\u062a\u0642\u064a \u0628\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u064a\u0635\u0628\u062d \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0643\u062b\u0631 \u0642\u064a\u0645\u0629 \u0639\u0646\u062f \u062f\u0645\u062c\u0647 \u0645\u0639 \u0631\u0624\u064a\u0629 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0623\u0646 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0646\u0627\u062f\u0631\u064b\u0627 \u0645\u0627 \u062a\u0639\u0644\u0646 \u0641\u064a \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0644 \u062a\u0639\u0644\u0646 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646:<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok \u0644\u0644\u0627\u0643\u062a\u0634\u0627\u0641<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Meta \u0644\u0644\u0633\u0631\u062f \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0642\u0635\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">DSPs \u0644\u0644\u062a\u0648\u0633\u0639<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Snap \u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0634\u0628\u0627\u0628 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0644 \u0645\u0646\u0635\u0629 \u062a\u0631\u0641\u0639 \u062a\u0642\u0631\u064a\u0631\u064b\u0627 \u0639\u0646 \u0627\u0644\u0648\u0635\u0648\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0645\u0646 \u062f\u0648\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u062f\u0627\u062e\u0644\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062f\u0641\u0639 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0645\u0642\u0627\u0628\u0644 \u062a\u0639\u0631\u0651\u0636 \u0645\u062a\u0643\u0631\u0631.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0648\u0636\u062d \u0627\u0644\u0639\u0631\u0636 \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0628\u0648\u0636\u0648\u062d:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0643\u0634\u0641 Stretch \u0639\u0646 \u062a\u0643\u0631\u0627\u0631 \u0628\u0646\u0633\u0628\u0629 28% \u0628\u064a\u0646 TikTok \u0648Meta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd0699 elementor-widget elementor-widget-image\" data-id=\"ccd0699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-2-Copy.png\" class=\"attachment-large size-large wp-image-31000\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-2-Copy.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-2-Copy-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-2-Copy-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f7089 elementor-widget elementor-widget-text-editor\" data-id=\"08f7089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0645\u0643\u0631\u0631\u064b\u0627\u060c \u0641\u0642\u062f \u064a\u0628\u062f\u0648 \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0623\u0639\u0644\u0649 \u0645\u0645\u0627 \u0647\u0648 \u0641\u0639\u0644\u064a\u064b\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u062a\u0636\u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0627\u0626\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0625\u0636\u0627\u0641\u064a\u064b\u0627 \u0648\u0644\u064a\u0633 \u0645\u0643\u0631\u0631\u064b\u0627.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-361db59 elementor-widget elementor-widget-text-editor\" data-id=\"361db59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%A3%D8%B5%D8%A8%D8%AD_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%AE%D8%A7%D8%B1%D8%AC_%D8%A7%D9%84%D8%A5%D9%86%D8%AA%D8%B1%D9%86%D8%AA_%D9%84%D8%BA%D8%A9_%D8%A7%D9%84%D9%85%D8%AF%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D8%A7%D9%84%D9%8A\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u0623\u0635\u0628\u062d \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u063a\u0629 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u064a\u0639\u0645\u0644 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0648\u0646 \u0627\u0644\u064a\u0648\u0645 \u062a\u062d\u062a \u062a\u062f\u0642\u064a\u0642 \u0645\u0627\u0644\u064a \u0645\u062a\u0632\u0627\u064a\u062f.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062c\u0627\u0644\u0633 \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u0648\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u0648\u0646 \u0644\u0627 \u064a\u0631\u064a\u062f\u0648\u0646:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0641\u0627\u0639\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0648\u0635\u0648\u0644\u064b\u0627 \u0634\u0643\u0644\u064a\u064b\u0627<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0644 \u064a\u0631\u064a\u062f\u0648\u0646:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0627\u062c\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0639\u0627\u0626\u062f\u064b\u0627 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u062f\u0641\u0627\u0639 \u0639\u0646\u0647<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u0648\u0641\u0631 \u0637\u0628\u0642\u0629 \u0627\u0644\u062a\u0631\u062c\u0645\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u0647\u0648 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u0631\u0641\u0639 \u062a\u0642\u0627\u0631\u064a\u0631 \u062d\u0648\u0644:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0624\u0643\u062f\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u0635\u0629 \u0627\u0644\u0627\u0642\u062a\u0646\u0627\u0635 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0627\u0626\u062f \u062d\u0633\u0628 \u0646\u0637\u0627\u0642 \u0627\u0644\u0645\u062a\u062c\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0643\u0630\u0627 \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0649 \u0648\u0638\u064a\u0641\u0629 \u0646\u0645\u0648\u060c \u0644\u0627 \u0645\u0631\u0643\u0632 \u062a\u0643\u0644\u0641\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874acb5 elementor-widget elementor-widget-text-editor\" data-id=\"874acb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A5%D8%AB%D8%B1%D8%A7%D8%A1_%D8%A7%D9%84%D9%85%D9%84%D9%81_%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D9%8A%D9%81%D9%8A_%D9%85%D8%B9%D8%B1%D9%81%D8%A9_%D9%86%D9%88%D8%B9%D9%8A%D8%A9_%D8%A7%D9%84%D9%85%D8%AA%D8%B3%D9%88%D9%82%D9%8A%D9%86_%D8%A7%D9%84%D8%B0%D9%8A%D9%86_%D8%AC%D8%B0%D8%A8%D8%AA%D9%87%D9%85_%D9%81%D8%B9%D9%84%D9%8A%D9%8B%D8%A7\"><\/span><b>\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a: \u0645\u0639\u0631\u0641\u0629 \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062c\u0630\u0628\u062a\u0647\u0645 \u0641\u0639\u0644\u064a\u064b\u0627<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u062c\u064a\u0628 \u0639\u0646 \u0633\u0624\u0627\u0644 \u201c\u0647\u0644 \u0632\u0627\u0631\u0648\u0627\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0644\u0645\u0639\u0631\u0641\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0646 \u0647\u0645 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0632\u0648\u0627\u0631\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u062d\u0643\u0645\u0647 \u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0627 \u0627\u0644\u062d\u062c\u0645 \u0641\u0642\u0637.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0636\u0639 \u0627\u0644\u0639\u0631\u0636 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0625\u062b\u0631\u0627\u0621 \u0643\u0625\u0636\u0627\u0641\u0629 \u0630\u0643\u0627\u0621 \u0633\u0644\u0648\u0643\u064a \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0644\u0644\u0645\u0646\u0635\u0627\u062a:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u062a\u0645\u062a \u0632\u064a\u0627\u0631\u062a\u0647\u0627<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0646\u062c\u0630\u0627\u0628 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0639\u0646\u0627\u0642\u064a\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0634\u0627\u0631\u0627\u062a \u0644\u0627 \u062a\u0643\u0634\u0641\u0647\u0627 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0639\u0627\u062f\u0629\u064b<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u064a\u062a\u064a\u062d \u0630\u0644\u0643:<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u0641\u0627\u062e\u0631\u064a\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0631\u062a\u0641\u0639\u064a \u0627\u0644\u0642\u064a\u0645\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u062a\u0646\u0634\u064a\u0637 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0642\u064a\u0627\u0633 \u0644\u0644\u0632\u064a\u0627\u0631\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0644 \u0630\u0643\u0627\u0621 \u0645\u062a\u0642\u062f\u0645 \u062d\u0648\u0644 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a36c7ed elementor-widget elementor-widget-text-editor\" data-id=\"a36c7ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A5%D8%AC%D8%A7%D8%A8%D8%A7%D8%AA_%D9%85%D8%A8%D8%A7%D8%B4%D8%B1%D8%A9_%D8%B9%D9%84%D9%89_%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D9%85%D8%AF%D9%8A%D8%B1%D9%8A_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0%D9%8A%D9%8A%D9%86\"><\/span><b>\u0625\u062c\u0627\u0628\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><ul><li><h5><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A7%D9%84%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA%D8%9F\"><\/span><b>\u0645\u0627 \u0647\u0648 \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u064a\u0642\u064a\u0633 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0623\u062f\u0649 \u0625\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0645\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u062f\u0644 \u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0627\u0644\u0646\u0642\u0631\u0627\u062a.<\/span><\/p><ul><li><h5><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%8F%D8%B9%D8%AF_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%AE%D8%A7%D8%B1%D8%AC_%D8%A7%D9%84%D8%A5%D9%86%D8%AA%D8%B1%D9%86%D8%AA_%D9%85%D9%87%D9%85%D9%8B%D8%A7_%D9%81%D9%8A_%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC%D8%9F\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0639\u062f \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062e\u0644\u064a\u062c\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u0644\u0623\u0646 \u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062e\u0644\u064a\u062c \u0645\u0627 \u0632\u0627\u0644\u062a \u062a\u0639\u062a\u0645\u062f \u0628\u062f\u0631\u062c\u0629 \u0643\u0628\u064a\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0648\u0644\u0627\u062a \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0627\u062f\u064a\u0629. \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0648\u0642\u064a\u0627\u0633 \u0647\u0630\u0627 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0636\u0631\u0648\u0631\u064a \u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a.<\/span><\/p><ul><li><h5><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_%D8%A7%D9%82%D8%AA%D9%86%D8%A7%D8%B5_%D8%A7%D9%84%D9%85%D9%86%D8%A7%D9%81%D8%B3%D9%8A%D9%86_%D9%81%D9%8A_%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9%D8%9F\"><\/span><b>\u0645\u0627 \u0647\u0648 \u0627\u0642\u062a\u0646\u0627\u0635 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0641\u064a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u0627\u0642\u062a\u0640\u0646\u0627\u0635 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u064a\u0642\u064a\u0633 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0642\u062f \u062d\u0648\u0651\u0644\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 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id=\"%D8%A5%D8%AB%D8%B1%D8%A7%D8%A1_%D8%A7%D9%84%D9%85%D9%84%D9%81_%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D9%8A%D9%81%D9%8A%D8%8C_%D8%B0%D9%83%D8%A7%D8%A1_%D9%85%D9%86%D8%AA%D8%B5%D9%81_%D8%A7%D9%84%D9%85%D8%B3%D8%A7%D8%B1%D8%8C_%D9%88%D8%A7%D9%84%D8%AA%D9%81%D8%B9%D9%8A%D9%84_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA\"><\/span><b>\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a\u060c \u0630\u0643\u0627\u0621 \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0645\u0633\u0627\u0631\u060c \u0648\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062f\u062e\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0645\u0631\u062d\u0644\u0629 \u062c\u062f\u064a\u062f\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0645 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class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%84%D9%85_%D8%AA%D8%B9%D8%AF_%D8%B1%D8%A4%D9%89_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA_%D9%83%D8%A7%D9%81%D9%8A%D8%A9\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u0644\u0645 \u062a\u0639\u062f \u0631\u0624\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0643\u0627\u0641\u064a\u0629 <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u0633\u062a\u0648\u0649 \u0645\u0639\u064a\u0646\u064b\u0627 \u0645\u0646 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u062e\u0628\u0631\u0643 Meta \u0628\u0640:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062c\u0646\u0633<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0641\u0626\u0627\u062a \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0639\u0627\u0645\u0629<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0642\u062f \u064a\u062e\u0628\u0631\u0643 TikTok \u0628\u0640:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u0633\u0628 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0631\u0624\u0649 \u0623\u0633\u0627\u0633\u064a\u0629 \u0639\u0646 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\u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632\u0647\u0645\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u062a\u0645\u062b\u0644 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631\u064a\u0629 \u0645\u0631\u062a\u0641\u0639\u0629\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u0646\u0646\u0642\u0644\u0647\u0645 \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0628\u0631 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0648\u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p><p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0644\u0627 \u062a\u062d\u0631\u0643\u0647 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0644 \u062a\u062d\u0631\u0643\u0647 \u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D8%AD%D9%88%D9%84_%D9%85%D9%86_%D8%AA%D8%B9%D8%B1%D9%91%D8%B6_%D9%85%D8%AC%D9%87%D9%88%D9%84_%D8%A5%D9%84%D9%89_%D8%B0%D9%83%D8%A7%D8%A1_%D9%82%D8%A7%D8%A8%D9%84_%D9%84%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0\"><\/span><b>\u0627\u0644\u062a\u062d\u0648\u0644: \u0645\u0646 \u062a\u0639\u0631\u0651\u0636 \u0645\u062c\u0647\u0648\u0644 \u0625\u0644\u0649 \u0630\u0643\u0627\u0621 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u0627\u0631\u064a\u062e\u064a\u064b\u0627\u060c \u0643\u0627\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u064a\u0646\u062a\u062c \u0639\u0646\u0647 \u0646\u062a\u0627\u0626\u062c \u0639\u0627\u0628\u0631\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0634\u0627\u0647\u062f\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u0642\u0631\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u062f\u062b \u0625\u0633\u0646\u0627\u062f \u062a\u062d\u0648\u064a\u0644<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u062d\u0642\u0628\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 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400;\">\u0625\u0646\u0647\u0627 \u062a\u0645\u062b\u0644:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0646\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0646\u0645\u0627\u0637 \u062d\u064a\u0627\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0646\u062c\u0630\u0627\u0628\u064b\u0627 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u062a\u0641\u0639\u064a\u0644 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0647\u0646\u0627 \u064a\u0635\u0628\u062d \u0627\u0644\u0625\u062b\u0631\u0627\u0621 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_%D8%A5%D8%AB%D8%B1%D8%A7%D8%A1_%D8%A7%D9%84%D9%85%D9%84%D9%81_%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D9%8A%D9%81%D9%8A_%D9%81%D9%8A_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D9%85%D8%A4%D8%B3%D8%B3%D9%8A%D8%9F\"><\/span><b>\u0645\u0627 \u0647\u0648 \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a \u064a\u0639\u0646\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 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style=\"font-weight: 400;\">\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u064a\u0645\u062b\u0644\u0648\u0646 \u0646\u064a\u0629 \u0634\u0631\u0627\u0621 \u0641\u0627\u062e\u0631\u0629 \u0623\u0648 \u0627\u0646\u062c\u0630\u0627\u0628\u064b\u0627 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u064a\u062d\u0648\u0644 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0625\u0644\u0649 \u0631\u0624\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%87%D9%85_%D8%B0%D9%84%D9%83_%D9%85%D8%AF%D9%8A%D8%B1%D9%8A_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0%D9%8A%D9%8A%D9%86\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645 \u0630\u0644\u0643 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0648\u0646 \u064a\u062a\u0646\u0627\u0641\u0633\u0648\u0646 \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0641\u0642\u0637.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0644 \u064a\u062a\u0646\u0627\u0641\u0633\u0648\u0646 \u0639\u0644\u0649:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062f\u0642\u064a\u0642<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0633\u0631\u064a\u0639 \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0645\u0633\u0627\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u062b\u0631\u0627\u0621 \u064a\u0645\u0643\u0651\u0646 \u0643\u0644 \u0630\u0644\u0643.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u0647\u0648 \u064a\u062d\u0648\u0651\u0644 \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u062d\u0645\u0644\u0629 \u0625\u0644\u0649 \u0623\u0635\u0644 \u0642\u0627\u0628\u0644 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0637\u0628\u0642\u0629 \u0630\u0643\u0627\u0621 \u062c\u0645\u0647\u0648\u0631 \u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0636\u0639 Stretch \u0647\u0630\u0647 \u0627\u0644\u0642\u062f\u0631\u0629 \u0636\u0645\u0646 \u062d\u0644\u0642\u0629 \u0623\u0648\u0633\u0639 \u062a\u0631\u0628\u0637 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0639\u0631\u0636 \u0628\u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0648\u0627\u0644\u062a\u0641\u0639\u064a\u0644.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%AB%D8%A7%D9%84_%D8%AD%D8%A7%D9%84%D8%A9_%D8%B0%D9%83%D8%A7%D8%A1_%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_%D9%8A%D8%AA%D8%AC%D8%A7%D9%88%D8%B2_%D8%A7%D9%84%D8%AF%D9%8A%D9%85%D9%88%D8%BA%D8%B1%D8%A7%D9%81%D9%8A%D8%A7\"><\/span><b>\u0645\u062b\u0627\u0644 \u062d\u0627\u0644\u0629: \u0630\u0643\u0627\u0621 \u062a\u062c\u0632\u0626\u0629 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0627<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0648\u0627\u062c\u0647\u062a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0632\u0626\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u062a\u062d\u062f\u064a\u064b\u0627 \u0634\u0627\u0626\u0639\u064b\u0627:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0627\u0646\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0627\u062a 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decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-4-Copy.png\" class=\"attachment-large size-large wp-image-31008\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-4-Copy.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-4-Copy-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-4-Copy-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339e917 elementor-widget elementor-widget-text-editor\" data-id=\"339e917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 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\u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u062d\u062b \u0628\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0651\u0636 \u0628\u0631\u0645\u062c\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0639\u062a\u0628\u0627\u0631 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0641\u0627\u0639\u0644 \u0648\u0644\u0627\u0621<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0645\u0633\u0627\u0631 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u064f\u0647\u062f\u0631 \u0641\u064a\u0647 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u060c \u0648\u0647\u0648 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u064f\u0641\u062a\u062d \u0641\u064a\u0647 \u0623\u0643\u0628\u0631 \u0645\u062c\u0627\u0644 \u0644\u0644\u0646\u0645\u0648.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0645\u0633\u0627\u0631 \u0644\u064a\u0633 \u0627\u0644\u0648\u0639\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u0646\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0631\u062d\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u064f\u062b\u0631\u064a\u0629 \u062a\u0645\u0643\u0651\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u0647\u064a \u062a\u0633\u0645\u062d \u0628\u0628\u0646\u0627\u0621 \u062a\u0633\u0644\u0633\u0644\u0627\u062a \u0645\u062b\u0644:<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0639\u0631\u0651\u0636 \u0639\u0644\u0649 TikTok \u2192 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0644\u0649 Meta<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0641\u0627\u0639\u0644 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u0645\u062c\u0629 \u2192 \u062a\u0641\u0639\u064a\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0632\u0648\u0627\u0631 \u0645\u062a\u062c\u0631 \u2192 \u0625\u0639\u0627\u062f\u0629 \u062a\u0646\u0634\u064a\u0637 \u0648\u0644\u0627\u0621<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u062a\u0633\u0648\u0642\u0648 \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u2192 \u062d\u0645\u0644\u0627\u062a \u0627\u0642\u062a\u0646\u0627\u0635<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0647\u0643\u0630\u0627 \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u0625\u062b\u0631\u0627\u0621 \u0625\u0644\u0649 \u062a\u0641\u0639\u064a\u0644.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%AA%D9%81%D8%B9%D9%8A%D9%84_%D8%A7%D9%84%D8%AC%D9%85%D9%87%D9%88%D8%B1_%D8%A5%D8%BA%D9%84%D8%A7%D9%82_%D8%A7%D9%84%D8%AD%D9%84%D9%82%D8%A9_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA\"><\/span><b>\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631: \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u062d\u0644\u0642\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u062a\u0648\u0642\u0641 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0639\u0646\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062e\u0628\u0631\u0643 \u0628\u0645\u0627 \u062d\u062f\u062b.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062a\u0643\u0631\u0627\u0631\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0623\u062a\u064a \u0645\u0646 \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u062d\u0644\u0642\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u062a\u0641\u0627\u0639\u0644\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u062a\u0639\u0631\u0636\u064a\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0645\u0646 \u0647\u0645<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621 \u0634\u0631\u0627\u0626\u062d \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0641\u0639\u064a\u0644\u0647\u0645 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0642\u0635\u064a\u0631 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0631\u0628\u0637 Stretch \u0628\u064a\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0639\u0628\u0631 \u0623\u0631\u0628\u0639 \u0631\u0643\u0627\u0626\u0632 \u0645\u062a\u0631\u0627\u0628\u0637\u0629: \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629\u060c \u0627\u0644\u0625\u0633\u0646\u0627\u062f\u060c \u0627\u0644\u0625\u062b\u0631\u0627\u0621\u060c \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641.<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D9%81%D8%B9%D9%8A%D9%84%D9%85%D8%AB%D8%A7%D9%84_%D8%AD%D8%A7%D9%84%D8%A9_%D8%A5%D8%B9%D8%A7%D8%AF%D8%A9_%D8%A7%D8%B3%D8%AA%D9%87%D8%AF%D8%A7%D9%81_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA_%D9%84%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A%D8%A7%D8%AA\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0641\u0639\u064a\u0644<\/span><b>\u0645\u062b\u0627\u0644 \u062d\u0627\u0644\u0629: \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0644\u0639\u0644\u0627\u0645\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0623\u0637\u0644\u0642\u062a \u0639\u0644\u0627\u0645\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u062a \u062d\u0645\u0644\u0629 \u0639\u0628\u0631 DV360 \u062d\u0642\u0642\u062a \u062a\u0641\u0627\u0639\u0644\u064b\u0627 \u0642\u0648\u064a\u064b\u0627.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0643\u0646\u0647\u0627 \u0643\u0627\u0646\u062a \u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646 \u0647\u0645 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u0646\u0639\u064a\u062f \u0625\u0634\u0631\u0627\u0643\u0647\u0645 \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u0646\u064f\u0642\u0635\u0651\u0631 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u062a\u0641\u0627\u0639\u0644\u064a\u0646 \u0648\u0625\u062b\u0631\u0627\u0626\u0647\u0645 \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0639\u0645\u0642\u060c \u0643\u0634\u0641\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0639\u0646 \u0633\u0645\u0627\u062a \u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0623\u0643\u062b\u0631 \u062a\u0641\u0635\u064a\u0644\u064b\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062b\u0645 \u062a\u0645 \u062a\u0641\u0639\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0639\u0644\u0649 Meta\u060c \u0645\u0645\u0627 \u0623\u0646\u0634\u0623 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a.<\/span><\/p><p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0641\u0642 \u0627\u0644\u0639\u0631\u0636:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">20,000 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0633\u062a\u0647\u062f\u0641 \u062a\u0645 \u0625\u062b\u0631\u0627\u0624\u0647\u0645<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">65% \u062a\u0645\u062a \u0625\u0639\u0627\u062f\u0629 \u0625\u0634\u0631\u0627\u0643\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fcee5 elementor-widget elementor-widget-image\" data-id=\"43fcee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-5-Copy.png\" class=\"attachment-large size-large wp-image-31012\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-5-Copy.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-5-Copy-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/03\/stretch-blog-visual-5-Copy-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0819f81 elementor-widget elementor-widget-text-editor\" data-id=\"0819f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0630\u0643\u0627\u0621 \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0645\u0633\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0641\u0627\u0639\u0644 &#8211; \u0625\u062b\u0631\u0627\u0621 &#8211; \u062a\u0641\u0639\u064a\u0644 &#8211; \u062a\u062d\u0648\u064a\u0644<\/span><\/p><h2 style=\"text-align: right;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%82%D9%8A%D9%85%D8%A9_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A8%D9%86%D8%A7%D8%A1_%D8%A3%D8%B5%D9%88%D9%84_%D8%AC%D9%85%D9%87%D9%88%D8%B1_%D9%84%D8%A7_%D9%85%D8%AC%D8%B1%D8%AF_%D8%AD%D9%85%D9%84%D8%A7%D8%AA\"><\/span><b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: \u0628\u0646\u0627\u0621 \u0623\u0635\u0648\u0644 \u062c\u0645\u0647\u0648\u0631 \u0644\u0627 \u0645\u062c\u0631\u062f \u062d\u0645\u0644\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0647\u0648 \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0624\u0642\u062a\u0629. \u0630\u0643\u0627\u0621 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0633\u062a\u062f\u0627\u0645.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0639\u0638\u0645 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a \u064a\u062e\u062a\u0641\u064a \u0628\u0645\u062c\u0631\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0641\u0647\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u064f\u062b\u0631\u0649 \u064a\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u0637\u0631 \u062a\u0642\u0633\u064a\u0645 \u0623\u0641\u0636\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062e\u0635\u064a\u0635 \u0625\u0628\u062f\u0627\u0639\u064a \u0623\u0630\u0643\u0649<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u0645\u0627\u0630\u062c \u0627\u062d\u062a\u0641\u0627\u0638 \u0645\u062d\u0633\u0651\u0646\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0642\u062a\u0646\u0627\u0635 \u0623\u0642\u0648\u0649<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062e\u0635\u064a\u0635 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0625\u062b\u0631\u0627\u0621 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u064a\u0632\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0644 \u0645\u064a\u0632\u0629 \u0645\u0624\u0633\u0633\u064a\u0629.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%B0%D9%83%D8%A7%D8%A1_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A7%D9%84%D8%AA%D9%82%D9%84%D9%8A%D8%AF%D9%8A%D8%A9\"><\/span><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0648\u0633\u0639 \u064a\u0636\u0645 \u0641\u0626\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0627\u062a \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 (AppsFlyer\u060c Adjust)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u0648\u064a\u0629 \u0644\u062a\u062b\u0628\u064a\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u0637\u0628\u064a\u0642<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0642\u0644 \u062a\u0635\u0645\u064a\u0645\u064b\u0627 \u0644\u0631\u0628\u0637 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0623\u0648 \u0643\u0634\u0641 \u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 (LiveRamp\u060c Experian)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0644\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0648\u0627\u0644\u062a\u0641\u0639\u064a\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u063a\u064a\u0631 \u0645\u0635\u0645\u0645\u0629 \u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0628\u0631 \u0627\u0644\u0644\u0648\u062d\u0627\u062a (Nielsen\u060c Kantar)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u0648\u064a \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u063a\u064a\u0631 \u0645\u0628\u0646\u064a \u0644\u062a\u0641\u0639\u064a\u0644 \u062f\u0642\u064a\u0642 \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0645\u0633\u0627\u0631<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u062c\u0648\u0629 \u0648\u0627\u0636\u062d\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0637\u0628\u0642\u0629 \u0630\u0643\u0627\u0621 \u0645\u0648\u062d\u062f\u0629 \u062a\u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636\u060c \u0627\u0644\u0625\u062b\u0631\u0627\u0621\u060c \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2><h2><span class=\"ez-toc-section\" id=\"%D8%A5%D8%AC%D8%A7%D8%A8%D8%A7%D8%AA_%D9%85%D8%A8%D8%A7%D8%B4%D8%B1%D8%A9_%D9%8A%D8%A8%D8%AD%D8%AB_%D8%B9%D9%86%D9%87%D8%A7_%D9%85%D8%AF%D9%8A%D8%B1%D9%88_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0%D9%8A%D9%88%D9%86\"><\/span><b>\u0625\u062c\u0627\u0628\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0648\u0646<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><ul><li aria-level=\"1\"><h5><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_%D8%A5%D8%AB%D8%B1%D8%A7%D8%A1_%D8%A7%D9%84%D8%AC%D9%85%D9%87%D9%88%D8%B1_%D9%81%D9%8A_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA%D8%9F\"><\/span><b>\u0645\u0627 \u0647\u0648 \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0647\u0648 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u062a\u0639\u0631\u0636\u064a\u0646 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0633\u0645\u0627\u062a \u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0646\u0645\u0637 \u062d\u064a\u0627\u0629 \u0648\u0627\u0646\u062c\u0630\u0627\u0628 \u0623\u0639\u0645\u0642 \u062a\u062a\u062c\u0627\u0648\u0632 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 \u0648\u062a\u0641\u0639\u064a\u0644\u064b\u0627 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b.<\/span><\/p><ul><li aria-level=\"1\"><h5><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%8F%D8%B9%D8%AF_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%81%D9%8A_%D9%85%D9%86%D8%AA%D8%B5%D9%81_%D8%A7%D9%84%D9%85%D8%B3%D8%A7%D8%B1_%D9%85%D9%87%D9%85%D9%8B%D8%A7%D8%9F\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0639\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0645\u0633\u0627\u0631 \u0645\u0647\u0645\u064b\u0627\u061f <\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u0644\u0623\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0644\u0627 \u064a\u062a\u062d\u0648\u0644\u0648\u0646 \u0641\u0648\u0631\u064b\u0627. \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0645\u0633\u0627\u0631 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u064f\u0633\u0631\u0651\u0639 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u060c \u062a\u062d\u0633\u0646 \u0643\u0641\u0627\u0621\u0629 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u0648\u062a\u0642\u0644\u0644 \u0627\u0644\u0647\u062f\u0631.<\/span><\/p><ul><li aria-level=\"1\"><h5><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%AA%D8%B9%D9%85%D9%84_%D8%A5%D8%B9%D8%A7%D8%AF%D8%A9_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D9%87%D8%AF%D8%A7%D9%81_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA%D8%9F\"><\/span><b>\u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u0641\u0639\u0651\u0644 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u062a\u0641\u0627\u0639\u0644\u0629 \u0645\u0646 \u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a \u0625\u0644\u0649 \u0622\u062e\u0631\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0648\u064a\u0642\u0635\u0651\u0631 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0623\u0638\u0647\u0631\u062a \u062d\u0627\u0644\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0625\u0634\u0631\u0627\u0643 \u0628\u0646\u0633\u0628\u0629 65% \u0628\u0639\u062f \u0627\u0644\u0625\u062b\u0631\u0627\u0621.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-b9878da e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-eae-slider=\"27432\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"b9878da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2baae59 elementor-widget elementor-widget-text-editor\" data-id=\"2baae59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B4%D9%87%D8%AF_%D8%A7%D9%84%D8%AA%D9%86%D8%A7%D9%81%D8%B3%D9%8A%D8%8C_%D8%A7%D9%85%D8%AA%D9%84%D8%A7%D9%83_%D8%A7%D9%84%D9%81%D8%A6%D8%A9%D8%8C_%D9%88%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D8%A7%D9%84%D9%85%D8%B3%D8%A7%D8%A1%D9%84%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82%D9%8A%D8%A9\"><\/span><b>\u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0641\u0626\u0629\u060c \u0648\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u064a\u062f\u062e\u0644 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style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0644 \u064a\u064f\u0642\u0627\u0633 \u0628\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u0648\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u0648\u0646\u060c \u0648\u0627\u0644\u0631\u0624\u0633\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0648\u0646 \u064a\u0637\u0631\u062d\u0648\u0646 \u0623\u0633\u0626\u0644\u0629 \u0623\u0635\u0639\u0628:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0644 \u0646\u0635\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0641\u0639\u0644\u064a\u064b\u0627 \u0623\u0645 \u0646\u0643\u0631\u0631 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0646\u0642\u0648\u062f \u0646\u062a\u0627\u0626\u062c \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0623\u0645 \u0645\u062c\u0631\u062f \u062a\u0641\u0627\u0639\u0644 \u0631\u0642\u0645\u064a\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0646\u0628\u0646\u064a \u062c\u0645\u0627\u0647\u064a\u0631 \u064a\u0645\u0643\u0646 \u062a\u0641\u0639\u064a\u0644\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0646\u0642\u064a\u0633 \u0623\u062b\u0631\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0623\u0645 \u0645\u062c\u0631\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u0646\u0635\u0629\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0646 \u0631\u0641\u0627\u0647\u064a\u0629 \u062a\u0642\u0646\u064a\u0629 \u0625\u0644\u0649 \u0645\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AD%D9%88%D9%84_%D8%A7%D9%84%D9%81%D8%A6%D8%A9_%D9%85%D9%86_%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A5%D9%84%D9%89_%D8%A8%D9%86%D9%8A%D8%A9_%D8%AA%D8%AD%D8%AA%D9%8A%D8%A9_%D9%84%D9%84%D8%A5%D8%B6%D8%A7%D9%81%D9%8A%D8%A9\"><\/span><b>\u062a\u062d\u0648\u0644 \u0627\u0644\u0641\u0626\u0629: \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0625\u0644\u0649 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0644\u0644\u0625\u0636\u0627\u0641\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0628\u064f\u0646\u064a\u062a \u0645\u0639\u0638\u0645 \u0641\u0626\u0627\u062a \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0639\u0627\u0644\u0645 \u0623\u0628\u0633\u0637:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u064f\u0639\u0631\u0651\u0641 \u0645\u0647\u064a\u0645\u0646 \u0648\u0627\u062d\u062f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u0646\u0627\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0627\u062d\u062f\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0633\u0627\u0631 \u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u062d\u062f \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0645 \u064a\u0639\u062f \u0645\u0648\u062c\u0648\u062f\u064b\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u064a\u0648\u0645 \u064a\u062d\u062f\u062b \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0628\u0631:<\/span><\/p><p><span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">TikTok<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">DV360<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Snap<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0627\u0634\u0631\u064a\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u064f\u062c\u0632\u0623\u0629 \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0648\u0646 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0625\u0644\u0649 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0648\u0635\u0641\u0647 \u0628\u0640:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0637\u0628\u0642\u0629 \u062a\u0639\u0631\u0651\u0636 \u0645\u0648\u062d\u062f\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0639\u0645\u0648\u062f \u0641\u0642\u0631\u064a \u0644\u0644\u0625\u0636\u0627\u0641\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u0633\u064a\u062c \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u0638\u0627\u0645 \u062d\u0642\u064a\u0642\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u062a\u0645\u0648\u0636\u0639 Stretch \u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636\u060c \u0648\u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u0625\u062b\u0631\u0627\u0621\u060c 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id=\"%D8%A7%D9%84%D9%85%D8%B4%D9%87%D8%AF_%D8%A7%D9%84%D8%AA%D9%86%D8%A7%D9%81%D8%B3%D9%8A_%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%AA%D8%AD%D9%84%D9%91_%D9%85%D8%B9%D8%B8%D9%85_%D8%A7%D9%84%D8%AD%D9%84%D9%88%D9%84_%D8%AC%D8%B2%D8%A1%D9%8B%D8%A7_%D9%81%D9%82%D8%B7_%D9%85%D9%86_%D8%A7%D9%84%D9%85%D8%B4%D9%83%D9%84%D8%A9\"><\/span><b>\u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a: \u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u0644\u0651 \u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0644\u0648\u0644 \u062c\u0632\u0621\u064b\u0627 \u0641\u0642\u0637 \u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0628\u064a\u0626\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u0632\u062f\u062d\u0645\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0645\u062c\u0632\u0623\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0639\u0638\u0645 \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u062a\u0646\u062a\u0645\u064a \u0625\u0644\u0649 \u0637\u0628\u0642\u0627\u062a \u062c\u0632\u0626\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0628\u0648\u0636\u0648\u062d\u060c \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0635\u064f\u0645\u0651\u0645\u062a \u0643\u0644 \u0641\u0626\u0629 \u0644\u062a\u0642\u0648\u0645 \u0628\u0647 \u0641\u0639\u0644\u064a\u064b\u0627.<\/span><\/p><ul><li aria-level=\"1\"><h5><span class=\"ez-toc-section\" id=\"%D9%85%D9%86%D8%B5%D8%A7%D8%AA_%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A7%D9%84%D9%87%D8%A7%D8%AA%D9%81_%D8%A7%D9%84%D9%85%D8%AD%D9%85%D9%88%D9%84_AppsFlyer%D8%8C_Adjust%D8%8C_Kochava\"><\/span><b>\u0645\u0646\u0635\u0627\u062a \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 (AppsFlyer\u060c Adjust\u060c Kochava)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p><span style=\"font-weight: 400;\">\u062a\u062a\u0635\u062f\u0651\u0631 \u0645\u0646\u0635\u0627\u062a \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0645\u062c\u0627\u0644\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627 \u062c\u062f\u064b\u0627:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0633\u0646\u0627\u062f \u062a\u062b\u0628\u064a\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u064f\u062c\u064a\u062f \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0623\u0633\u0626\u0644\u0629 \u0645\u062b\u0644:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u062d\u0645\u0644\u0629 \u062f\u0641\u0639\u062a \u0647\u0630\u0627 \u0627\u0644\u062a\u062b\u0628\u064a\u062a\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0623\u062f\u0649 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u062d\u062f\u062b \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u061f<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0647\u0627 \u062a\u0634\u0645\u0644:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062a\u062b\u0628\u064a\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0633\u0627\u0631\u0627\u062a \u0623\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u0637\u0628\u064a\u0642<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0643\u0634\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0643\u0627\u0645\u0644\u0627\u062a \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644<\/span><\/p><ul><li><h5><span class=\"ez-toc-section\" id=\"%D8%A3%D9%8A%D9%86_%D8%AA%D8%AA%D9%88%D9%82%D9%81_%D8%A8%D8%A7%D9%84%D9%86%D8%B3%D8%A8%D8%A9_%D9%84%D9%85%D8%AF%D9%8A%D8%B1%D9%8A_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0%D9%8A%D9%8A%D9%86_%D9%81%D9%8A_%D8%A7%D9%84%D9%85%D8%A4%D8%B3%D8%B3%D8%A7%D8%AA\"><\/span><b>\u0623\u064a\u0646 \u062a\u062a\u0648\u0642\u0641 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p><span style=\"font-weight: 400;\">\u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0627\u0644\u064a\u0648\u0645 \u0625\u062c\u0627\u0628\u0627\u062a \u062a\u062a\u062c\u0627\u0648\u0632 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u0648 \u062d\u062c\u0645 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0643\u0645 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062f\u0627\u062e\u0644 \u0628\u064a\u0646 Meta \u0648TikTok\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0623\u062f\u0651\u0649 \u0627\u0644\u062a\u0639\u0631\u0636 \u0639\u0628\u0631 DSP \u0625\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0646 \u0647\u0645 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062e\u0627\u0631\u062c \u062d\u062f\u0648\u062f \u0645\u0639\u0631\u0641 \u0627\u0644\u062c\u0647\u0627\u0632\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0642\u0648\u064a \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0641\u0647\u064a \u0623\u0648\u0633\u0639 \u0628\u0643\u062b\u064a\u0631 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u0647\u062f\u0641 Stretch \u0647\u0630\u0647 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0627\u0644\u0623\u0648\u0633\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0643\u0634\u0641 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0631\u0628\u0637 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062a\u062b\u0628\u064a\u062a.<\/span><\/p><ul><li aria-level=\"1\"><h5><span class=\"ez-toc-section\" id=\"%D9%85%D9%86%D8%B5%D8%A7%D8%AA_%D8%A7%D9%84%D9%87%D9%88%D9%8A%D8%A9_%D9%88%D8%B1%D8%A8%D8%B7_%D8%A7%D9%84%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA_LiveRamp%D8%8C_Experian\"><\/span><b>\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0631\u0628\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (LiveRamp\u060c Experian)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p><span style=\"font-weight: 400;\">\u062a\u0631\u0643\u0632 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 \u0639\u0644\u0649 \u0637\u0628\u0642\u0629 \u0645\u062e\u062a\u0644\u0641\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0631\u0628\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0631\u0628\u0637 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0628\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0648\u0633\u0627\u0626\u0637<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621 \u0631\u0633\u0648\u0645 \u0628\u064a\u0627\u0646\u064a\u0629 \u0644\u0644\u0647\u0648\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0645\u0643\u064a\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/span><\/p><p><span style=\"font-weight: 400;\">LiveRamp \u062a\u0645\u062b\u0644 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0643\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0646\u0638\u0627\u0645 \u0630\u0643\u0627\u0621 \u062d\u0645\u0644\u0627\u062a.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A3%D9%8A%D9%86_%D9%84%D8%A7_%D8%AA%D8%AA%D9%86%D8%A7%D9%81%D8%B3_%D9%85%D9%86%D8%B5%D8%A7%D8%AA_%D8%A7%D9%84%D9%87%D9%88%D9%8A%D8%A9\"><\/span><b>\u0623\u064a\u0646 \u0644\u0627 \u062a\u062a\u0646\u0627\u0641\u0633 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0639\u0627\u062f\u0629 \u0644\u0627 \u062a\u0648\u0641\u0631:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0631\u0624\u064a\u0629 \u0641\u0648\u0631\u064a\u0629 \u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u0642\u064a\u0642\u0629 \u062a\u0639\u0631\u0651\u0636 \u0645\u0648\u062d\u062f\u0629 \u0639\u0628\u0631 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0633\u0646\u0627\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u062a\u0639\u0631\u0651\u0636 \u0627\u0644\u062d\u0645\u0644\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u062c\u0651\u0647\u0629 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u062a\u0639\u0645\u0644 \u0637\u0628\u0642\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u062b\u0644 Stretch \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u062d\u0645\u0644\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062a\u0639\u0631\u0636\u060c \u0627\u0644\u062a\u062f\u0627\u062e\u0644\u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u062f\u0644 \u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0644\u0631\u0628\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/p><ul><li><h5><span class=\"ez-toc-section\" id=\"%D8%B9%D9%85%D8%A7%D9%84%D9%82%D8%A9_%D8%A7%D9%84%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D9%85%D8%B9%D8%AA%D9%85%D8%AF_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D9%84%D9%88%D8%AD%D8%A7%D8%AA_Nielsen%D8%8C_Kantar\"><\/span><b>\u0639\u0645\u0627\u0644\u0642\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0644\u0648\u062d\u0627\u062a (Nielsen\u060c Kantar)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p><span style=\"font-weight: 400;\">Nielsen \u0648Kantar \u0645\u0646 \u0643\u0628\u0627\u0631 \u0645\u0632\u0648\u0651\u062f\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u064a\u064f\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u063a\u0627\u0644\u0628\u064b\u0627 \u0641\u064a:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0627\u062a \u0631\u0641\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0639\u0627\u064a\u064a\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0648\u0633\u0627\u0626\u0637<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u0642\u0637\u0627\u0639\u064a\u0629<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646\u0647\u0627 \u062a\u0648\u0627\u062c\u0647 \u062a\u062d\u062f\u064a\u0627\u062a \u0641\u064a:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0641\u0648\u0631\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0641\u0631\u0627\u062f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u064a\u0627\u0633 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0637\u0627\u0628\u0642\u0629 \u062a\u0639\u0631\u0651\u0636-\u0625\u0644\u0649-\u0632\u064a\u0627\u0631\u0629 \u0628\u0634\u0643\u0644 \u062d\u062a\u0645\u064a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0627\u0644\u0644\u0648\u062d\u0627\u062a \u064a\u062c\u064a\u0628 \u0639\u0644\u0649 \u0633\u0624\u0627\u0644:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8220;\u0645\u0627 \u0623\u062b\u0631 \u0639\u0644\u0627\u0645\u062a\u0646\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639\u061f&#8221;<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0639\u0631\u0651\u0636 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u062a\u062c\u064a\u0628 \u0639\u0644\u0649:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8220;\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0622\u0646\u061f&#8221;<\/span><\/p><ul><li aria-level=\"1\"><h5><span class=\"ez-toc-section\" id=\"%D9%84%D9%88%D8%AD%D8%A7%D8%AA_%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA_Meta%D8%8C_TikTok%D8%8C_Google\"><\/span><b>\u0644\u0648\u062d\u0627\u062a \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0645\u0646\u0635\u0627\u062a (Meta\u060c TikTok\u060c Google)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h5><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u0647\u0645 \u0647\u064a \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0646\u0641\u0633\u0647\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0632\u0627\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u064a\u0639\u062a\u0645\u062f\u0648\u0646 \u0639\u0644\u0649:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Meta Ads Manager<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0642\u0627\u0631\u064a\u0631 TikTok<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0633\u0646\u0627\u062f Google<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0648\u062d\u0627\u062a DV360<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0643\u0646\u0647\u0627 \u062a\u0638\u0644 \u0645\u062d\u062f\u0648\u062f\u0629 \u0647\u064a\u0643\u0644\u064a\u064b\u0627:<\/span><\/p><p><span style=\"font-weight: 400;\">Meta \u062a\u0642\u064a\u0633 Meta<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">TikTok \u062a\u0642\u064a\u0633 TikTok<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Google \u062a\u0642\u064a\u0633 Google<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0645\u0646\u0647\u0627 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0642\u064a\u062f &#8220;\u0627\u0644\u062d\u062f\u0627\u0626\u0642 \u0627\u0644\u0645\u063a\u0644\u0642\u0629&#8221;.<\/span><\/p><p style=\"padding-left: 40px;\">\u00a0<\/p><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u0648\u064f\u062c\u062f\u062a \u0637\u0628\u0642\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a: \u0644\u062a\u0648\u0641\u064a\u0631 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u062a\u062f\u0627\u062e\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0631\u0628\u0637 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0628\u0639\u064a\u062f\u064b\u0627 \u0639\u0646 \u062d\u062f\u0648\u062f \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5d800 elementor-widget elementor-widget-text-editor\" data-id=\"eb5d800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D9%85%D9%86%D8%B8%D9%88%D8%B1_%D8%A7%D9%84%D9%82%D8%AF%D8%B1%D8%A7%D8%AA_%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D9%8A%D8%AD%D8%AA%D8%A7%D8%AC%D9%87_%D8%A7%D9%84%D9%80_CMO_%D9%81%D8%B9%D9%84%D9%8A%D9%8B%D8%A7%D8%9F\"><\/span><b>\u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0642\u062f\u0631\u0627\u062a: \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c\u0647 \u0627\u0644\u0640 CMO \u0641\u0639\u0644\u064a\u064b\u0627\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u0627 \u064a\u0634\u062a\u0631\u0648\u0646 \u0641\u0626\u0627\u062a \u062a\u0642\u0646\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u0644 \u064a\u0634\u062a\u0631\u0648\u0646 \u0646\u062a\u0627\u0626\u062c.<\/span><\/p><table><tbody><tr><td><p><b>\u0627\u062d\u062a\u064a\u0627\u062c \u0642\u064a\u0627\u0633 CMO<\/b><\/p><\/td><td><p><b>\u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/b><\/p><\/td><td><p><b>AppsFlyer \/ Adjust<\/b><\/p><\/td><td><p><b>LiveRamp<\/b><\/p><\/td><td><p><b>Nielsen \/ Kantar<\/b><\/p><\/td><td><p><b>\u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Stretch)<\/b><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">\u0631\u0624\u064a\u0629 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u2705 \u0646\u0639\u0645<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">\u0639\u0631\u0636 \u0645\u0648\u062d\u062f \u0644\u0644\u062a\u0639\u0631\u0651\u0636 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u062c\u0632\u0626\u064a<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u2705 \u0646\u0639\u0645<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">\u0625\u0633\u0646\u0627\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u062c\u0632\u0626\u064a<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0645\u062d\u062f\u0648\u062f<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0646\u0645\u0630\u062c\u064a<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u2705 \u0646\u0639\u0645<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0633\u0644\u0648\u0643\u064a\u064b\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0645\u062d\u062f\u0648\u062f<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u062c\u0632\u0626\u064a<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u2705 \u0646\u0639\u0645<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0628\u0631 \u0627\u0644\u062d\u0644\u0642\u0627\u062a (\u0645\u0637\u0627\u0628\u0642\u0629 \u2013 \u0625\u062b\u0631\u0627\u0621 \u2013 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u062c\u0632\u0626\u064a<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0645\u062d\u062f\u0648\u062f<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u2705 \u0646\u0639\u0645<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u274c \u0644\u0627<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u2705 \u0646\u0639\u0645<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0625\u0637\u0627\u0631 \u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0641\u0626\u0629 \u0648\u0627\u0636\u062d\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">Stretch \u0644\u064a\u0633 \u201c\u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645 \u0623\u062e\u0631\u0649\u201d.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0646\u0647 \u0637\u0628\u0642\u0629 \u0644\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-68d4508 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-eae-slider=\"50826\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"68d4508\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4091ddd elementor-widget elementor-widget-text-editor\" data-id=\"4091ddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\"><\/span><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0647\u0648 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u060c \u0648\u0627\u0644\u062a\u062f\u0627\u062e\u0644 \u0628\u064a\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u062f\u0627\u062e\u0644 \u0623\u0646\u0638\u0645\u0629 \u0645\u0639\u0632\u0648\u0644\u0629. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629 \u0643\u0627\u0645\u0644\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 (Incrementality) \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0642\u064a\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u0643\u0646 \u0644\u062a\u062d\u062f\u062b \u0644\u0648\u0644\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0648\u0647\u064a \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0633\u0628\u0628\u064a \u0627\u0644\u0641\u0639\u0644\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u0648 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (Audience Duplication)\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u064a\u062d\u062f\u062b \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u062e\u0645 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0647\u062f\u0631 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (Offline Attribution)\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0642\u0639\u064a\u0629 \u0645\u062b\u0644 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0642\u0628\u0627\u0644\u060c \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0627\u0644\u0633\u0631\u064a\u0639\u0629\u060c \u062a\u0645 \u0625\u0633\u0646\u0627\u062f 1,200 \u0632\u064a\u0627\u0631\u0629 \u0645\u062a\u062c\u0631\u060c \u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0629 \u062a\u062d\u0648\u0644 \u0628\u0646\u0633\u0628\u0629 10% \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u0648 \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (Audience Enrichment)\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u064a\u0639\u0646\u064a \u062a\u0639\u0632\u064a\u0632 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0639\u0631\u0636\u0648\u0627 \u0644\u0644\u062d\u0645\u0644\u0629 \u0628\u0633\u0645\u0627\u062a \u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0646\u0645\u0637 \u062d\u064a\u0627\u0629 \u0623\u0639\u0645\u0642 \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u064a \u064a\u0632\u0648\u0631\u0648\u0646\u0647\u0627\u060c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646\u0647\u0627\u060c \u0648\u0648\u0644\u0627\u0621\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0645\u062b\u0644 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 (Walled Gardens) \u062a\u062d\u062f\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0625\u0633\u0646\u0627\u062f\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0647\u064a \u0628\u064a\u0626\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0642\u064a\u062f\u0629 \u062a\u062d\u062f \u0645\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0642\u064a\u0651\u062f \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a. \u0643\u0644 \u0645\u0646\u0635\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0626\u0647\u0627 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629 \u0643\u0627\u0645\u0644\u0629.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B5%D8%B7%D9%84%D8%AD%D8%A7%D8%AA_%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3%D9%8A%D8%A9_%D9%84%D9%82%D8%A7%D8%AF%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062f\u0627\u062e\u0644 \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u062e\u0645 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0648\u0635\u0648\u0644.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0648\u0635\u0648\u0644 \u0641\u0631\u064a\u062f \u064a\u0645\u062b\u0644 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062c\u062f\u062f \u0644\u0645 \u064a\u062a\u0645 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645 \u0633\u0627\u0628\u0642\u064b\u0627 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0623\u062e\u0631\u0649.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u062a\u0627\u0626\u062c \u062d\u062f\u062b\u062a \u0628\u0633\u0628\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0644\u0645 \u062a\u0643\u0646 \u0644\u062a\u062d\u062f\u062b \u0628\u062f\u0648\u0646\u0647.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0642\u0639\u064a\u0629 \u0645\u062b\u0644 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0642\u0628\u0627\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0631\u062a\u0641\u0627\u0639 \u0641\u064a \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0644\u062d\u0645\u0644\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u064a\u0627\u0633 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0642\u062f \u062d\u0648\u0644\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0636\u0627\u0641\u0629 \u0630\u0643\u0627\u0621 \u0633\u0644\u0648\u0643\u064a \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062a\u0639\u0631\u0636 \u0644\u0644\u062d\u0645\u0644\u0629 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u064a\u0626\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0642\u064a\u062f\u0629 \u062a\u062d\u062f \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0637\u0628\u0642\u0629 \u0642\u064a\u0627\u0633 \u0645\u0648\u062d\u062f\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u0638\u0627\u0645 \u0645\u062d\u0627\u064a\u062f \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0628\u0631 \u0628\u064a\u0626\u0627\u062a \u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0645\u062c\u0632\u0623\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4fbfd8 elementor-widget elementor-widget-text-editor\" data-id=\"a4fbfd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D9%87%D9%85_%D8%B0%D9%84%D9%83_%D9%81%D9%8A_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC_%D9%88%D8%A3%D9%88%D8%B1%D9%88%D8%A8%D8%A7_%D9%88%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF%D9%87%D8%A7\"><\/span><strong>\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a: \u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645 \u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c \u0648\u0623\u0648\u0631\u0648\u0628\u0627 \u0648\u0645\u0627 \u0628\u0639\u062f\u0647\u0627<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0642\u0627\u062f\u0645 \u0645\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0633\u064a\u062a\u0634\u0643\u0644 \u0639\u0628\u0631 \u062e\u0645\u0633 \u0642\u0648\u0649 \u0631\u0626\u064a\u0633\u064a\u0629:<\/span><\/p><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0645\u0638\u0647\u0631 \u0627\u0644\u0625\u0633\u0646\u0627\u062f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0628\u062f\u064a\u0644\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u0646\u0639\u0632\u0644\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u0648\u0643\u0645\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0623\u0648\u0644\u064b\u0627<\/span><\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0645\u062b\u0644 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u062d\u064a\u062b \u0644\u0627 \u064a\u0632\u0627\u0644 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u064a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0641\u0625\u0646 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u064a\u0633\u0627 \u062e\u064a\u0627\u0631\u064b\u0627 \u0625\u0636\u0627\u0641\u064a\u064b\u0627.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0646\u0647\u0645\u0627 \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%81%D9%83%D8%B1%D8%A9_%D8%A7%D9%84%D8%AE%D8%AA%D8%A7%D9%85%D9%8A%D8%A9_%D8%A7%D9%84%D9%85%D8%B3%D8%A7%D8%A1%D9%84%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82%D9%8A%D8%A9_%D9%83%D8%A8%D9%86%D9%8A%D8%A9_%D8%AA%D8%AD%D8%AA%D9%8A%D8%A9\"><\/span><b>\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629: \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0643\u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0646\u062c\u062d \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0644\u064a\u0633\u062a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0634\u062a\u0631\u064a 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400;\">\u0645\u0646 \u0627\u0644\u0630\u064a \u062a\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647 \u0641\u0639\u0644\u064a\u064b\u0627<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0630\u064a \u0643\u0627\u0646 \u0625\u0636\u0627\u0641\u064a\u064b\u0627 \u062d\u0642\u064b\u0627<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0630\u064a \u062d\u0631\u0643 \u0627\u0644\u0623\u062b\u0631 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0633\u0648\u064a\u0642 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062c\u0645\u0647\u0648\u0631 \u0645\u0631\u0626\u064a \u0628\u0648\u0636\u0648\u062d.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0625\u062b\u0628\u0627\u062a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0644\u0645\u0627\u0630\u0627 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u0648\u0645\u064b\u0627 \u0623\u0643\u0628\u0631 \u0623\u0648 \u0623\u0633\u0631\u0639 \u0623\u0648 \u0623\u0643\u062b\u0631 \u062a\u0634\u062a\u062a\u064b\u0627 \u0645\u0645\u0627 \u0647\u0648 \u0639\u0644\u064a\u0647 \u0627\u0644\u064a\u0648\u0645. \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u064f\u062f\u0627\u0631 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0639\u0628\u0631 Meta \u0648TikTok \u0648Google \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0628\u0631\u0645\u062c\u064a DSPs \u0648\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0631\u064a\u062a\u064a\u0644 \u0645\u064a\u062f\u064a\u0627 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