{"id":30641,"date":"2026-02-19T15:41:42","date_gmt":"2026-02-19T15:41:42","guid":{"rendered":"https:\/\/www.memob.com\/which-dsp-should-marketers-choose-in-2026\/"},"modified":"2026-02-20T18:27:32","modified_gmt":"2026-02-20T18:27:32","slug":"%d9%85%d8%a7-%d9%87%d9%8a-%d9%85%d9%86%d8%b5%d8%a9-dsp-%d8%a7%d9%84%d8%aa%d9%8a-%d9%8a%d8%ac%d8%a8-%d8%a3%d9%86-%d9%8a%d8%ae%d8%aa%d8%a7%d8%b1%d9%87%d8%a7-%d8%a7%d9%84%d9%85%d8%b3%d9%88%d9%82%d9%88","status":"publish","type":"post","link":"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u0645\u0646\u0635\u0629 DSP \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062e\u062a\u0627\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0641\u064a 2026\u061f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D9%83%D9%8A%D9%81_%D9%8A%D9%82%D9%8A%D9%91%D9%85_%D9%83%D8%A8%D8%A7%D8%B1_%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A%D9%86_%D9%85%D9%86%D8%B5%D8%A7%D8%AA_DSP_%D9%81%D8%B9%D9%84%D9%8A%D9%8B%D8%A7_%D9%81%D9%8A_2026\" >\u0643\u064a\u0641 \u064a\u0642\u064a\u0651\u0645 \u0643\u0628\u0627\u0631 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0645\u0646\u0635\u0627\u062a DSP \u0641\u0639\u0644\u064a\u064b\u0627 \u0641\u064a 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D8%A7%D9%84%D9%85%D8%B9%D8%A7%D9%8A%D9%8A%D8%B1_%D8%A7%D9%84%D8%B9%D8%A7%D9%84%D9%85%D9%8A%D8%A9\" >\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#Google_Display_Video_360_%E2%80%8FDV360\" >Google Display &amp; Video 360 \u200fDV360<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#The_Trade_Desk\" >The Trade Desk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#Amazon_DSP\" >Amazon DSP<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA_DSP_%D9%85%D9%86_MEmob\" >\u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 MEmob+<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D8%A7%D9%84%D8%B9%D8%A7%D9%85%D9%84_%D8%A7%D9%84%D9%81%D8%A7%D8%B1%D9%82_%D8%A7%D9%84%D8%AD%D8%A7%D8%B3%D9%85_%D8%B0%D9%83%D8%A7%D8%A1_%D8%A7%D9%84%D9%85%D9%88%D8%A7%D9%82%D8%B9_%D9%88%D8%B1%D8%A4%D9%89_%D8%A7%D9%84%D8%AD%D8%B1%D9%83%D8%A9\" >\u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062d\u0627\u0633\u0645: \u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0631\u0624\u0649 \u0627\u0644\u062d\u0631\u0643\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D8%A9_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D9%84%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A%D9%86\" >\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D8%A7%D9%84%D8%AA%D9%88%D8%B5%D9%8A%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%A7%D9%84%D9%8A%D8%A9_%D9%84%D9%85%D8%AF%D9%8A%D8%B1%D9%8A_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%81%D9%8A_%D8%AF%D9%88%D9%84_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC\" >\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D8%A7%D9%84%D9%81%D9%83%D8%B1%D8%A9_%D8%A7%D9%84%D8%AE%D8%AA%D8%A7%D9%85%D9%8A%D8%A9_%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A_%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D8%A9\" >\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629 \u0644\u0645\u0633\u0648\u0642\u064a \u0627\u0644\u0628\u0631\u0645\u062c\u0629<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\" >\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%81%D8%B6%D9%84_DSP_%D9%84%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A%D9%86_%D9%81%D9%8A_%D8%AF%D9%88%D9%84_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC_%D9%81%D9%8A_2026%D8%9F\" >\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 DSP \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c \u0641\u064a 2026\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D9%87%D9%84_%D8%AF%D9%8A_%D9%81%D9%8A_360_%D8%AE%D9%8A%D8%A7%D8%B1_%D8%AC%D9%8A%D8%AF_%D9%84%D9%84%D9%85%D8%B9%D9%84%D9%86%D9%8A%D9%86_%D9%81%D9%8A_%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9%D8%9F\" >\u0647\u0644 \u062f\u064a \u0641\u064a 360 \u062e\u064a\u0627\u0631 \u062c\u064a\u062f \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D8%A3%D9%8A_DSP_%D8%AA%D8%AF%D8%B9%D9%85_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D9%83%D9%88%D9%83%D9%8A%D8%B2_%D9%81%D9%8A_%D8%AF%D9%88%D9%84_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC%D8%9F\" >\u0623\u064a DSP \u062a\u062f\u0639\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0639\u062f \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D9%85%D8%A7_%D8%A7%D9%84%D9%81%D8%B1%D9%82_%D8%A8%D9%8A%D9%86_%D8%A3%D9%85%D8%A7%D8%B2%D9%88%D9%86_DSP_%D9%88%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA_%D8%A8%D8%A7%D9%84%D9%86%D8%B3%D8%A8%D8%A9_%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC%D8%9F\" >\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0623\u0645\u0627\u0632\u0648\u0646 DSP \u0648\u0625\u0643\u0633\u0644\u064a\u062a \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0633\u0648\u0642\u064a \u0627\u0644\u062e\u0644\u064a\u062c\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%81%D8%B6%D9%84_DSP_%D9%84%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D9%85%D8%AA%D8%B9%D8%AF%D8%AF%D8%A9_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D9%81%D9%8A_%D9%82%D8%B7%D8%B1%D8%9F\" >\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 DSP \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0641\u064a \u0642\u0637\u0631\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D9%87%D9%84_%D9%8A%D9%85%D9%83%D9%86_%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA_DSP_%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%BA%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D8%AA%D8%B5%D9%84_%D9%81%D9%8A_%D8%A7%D9%84%D8%A5%D9%85%D8%A7%D8%B1%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9%D8%9F\" >\u0647\u0644 \u064a\u0645\u0643\u0646 \u0644\u0645\u0646\u0635\u0627\u062a DSP \u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%81%D8%B6%D9%84_DSP_%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_%D9%88%D8%A7%D9%84%D9%85%D9%88%D9%84%D8%A7%D8%AA_%D9%81%D9%8A_%D8%AF%D9%88%D9%84_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC%D8%9F\" >\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 DSP \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0645\u0648\u0644\u0627\u062a \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D9%85%D8%A7-%D9%87%D9%8A-%D9%85%D9%86%D8%B5%D8%A9-dsp-%D8%A7%D9%84%D8%AA%D9%8A-%D9%8A%D8%AC%D8%A8-%D8%A3%D9%86-%D9%8A%D8%AE%D8%AA%D8%A7%D8%B1%D9%87%D8%A7-%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%88%D9%86-%D9%81%D9%8A-2026\/#%D8%AD%D9%88%D8%A7%D8%B4%D9%8A_%D8%A7%D9%84%D9%85%D8%B5%D8%A7%D8%AF%D8%B1_%D8%AC%D9%85%D9%8A%D8%B9_%D8%A7%D9%84%D8%B1%D9%88%D8%A7%D8%A8%D8%B7\" >\u062d\u0648\u0627\u0634\u064a \u0627\u0644\u0645\u0635\u0627\u062f\u0631 (\u062c\u0645\u064a\u0639 \u0627\u0644\u0631\u0648\u0627\u0628\u0637)<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30641\" class=\"elementor elementor-30641 elementor-30570\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-7b8addf e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"59219\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"7b8addf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a715d3 elementor-widget elementor-widget-text-editor\" data-id=\"5a715d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u062d\u0648\u0644 DSP \u0641\u064a 2026\u00a0 \u0647\u0648 \u0623\u0646\u0647 \u0628\u062d\u0644\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645 \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 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\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633\u061f\u00bb<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4662810 elementor-widget elementor-widget-image\" data-id=\"4662810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-2-ar.png\" class=\"attachment-large size-large wp-image-30644\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-2-ar.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-2-ar-300x150.png 300w, 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\u0639\u062f\u0645 \u0648\u0636\u0648\u062d \u0645\u0633\u062a\u0642\u0628\u0644 Privacy Sandbox<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062c\u0632\u0624 \u0648\u0639\u062f\u0645 \u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u062a\u0633\u0627\u0639 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0639\u0644\u064a \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u064a\u0648\u0645 \u0634\u0631\u0627\u0621 \u0645\u0644\u064a\u0627\u0631 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u064a. \u0644\u0643\u0646 \u0627\u0644\u0639\u0645\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0648\u0635\u0648\u0644\u060c \u0628\u0644 \u0627\u0644\u0630\u0643\u0627\u0621. \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0642\u062f \u062f\u0641\u0639 \u0625\u0646\u0633\u0627\u0646\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0625\u0644\u0649 \u062f\u062e\u0648\u0644 \u0645\u062a\u062c\u0631 \u0641\u0639\u0644\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0638\u0647\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u062f\u064a \u0628\u0648\u0636\u0648\u062d \u0623\u0643\u0628\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 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\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0623\u0631\u0628\u0639 \u0645\u0646\u0635\u0627\u062a DSP \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0639\u0645\u0644\u064a \u0648\u0627\u062d\u062f:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a DSP \u0644\u0627 \u062a\u0632\u0627\u0644 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0639\u0646\u062f\u0645\u0627 \u062a\u0636\u0639\u0641 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u062a\u062e\u062a\u0641\u064a \u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0633\u0646\u0627\u062f\u061f<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D9%8A%D9%82%D9%8A%D9%91%D9%85_%D9%83%D8%A8%D8%A7%D8%B1_%D8%A7%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A%D9%86_%D9%85%D9%86%D8%B5%D8%A7%D8%AA_DSP_%D9%81%D8%B9%D9%84%D9%8A%D9%8B%D8%A7_%D9%81%D9%8A_2026\"><\/span><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u0642\u064a\u0651\u0645 \u0643\u0628\u0627\u0631 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0645\u0646\u0635\u0627\u062a DSP \u0641\u0639\u0644\u064a\u064b\u0627 \u0641\u064a 2026<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0639\u0628\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0648\u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0648\u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u064a\u0639\u062a\u0645\u062f \u0627\u062e\u062a\u064a\u0627\u0631 DSP \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062d\u062f\u0648\u062f\u0629 \u0645\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u064a\u0629 \u0628\u0639\u062f \u0627\u0644\u0643\u0648\u0643\u064a\u0632<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0648 MAID \u0648\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 \u063a\u064a\u0631 \u0645\u0633\u062a\u0642\u0631\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0645\u062a\u0627\u062d\u0629\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u064a\u0645\u0643\u0646 \u0646\u0642\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0628\u0633\u0644\u0627\u0633\u0629 \u0639\u0628\u0631 CTV \u0648\u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0648\u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648 Display \u0648 DOOH \u062f\u0648\u0646 \u0627\u0644\u062a\u0642\u064a\u062f \u0628\u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a \u0648\u0627\u062d\u062f\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0646\u0645\u0630\u062c\u0629 \u062c\u0645\u0647\u0648\u0631 \u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0622\u0645\u0646 \u0644\u0644\u0647\u0648\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u062a\u062f\u0639\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u062c\u0645\u0627\u0647\u064a\u0631 \u062a\u0646\u0628\u0624\u064a\u0629 \u0648\u0630\u0643\u0627\u0621 \u0633\u064a\u0627\u0642\u064a \u0648\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0647\u0648\u064a\u0629 \u062a\u0631\u0627\u0639\u064a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0636\u0648\u0627\u0628\u0637 \u062c\u0648\u062f\u0629 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0645\u062f\u0645\u062c\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0623\u062f\u0648\u0627\u062a \u0623\u0645\u0627\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0646\u0639 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0642\u0628\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0645\u062f\u0645\u062c\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0635\u0629 \u0623\u0645 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062a\u0643\u0627\u0645\u0644\u0627\u062a \u0648\u0625\u0636\u0627\u0641\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0623\u062b\u0631 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u064a\u0645\u0643\u0646 \u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636 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\u0645\u0624\u0633\u0633\u064a\u0629 \u0636\u062e\u0645\u0629 \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u064a\u062f\u0648\u064a \u0645\u0643\u062b\u0641 \u0623\u0648 \u062d\u062f \u0623\u062f\u0646\u0649 \u0644\u0644\u0625\u0646\u0641\u0627\u0642 \u0628\u0645\u0626\u0627\u062a \u0627\u0644\u0622\u0644\u0627\u0641\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062c\u0627\u0647\u0632\u064a\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0639\u0645\u0644 \u0639\u0628\u0631 \u0623\u0633\u0648\u0627\u0642 \u0630\u0627\u062a \u0623\u0637\u0631 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0645\u062b\u0644 GDPR \u0648 CCPA \u0648\u0623\u0637\u0631 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u062e\u0627\u0635\u0629 \u062f\u0648\u0646 \u062d\u0644\u0648\u0644 \u0645\u062e\u0635\u0635\u0629 \u0645\u0639\u0642\u062f\u0629\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0625\u0637\u0627\u0631 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0637\u0628\u0642 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-38fbd3f e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"92513\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"38fbd3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72de078 elementor-widget elementor-widget-text-editor\" data-id=\"72de078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B9%D8%A7%D9%8A%D9%8A%D8%B1_%D8%A7%D9%84%D8%B9%D8%A7%D9%84%D9%85%D9%8A%D8%A9\"><\/span>\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b7224 elementor-widget elementor-widget-image\" data-id=\"b1b7224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-4-ar.jpg\" class=\"attachment-large size-large wp-image-30676\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-4-ar.jpg 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-4-ar-300x150.jpg 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-4-ar-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338d4be elementor-widget elementor-widget-text-editor\" data-id=\"338d4be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"Google_Display_Video_360_%E2%80%8FDV360\"><\/span><span style=\"font-weight: 400;\">Google Display &amp; Video 360 \u200fDV360<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 DV360 \u0645\u0646 \u0623\u062c\u0644:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u0628\u0631 \u0627\u0644\u0628\u0635\u0645\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0639\u0627\u0644\u0645\u064a\u064b\u0627\u060c \u0645\u0639 \u0648\u0635\u0648\u0644 \u0645\u0628\u0627\u0634\u0631 \u0625\u0644\u0649 \u0645\u062e\u0632\u0648\u0646 \u0645\u0645\u0644\u0648\u0643 \u0644\u0640 \u063a\u0648\u063a\u0644\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u064a\u0648\u062a\u064a\u0648\u0628 \u0648 Google Ad Exchange \u200fAdX. \u0627\u0644\u0645\u0635\u062f\u0631: Google Marketing Platform.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u062f\u0631\u0627\u062a \u0645\u0632\u0627\u064a\u062f\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0622\u0644\u064a\u0629 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u0629 \u0645\u0646 \u063a\u0648\u063a\u0644\u060c \u0645\u0639 \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0628\u0631 Google Ads \u0648\u064a\u0648\u062a\u064a\u0648\u0628 \u0648\u062a\u0643\u0627\u0645\u0644 Google Analytics. \u0627\u0644\u0645\u0635\u062f\u0631: Google Display &amp; Video 360.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062f\u0631\u0643 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0623\u064a\u0636\u064b\u0627:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0623\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0631\u062a\u0628\u0637\u0627\u0646 \u0628\u0634\u0643\u0644 \u0648\u062b\u064a\u0642 \u0628\u0628\u064a\u0626\u0627\u062a \u0645\u0645\u0644\u0648\u0643\u0629 \u0623\u0648 \u0634\u0631\u064a\u0643\u0629 \u0644\u0640 \u063a\u0648\u063a\u0644\u060c \u0645\u0627 \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062e\u0627\u0631\u062c \u0645\u0646\u0638\u0648\u0645\u0629 \u063a\u0648\u063a\u0644. \u0627\u0644\u0645\u0635\u062f\u0631: Trapica.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0646 \u0645\u0631\u0648\u0646\u0629 \u062c\u0627\u0646\u0628 \u0627\u0644\u0639\u0631\u0636 \u0623\u0643\u062b\u0631 \u062a\u0646\u0638\u064a\u0645\u064b\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0646\u0635\u0627\u062a DSP \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0645\u0641\u062a\u0648\u062d. \u0627\u0644\u0645\u0635\u062f\u0631: Improvado.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0646 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0635\u0645\u0645\u0629 \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u060c \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0637\u0644\u0628 \u0641\u0631\u0642\u064b\u0627 \u0630\u0627\u062a \u062e\u0628\u0631\u0629 \u0648\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u062a\u0634\u063a\u064a\u0644 \u0645\u062a\u0642\u062f\u0645\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: Google Marketing Platform.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062a\u0649 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u064a\u064f\u0639\u062f DV360 \u0627\u0644\u0623\u0646\u0633\u0628 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0642\u0635\u0648\u0649 \u0644\u0644\u062d\u062c\u0645 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0639\u0628\u0631 \u064a\u0648\u062a\u064a\u0648\u0628\u060c \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0639\u0645\u064a\u0642 \u0645\u0639 \u0645\u0646\u0638\u0648\u0645\u0629 \u063a\u0648\u063a\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: Google Marketing Platform.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"The_Trade_Desk\"><\/span><span style=\"font-weight: 400;\">The Trade Desk<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 The Trade Desk \u0645\u0646 \u0623\u062c\u0644:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0648\u0635\u0648\u0644 DSP \u0645\u0633\u062a\u0642\u0644 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0645\u0639 \u0627\u0646\u062a\u0634\u0627\u0631 \u0648\u0627\u0633\u0639 \u0639\u0628\u0631 \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0635\u0648\u062a \u0648 Connected TV \u200fCTV\u060c \u062f\u0648\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0645\u0646\u0638\u0648\u0645\u0629 \u0646\u0627\u0634\u0631 \u0645\u0645\u0644\u0648\u0643\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: The Trade Desk.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0631\u0646 \u0648\u062a\u0641\u0639\u064a\u0644 \u062c\u0645\u0647\u0648\u0631 \u0645\u062a\u0642\u062f\u0645\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062f\u0639\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0648\u0623\u0637\u0631 \u0627\u0644\u0647\u0648\u064a\u0629 \u0645\u062b\u0644 Unified ID 2.0. \u0627\u0644\u0645\u0635\u062f\u0631: Improvado.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0634\u0631\u0627\u0621 \u0628\u0631\u0645\u062c\u064a \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u0644\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0639\u0628\u0631 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0645\u0641\u062a\u0648\u062d. \u0627\u0644\u0645\u0635\u062f\u0631: The Trade Desk.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062f\u0631\u0643 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0623\u064a\u0636\u064b\u0627:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0623\u0646 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u064f\u062d\u0633\u0651\u0646\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0646\u0636\u062c \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0627\u0644\u0639\u0627\u0644\u064a\u060c \u0648\u062a\u062a\u0637\u0644\u0628 \u0641\u0631\u0642\u064b\u0627 \u062e\u0628\u064a\u0631\u0629 \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0645\u0631\u0648\u0646\u062a\u0647\u0627 \u0648\u0639\u0645\u0642\u0647\u0627. \u0627\u0644\u0645\u0635\u062f\u0631: Improvado.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0646 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0642\u062f \u062a\u0643\u0648\u0646 \u0623\u0639\u0644\u0649 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0646\u0635\u0627\u062a DSP \u0627\u0644\u0645\u062f\u0627\u0631\u0629 \u0623\u0648 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0645\u0646\u0638\u0648\u0645\u0627\u062a \u0645\u063a\u0644\u0642\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: AdExchanger.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0646 \u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u0623\u0642\u0644 \u0645\u0644\u0627\u0621\u0645\u0629 \u0644\u0644\u0641\u0631\u0642 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0623\u0648 \u0627\u0644\u0623\u0642\u0644 \u062e\u0628\u0631\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: Improvado.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062a\u0649 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u064a\u064f\u0639\u062f The Trade Desk \u0627\u0644\u0623\u0646\u0633\u0628 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0647\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0641\u0631\u0642 \u0628\u0631\u0645\u062c\u064a\u0629 \u0646\u0627\u0636\u062c\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: The Trade Desk.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"Amazon_DSP\"><\/span><span style=\"font-weight: 400;\">Amazon DSP<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 Amazon DSP \u0645\u0646 \u0623\u062c\u0644:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0648\u0635\u0648\u0644 \u0628\u0631\u0645\u062c\u064a \u0625\u0644\u0649 \u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0635\u0648\u062a \u0639\u0628\u0631 \u0645\u0645\u062a\u0644\u0643\u0627\u062a \u0623\u0645\u0627\u0632\u0648\u0646 \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0623\u0637\u0631\u0627\u0641 \u062b\u0627\u0644\u062b\u0629 \u0645\u062e\u062a\u0627\u0631\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: Amazon Ads.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u062f\u0639\u0648\u0645 \u0628\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0644\u062f\u0649 \u0623\u0645\u0627\u0632\u0648\u0646. \u0627\u0644\u0645\u0635\u062f\u0631: Amazon Ads.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0648\u0627\u0621\u0645\u0629 \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0646\u0634\u064a\u0637 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u062e\u0627\u0635\u0629 \u0644\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0627\u0644\u0645\u0635\u062f\u0631: Amazon Ads.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062f\u0631\u0643 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0623\u064a\u0636\u064b\u0627:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0623\u0646 Amazon DSP \u0645\u062a\u0645\u0648\u0636\u0639 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u062d\u0648\u0644 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0648\u0644\u064a\u0633 \u062d\u0648\u0644 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644 \u0623\u0648 \u0642\u064a\u0627\u0633 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: Amazon Ads.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u064a\u0643\u0648\u0646\u0627\u0646 \u0627\u0644\u0623\u0642\u0648\u0649 \u062f\u0627\u062e\u0644 \u0645\u0646\u0638\u0648\u0645\u0629 \u0623\u0645\u0627\u0632\u0648\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0639\u062a\u0645\u062f \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0648\u0633\u0639 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: Tinuiti.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0646 \u0623\u0645\u0627\u0632\u0648\u0646 \u0644\u0627 \u062a\u0636\u0639 \u0645\u0646\u0635\u062a\u0647\u0627 \u0643\u062d\u0644 \u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u062d\u0631\u0643\u0629 \u0623\u0648 \u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0642\u0639. \u0627\u0644\u0645\u0635\u062f\u0631: Amazon Ads.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062a\u0649 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u064a\u064f\u0639\u062f Amazon DSP \u0627\u0644\u0623\u0646\u0633\u0628 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0648\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0647\u064a \u0627\u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0648\u0633\u0627\u0626\u0637. \u0627\u0644\u0645\u0635\u062f\u0631: Amazon Ads.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA_DSP_%D9%85%D9%86_MEmob\"><\/span><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 MEmob+<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0629 DSP \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0645\u0635\u0645\u0645\u0629 \u0644\u0644\u0639\u0645\u0644 \u0639\u0628\u0631 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0648\u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0648\u0630\u0643\u0627\u0621 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0644\u0648\u0643. \u0627\u0644\u0645\u0635\u062f\u0631: MEmob+ \u2013 Excelate DSP Overview<\/span><\/p><p><span style=\"font-weight: 400;\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0625\u0643\u0633\u0644\u064a\u062a \u0645\u0646 \u0623\u062c\u0644:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u064a\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 2+ \u0645\u0644\u064a\u0627\u0631 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u064a \u0634\u0647\u0631\u064a\u064b\u0627<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 15+ \u0628\u0648\u0631\u0635\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0645\u064a\u0632\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10+ \u0634\u0631\u0627\u0643\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0646\u0627\u0634\u0631\u064a\u0646<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0646\u062a\u0634\u0627\u0631 \u0639\u0628\u0631 195 \u0633\u0648\u0642\u064b\u0627 \u0639\u0627\u0644\u0645\u064a\u064b\u0627<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0646\u0641\u064a\u0630 \u0628\u0631\u0645\u062c\u064a \u0634\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0639\u0628\u0631 \u0627\u0644\u0639\u0631\u0636 \u0648 mobile web \u0648\u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648 Connected TV \u200fCTV \u0648 Digital Out-of-Home \u200fDOOH\u060c \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0645\u0646\u0638\u0648\u0645\u0629 \u0646\u0627\u0634\u0631 \u0648\u0627\u062d\u062f\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0645\u0630\u062c\u0629 \u062c\u0645\u0647\u0648\u0631 \u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0631\u0646 \u062a\u062c\u0627\u0647 \u0627\u0644\u0647\u0648\u064a\u0629\u060c \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0625\u0634\u0627\u0631\u0627\u062a \u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0633\u064a\u0627\u0642\u064a\u0629 \u0648\u0625\u0634\u0627\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0648\u0645\u062f\u0639\u0648\u0645 \u0628\u0640:<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-checked=\"true\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u0643\u062b\u0631 \u0645\u0646 17,000+ \u0645\u0644\u0641 \u062a\u0639\u0631\u064a\u0641 \u0644\u0644\u062c\u0645\u0647\u0648\u0631<\/span><\/li><li style=\"font-weight: 400;\" aria-checked=\"true\" aria-level=\"1\"><span style=\"font-weight: 400;\">1,200+ \u0634\u0631\u064a\u062d\u0629 \u062c\u0645\u0647\u0648\u0631 \u0645\u062e\u0635\u0635\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-checked=\"true\" aria-level=\"1\"><span style=\"font-weight: 400;\">300+ \u062a\u0635\u0646\u064a\u0641 \u0645\u0645\u0644\u0648\u0643<\/span><\/li><li style=\"font-weight: 400;\" aria-checked=\"true\" aria-level=\"1\"><span style=\"font-weight: 400;\">800K+ \u0646\u0642\u0637\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062b\u0642\u0629 \u062a\u062a\u064a\u062d \u062a\u0642\u0633\u064a\u0645\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0623\u0633\u0627\u0633\u064a<\/span><\/li><li style=\"font-weight: 400;\" aria-checked=\"true\" aria-level=\"1\"><span style=\"font-weight: 400;\">10B+ \u0646\u0642\u0637\u0629 \u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0627\u0646\u0627\u062a<\/span><\/li><li style=\"font-weight: 400;\" aria-checked=\"true\" aria-level=\"1\"><span style=\"font-weight: 400;\">3+ \u0645\u0644\u064a\u0627\u0631 \u0645\u0644\u0641 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0645\u0632\u0627\u064a\u062f\u0629 \u0644\u062d\u0638\u064a\u0629\u060c \u0645\u0635\u0645\u0645\u0629 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u064a\u062f\u0648\u064a \u0645\u0639 \u062a\u0645\u0643\u064a\u0646 \u0636\u0628\u0637 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0644\u0633\u0644\u064a\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u0645\u0627\u064a\u0629 \u0645\u062f\u0645\u062c\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0646\u0639 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0636\u0648\u0627\u0628\u0637 \u0642\u0628\u0644 \u0648\u0628\u0639\u062f \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0645\u0639 \u062a\u0643\u0627\u0645\u0644 DoubleVerify<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644\u0627\u062a \u0642\u0627\u0628\u0644\u064a\u0629 \u0645\u0634\u0627\u0647\u062f\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 99%+ \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u0645\u0645\u064a\u0632\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0648\u0635\u0648\u0644 \u0639\u0627\u0644\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0639\u0628\u0631 195 \u0633\u0648\u0642\u064b\u0627\u060c \u0648\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0623\u0643\u062b\u0631 \u0645\u0646 15+ \u0628\u0648\u0631\u0635\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0645\u064a\u0632\u0629\u060c \u0648\u0634\u0631\u0627\u0643\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0646\u0627\u0634\u0631\u064a\u0646<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062f\u0631\u0643 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0623\u064a\u0636\u064b\u0627:<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0623\u0646 \u0625\u0643\u0633\u0644\u064a\u062a \u0645\u062a\u0645\u0648\u0636\u0639\u0629 \u0643\u0645\u0646\u0635\u0629 DSP \u0623\u0635\u0644\u064a\u0629 \u0644\u0644\u062d\u0631\u0643\u0629\u060c \u0645\u0639 \u0630\u0643\u0627\u0621 \u063a\u064a\u0631 \u0645\u062a\u0635\u0644 \u0648\u0625\u0633\u0646\u0627\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0645\u062f\u0645\u062c \u0645\u0628\u0627\u0634\u0631\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062f\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062a\u0643\u0627\u0645\u0644\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629. \u0627\u0644\u0645\u0635\u062f\u0631: MEmob+ \u2013 AllPings Location Intelligence.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u063a\u0637\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 2M+ \u0646\u0642\u0637\u0629 \u0627\u0647\u062a\u0645\u0627\u0645 \u064a\u062a\u0645 \u062a\u0641\u0639\u064a\u0644\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0645\u0646\u0635\u0629 \u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632 \u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0642\u0639.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0646 \u0625\u0643\u0633\u0644\u064a\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0641\u064a \u062c\u0648\u0647\u0631\u0647\u0627\u060c \u0648\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 GDPR \u0648 CCPA \u0648\u0627\u0644\u0623\u0637\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629\u060c \u062f\u0648\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0643\u0648\u0643\u064a\u0632 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b. \u0627\u0644\u0645\u0635\u062f\u0631: MEmob+ \u2013 Data &amp; Privacy Overview.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0646\u0645\u0648\u0630\u062c \u062a\u0634\u063a\u064a\u0644 \u0625\u0643\u0633\u0644\u064a\u062a \u0630\u0648 \u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0625\u0630 \u064a\u062e\u0641\u0636 \u0639\u0648\u0627\u0626\u0642 \u0627\u0644\u062f\u062e\u0648\u0644 \u0648\u064a\u0641\u062a\u062d \u0627\u0644\u0628\u0631\u0645\u062c\u0629 \u0623\u0645\u0627\u0645 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0645\u062a\u0648\u0633\u0637\u064a \u0627\u0644\u062d\u062c\u0645 \u0648 SME \u062f\u0648\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u0624\u0633\u0633\u064a\u0629:<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0628\u062f\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0646 \u062d\u0648\u0627\u0644\u064a 5,000 \u062f\u0648\u0644\u0627\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0648\u062c\u062f \u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062e\u064a\u0627\u0631\u0627\u062a \u062e\u062f\u0645\u0629 \u0630\u0627\u062a\u064a\u0629 \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u064f\u062f\u0627\u0631\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062f\u0639\u0645 \u0645\u062e\u0635\u0635 \u0644\u0644\u062d\u0645\u0644\u0627\u062a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u0646\u0635\u0627\u062a DSP \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u0639\u0644\u064a\u064b\u0627:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0628\u062a\u062f\u0627\u0626\u064a\u0629 20,000 \u062f\u0648\u0644\u0627\u0631 \u0623\u0648 \u0623\u0643\u062b\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0646\u0636\u0645\u0627\u0645 \u0639\u0628\u0631 \u0648\u0643\u0627\u0644\u0629 \u0623\u0648 \u0645\u0633\u062a\u0648\u0649 \u0645\u0624\u0633\u0633\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0641\u0631\u0642 \u0628\u0631\u0645\u062c\u064a\u0629 \u0645\u062e\u0635\u0635\u0629<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u062a\u0649 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646:<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u064f\u0639\u062f \u0625\u0643\u0633\u0644\u064a\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u062e\u0627\u0631\u062c \u0646\u0637\u0627\u0642 \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u060c \u0648\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u064a\u0629 \u0628\u0639\u062f \u0627\u0644\u0643\u0648\u0643\u064a\u0632<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0648\u0633\u0627\u0626\u0637. \u0627\u0644\u0645\u0635\u062f\u0631: MEmob+ Excelate DSP &amp; AllPings Platform Overview<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%B9%D8%A7%D9%85%D9%84_%D8%A7%D9%84%D9%81%D8%A7%D8%B1%D9%82_%D8%A7%D9%84%D8%AD%D8%A7%D8%B3%D9%85_%D8%B0%D9%83%D8%A7%D8%A1_%D8%A7%D9%84%D9%85%D9%88%D8%A7%D9%82%D8%B9_%D9%88%D8%B1%D8%A4%D9%89_%D8%A7%D9%84%D8%AD%D8%B1%D9%83%D8%A9\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062d\u0627\u0633\u0645: \u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0631\u0624\u0649 \u0627\u0644\u062d\u0631\u0643\u0629<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0645 \u0645\u0639\u0638\u0645 \u0645\u0646\u0635\u0627\u062a DSP \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0628\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0623\u062b\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644 \u0639\u0628\u0631 \u062a\u0643\u0627\u0645\u0644\u0627\u062a \u0637\u0631\u0641 \u062b\u0627\u0644\u062b.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a \u062a\u0642\u064a\u0633\u0647 \u0628\u0634\u0643\u0644 \u0623\u0635\u0644\u064a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0635\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0645\u0646\u0635\u0629 \u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632 \u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u062a\u0642\u0648\u0645 \u0625\u0643\u0633\u0644\u064a\u062a \u0628\u062a\u0641\u0639\u064a\u0644:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0643\u062b\u0631 \u0645\u0646 2 \u0645\u0644\u064a\u0648\u0646 \u0646\u0642\u0637\u0629 \u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0648\u062b\u0642\u0629 \u0639\u0628\u0631 location SDK<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u0645\u0630\u062c\u0629 \u062c\u0645\u0647\u0648\u0631 \u0633\u0644\u0648\u0643\u064a\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0639\u0644\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0633\u0646\u0627\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u062f\u0648\u0646 \u062a\u0643\u0627\u0645\u0644\u0627\u062a \u0637\u0631\u0641 \u062b\u0627\u0644\u062b<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0645\u0647\u0645 \u0644\u0623\u0646:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c337f elementor-widget elementor-widget-image\" data-id=\"81c337f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-5-ar.png\" class=\"attachment-large size-large wp-image-30668\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-5-ar.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-5-ar-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-5-ar-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c114e elementor-widget elementor-widget-text-editor\" data-id=\"66c114e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f \u062f\u064a \u0641\u064a 360 \u0648 \u0630\u0627 \u062a\u0631\u064a\u062f \u062f\u064a\u0633\u0643 \u0639\u0627\u062f\u0629\u064b \u0639\u0644\u0649 \u0634\u0631\u0643\u0627\u0621 \u062e\u0627\u0631\u062c\u064a\u064a\u0646 \u0644\u0642\u064a\u0627\u0633 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0642\u064a\u0633 \u0623\u0645\u0627\u0632\u0648\u0646 DSP \u0627\u0644\u0623\u062f\u0627\u0621 \u062f\u0627\u062e\u0644 \u0628\u064a\u0626\u0629 \u062a\u062c\u0627\u0631\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u063a\u0644\u0642\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0631\u0628\u0637 \u0625\u0643\u0633\u0644\u064a\u062a DSP \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u0647\u064a \u0642\u062f\u0631\u0629 \u0644\u0627 \u062a\u0648\u0641\u0631\u0647\u0627 \u0645\u0639\u0638\u0645 \u0645\u0646\u0635\u0627\u062a DSP \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0635\u0644\u064a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0645\u062b\u0644 \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u062d\u064a\u062b \u062a\u0647\u064a\u0645\u0646 \u0627\u0644\u0645\u0648\u0644\u0627\u062a \u0648\u062a\u062c\u0645\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u062d\u0636\u0648\u0631 \u0627\u0644\u0641\u0639\u0644\u064a \u0639\u0644\u0649 \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0641\u0647\u0630\u0627 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u064a\u0632\u0629 \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0628\u0644 \u0642\u062f\u0631\u0629 \u0647\u064a\u0643\u0644\u064a\u0629.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D8%A9_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9_%D9%84%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A%D9%86\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u062a\u0641\u0648\u0642 \u0645\u0639\u0638\u0645 \u0645\u0646\u0635\u0627\u062a DSP \u0641\u064a \u0628\u064f\u0639\u062f \u0631\u0626\u064a\u0633\u064a \u0648\u0627\u062d\u062f:<\/span><\/p><p><span style=\"font-weight: 400;\">\u062f\u064a \u0641\u064a 360 \u2192 \u0646\u0637\u0627\u0642 \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0630\u0627 \u062a\u0631\u064a\u062f \u062f\u064a\u0633\u0643 \u2192 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0645\u0627\u0632\u0648\u0646 DSP \u2192 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062c\u0645\u0639 \u0625\u0643\u0633\u0644\u064a\u062a \u0628\u064a\u0646 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0648\u062a\u0645\u062a\u062f \u0628\u0647\u0627 \u0639\u0628\u0631:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u0630\u0643\u0627\u0621 \u0633\u0644\u0648\u0643\u064a \u0623\u0635\u0644\u064a \u0645\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0627\u0645\u062a\u062b\u0627\u0644 \u0625\u0642\u0644\u064a\u0645\u064a \u0645\u062f\u0645\u062c \u0641\u064a \u0627\u0644\u062a\u0641\u0639\u064a\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u062d\u0648\u0627\u062c\u0632 \u062f\u062e\u0648\u0644 \u0623\u0642\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0645\u0631\u0648\u0646\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0623\u0633\u0631\u0639<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u062a\u064f\u0639\u062f \u0625\u0643\u0633\u0644\u064a\u062a \u0645\u0646\u0635\u0629 DSP \u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0648\u0645\u062a\u0643\u064a\u0641\u0629 \u0647\u064a\u0643\u0644\u064a\u064b\u0627 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0639 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0627\u0644\u0647\u062c\u064a\u0646\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0627\u0644\u0639\u0627\u0644\u0645\u064a<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u0627\u0632\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0645 \u0644\u0625\u0643\u0633\u0644\u064a\u062a\u060c \u0645\u064a\u0645\u0648\u0628+\u060c \u0645\u0624\u062e\u0631\u064b\u0627 \u0628\u062c\u0627\u0626\u0632\u0629 Gold Industry Award \u0639\u0646 \u0641\u0626\u0629 Tech Enabler of the Year \u0641\u064a \u062d\u0641\u0644 MMA Smarties DACH Awards \u0641\u064a \u0623\u0644\u0645\u0627\u0646\u064a\u0627\u060c \u0645\u062a\u0646\u0627\u0641\u0633\u0629\u064b \u0645\u0639 \u0642\u0627\u062f\u0629 \u062a\u0642\u0646\u064a\u064a\u0646 \u0648\u0648\u0643\u0627\u0644\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629. \u064a\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0631\u064a\u0645:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u0627\u0628\u062a\u0643\u0627\u0631\u064b\u0627 \u062a\u0642\u0646\u064a\u064b\u0627 \u062a\u0646\u0627\u0641\u0633\u064a\u064b\u0627 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0639\u0627\u0644\u0645\u064a \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062d\u0636\u0648\u0631 \u0625\u0642\u0644\u064a\u0645\u064a. \u0627\u0644\u0645\u0635\u062f\u0631: Communicate Online.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0623\u0646 \u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u0646\u0635\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0641\u064a \u0628\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u0645\u0647\u0645 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646: \u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0623\u0646 \u062a\u0646\u0627\u0641\u0633 \u0648\u0641\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0643\u0645\u0627 \u064a\u0632\u064a\u0644 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0632\u0627\u0626\u0641 \u0628\u064a\u0646 \u00ab\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u00bb \u0648\u00ab\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u00bb.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D9%88%D8%B5%D9%8A%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%A7%D9%84%D9%8A%D8%A9_%D9%84%D9%85%D8%AF%D9%8A%D8%B1%D9%8A_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%81%D9%8A_%D8%AF%D9%88%D9%84_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0645\u0648\u0627\u0621\u0645\u0629 DSP \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \/ \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0633\u0644\u0648\u0643 \u0645\u0648\u062c\u0647 \u0644\u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c + \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-42bad92 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"89928\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"42bad92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca4871 elementor-widget elementor-widget-spacer\" data-id=\"5ca4871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79a7d1 elementor-widget elementor-widget-image\" data-id=\"f79a7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-6-ar.png\" class=\"attachment-large size-large wp-image-30664\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-6-ar.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-6-ar-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-6-ar-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e920fd7 elementor-widget elementor-widget-text-editor\" data-id=\"e920fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 AEO \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0645\u062c \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0642\u0639\u064a\u0629 \u0648\u0625\u0634\u0627\u0631\u0627\u062a \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0640 DSP \u0645\u0646 \u0623\u062c\u0644 \u062a\u0641\u0627\u0639\u0644 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062e\u0635\u0635\u0629 \u0644\u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad0497 elementor-widget elementor-widget-image\" data-id=\"0ad0497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-7-ar.png\" class=\"attachment-large size-large wp-image-30660\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-7-ar.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-7-ar-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-7-ar-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77b353 elementor-widget elementor-widget-text-editor\" data-id=\"c77b353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 \u0625\u0643\u0633\u0644\u064a\u062a \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<\/span><\/li><\/ul><p><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b57fce elementor-widget elementor-widget-image\" data-id=\"9b57fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-8-ar.png\" class=\"attachment-large size-large wp-image-30656\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-8-ar.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-8-ar-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-8-ar-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdfe56 elementor-widget elementor-widget-text-editor\" data-id=\"0cdfe56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0648\u0627\u0644\u062a\u0648\u0633\u0651\u0639<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0627\u062a \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0639\u0628\u0631 \u0639\u062f\u0629 \u0645\u0646\u0635\u0627\u062a DSP \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0643\u0644 \u0634\u0631\u064a\u062d\u0629 \u062c\u0645\u0647\u0648\u0631<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a 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https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-9-ar-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2cd6e elementor-widget elementor-widget-text-editor\" data-id=\"4c2cd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0645\u0639 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u062d\u0644\u064a<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644: \u0631\u0645\u0636\u0627\u0646\u060c \u0645\u0647\u0631\u062c\u0627\u0646 \u062f\u0628\u064a \u0644\u0644\u062a\u0633\u0648\u0642\u060c \u0623\u0648 \u0627\u0644\u0623\u0639\u064a\u0627\u062f \u0627\u0644\u0648\u0637\u0646\u064a\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0636\u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u064a\u0632\u0648\u0643\u0631\u0648\u0646 \u0627\u0644\u062a\u0646\u0628\u0624\u064a \u0645\u0646 \u0625\u0643\u0633\u0644\u064a\u062a \u0627\u0644\u062a\u0648\u0642\u064a\u062a \u0627\u0644\u0623\u0645\u062b\u0644 \u0648\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e6ad5 elementor-widget elementor-widget-image\" data-id=\"60e6ad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-10-ar.png\" class=\"attachment-large size-large wp-image-30648\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-10-ar.png 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-10-ar-300x150.png 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/excelate-dsp-blog-visual-10-ar-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5b683 elementor-widget elementor-widget-text-editor\" data-id=\"7c5b683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%81%D9%83%D8%B1%D8%A9_%D8%A7%D9%84%D8%AE%D8%AA%D8%A7%D9%85%D9%8A%D8%A9_%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A_%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D8%A9\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629 \u0644\u0645\u0633\u0648\u0642\u064a \u0627\u0644\u0628\u0631\u0645\u062c\u0629<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0628\u062d\u0644\u0648\u0644 2026\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u0635\u0627\u062a DSP \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0633\u0645\u0639\u0629 \u0623\u0648 \u0627\u0644\u0625\u0631\u062b.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0644 \u064a\u062a\u0639\u0644\u0642 \u0628\u0645\u062f\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0644\u0643 \u0645\u0646\u0635\u062a\u0643 \u0639\u0628\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u0645\u062e\u0632\u0648\u0646 \u0639\u0627\u0644\u0645\u064a \u062f\u0648\u0646 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u063a\u0644\u0642\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062a\u0642\u062f\u0645 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0622\u0645\u0646 \u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0647\u0648\u064a\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u062d\u0645\u0627\u064a\u0629 \u0645\u062f\u0645\u062c\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0646\u0639 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0630\u0643\u0627\u0621 \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0641\u0639\u0644\u064a<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0645\u0631\u0648\u0646\u0629 \u0639\u0628\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0636\u062c\u0629 \u0648\u0627\u0644\u0646\u0627\u0634\u0626\u0629<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2022 \u0642\u062f\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062f\u0648\u0646 \u062a\u0639\u0642\u064a\u062f \u0645\u0624\u0633\u0633\u064a<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0645\u064a\u0632\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0646\u0647\u0627 \u0645\u064a\u0632\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062e\u062a\u0627\u0631 \u0645\u0646\u0635\u0629 DSP \u0641\u064a 2026\u060c \u0641\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u0648:<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u064a DSP \u0644\u0627 \u062a\u0632\u0627\u0644 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0623\u062b\u0631 \u0639\u0646\u062f\u0645\u0627 \u062a\u062e\u062a\u0641\u064a \u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a\u061f<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%81%D8%B6%D9%84_DSP_%D9%84%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A%D9%86_%D9%81%D9%8A_%D8%AF%D9%88%D9%84_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC_%D9%81%D9%8A_2026%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 DSP \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c \u0641\u064a 2026\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f \u0623\u0641\u0636\u0644 DSP \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c \u0641\u064a 2026 \u0639\u0644\u0649 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u062a\u0637\u0644\u0628 \u0642\u064a\u0627\u0633\u064b\u0627 \u0645\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u0641\u0639\u0644\u064a. \u062a\u0648\u0641\u0631 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 \u062f\u064a \u0641\u064a 360 \u0648\u0630\u0627 \u062a\u0631\u064a\u062f \u062f\u064a\u0633\u0643 \u0648\u0635\u0648\u0644\u064b\u0627 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0648\u062d\u0644\u0648\u0644 \u0647\u0648\u064a\u0629 \u0645\u062a\u0642\u062f\u0645\u0629. \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u062a\u064f\u0639\u062f \u0625\u0643\u0633\u0644\u064a\u062a \u0645\u0646\u0627\u0633\u0628\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062e\u0644\u064a\u062c \u062d\u064a\u062b \u062a\u0644\u0639\u0628 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0648\u0644\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644 \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627\u060c \u0628\u0641\u0636\u0644 \u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u062f\u0645\u062c \u0623\u0635\u0644\u064a\u064b\u0627 \u0641\u064a\u0647\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a DSP \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u0643\u0632\u0648\u0646 \u0639\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u0643\u0632\u0648\u0646 \u0639\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u062d\u0631\u0643\u0629\u060c \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 DSP \u062a\u0645\u062a\u0644\u0643 \u0630\u0643\u0627\u0621 \u0645\u0648\u0627\u0642\u0639 \u0645\u062f\u0645\u062c. \u062a\u062f\u0639\u0645 \u0625\u0643\u0633\u0644\u064a\u062a \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0631\u0643\u0629 \u0645\u062f\u0645\u062c\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0639\u062a\u0645\u062f \u0645\u0639\u0638\u0645 \u0645\u0646\u0635\u0627\u062a DSP \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u0627\u0621 \u062e\u0627\u0631\u062c\u064a\u064a\u0646 \u0644\u062a\u0642\u062f\u064a\u0631 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%87%D9%84_%D8%AF%D9%8A_%D9%81%D9%8A_360_%D8%AE%D9%8A%D8%A7%D8%B1_%D8%AC%D9%8A%D8%AF_%D9%84%D9%84%D9%85%D8%B9%D9%84%D9%86%D9%8A%D9%86_%D9%81%D9%8A_%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u062f\u064a \u0641\u064a 360 \u062e\u064a\u0627\u0631 \u062c\u064a\u062f \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f \u062f\u064a \u0641\u064a 360 \u062e\u064a\u0627\u0631\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u0643\u0632\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0639\u0628\u0631 \u064a\u0648\u062a\u064a\u0648\u0628 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642 \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0645\u0646\u0638\u0648\u0645\u0629 \u063a\u0648\u063a\u0644. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u0643\u0632\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0623\u062b\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644 \u0623\u0648 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0642\u062f \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u062d\u0644\u0648\u0644 \u0642\u064a\u0627\u0633 \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0642\u062f\u0631\u0627\u062a \u062f\u064a \u0641\u064a 360 \u0627\u0644\u0623\u0635\u0644\u064a\u0629.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%A3%D9%8A_DSP_%D8%AA%D8%AF%D8%B9%D9%85_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D9%83%D9%88%D9%83%D9%8A%D8%B2_%D9%81%D9%8A_%D8%AF%D9%88%D9%84_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0623\u064a DSP \u062a\u062f\u0639\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0639\u062f \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0627\u062a DSP \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0639\u062f \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0643\u0648\u0643\u064a\u0632 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b. \u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u0625\u0643\u0633\u0644\u064a\u062a \u0644\u0644\u0639\u0645\u0644 \u062f\u0648\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0623\u0648 MAID\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0639\u0637\u064a \u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0648\u0642\u0637\u0631.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D8%A7%D9%84%D9%81%D8%B1%D9%82_%D8%A8%D9%8A%D9%86_%D8%A3%D9%85%D8%A7%D8%B2%D9%88%D9%86_DSP_%D9%88%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA_%D8%A8%D8%A7%D9%84%D9%86%D8%B3%D8%A8%D8%A9_%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0623\u0645\u0627\u0632\u0648\u0646 DSP \u0648\u0625\u0643\u0633\u0644\u064a\u062a \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0633\u0648\u0642\u064a \u0627\u0644\u062e\u0644\u064a\u062c\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0623\u0645\u0627\u0632\u0648\u0646 DSP \u0645\u064f\u062d\u0633\u0651\u0646\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u062f\u0627\u062e\u0644 \u0645\u0646\u0638\u0648\u0645\u0629 \u0623\u0645\u0627\u0632\u0648\u0646\u060c \u0628\u064a\u0646\u0645\u0627 \u0625\u0643\u0633\u0644\u064a\u062a \u0645\u064f\u062d\u0633\u0651\u0646\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062e\u0644\u064a\u062c \u062d\u064a\u062b \u062a\u0634\u0645\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u0648\u0644\u0627\u062a \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u0627\u062c\u0631\u060c \u062a\u0648\u0641\u0631 \u0625\u0643\u0633\u0644\u064a\u062a \u062a\u0637\u0628\u064a\u0642\u064b\u0627 \u0623\u0648\u0633\u0639 \u064a\u062a\u062c\u0627\u0648\u0632 \u0628\u064a\u0626\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%81%D8%B6%D9%84_DSP_%D9%84%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D9%85%D8%AA%D8%B9%D8%AF%D8%AF%D8%A9_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D9%81%D9%8A_%D9%82%D8%B7%D8%B1%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 DSP \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0641\u064a \u0642\u0637\u0631\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0641\u064a \u0642\u0637\u0631 \u0639\u0628\u0631 CTV \u0648\u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0648\u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648DOOH \u0648Display\u060c \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 DSP \u062a\u062f\u0639\u0645 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0639 \u0630\u0643\u0627\u0621 \u0625\u0642\u0644\u064a\u0645\u064a. \u062a\u062f\u0639\u0645 \u0625\u0643\u0633\u0644\u064a\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0639 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0645\u0647\u0645 \u0641\u064a \u0628\u064a\u0626\u0629 \u0642\u0637\u0631 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%87%D9%84_%D9%8A%D9%85%D9%83%D9%86_%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA_DSP_%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%BA%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D8%AA%D8%B5%D9%84_%D9%81%D9%8A_%D8%A7%D9%84%D8%A5%D9%85%D8%A7%D8%B1%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u064a\u0645\u0643\u0646 \u0644\u0645\u0646\u0635\u0627\u062a DSP \u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f \u0645\u0639\u0638\u0645 \u0645\u0646\u0635\u0627\u062a DSP \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0639\u0644\u0649 \u062a\u0643\u0627\u0645\u0644\u0627\u062a \u0637\u0631\u0641 \u062b\u0627\u0644\u062b \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644. \u062a\u0642\u064a\u0633 \u0625\u0643\u0633\u0644\u064a\u062a \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644 \u0628\u0634\u0643\u0644 \u0623\u0635\u0644\u064a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0646\u0642\u0627\u0637 \u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0648\u062b\u0642\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0625\u0633\u0646\u0627\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u062f\u0648\u0646 \u062a\u0643\u0627\u0645\u0644\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%81%D8%B6%D9%84_DSP_%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_%D9%88%D8%A7%D9%84%D9%85%D9%88%D9%84%D8%A7%D8%AA_%D9%81%D9%8A_%D8%AF%D9%88%D9%84_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 DSP \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0645\u0648\u0644\u0627\u062a \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0645\u0648\u0644\u0627\u062a \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621 \u0645\u0646\u0635\u0627\u062a DSP \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u0641\u0639\u064a\u0644 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639. \u0635\u064f\u0645\u0645\u062a \u0625\u0643\u0633\u0644\u064a\u062a \u0644\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0638\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0648\u0644\u0627\u062a \u0648\u062a\u062c\u0645\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0639\u0646\u0635\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%AD%D9%88%D8%A7%D8%B4%D9%8A_%D8%A7%D9%84%D9%85%D8%B5%D8%A7%D8%AF%D8%B1_%D8%AC%D9%85%D9%8A%D8%B9_%D8%A7%D9%84%D8%B1%D9%88%D8%A7%D8%A8%D8%B7\"><\/span><span style=\"font-weight: 400;\">\u062d\u0648\u0627\u0634\u064a \u0627\u0644\u0645\u0635\u0627\u062f\u0631 (\u062c\u0645\u064a\u0639 \u0627\u0644\u0631\u0648\u0627\u0628\u0637)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Google Marketing Platform \u2013 Display &amp; Video 360<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/display-video-360\/\"><span style=\"font-weight: 400;\">https:\/\/marketingplatform.google.com\/about\/display-video-360\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Google DV360 Automated Bidding &amp; Optimization<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/6023415\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/displayvideo\/answer\/6023415<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Trapica \u2013 Comparing DV360, The Trade Desk, and Amazon DSP<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.trapica.com\/blog\/comparing-the-top-3-demand-side-platforms-dsps-google-display-video-360-the-trade-desk-and-amazon-dsp\/\"><span style=\"font-weight: 400;\">https:\/\/www.trapica.com\/blog\/comparing-the-top-3-demand-side-platforms-dsps-google-display-video-360-the-trade-desk-and-amazon-dsp\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Improvado \u2013 DV360 vs The Trade Desk<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/improvado.io\/blog\/dv360-vs-the-trade-desk\"><span style=\"font-weight: 400;\">https:\/\/improvado.io\/blog\/dv360-vs-the-trade-desk<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Google Marketing Platform Overview<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/\"><span style=\"font-weight: 400;\">https:\/\/marketingplatform.google.com\/about\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">The Trade Desk \u2013 Demand-Side Platform Overview<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.thetradedesk.com\/our-demand-side-platform\"><span style=\"font-weight: 400;\">https:\/\/www.thetradedesk.com\/our-demand-side-platform<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">The Trade Desk \u2013 Identity &amp; UID2<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.thetradedesk.com\/us\/our-platform\/identity\"><span style=\"font-weight: 400;\">https:\/\/www.thetradedesk.com\/us\/our-platform\/identity<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">The Trade Desk \u2013 Platform Capabilities<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.thetradedesk.com\/us\/our-platform\"><span style=\"font-weight: 400;\">https:\/\/www.thetradedesk.com\/us\/our-platform<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Improvado \u2013 The Trade Desk Guide<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.improvado.io\/blog\/the-trade-desk-guide\"><span style=\"font-weight: 400;\">https:\/\/www.improvado.io\/blog\/the-trade-desk-guide<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">AdExchanger \u2013 The Trade Desk\u2019s Long Game<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.adexchanger.com\/ad-exchange-news\/the-trade-desks-long-game\/\"><span style=\"font-weight: 400;\">https:\/\/www.adexchanger.com\/ad-exchange-news\/the-trade-desks-long-game\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Amazon Ads \u2013 Amazon DSP Product Overview<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/amazon-dsp\"><span style=\"font-weight: 400;\">https:\/\/advertising.amazon.com\/solutions\/products\/amazon-dsp<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Amazon Ads \u2013 Amazon DSP Guide<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/advertising.amazon.com\/library\/guides\/amazon-dsp\"><span style=\"font-weight: 400;\">https:\/\/advertising.amazon.com\/library\/guides\/amazon-dsp<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Tinuiti \u2013 Amazon DSP Overview<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/tinuiti.com\/blog\/amazon\/amazon-dsp\/\"><span style=\"font-weight: 400;\">https:\/\/tinuiti.com\/blog\/amazon\/amazon-dsp\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">MEmob+ \u2013 Excelate DSP Overview (Proprietary)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.memob.com\/excelate-dsp\/\"><span style=\"font-weight: 400;\">https:\/\/www.memob.com\/excelate-dsp\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">MEmob+ \u2013 AllPings Location Intelligence<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/memob.com\/allpings\/\"><span style=\"font-weight: 400;\">https:\/\/memob.com\/allpings\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">MEmob+ \u2013 Data &amp; Privacy Overview<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/memob.com\/privacy-policy\/\"><span style=\"font-weight: 400;\">https:\/\/memob.com\/privacy-policy\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Excelate DSP \u2013 The Marketer\u2019s Guide to Programmatic Advertising<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.memob.com\/excelate-dsp-guide-to-programmatic-advertising\/\"><span style=\"font-weight: 400;\">https:\/\/www.memob.com\/excelate-dsp-guide-to-programmatic-advertising\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Excelate DSP \u2013 Marketer\u2019s Guide (German localized version)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.memob.com\/de\/excelate-dsp-guide-to-programmatic-advertising\/\"><span style=\"font-weight: 400;\">https:\/\/www.memob.com\/de\/excelate-dsp-guide-to-programmatic-advertising\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Excelate DSP \u2013 ROI-Focused Blog (Spanish version)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><a href=\"https:\/\/www.memob.com\/es\/excelate-the-dsp-that-drives-roi-for-advertisers-in-2025\/\"><span style=\"font-weight: 400;\">https:\/\/www.memob.com\/es\/excelate-the-dsp-that-drives-roi-for-advertisers-in-2025\/<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">How GCC Brands Can Capture High-Intent Audiences (Campaign Tips + Excelate mention)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0642\u0627\u0644 \u062a\u062d\u0644\u064a\u0644\u064a \u0645\u0648\u0633\u0645\u064a \u062d\u0648\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c \u0645\u0639 \u0625\u0634\u0627\u0631\u0627\u062a \u0645\u062f\u0645\u062c\u0629 \u0644\u0642\u062f\u0631\u0627\u062a \u0625\u0643\u0633\u0644\u064a\u062a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<\/span><\/p><p><a href=\"https:\/\/www.memob.com\/how-gcc-brands-can-capture-high-intent-audiences-this-back-to-school-season\/\"><span style=\"font-weight: 400;\">https:\/\/www.memob.com\/how-gcc-brands-can-capture-high-intent-audiences-this-back-to-school-season\/<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-edcb7cf e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"39631\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"edcb7cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u062d\u0648\u0644 DSP \u0641\u064a 2026\u00a0 \u0647\u0648 \u0623\u0646\u0647 \u0628\u062d\u0644\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645 \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0645\u0634\u0643\u0644\u0627\u062a \u0645\u062d\u0644\u0648\u0644\u0629\u060c \u0648\u0644\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u062d\u062f\u064a \u0647\u0648 \u0623\u064a \u0645\u0646\u0635\u0629 \u062a\u062d\u0642\u0642 \u0623\u0643\u0628\u0631 \u0648\u0635\u0648\u0644\u060c \u0628\u0644 \u0623\u064a \u0645\u0646\u0635\u0629 \u062a\u0633\u062a\u0637\u064a\u0639 \u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0641\u0639\u0644\u064a. \u0641\u0627\u0644\u0633\u0624\u0627\u0644 \u0644\u0645 \u064a\u0639\u062f \u00ab\u0623\u064a \u0645\u0646\u0635\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646\u061f\u00bb \u0628\u0644 \u0623\u0635\u0628\u062d \u00ab\u0623\u064a \u0645\u0646\u0635\u0629 \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":30680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[140],"tags":[],"class_list":["post-30641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-140"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0645\u0646\u0635\u0629 DSP \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u0641\u064a 2026<\/title>\n<meta name=\"description\" content=\"\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0645\u0646\u0635\u0627\u062a DSP \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 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