{"id":30488,"date":"2026-02-13T14:01:00","date_gmt":"2026-02-13T14:01:00","guid":{"rendered":"https:\/\/www.memob.com\/the-digital-mirage-vs-physical-reality-turning-digital-attention-into-footfall-and-market-share\/"},"modified":"2026-02-14T12:20:35","modified_gmt":"2026-02-14T12:20:35","slug":"%d8%a7%d9%84%d8%b3%d8%b1%d8%a7%d8%a8-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a-%d8%a7%d9%84%d9%88%d8%a7%d9%82%d8%b9-%d8%a7%d9%84%d9%81%d8%b9%d9%84%d9%8a-%d8%b2%d9%8a%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/","title":{"rendered":"\u0627\u0644\u0633\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0627\u062f\u064a: \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0631\u0642\u0645\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0641\u0639\u0644\u064a\u0629 \u0648\u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" 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data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D8%A9_%D8%BA%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D8%B1%D9%8A%D8%AD%D8%A9_%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%AA%D9%85_%D8%A5%D8%B3%D8%A7%D8%A1%D8%A9_%D9%82%D8%B1%D8%A7%D8%A1%D8%A9_%D9%81%D8%B9%D8%A7%D9%84%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%81%D9%8A_%D9%85%D9%86%D8%B7%D9%82%D8%A9_%D8%A7%D9%84%D8%B4%D8%B1%D9%82_%D8%A7%D9%84%D8%A3%D9%88%D8%B3%D8%B7_%D9%88%D8%B4%D9%85%D8%A7%D9%84_%D8%A5%D9%81%D8%B1%D9%8A%D9%82%D9%8A%D8%A7_%D8%B9%D9%86%D8%AF_%D8%A7%D9%84%D8%A7%D8%B9%D8%AA%D9%85%D8%A7%D8%AF_%D8%B9%D9%84%D9%89_ROAS_%D9%81%D9%82%D8%B7\" >\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u064a\u062d\u0629: \u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0645 \u0625\u0633\u0627\u0621\u0629 \u0642\u0631\u0627\u0621\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0639\u0646\u062f \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 ROAS \u0641\u0642\u0637<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D9%85%D8%A7_%D9%87%D9%88_%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8_%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A%D8%9F\" >\u0645\u0627 \u0647\u0648 \u0627\u0644\u0633\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D8%A9_%D8%BA%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D8%B1%D9%8A%D8%AD%D8%A9_%D8%A7%D9%84%D8%AA%D9%8A_%D9%84%D8%A7_%D9%8A%D9%85%D9%83%D9%86_%D9%84%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A%D9%86_%D9%81%D9%8A_%D9%85%D9%86%D8%B7%D9%82%D8%A9_%D8%A7%D9%84%D8%B4%D8%B1%D9%82_%D8%A7%D9%84%D8%A3%D9%88%D8%B3%D8%B7_%D9%88%D8%B4%D9%85%D8%A7%D9%84_%D8%A5%D9%81%D8%B1%D9%8A%D9%82%D9%8A%D8%A7_%D8%AA%D8%AC%D8%A7%D9%87%D9%84%D9%87%D8%A7\" >\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u064a\u062d\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u062a\u062c\u0627\u0647\u0644\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%AE%D8%AA%D9%84%D9%81_%D8%B9%D8%A7%D9%85_2026_%D8%A7%D9%84%D9%85%D9%8A%D8%B2%D8%A7%D9%86%D9%8A%D8%A7%D8%AA_%D8%AA%D9%86%D9%85%D9%88_%D8%A3%D8%B3%D8%B1%D8%B9_%D9%85%D9%86_%D8%AC%D9%88%D8%AF%D8%A9_%D8%A7%D9%84%D9%82%D9%8A%D8%A7%D8%B3\" >\u0644\u0645\u0627\u0630\u0627 \u064a\u062e\u062a\u0644\u0641 \u0639\u0627\u0645 2026: \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u062a\u0646\u0645\u0648 \u0623\u0633\u0631\u0639 \u0645\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u064a\u0627\u0633<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D9%87%D8%B0%D8%A7_%D9%87%D9%88_%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D9%82_%D8%A7%D9%84%D8%B0%D9%8A_%D9%86%D8%B5%D9%84_%D8%A8%D9%87_%D8%A5%D9%84%D9%89_%D8%B9%D8%A7%D9%85_2026\" >\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0630\u064a \u0646\u0635\u0644 \u0628\u0647 \u0625\u0644\u0649 \u0639\u0627\u0645 2026:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9_%D8%A7%D9%84%D9%85%D8%A7%D8%AF%D9%8A_%D9%81%D9%8A_%D9%85%D9%86%D8%B7%D9%82%D8%A9_%D8%A7%D9%84%D8%B4%D8%B1%D9%82_%D8%A7%D9%84%D8%A3%D9%88%D8%B3%D8%B7_%D9%88%D8%B4%D9%85%D8%A7%D9%84_%D8%A5%D9%81%D8%B1%D9%8A%D9%82%D9%8A%D8%A7_%D9%82%D8%A7%D8%A8%D9%84_%D9%84%D9%84%D9%82%D9%8A%D8%A7%D8%B3%D8%8C_%D9%88%D9%8A%D8%AC%D8%A8_%D8%A3%D9%86_%D9%8A%D8%B9%D9%8A%D8%AF_%D8%AA%D8%B4%D9%83%D9%8A%D9%84_%D8%A7%D9%84%D8%AA%D8%AE%D8%B7%D9%8A%D8%B7\" >\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0627\u062f\u064a \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D8%A7%D9%84%D9%85%D8%A7%D8%AF%D9%8A_%D8%A7%D9%84%D8%AD%D8%A7%D8%AC%D8%A9_%D8%A5%D9%84%D9%89_%D8%A7%D9%84%D8%AA%D9%88%D8%AD%D9%8A%D8%AF\" >\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0627\u062f\u064a: \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u062d\u064a\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%B0%D9%83%D8%A7%D8%A1_%D8%A7%D9%84%D9%85%D9%88%D9%82%D8%B9%D8%8C_%D8%A7%D9%84%D8%B7%D8%A8%D9%82%D8%A9_%D8%A7%D9%84%D9%85%D9%81%D9%82%D9%88%D8%AF%D8%A9_%D9%81%D9%8A_%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D9%81%D8%B9%D8%A7%D9%84%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82%D9%8A%D8%A9_%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D9%8A%D8%A9\" >\u0627\u0644\u062a\u0639\u0631\u064a\u0641: \u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A3%D9%85%D8%AB%D9%84%D8%A9_%D8%B9%D9%84%D9%89_%D8%B4%D8%B1%D8%A7%D8%A6%D8%AD_%D9%82%D8%A7%D8%A8%D9%84%D8%A9_%D9%84%D9%84%D9%82%D9%8A%D8%A7%D8%B3_%D9%88%D8%A7%D9%84%D8%AA%D8%B4%D8%BA%D9%8A%D9%84\" >\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A7%D9%84%D8%AA%D9%81%D8%B9%D9%8A%D9%84_%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A_%D8%A7%D9%84%D8%AF%D9%82%D9%8A%D9%82\" >\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0627\u0644\u062f\u0642\u064a\u0642:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%B2%D9%8A%D8%A7%D8%AF%D8%A9_%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A%D8%A9_Incrementality_measurement\" >\u0642\u064a\u0627\u0633 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 (Incrementality measurement):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D9%85%D9%86_%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D8%B6_%D8%A5%D9%84%D9%89_%D8%A7%D9%84%D8%AD%D8%B1%D9%83%D8%A9_%D9%82%D9%8A%D8%A7%D8%B3_%D9%85%D8%A7_%D9%8A%D9%87%D9%85_%D9%81%D8%B9%D9%84%D8%A7%D9%8B\" >\u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0625\u0644\u0649 \u0627\u0644\u062d\u0631\u0643\u0629: \u0642\u064a\u0627\u0633 \u0645\u0627 \u064a\u0647\u0645 \u0641\u0639\u0644\u0627\u064b<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A3%D8%B5%D8%A8%D8%AD_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%AD%D9%88%D8%A7%D8%B0_%D8%A7%D9%84%D8%AA%D9%86%D8%A7%D9%81%D8%B3%D9%8A_%D9%82%D8%A7%D8%A8%D9%84%D8%A7%D9%8B_%D9%84%D9%84%D9%82%D9%8A%D8%A7%D8%B3\" >\u0623\u0635\u0628\u062d \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0642\u064a\u0627\u0633<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%B2%D8%AF%D8%A7%D8%AF_%D9%87%D8%B0%D8%A7_%D8%A7%D9%84%D8%A3%D9%85%D8%B1_%D8%A3%D9%87%D9%85%D9%8A%D8%A9_%D9%81%D9%8A_%D8%A7%D9%84%D8%A3%D8%B3%D9%88%D8%A7%D9%82_%D8%A7%D9%84%D9%86%D8%A7%D8%B4%D8%A6%D8%A9_%D9%88%D8%A7%D9%84%D9%87%D8%AC%D9%8A%D9%86%D8%A9_%D8%AF%D8%A7%D8%AE%D9%84_%D8%AF%D9%88%D9%84_%D9%85%D8%AC%D9%84%D8%B3_%D8%A7%D9%84%D8%AA%D8%B9%D8%A7%D9%88%D9%86_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC%D9%8A\" >\u0644\u0645\u0627\u0630\u0627 \u064a\u0632\u062f\u0627\u062f \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0627\u0644\u0647\u062c\u064a\u0646\u0629 \u062f\u0627\u062e\u0644 \u062f\u0648\u0644 \u0645\u062c\u0644\u0633 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u062e\u0644\u064a\u062c\u064a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D9%86%D9%87%D8%A7%D9%8A%D8%A9_%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8\" >\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0633\u0631\u0627\u0628<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A7%D9%84%D8%B3%D8%A4%D8%A7%D9%84_%D8%A7%D9%84%D8%AC%D8%AF%D9%8A%D8%AF_%D9%84%D9%82%D8%A7%D8%AF%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82\" >\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9_FAQ\" >\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 (FAQ)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8-%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A-%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9-%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A-%D8%B2%D9%8A%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%AA%D8%A7%D8%AC%D8%B1-%D8%A7%D9%84%D8%AD%D8%B5%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%82%D9%8A%D8%A9\/#%D8%A7%D9%84%D9%85%D8%B1%D8%A7%D8%AC%D8%B9\" >\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30488\" class=\"elementor elementor-30488 elementor-30439\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-7b8addf e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"340\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"7b8addf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a715d3 elementor-widget elementor-widget-text-editor\" data-id=\"5a715d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D8%A9_%D8%BA%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D8%B1%D9%8A%D8%AD%D8%A9_%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%AA%D9%85_%D8%A5%D8%B3%D8%A7%D8%A1%D8%A9_%D9%82%D8%B1%D8%A7%D8%A1%D8%A9_%D9%81%D8%B9%D8%A7%D9%84%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D9%81%D9%8A_%D9%85%D9%86%D8%B7%D9%82%D8%A9_%D8%A7%D9%84%D8%B4%D8%B1%D9%82_%D8%A7%D9%84%D8%A3%D9%88%D8%B3%D8%B7_%D9%88%D8%B4%D9%85%D8%A7%D9%84_%D8%A5%D9%81%D8%B1%D9%8A%D9%82%D9%8A%D8%A7_%D8%B9%D9%86%D8%AF_%D8%A7%D9%84%D8%A7%D8%B9%D8%AA%D9%85%D8%A7%D8%AF_%D8%B9%D9%84%D9%89_ROAS_%D9%81%D9%82%D8%B7\"><\/span>\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u064a\u062d\u0629: \u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0645 \u0625\u0633\u0627\u0621\u0629 \u0642\u0631\u0627\u0621\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0639\u0646\u062f \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 ROAS \u0641\u0642\u0637<span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0642\u0636\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0642\u062f\u0627\u064b \u0643\u0627\u0645\u0644\u0627\u064b \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0643\u0644 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0639\u0631\u0636\u0647 \u0628\u0634\u0643\u0644 \u0645\u0646\u0638\u0645 \u062f\u0627\u062e\u0644 \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645. \u0623\u0635\u0628\u062d\u0646\u0627 \u0628\u0627\u0631\u0639\u064a\u0646 \u0644\u0644\u063a\u0627\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u062f\u0627\u062e\u0644 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u0623\u0643\u062b\u0631 \u0628\u0631\u0627\u0639\u0629 \u0641\u064a \u0625\u062b\u0628\u0627\u062a \u0623\u0646\u0646\u0627 \u0642\u0645\u0646\u0627 \u0628\u0630\u0644\u0643.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4662810 elementor-widget elementor-widget-image\" data-id=\"4662810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-1-AR.webp\" class=\"attachment-large size-large wp-image-30495\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-1-AR.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-1-AR-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-1-AR-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f60375 elementor-widget elementor-widget-text-editor\" data-id=\"6f60375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u064a\u0628\u062f\u0648 \u0627\u0644\u0623\u0645\u0631 \u0639\u0644\u0645\u064a\u0627\u064b. \u064a\u0634\u0639\u0631 \u0627\u0644\u0645\u0631\u0621 \u0623\u0646\u0647 \u0642\u0627\u0628\u0644 \u0644\u0644\u062f\u0641\u0627\u0639 \u0639\u0646\u0647. \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0623\u0633\u0647\u0644 \u0642\u0635\u0629 \u064a\u0645\u0643\u0646 \u0633\u0631\u062f\u0647\u0627 \u0641\u064a \u0642\u0627\u0639\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0644\u0643\u0646 \u0625\u0644\u064a\u0643 \u0645\u0627 \u062a\u0633\u0623\u0644 \u0639\u0646\u0647 \u0627\u0644\u0642\u064a\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f\u060c \u0648\u0645\u0627 \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0633\u0648\u0649 \u0642\u0644\u0629 \u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646\u0647 \u0628\u062b\u0642\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0647\u0644 \u0646\u0642\u064a\u0633 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u0639\u0644\u0627\u064b\u060c \u0623\u0645 \u0623\u0646\u0646\u0627 \u0646\u0631\u0627\u062c\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0648\u0647\u0645\u064a\u0629\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0647\u0644 \u062d\u0631\u0651\u0643 \u0623\u064a\u0651 \u0645\u0646 \u0630\u0644\u0643 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u0639\u0644\u064a\u0627\u064b\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0644\u064a\u0633 \u0641\u0639\u0644\u0627\u064b. \u0645\u0627 \u062a\u062d\u062a\u0641\u0644 \u0628\u0647 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u0639\u0644\u0649 \u0623\u0646\u0647 \u201c\u0623\u062f\u0627\u0621\u201d \u0647\u0648 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 <\/span><b>\u0633\u0631\u0627\u0628 \u0631\u0642\u0645\u064a<\/b><span style=\"font-weight: 400;\">: \u0623\u062f\u0627\u0621 \u064a\u0628\u062f\u0648 \u0642\u0648\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0638\u0644 \u0627\u0644\u0635\u0644\u0629 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u062c\u0632\u0626\u064a\u0629\u060c \u0623\u0648 \u0645\u062a\u0623\u062e\u0631\u0629\u060c \u0623\u0648 \u063a\u064a\u0631 \u0645\u0639\u0631\u0648\u0641\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0646 \u064a\u0639\u062c\u0628\u060c \u0648\u064a\u0634\u0627\u0631\u0643\u060c \u0648\u064a\u062d\u0641\u0638\u060c \u0648\u064a\u0639\u0644\u0651\u0642\u060c \u0648\u064a\u0646\u0642\u0631\u060c \u0645\u0646 \u062f\u0648\u0646 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\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0623\u0648 \u0627\u0644\u062a\u0646\u0641\u064a\u0630. \u0625\u0646\u0647 <\/span><b>\u0646\u0642\u0637\u0629 \u0639\u0645\u064a\u0627\u0621 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8_%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A%D8%9F\"><\/span><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0633\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a\u061f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u062d\u062f\u062b \u0627\u0644\u0633\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a \u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062f\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0646\u0627\u062c\u062d\u0627\u064b \u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0625\u0644\u0649 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0628\u0642\u0649 \u0627\u0644\u0635\u0644\u0629 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629. \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u062f\u0648\u0644 \u0645\u062c\u0644\u0633 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u062e\u0644\u064a\u062c\u064a\u060c \u062d\u064a\u062b \u0644\u0627 \u064a\u0632\u0627\u0644 \u062c\u0632\u0621 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u064a\u062a\u062d\u0642\u0642 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0644\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u062d\u0631\u0643\u0629\u060c \u0648\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631\u060c \u0648\u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u062b\u0645 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u060c \u0644\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D8%A9_%D8%BA%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D8%B1%D9%8A%D8%AD%D8%A9_%D8%A7%D9%84%D8%AA%D9%8A_%D9%84%D8%A7_%D9%8A%D9%85%D9%83%D9%86_%D9%84%D9%84%D9%85%D8%B3%D9%88%D9%82%D9%8A%D9%86_%D9%81%D9%8A_%D9%85%D9%86%D8%B7%D9%82%D8%A9_%D8%A7%D9%84%D8%B4%D8%B1%D9%82_%D8%A7%D9%84%D8%A3%D9%88%D8%B3%D8%B7_%D9%88%D8%B4%D9%85%D8%A7%D9%84_%D8%A5%D9%81%D8%B1%D9%8A%D9%82%D9%8A%D8%A7_%D8%AA%D8%AC%D8%A7%D9%87%D9%84%D9%87%D8%A7\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u064a\u062d\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u062a\u062c\u0627\u0647\u0644\u0647\u0627<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0639\u0627\u0645 2026\u060c \u064a\u0635\u0628\u062d \u0641\u062c\u0648\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0623\u0645\u0631\u0627\u064b \u063a\u064a\u0631 \u0645\u0642\u0628\u0648\u0644\u060c \u062e\u0635\u0648\u0635\u0627\u064b \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0648\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0648\u0642\u0637\u0631. \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0644\u064a\u0633\u062a \u201c\u0631\u0642\u0645\u064a\u0629 \u0641\u0642\u0637\u201d. \u0625\u0646\u0647\u0627 \u0627\u0642\u062a\u0635\u0627\u062f\u0627\u062a \u0645\u0627\u062f\u064a\u0629 \u0630\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0631\u0642\u0645\u064a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-38fbd3f e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"4216\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"38fbd3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b7224 elementor-widget elementor-widget-image\" data-id=\"b1b7224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-2-AR.webp\" class=\"attachment-large size-large wp-image-30499\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-2-AR.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-2-AR-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-2-AR-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a845ddb elementor-widget elementor-widget-text-editor\" data-id=\"a845ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u0651\u0631 \u0634\u0631\u0643\u0629 <\/span><b>Redseer<\/b><span style=\"font-weight: 400;\"> \u0646\u0633\u0628\u0629 \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0639\u0646\u062f <\/span><b>9% \u0641\u064a \u0639\u0627\u0645 2024<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0639 \u062a\u0648\u0642\u0639 \u0646\u0645\u0648\u0647\u0627 \u0625\u0644\u0649 <\/span><b>16% \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2030<\/b><span style=\"font-weight: 400;\">\u060c \u0636\u0645\u0646 \u0645\u0634\u0647\u062f \u062a\u062c\u0632\u0626\u0629 \u064a\u064f\u0642\u062f\u0651\u0631 \u0628\u062d\u0648\u0627\u0644\u064a <\/span><b>750 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631<\/b><span style=\"font-weight: 400;\">. (\u0627\u0644\u0645\u0635\u062f\u0631: Redseer). \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u0638\u0645\u0649 \u0645\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u0627 \u062a\u0632\u0627\u0644 \u062a\u062a\u062d\u0642\u0642 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u062d\u062a\u0649 \u0645\u0639 \u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0625\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0642\u0631\u0623 \u0630\u0644\u0643 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u062a\u0649 \u0645\u0639 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u060c \u0644\u0627 \u062a\u0632\u0627\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u062a\u064f\u0644\u062a\u0642\u0637 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0645\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0647 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0642\u064a\u0627\u0633\u0643 \u064a\u0646\u062a\u0647\u064a \u0639\u0646\u062f \u0627\u0644\u0634\u0627\u0634\u0629\u060c \u0641\u0623\u0646\u062a \u062a\u062d\u0633\u0651\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0627\u062a\u062c\u0627\u0647 \u062e\u0637 \u0646\u0647\u0627\u064a\u0629 \u062e\u0627\u0637\u0626.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%AE%D8%AA%D9%84%D9%81_%D8%B9%D8%A7%D9%85_2026_%D8%A7%D9%84%D9%85%D9%8A%D8%B2%D8%A7%D9%86%D9%8A%D8%A7%D8%AA_%D8%AA%D9%86%D9%85%D9%88_%D8%A3%D8%B3%D8%B1%D8%B9_%D9%85%D9%86_%D8%AC%D9%88%D8%AF%D8%A9_%D8%A7%D9%84%D9%82%D9%8A%D8%A7%D8%B3\"><\/span>\u0644\u0645\u0627\u0630\u0627 \u064a\u062e\u062a\u0644\u0641 \u0639\u0627\u0645 2026: \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u062a\u0646\u0645\u0648 \u0623\u0633\u0631\u0639 \u0645\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u064a\u0627\u0633<span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u064a\u062a\u0633\u0627\u0631\u0639.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u064f\u0641\u064a\u062f <\/span><b>IAB MENA<\/b><span style=\"font-weight: 400;\"> \u0628\u0623\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0628\u0644\u063a <\/span><b>6.95 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u0639\u0627\u0645 2024<\/b><span style=\"font-weight: 400;\">\u060c \u0628\u0632\u064a\u0627\u062f\u0629 \u0642\u062f\u0631\u0647\u0627 <\/span><b>19.8% \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0633\u0646\u0648\u064a<\/b><span style=\"font-weight: 400;\">. (\u0627\u0644\u0645\u0635\u062f\u0631: Campaign Middle East\u060c IAB MENA).<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c \u062a\u062a\u0648\u0642\u0639 <\/span><b>Strategy&amp; (PwC)<\/b><span style=\"font-weight: 400;\"> \u0623\u0646 \u064a\u0646\u0645\u0648 \u0633\u0648\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0644\u064a\u0635\u0644 \u0625\u0644\u0649 <\/span><b>18 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2028<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0639 \u0627\u0631\u062a\u0641\u0627\u0639 \u062d\u0635\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0646 <\/span><b>71% \u0625\u0644\u0649 74%<\/b><span style=\"font-weight: 400;\"> \u062e\u0644\u0627\u0644 \u062a\u0644\u0643 \u0627\u0644\u0641\u062a\u0631\u0629. \u0643\u0645\u0627 \u062a\u062a\u0648\u0642\u0639 \u0646\u0645\u0648\u0627\u064b \u0641\u064a \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0646\u0633\u0628\u0629 <\/span><b>7.4%<\/b><span style=\"font-weight: 400;\">. (PwC). \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a: \u062a\u0642\u0631\u064a\u0631 <\/span><b>MENA Media and Entertainment Outlook 2024\u20132028<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D9%87%D8%B0%D8%A7_%D9%87%D9%88_%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D9%82_%D8%A7%D9%84%D8%B0%D9%8A_%D9%86%D8%B5%D9%84_%D8%A8%D9%87_%D8%A5%D9%84%D9%89_%D8%B9%D8%A7%D9%85_2026\"><\/span>\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0630\u064a \u0646\u0635\u0644 \u0628\u0647 \u0625\u0644\u0649 \u0639\u0627\u0645 2026:<span class=\"ez-toc-section-end\"><\/span><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u062a\u062a\u062f\u0641\u0642 \u0625\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u062a\u0648\u0633\u0639.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0645\u0629 \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u0627 \u062a\u0632\u0627\u0644 \u062a\u0647\u064a\u0645\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0626\u0627\u062a.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0637\u0648\u0631 \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u0625\u0644\u0627 \u0633\u062a\u062a\u0633\u0639 <\/span><b>\u0641\u062c\u0648\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642\u060c \u062a\u062a\u062d\u0648\u0644 \u0623\u0648\u062c\u0647 \u0627\u0644\u0642\u0635\u0648\u0631 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0645\u0627\u0644\u064a\u0629 \u0643\u0628\u064a\u0631\u0629. \u0628\u0636\u0639 \u0646\u0642\u0627\u0637 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0647\u062f\u0648\u0631\u060c \u0623\u0648 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0645\u0632\u062f\u0648\u062c\u060c \u0623\u0648 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0645\u062b\u0644 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u063a\u064a\u0631 \u0627\u0644\u0641\u0639\u0651\u0627\u0644.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c337f elementor-widget elementor-widget-image\" data-id=\"81c337f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-3-AR.webp\" class=\"attachment-large size-large wp-image-30503\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-3-AR.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-3-AR-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-3-AR-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-42bad92 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"817\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"42bad92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca4871 elementor-widget elementor-widget-spacer\" data-id=\"5ca4871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e920fd7 elementor-widget elementor-widget-text-editor\" data-id=\"e920fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u064a\u0642\u0648\u062f\u0646\u0627 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0645\u0643\u0646 \u062a\u0633\u0645\u064a\u062a\u0647 <\/span><b>\u0645\u0641\u0627\u0631\u0642\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0636\u062e\u0645 \u0644\u0627 \u064a\u062a\u0631\u062c\u0645 \u062f\u0627\u0626\u0645\u0627\u064b \u0625\u0644\u0649 \u0641\u0639\u0644 \u062d\u0642\u064a\u0642\u064a \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0648\u0627\u0642\u0639\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u064a\u0648\u0645 \u062a\u062d\u0642\u064a\u0642 \u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u062f\u0648\u0646 \u0623\u0646 \u062a\u062d\u0631\u0651\u0643 \u0645\u0633\u062a\u0647\u0644\u0643\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u064a\u0639.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0623\u0646 \u062a\u062a\u0635\u062f\u0631 \u0627\u0644\u062a\u0631\u0646\u062f \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u064a\u0646\u0645\u0627 \u062a\u0628\u0642\u0649 \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u062b\u0627\u0628\u062a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0642\u062f \u062a\u0631\u062a\u0641\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0648\u0639\u064a \u0628\u064a\u0646\u0645\u0627 \u062a\u0638\u0644 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0631\u0627\u0643\u062f\u0629.<\/span><\/p><p><b>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0647\u064a \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062c\u0632\u0626\u064a\u0629\u060c \u0648\u0644\u064a\u0633\u062a \u0636\u0639\u0641 \u0627\u0644\u0625\u0628\u062f\u0627\u0639<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0642\u0648\u0645 \u0645\u0639\u0638\u0645 \u0645\u0646\u0638\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0631\u0624\u064a\u062a\u0647 \u0628\u0633\u0647\u0648\u0644\u0629:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0642\u0631\u0627\u062a<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u062d\u062a\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u063a\u0644\u0642\u0629<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u064a\u0639\u0645\u0644 \u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u062f\u062b \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u0648\u062f\u0647\u0627 \u0627\u0644\u062d\u0636\u0648\u0631 \u0627\u0644\u0645\u0627\u062f\u064a \u0623\u0648\u0644\u0627\u064b (\u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 QSR\u060c \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 FMCG\u060c \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a\u060c \u0641\u0631\u0648\u0639 \u0627\u0644\u0628\u0646\u0648\u0643\u060c \u0627\u0644\u0636\u064a\u0627\u0641\u0629)\u060c \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0628\u062f\u0648 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad0497 elementor-widget elementor-widget-image\" data-id=\"0ad0497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-4-AR.webp\" class=\"attachment-large size-large wp-image-30507\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-4-AR.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-4-AR-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-4-AR-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b22a8 elementor-widget elementor-widget-text-editor\" data-id=\"c8b22a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0642\u0637\u0627\u0639\u0627\u062a \u0644\u0627 \u064a\u062a\u062d\u0642\u0642 \u0641\u064a\u0647\u0627 \u0627\u0644\u0646\u0645\u0648 \u062f\u0627\u062e\u0644 \u0627\u0644\u062e\u0644\u0627\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0628\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u0627\u062c\u0631\u060c \u0648\u0627\u0644\u0641\u0631\u0648\u0639\u060c \u0648\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0631\u0636\u060c \u0648\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0644\u0645 \u0646\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u062b\u0642\u0629 \u0639\u0646 \u0623\u0633\u0626\u0644\u0629 \u0645\u062b\u0644:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0632\u0627\u062f\u062a \u0647\u0630\u0647 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0646 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u062d\u0648\u0651\u0644\u062a \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u0623\u062b\u0651\u0631\u062a \u0641\u064a \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u064a\u0646\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0641\u0625\u0646\u0646\u0627 \u0644\u0627 \u0646\u0642\u064a\u0633 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629. \u0646\u062d\u0646 \u0646\u0642\u064a\u0633 \u0627\u0644\u0646\u0634\u0627\u0637 \u0641\u0642\u0637.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0644\u062a\u0642\u0637 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0648\u062a\u0642\u062f\u0651\u0631 \u0645\u0627 \u0628\u0639\u062f\u0647\u0627. \u0648\u0647\u0630\u0627 \u064a\u062e\u0644\u0642 \u062b\u0644\u0627\u062b \u0625\u062e\u0641\u0627\u0642\u0627\u062a \u0645\u062a\u0648\u0642\u0639\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629:<\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0645 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 CTR \u0648VCR \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u062d\u062a\u0649 \u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u0631\u062a\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0648\u062b\u0648\u0642 \u0628\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u062a\u0633\u0631\u0651\u0628 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0633\u0631\u0651\u0628 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0625\u0644\u0649 \u062a\u0648\u0635\u064a\u0644 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0648\u0648\u0635\u0648\u0644 \u0645\u0643\u0631\u0631\u060c \u0648\u0645\u062e\u0632\u0648\u0646 \u0637\u0648\u064a\u0644 \u0627\u0644\u0630\u064a\u0644\u060c \u062d\u064a\u062b \u064a\u0636\u062e\u0651\u0645 \u201c\u0627\u0644\u062d\u062c\u0645\u201d \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062f\u0648\u0646 \u0623\u0646 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>\u0633\u0648\u0621 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0646\u0642\u0651\u0644\u060c \u0648\u0642\u0631\u0628 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u0630\u0628 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u062a\u0639\u0631\u064a\u0641\u0627\u064b \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0627\u0644\u0639\u0644\u064a\u0627\u060c \u0641\u0647\u0648 \u0628\u0633\u064a\u0637:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00ab\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0625\u062f\u0627\u0631\u0629 \u0645\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0645\u0644\u0627\u062d\u0638\u062a\u0647. \u0641\u064a \u0639\u0627\u0645 2026\u060c \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u064a\u0633\u062a \u062a\u062d\u062f\u064a\u062b\u0627\u064b \u0625\u0628\u062f\u0627\u0639\u064a\u0627\u064b. \u0625\u0646\u0647\u0627 \u062a\u0631\u0642\u064a\u0629 \u0641\u064a \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0631\u0635\u062f.\u00bb<\/span><\/p><p><b>\u0631\u0642\u0645 \u0635\u0627\u0631\u0645 \u064a\u062c\u0628 \u0623\u0646 \u064a\u063a\u064a\u0651\u0631 \u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0633\u064a\u0631\u0643 \u0644\u0640 \u201c\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a\u201d<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0645\u0627 \u064a\u064f\u0628\u0644\u0651\u063a \u0639\u0646\u0647 \u0639\u0644\u0649 \u0623\u0646\u0647 \u201c\u0623\u062f\u0627\u0621\u201d \u0644\u0627 \u064a\u0632\u0627\u0644 \u0645\u062c\u0631\u062f \u062a\u0648\u0635\u064a\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0641\u0627\u062f \u062a\u0642\u0631\u064a\u0631 <\/span><b>ANA Programmatic Transparency Benchmark (\u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 2025)<\/b><span style=\"font-weight: 400;\"> \u0623\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0648\u062c\u0651\u0647\u0648\u0627 <\/span><b>41%<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0625\u0644\u0649 \u201c\u0645\u0631\u0627\u062a \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u0639\u0651\u0627\u0644\u0629\u201d \u0648\u0641\u0642 \u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0644\u062f\u064a\u0647\u0645. (\u0627\u0644\u0645\u0635\u062f\u0631: ANA Programmatic Transparency Benchmark).<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629 \u0644\u064a\u0633\u062a \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629\u060c \u0628\u0644 \u0645\u0627 \u062a\u0639\u0646\u064a\u0647:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0646\u062e\u0641\u0627\u0636 CPM \u0644\u064a\u0633 \u0641\u0648\u0632\u0627\u064b \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0645\u0631\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u0639\u0651\u0627\u0644\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0631\u062a\u0641\u0627\u0639 CTR \u0644\u064a\u0633 \u0641\u0648\u0632\u0627\u064b \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0645\u0643\u0631\u0631\u0627\u064b\u060c \u0623\u0648 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0623\u0648 \u063a\u064a\u0631 \u0628\u0634\u0631\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u064a\u0635\u0628\u062d \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0641\u0648\u0641\u0627\u064b \u0628\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0651\u0645 \u0645\u0646 \u0625\u0634\u0627\u0631\u0627\u062a \u0645\u0644\u0648\u0651\u062b\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0647\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0627\u0645 2026 \u0647\u0648 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0630\u064a \u064a\u0646\u062a\u0642\u0644 \u0641\u064a\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0648\u0647\u0645\u064a\u0629 \u0625\u0644\u0649 \u062a\u0648\u0635\u064a\u0644 \u0645\u0624\u0647\u0651\u064e\u0644 \u0628\u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0642\u064a\u0627\u0633 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u064a\u0633\u0627 \u062d\u0627\u0644\u0627\u062a \u0647\u0627\u0645\u0634\u064a\u0629. \u0625\u0646\u0647\u0645\u0627 \u0645\u062e\u0627\u0637\u0631 \u0645\u0646\u0647\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0633.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u0651\u0631 <\/span><b>Juniper Research<\/b><span style=\"font-weight: 400;\"> \u062e\u0633\u0627\u0626\u0631 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0628\u0640 <\/span><b>84 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a 2023<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0639 \u062a\u0648\u0642\u0639 \u0627\u0631\u062a\u0641\u0627\u0639\u0647\u0627 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0642\u0627\u0631\u0628 <\/span><b>170\u2013172 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0628\u062d\u0644\u0648\u0644 2028<\/b><span style=\"font-weight: 400;\">. (\u0627\u0644\u0645\u0635\u062f\u0631: Search Engine Land).<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u064a\u0647\u0645 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0623\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0625\u0646\u0641\u0627\u0642 \u0645\u0647\u062f\u0648\u0631. \u0625\u0646\u0647 <\/span><b>\u062a\u0644\u0648\u0651\u062b \u0644\u0644\u0625\u0634\u0627\u0631\u0627\u062a<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0636\u062e\u0651\u0645 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u062f\u0631\u0651\u0628 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0639\u0644\u0649 \u062a\u0641\u0636\u064a\u0644 \u0625\u0645\u062f\u0627\u062f\u0627\u062a \u0631\u062e\u064a\u0635\u0629 \u0648\u0645\u0644\u064a\u0626\u0629 \u0628\u0627\u0644\u0636\u062c\u064a\u062c<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0643\u0627\u0641\u0626 \u0627\u0644\u0633\u0631\u0627\u0628 \u0644\u0623\u0646 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645 \u062a\u0628\u062f\u0648 \u201c\u0623\u0641\u0636\u0644\u201d<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u064a\u0635\u0628\u062d \u0645\u062d\u0631\u0651\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062f\u064a\u0643 \u0628\u0627\u0631\u0639\u0627\u064b \u062c\u062f\u0627\u064b \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0623\u0633\u0647\u0644 \u0641\u064a \u0627\u0644\u062a\u0648\u0635\u064a\u0644\u060c \u0644\u0627 \u0645\u0627 \u064a\u0642\u0648\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062d\u062a\u0649 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649\u060c \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u064a\u0633\u062a \u0646\u0638\u0631\u064a\u0629. \u0641\u0642\u062f \u0623\u0641\u0627\u062f \u062a\u062d\u0642\u064a\u0642 \u0644\u0648\u0643\u0627\u0644\u0629 <\/span><b>Reuters<\/b><span style=\"font-weight: 400;\"> \u0628\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 <\/span><b>Meta<\/b><span style=\"font-weight: 400;\"> \u062a\u0648\u0642\u0639\u062a \u0623\u0646 \u0646\u062d\u0648 <\/span><b>10% \u0645\u0646 \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u0647\u0627 \u0644\u0639\u0627\u0645 2024<\/b><span style=\"font-weight: 400;\">\u060c \u0623\u064a \u062d\u0648\u0627\u0644\u064a <\/span><b>16 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631<\/b><span style=\"font-weight: 400;\">\u060c \u0642\u062f \u062a\u0623\u062a\u064a \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u062d\u062a\u064a\u0627\u0644\u064a\u0629 \u0648\u0645\u062d\u062a\u0648\u0649 \u0645\u062d\u0638\u0648\u0631. (\u0627\u0644\u0645\u0635\u062f\u0631: Reuters).<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0647\u0646\u0627 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0644\u064a\u0633\u062a \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0645\u0646\u0635\u0629 \u0628\u0639\u064a\u0646\u0647\u0627: <\/span><b>\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0642\u064a\u0627\u0633\u0627\u064b \u0645\u0633\u062a\u0642\u0644\u0627\u064b \u0644\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u062d\u0635\u0631\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0628\u0644\u0651\u063a \u0639\u0646\u0647 \u0630\u0627\u062a\u064a\u0627\u064b.<\/b><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%88%D8%A7%D9%82%D8%B9_%D8%A7%D9%84%D9%85%D8%A7%D8%AF%D9%8A_%D9%81%D9%8A_%D9%85%D9%86%D8%B7%D9%82%D8%A9_%D8%A7%D9%84%D8%B4%D8%B1%D9%82_%D8%A7%D9%84%D8%A3%D9%88%D8%B3%D8%B7_%D9%88%D8%B4%D9%85%D8%A7%D9%84_%D8%A5%D9%81%D8%B1%D9%8A%D9%82%D9%8A%D8%A7_%D9%82%D8%A7%D8%A8%D9%84_%D9%84%D9%84%D9%82%D9%8A%D8%A7%D8%B3%D8%8C_%D9%88%D9%8A%D8%AC%D8%A8_%D8%A3%D9%86_%D9%8A%D8%B9%D9%8A%D8%AF_%D8%AA%D8%B4%D9%83%D9%8A%D9%84_%D8%A7%D9%84%D8%AA%D8%AE%D8%B7%D9%8A%D8%B7\"><\/span>\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0627\u062f\u064a \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637<span class=\"ez-toc-section-end\"><\/span><\/h2><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0644\u064a\u0633\u062a \u0639\u0634\u0648\u0627\u0626\u064a\u0629. \u0625\u0646\u0647\u0627 \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0631\u0648\u062a\u064a\u0646\u060c \u0648\u0645\u0642\u064a\u0651\u062f\u0629 \u0628\u0627\u0644\u0648\u0642\u062a\u060c \u0648\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0645\u0643\u0627\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0638\u0647\u0631 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0644\u0634\u0631\u0643\u0629 <\/span><b>Nielsen<\/b><span style=\"font-weight: 400;\"> \u0646\u064f\u0634\u0631 \u0641\u064a \u0627\u0644\u0635\u062d\u0627\u0641\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0623\u0646:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>76%<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u0642 \u0641\u064a \u062f\u0628\u064a \u062a\u062d\u062f\u062b \u0628\u064a\u0646 \u0627\u0644\u0633\u0627\u0639\u0629 <\/span><b>5 \u0645\u0633\u0627\u0621\u064b \u0648\u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0644\u064a\u0644<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>32%<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u064a\u0632\u0648\u0631\u0648\u0646 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b. (\u0627\u0644\u0645\u0635\u062f\u0631: Campaign Middle East).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u063a\u064a\u0651\u0631 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u064a\u0648\u0645 \u0644\u064a\u0633 \u0634\u0643\u0644\u064a\u0627\u064b. \u0625\u0646\u0647 \u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u063a\u064a\u0631 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u062d\u0633\u0628 \u0648\u0642\u062a \u0627\u0644\u064a\u0648\u0645\u060c \u0644\u0627 \u062d\u0633\u0628 \u062f\u0628\u0648\u0633 \u0645\u0648\u0642\u0639 \u062b\u0627\u0628\u062a \u0641\u0642\u0637.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0646\u0628\u063a\u064a \u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u062f\u0627\u062e\u0644 \u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629\u060c \u0644\u0627 \u062a\u0648\u0632\u064a\u0639\u0647 \u0628\u0627\u0644\u062a\u0633\u0627\u0648\u064a \u0639\u0644\u0649 \u062f\u0648\u0631\u0629 24 \u0633\u0627\u0639\u0629.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0644\u0645 \u062a\u0633\u062a\u0637\u0639 \u0637\u0628\u0642\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u062f\u064a\u0643 \u0631\u0624\u064a\u0629 \u0627\u0644\u062d\u0631\u0643\u0629\u060c \u0641\u0633\u062a\u0633\u064a\u0621 \u062a\u0641\u0633\u064a\u0631 \u0645\u0627 \u064a\u0639\u0645\u0644 \u0648\u0644\u0645\u0627\u0630\u0627.<\/span><\/p><p><b>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0630\u064a \u064a\u063a\u064a\u0651\u0631 \u0627\u0644\u062d\u0648\u0627\u0631<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0627\u060c \u064a\u0635\u0644 \u0643\u0644 \u0645\u0633\u0648\u0651\u0642 \u062c\u0627\u062f \u0625\u0644\u0649 \u0646\u0642\u0637\u0629 \u062a\u062d\u0648\u0651\u0644 \u062d\u0627\u0633\u0645\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0627\u0630\u0627 \u0644\u0648 \u0644\u0645 \u064a\u064f\u0646\u0641\u0642 \u0627\u0644\u062f\u0648\u0644\u0627\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u062a\u0636\u062e\u064a\u0645 \u0631\u0633\u0627\u0644\u0629 \u0623\u062e\u0631\u0649\u060c \u0628\u0644 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u064a\u0646 \u064a\u0648\u062c\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u0627\u064b\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a\u0646 \u064a\u0639\u064a\u0634\u0648\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a\u0646 \u064a\u0639\u0645\u0644\u0648\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a\u0646 \u064a\u062a\u0646\u0642\u0651\u0644\u0648\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a\u0646 \u064a\u062a\u0633\u0648\u0651\u0642\u0648\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a\u0646 \u064a\u062a\u0631\u062f\u062f\u0648\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u064a\u0646 \u064a\u062e\u062a\u0627\u0631\u0648\u0646 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0623\u062e\u0631\u0649.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0627\u0630\u0627 \u0644\u0648 \u0644\u0645 \u062a\u0643\u0646 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0631\u0641\u0639 \u0627\u0644\u0635\u0648\u062a\u060c \u0628\u0644 \u0641\u064a \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u064a\u0641\u0631\u0636 \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u062a\u062d\u0648\u0644\u0627\u064b \u0645\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a \u063a\u0627\u064a\u0629 \u0628\u062d\u062f \u0630\u0627\u062a\u0647 \u0625\u0644\u0649 \u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u062c\u0633\u0631\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0627\u062f\u064a.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D8%A7%D9%84%D9%85%D8%A7%D8%AF%D9%8A_%D8%A7%D9%84%D8%AD%D8%A7%D8%AC%D8%A9_%D8%A5%D9%84%D9%89_%D8%A7%D9%84%D8%AA%D9%88%D8%AD%D9%8A%D8%AF\"><\/span>\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0627\u062f\u064a: \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u062d\u064a\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0644\u064a\u0633 \u0627\u0639\u062a\u0631\u0627\u0636\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0648\u0644\u0627 \u062f\u0639\u0648\u0629 \u0644\u0644\u0639\u0648\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u064a\u0643\u0645\u0646 \u0641\u064a <\/span><b>\u0627\u0644\u062a\u0648\u062d\u064a\u062f<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0638\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0644\u0627 \u0645\u0646\u0627\u0641\u0633 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0644\u0643\u0646 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0627\u062f\u064a \u064a\u0628\u0642\u0649 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0639\u0644\u0649 \u0627\u0644\u0623\u062b\u0631. \u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u064a\u0633\u062a \u0641\u064a \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u064a\u0646\u0647\u0645\u0627\u060c \u0628\u0644 \u0641\u064a \u0631\u0628\u0637\u0647\u0645\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u062a\u0637\u0644\u0628 \u0630\u0644\u0643 \u0627\u0644\u062a\u0637\u0648\u0631 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a \u0648\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0625\u0644\u0649 \u0641\u0644\u0633\u0641\u0629 \u0623\u0643\u062b\u0631 \u062a\u0642\u062f\u0645\u0627\u064b: <\/span><b>\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%B0%D9%83%D8%A7%D8%A1_%D8%A7%D9%84%D9%85%D9%88%D9%82%D8%B9%D8%8C_%D8%A7%D9%84%D8%B7%D8%A8%D9%82%D8%A9_%D8%A7%D9%84%D9%85%D9%81%D9%82%D9%88%D8%AF%D8%A9_%D9%81%D9%8A_%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D9%81%D8%B9%D8%A7%D9%84%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82%D9%8A%D8%A9_%D8%A7%D9%84%D8%AD%D9%82%D9%8A%D9%82%D9%8A%D8%A9\"><\/span>\u0627\u0644\u062a\u0639\u0631\u064a\u0641: \u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0647\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0622\u0645\u0646\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0645\u0643\u0646\u0629\u060c \u0648\u0628\u0646\u0627\u0621 \u062c\u0645\u0627\u0647\u064a\u0631 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0628\u062f\u0642\u0629\u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0625\u0646\u0647 \u064a\u0639\u062a\u0631\u0641 \u0628\u062d\u0642\u064a\u0642\u0629 \u0628\u0633\u064a\u0637\u0629:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0644\u0627 \u064a\u0639\u064a\u0634\u0648\u0646 \u062f\u0627\u062e\u0644 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629. \u0625\u0646\u0647\u0645 \u064a\u0639\u064a\u0634\u0648\u0646 \u062f\u0627\u062e\u0644 \u0623\u0645\u0627\u0643\u0646.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u201c\u0627\u0645\u0631\u0623\u0629 \u062a\u0628\u0644\u063a 35 \u0639\u0627\u0645\u0627\u064b \u0645\u0647\u062a\u0645\u0629 \u0628\u0627\u0644\u0639\u0627\u0641\u064a\u0629\u201d \u0647\u0648 \u0628\u062f\u0627\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0641\u0639\u0644\u064a\u0627\u064b \u0641\u064a \u0644\u062d\u0638\u0629 \u0642\u0631\u0627\u0631\u060c \u0645\u062b\u0644 \u0645\u0631\u0648\u0631\u0647\u0627 \u0628\u062c\u0648\u0627\u0631 \u0627\u0633\u062a\u0648\u062f\u064a\u0648 \u0645\u0646\u0627\u0641\u0633\u060c \u0623\u0648 \u062f\u062e\u0648\u0644\u0647\u0627 \u0645\u0645\u0631 \u0645\u0631\u0643\u0632 \u062a\u0633\u0648\u0642\u060c \u0623\u0648 \u0627\u0642\u062a\u0631\u0627\u0628\u0647\u0627 \u0645\u0646 \u0639\u0646\u0642\u0648\u062f \u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0631\u064a\u0627\u0636 \u0623\u0648 \u062c\u062f\u0629 \u0623\u0648 \u062f\u0628\u064a \u0623\u0648 \u0627\u0644\u062f\u0648\u062d\u0629\u060c \u0647\u0648 \u0645\u0633\u062a\u0648\u0649 \u0645\u062e\u062a\u0644\u0641 \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u0646 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90dfa4a elementor-widget elementor-widget-image\" data-id=\"90dfa4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-5-AR.webp\" class=\"attachment-large size-large wp-image-30511\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-5-AR.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-5-AR-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-5-AR-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-edcb7cf e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"9219\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"edcb7cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-110a51f elementor-widget elementor-widget-text-editor\" data-id=\"110a51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u062a\u0643\u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0628\u0646\u0637\u0627\u0642 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631\u060c \u0628\u0644 \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 \u0641\u0642\u0637<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u064a\u0628\u062f\u0623 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0628\u0646\u0637\u0627\u0642 \u0646\u0635\u0641 \u0642\u0637\u0631. \u0648\u0647\u0630\u0627 \u0623\u0645\u0631 \u0645\u0642\u0628\u0648\u0644. \u0627\u0644\u062e\u0637\u0623 \u0647\u0648 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062a\u0644\u0643 \u0627\u0644\u062f\u0627\u0626\u0631\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u0630\u0628 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0641\u0647\u064a \u062a\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0627\u062f\u064a:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0637\u0631\u0642 \u0648\u0627\u0644\u0627\u0632\u062f\u062d\u0627\u0645<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0648\u0627\u0626\u0642 \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0645\u0634\u064a<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u062d\u062a\u0643\u0627\u0643 \u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0639\u0628\u0631 \u0627\u0644\u0645\u0645\u0631\u0627\u062a<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u201c\u0627\u0644\u0642\u0631\u064a\u0628\u201d \u0648\u201c\u0627\u0644\u0645\u0631\u064a\u062d\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062d\u0642\u064a\u0642\u0629 \u0623\u0646 10 \u062f\u0642\u0627\u0626\u0642 \u0628\u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u0644\u064a\u0633\u062a \u0645\u062a\u0645\u0627\u062b\u0644\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0646\u0637\u0627\u0642 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 \u0647\u0648 \u062d\u062f\u0651 \u0627\u0628\u062a\u062f\u0627\u0626\u064a\u060c \u0648\u0644\u064a\u0633 \u0646\u0645\u0648\u0630\u062c \u062a\u062d\u0648\u064a\u0644. \u0641\u0647\u0648 \u0644\u0627 \u064a\u0639\u0631\u0641 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0647\u0645 \u0641\u0639\u0644\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0627\u062f\u064a:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u064a\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062a\u062c\u0631<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u064a \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0641\u0639\u0644\u064a\u0627\u064b<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u064a \u0645\u0646\u0627\u0641\u0633 \u064a\u0642\u0639 \u0636\u0645\u0646 \u0646\u0641\u0633 \u0627\u0644\u0645\u0645\u0631<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0641\u0631\u0639\u0627\u0646 \u064a\u0642\u062a\u0637\u0639\u0627\u0646 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0639\u0636\u0647\u0645\u0627 \u0627\u0644\u0628\u0639\u0636<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0642\u062f \u062e\u0644\u0642\u062a \u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0623\u0645 \u0623\u0639\u0627\u062f\u062a \u0641\u0642\u0637 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0623\u0634\u062e\u0627\u0635 \u0643\u0627\u0646\u0648\u0627 \u0633\u064a\u0623\u062a\u0648\u0646 \u0639\u0644\u0649 \u0623\u064a \u062d\u0627\u0644<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0644\u0630\u0644\u0643\u060c \u062a\u0642\u0648\u0645 \u0627\u0644\u062f\u0627\u0626\u0631\u0629 \u0628\u0623\u0645\u0631\u064a\u0646 \u0645\u0643\u0644\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0636\u0645 \u0623\u0634\u062e\u0627\u0635\u0627\u064b \u0642\u0631\u064a\u0628\u064a\u0646 \u062a\u0642\u0646\u064a\u0627\u064b\u060c \u0644\u0643\u0646 \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062c\u062d \u0639\u0645\u0644\u064a\u0627\u064b \u0623\u0646 \u064a\u0632\u0648\u0631\u0648\u0627 \u0627\u0644\u0645\u0648\u0642\u0639<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u0628\u0639\u062f \u0623\u0634\u062e\u0627\u0635\u0627\u064b \u062e\u0627\u0631\u062c \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631\u060c \u0644\u0643\u0646\u0647\u0645 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0642\u0627\u0628\u0644\u0648\u0646 \u0644\u0644\u0648\u0635\u0648\u0644 \u0648\u0644\u062f\u064a\u0647\u0645 \u0646\u064a\u0629 \u0639\u0627\u0644\u064a\u0629<\/span><\/li><\/ul><p><b>\u062a\u0631\u0642\u064a\u0629 \u0639\u0627\u0645 2026: \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 + \u0632\u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 + \u0648\u0627\u0642\u0639 \u0627\u0644\u062d\u0631\u0643\u0629<\/b><\/p><p><b>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0641\u0639\u0644\u0647 MEmob+ \u0641\u0639\u0644\u064a\u0627\u064b: \u0644\u0627 \u064a\u0633\u062a\u0628\u062f\u0644 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631\u060c \u0628\u0644 \u064a\u0637\u0648\u0651\u0631\u0647 \u0625\u0644\u0649 \u0646\u0638\u0627\u0645 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062a\u0635\u062d\u064a\u062d \u0627\u0644\u062c\u0648\u0647\u0631\u064a: \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 \u0647\u0648 \u062d\u062f \u0623\u0633\u0627\u0633\u064a. \u062a\u0642\u0648\u0645 MEmob+ \u0628\u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u062c\u0627\u0647\u0632 \u0644\u0644\u062a\u062d\u0648\u064a\u0644 \u0639\u0628\u0631 \u0625\u0636\u0627\u0641\u0629 \u0637\u0628\u0642\u0627\u062a \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u062d\u0633\u0628 \u0632\u0645\u0646 \u0627\u0644\u0633\u0641\u0631\u060c \u0648\u0648\u0627\u0642\u0639 \u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642\u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f651b elementor-widget elementor-widget-image\" data-id=\"f7f651b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-6-AR.webp\" class=\"attachment-large size-large wp-image-30515\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-6-AR.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-6-AR-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-6-AR-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3477a00 elementor-widget elementor-widget-text-editor\" data-id=\"3477a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u0630\u0628 \u062d\u0633\u0628 \u0632\u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0627\u0630\u062c \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u0630\u0628 \u0639\u0628\u0631 <\/span><b>\u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632<\/b><span style=\"font-weight: 400;\">\u060c \u062a\u0642\u0648\u0645 <\/span><b>\u0645\u064a\u0645\u0648\u0628+<\/b><span style=\"font-weight: 400;\"> \u0628\u0628\u0646\u0627\u0621 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u0630\u0628 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0625\u064a\u0632\u0648\u0643\u0631\u0648\u0646\u0627\u062a (\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0632\u0645\u0646):<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u064a\u0645\u0643\u0646\u0647 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0645\u0627 \u062e\u0644\u0627\u0644 5 \u0623\u0648 10 \u0623\u0648 15 \u062f\u0642\u064a\u0642\u0629\u060c \u0633\u0648\u0627\u0621 \u0628\u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u0623\u0648 \u0633\u064a\u0631\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u062f\u0627\u0645<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0625\u064a\u0632\u0648\u0644\u0627\u064a\u0646\u0627\u062a (\u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0641\u0629):<\/b><span style=\"font-weight: 400;\"> \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0643\u0642\u064a\u062f \u062b\u0627\u0646\u0648\u064a \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629<\/span><p>\u00a0<\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">\u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u0646\u0627\u0637\u0642 \u0639\u0645\u0644\u064a\u0629 \u0645\u062b\u0644:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646\u0637\u0642\u0629 \u062c\u0630\u0628 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u0634\u064a \u0636\u0645\u0646 \u0646\u0637\u0627\u0642 1 \u0643\u0645<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646\u0637\u0642\u0629 \u062c\u0630\u0628 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u062f\u0629 \u0636\u0645\u0646 \u0646\u0637\u0627\u0642 5 \u0643\u0645<\/span><p>\u00a0<\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0625\u0636\u0627\u0641\u0629 \u0637\u0628\u0642\u0627\u062a \u0632\u0645\u0646 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https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-7-AR-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-7-AR-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a584fb8 elementor-widget elementor-widget-text-editor\" data-id=\"a584fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0630\u0644\u0643\u060c \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0648\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0646\u0647 \u062b\u0627\u0628\u062a\u060c \u062a\u0642\u0648\u0645 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style=\"font-weight: 400;\">\u0643\u0645 \u0645\u0631\u0629 \u064a\u0645\u0631\u0648\u0646\u061f<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u0644\u063a \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0630\u0631\u0648\u062a\u0647\u0627\u061f<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u064a \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u064a\u0632\u0648\u0631\u0648\u0646\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631\u061f<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u062a\u062a\u062c\u0645\u0639 \u0627\u0644\u0631\u0648\u062a\u064a\u0646\u0627\u062a \u0636\u0645\u0646 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400;\">\u00ab\u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0648\u0646 \u0636\u0645\u0646 \u0645\u0646\u0637\u0642\u0629 \u0648\u0635\u0648\u0644 \u0628\u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u0644\u0645\u062f\u0629 10 \u062f\u0642\u0627\u0626\u0642\u00bb.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00ab\u0645\u0646\u0641\u0630\u0648 \u0645\u0647\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u064a\u0628\u0631\u0645\u0627\u0631\u0643\u062a\u060c \u0623\u0645\u0633\u064a\u0627\u062a \u0623\u064a\u0627\u0645 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u00bb.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00ab\u0634\u0631\u064a\u062d\u0629 \u0631\u0648\u062a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0646\u0627\u062f\u064a \u0627\u0644\u0631\u064a\u0627\u0636\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u0642\u0647\u0649 \u0628\u0627\u0644\u0642\u0631\u0628 \u0645\u0646 \u062a\u062c\u0645\u0639 \u0645\u0646\u0627\u0641\u0633\u064a\u0646\u00bb.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u064a\u0633\u062a\u0628\u062f\u0644 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0628\u0627\u0644\u062f\u0644\u064a\u0644. \u0643\u0645\u0627 \u064a\u0642\u0644\u0644 \u0627\u0644\u0647\u062f\u0631\u060c \u0644\u0623\u0646 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u062a\u0635\u0628\u062d \u0645\u0639\u0631\u0651\u0641\u0629 \u0628\u0627\u0644\u0633\u0644\u0648\u0643.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D9%81%D8%B9%D9%8A%D9%84_%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A_%D8%A7%D9%84%D8%AF%D9%82%D9%8A%D9%82\"><\/span><b>\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0627\u0644\u062f\u0642\u064a\u0642:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0645 <\/span><b>\u0625\u0643\u0633\u0644\u064a\u062a \u062f\u064a \u0625\u0633 \u0628\u064a<\/b><span style=\"font-weight: 400;\"> \u0628\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0647\u0630\u0627\u060c \u0645\u0639 \u0636\u0648\u0627\u0628\u0637 \u062a\u0646\u0641\u064a\u0630 \u062a\u0642\u0644\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u0644\u0647\u062f\u0631 \u0641\u064a \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u062d\u0633\u0628 \u0637\u0628\u0642\u0627\u062a \u0632\u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0639\u064d \u0628\u0627\u0644\u0648\u0642\u062a \u0645\u0646 \u0627\u0644\u064a\u0648\u0645 \u0648\u0628\u0627\u0644\u0645\u0645\u0631\u0627\u062a\u060c \u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0627\u0648\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0644\u0627 \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0628 \u0627\u0644\u0645\u064f\u0641\u062a\u0631\u0636<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9924924 elementor-widget elementor-widget-image\" data-id=\"9924924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-8-AR.webp\" class=\"attachment-large size-large wp-image-30523\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-8-AR.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-8-AR-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2026\/02\/MEmob-The-Digital-Mirage-Blog-IMG-8-AR-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab9c75 elementor-widget elementor-widget-text-editor\" data-id=\"6ab9c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%B2%D9%8A%D8%A7%D8%AF%D8%A9_%D8%A7%D9%84%D9%81%D8%B9%D9%84%D9%8A%D8%A9_Incrementality_measurement\"><\/span>\u0642\u064a\u0627\u0633 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 (Incrementality measurement):<span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0645 <\/span><b>\u0633\u062a\u0631\u064a\u062a\u0634<\/b><span style=\"font-weight: 400;\"> \u0628\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u062d\u0644\u0642\u0629 \u0639\u0628\u0631 \u0642\u064a\u0627\u0633 \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0623\u0648\u0644\u0627\u064b\u060c \u0646\u0627\u0642\u0644\u0629 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0646 \u201c\u0627\u0644\u0646\u0634\u0627\u0637\u201d \u0625\u0644\u0649 \u201c\u0627\u0644\u0623\u062b\u0631\u201d:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0645<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0648\u0644\u0627\u062a \u062d\u0635\u0629 \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0645\u0633\u0627\u0621\u0644\u0629. \u0641\u0647\u064a \u062a\u062b\u0628\u062a \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0642\u062f \u062d\u0631\u0651\u0643 \u0633\u0644\u0648\u0643\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u0624\u0634\u0631\u0627\u062a.<\/span><\/p><p><b>\u062c\u0645\u0644\u0629 \u0642\u064a\u0627\u062f\u064a\u0629<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u062a\u062d\u0648\u0651\u0644 <\/span><b>\u0645\u064a\u0645\u0648\u0628+<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0628\u0646\u0637\u0627\u0642 \u0646\u0635\u0641 \u0627\u0644\u0642\u0637\u0631 \u0625\u0644\u0649 \u0646\u0638\u0627\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644 \u0639\u0628\u0631 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u0630\u0628 \u062d\u0633\u0628 \u0632\u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0648\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642\u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0628\u062d\u064a\u062b \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0648\u0635\u0648\u0644 \u0648\u064a\u064f\u062b\u0628\u062a \u0627\u0644\u0623\u062b\u0631 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%85%D9%86_%D8%A7%D9%84%D8%AA%D8%B9%D8%B1%D8%B6_%D8%A5%D9%84%D9%89_%D8%A7%D9%84%D8%AD%D8%B1%D9%83%D8%A9_%D9%82%D9%8A%D8%A7%D8%B3_%D9%85%D8%A7_%D9%8A%D9%87%D9%85_%D9%81%D8%B9%D9%84%D8%A7%D9%8B\"><\/span>\u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0625\u0644\u0649 \u0627\u0644\u062d\u0631\u0643\u0629: \u0642\u064a\u0627\u0633 \u0645\u0627 \u064a\u0647\u0645 \u0641\u0639\u0644\u0627\u064b<span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0644\u0645 \u064a\u062a\u063a\u064a\u0631 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0648\u0645\u0627\u064b:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0647\u0644 \u062f\u0641\u0639\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0625\u0644\u0649 \u0641\u0639\u0644 \u062d\u0642\u064a\u0642\u064a\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0623\u0646 \u062a\u062e\u0628\u0631\u0646\u0627 \u0628\u062b\u0642\u0629:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645 \u0634\u062e\u0635\u0627\u064b \u0634\u0627\u0647\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645 \u0634\u062e\u0635\u0627\u064b \u0646\u0642\u0631<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645 \u0634\u062e\u0635\u0627\u064b \u0634\u0627\u0647\u062f \u062d\u062a\u0649 \u0627\u0644\u0646\u0647\u0627\u064a\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645 \u0634\u062e\u0635\u0627\u064b \u062a\u0641\u0627\u0639\u0644<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u062a\u0637\u0644\u0628 \u0625\u062c\u0627\u0628\u0629 \u0623\u0639\u0645\u0642:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0630\u064a \u062a\u062d\u0631\u0651\u0643 \u0641\u0639\u0644\u064a\u0627\u064b\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0631\u0628\u0637 \u062d\u0631\u0643\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0646\u064e\u0633\u0652\u0628 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0628\u0631 \u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636 \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0645\u064f\u062c\u0645\u0651\u0639 \u0648\u0622\u0645\u0646 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u0623\u0633\u0626\u0644\u0629 \u0642\u064a\u0627\u062f\u064a\u0629 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646\u0647\u0627 \u0641\u064a \u0639\u0627\u0645 2026:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0647\u0644 \u0632\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u0645\u0639\u0631\u0651\u0636\u0648\u0646 \u0644\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0636\u0627\u0628\u0637\u0629 \u0645\u0645\u0627\u062b\u0644\u0629\u061f<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0627\u0633\u062a\u063a\u0631\u0642 \u062d\u062f\u0648\u062b \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0628\u0639\u062f \u0627\u0644\u062a\u0639\u0631\u0636\u061f<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u064a \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0648\u0627\u0644\u0641\u0631\u0648\u0639 \u0627\u0633\u062a\u0641\u0627\u062f\u062a\u061f<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u064a \u0645\u0648\u0627\u0642\u0639 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0641\u0642\u062f\u062a \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0646\u062f \u0627\u0644\u0642\u064a\u0627\u0633 \u0636\u0645\u0646 \u0625\u0637\u0627\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u062f\u0641\u0627\u0639\u061f<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0648\u0647\u0645\u064a\u0629 \u0625\u0644\u0649 \u0623\u062b\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u0642.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A3%D8%B5%D8%A8%D8%AD_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%AD%D9%88%D8%A7%D8%B0_%D8%A7%D9%84%D8%AA%D9%86%D8%A7%D9%81%D8%B3%D9%8A_%D9%82%D8%A7%D8%A8%D9%84%D8%A7%D9%8B_%D9%84%D9%84%D9%82%D9%8A%D8%A7%D8%B3\"><\/span>\u0623\u0635\u0628\u062d \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0642\u064a\u0627\u0633<span class=\"ez-toc-section-end\"><\/span><\/h4><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u0623\u062d\u062f \u0623\u0642\u0648\u0649 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0647\u0648 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0627\u0647\u064a\u0631 \u0648\u0627\u0633\u0639\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u064a\u0646 \u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0623\u0646\u0645\u0627\u0637 \u062d\u0631\u0643\u062a\u0647\u0645<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0647\u0645 \u0641\u064a \u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0642\u0631\u0628 \u0627\u0644\u0645\u0627\u062f\u064a \u0623\u0648 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u064a\u062d\u0648\u0651\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0646 \u0645\u062c\u0631\u062f \u062a\u0645\u0631\u064a\u0646 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 <\/span><b>\u0645\u0639\u0631\u0643\u0629 \u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0648\u0642\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0646 \u0643\u0648\u0646\u0647 \u0645\u0641\u0647\u0648\u0645\u0627\u064b \u0645\u062c\u0631\u062f\u0627\u064b\u060c \u0648\u064a\u0635\u0628\u062d \u0625\u0642\u0644\u064a\u0645\u064a\u0627\u064b\u060c \u0628\u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0644\u0644\u0643\u0644\u0645\u0629.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%B2%D8%AF%D8%A7%D8%AF_%D9%87%D8%B0%D8%A7_%D8%A7%D9%84%D8%A3%D9%85%D8%B1_%D8%A3%D9%87%D9%85%D9%8A%D8%A9_%D9%81%D9%8A_%D8%A7%D9%84%D8%A3%D8%B3%D9%88%D8%A7%D9%82_%D8%A7%D9%84%D9%86%D8%A7%D8%B4%D8%A6%D8%A9_%D9%88%D8%A7%D9%84%D9%87%D8%AC%D9%8A%D9%86%D8%A9_%D8%AF%D8%A7%D8%AE%D9%84_%D8%AF%D9%88%D9%84_%D9%85%D8%AC%D9%84%D8%B3_%D8%A7%D9%84%D8%AA%D8%B9%D8%A7%D9%88%D9%86_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC%D9%8A\"><\/span>\u0644\u0645\u0627\u0630\u0627 \u064a\u0632\u062f\u0627\u062f \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0627\u0644\u0647\u062c\u064a\u0646\u0629 \u062f\u0627\u062e\u0644 \u062f\u0648\u0644 \u0645\u062c\u0644\u0633 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u062e\u0644\u064a\u062c\u064a<span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0648\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0648\u0642\u0637\u0631\u060c \u0648\u0644\u0627 \u0633\u064a\u0645\u0627 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0627\u0644\u0647\u062c\u064a\u0646\u0629\u060c \u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648\u0627\u0633\u0639\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0628\u0645\u0627 \u064a\u0644\u064a:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u062d\u062b \u0631\u0642\u0645\u064a\u0627\u064b<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0627\u064b<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0644\u0643\u0646 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0627 \u064a\u0632\u0627\u0644 \u064a\u062d\u062f\u062b \u062e\u0627\u0631\u062c \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0627\u062f\u064a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0644\u0627 \u064a\u062d\u062f\u0651 \u0645\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0641\u062d\u0633\u0628\u061b \u0628\u0644 \u064a\u0633\u064a\u0621 \u062a\u0645\u062b\u064a\u0644 \u0627\u0644\u0648\u0627\u0642\u0639 \u0628\u0634\u0643\u0644 \u0641\u0639\u0644\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0633\u0648\u0651\u0642\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u062a\u0645\u062f\u0648\u0646 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u064a\u062e\u0627\u0637\u0631\u0648\u0646 \u0628\u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0642\u062f\u0651\u0645\u0648\u0646 \u0646\u0645\u0648\u0627\u064b \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D9%86%D9%87%D8%A7%D9%8A%D8%A9_%D8%A7%D9%84%D8%B3%D8%B1%D8%A7%D8%A8\"><\/span><b>\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0633\u0631\u0627\u0628<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u064a\u0633 \u062e\u062f\u0627\u0639\u0627\u064b\u061b \u0628\u0644 \u0647\u0648 \u0646\u0642\u0635 \u0641\u064a \u0627\u0644\u0627\u0643\u062a\u0645\u0627\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0648\u0645\u0641\u064a\u062f\u0629\u060c \u0648\u0636\u0631\u0648\u0631\u064a\u0629. \u0644\u0643\u0646\u0647\u0627 \u063a\u064a\u0631 \u0643\u0627\u0641\u064a\u0629 \u0628\u0645\u0641\u0631\u062f\u0647\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u062a\u0637\u0644\u0628:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0623\u064a\u0646 \u064a\u0630\u0647\u0628 \u0627\u0644\u0646\u0627\u0633<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0644\u0645\u0627\u0630\u0627 \u064a\u0630\u0647\u0628\u0648\u0646 \u0625\u0644\u0649 \u0647\u0646\u0627\u0643<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0624\u062b\u0631 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u062d\u0631\u0643\u0629<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0646 \u064a\u0634\u0643\u0651\u0644\u0647\u0627<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u0646\u0642\u064a\u0633 \u0627\u0644\u062d\u0631\u0643\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062c\u0631\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u064a\u062a\u063a\u064a\u0631 \u0634\u064a\u0621 \u062c\u0648\u0647\u0631\u064a. \u064a\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0645\u0633\u0627\u0621\u0644\u0629. \u062a\u0635\u0628\u062d \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0643\u062b\u0631 \u0631\u0633\u0648\u062e\u0627\u064b. \u0648\u064a\u0635\u0628\u062d \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0630\u0627 \u0623\u062b\u0631 \u062d\u0642\u064a\u0642\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0646\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0644 \u0628\u062d\u0631\u0643\u0629 \u0627\u0644\u0623\u0635\u0627\u0628\u0639\u060c \u0648\u0646\u0628\u062f\u0623 \u0628\u0642\u064a\u0627\u0633 \u062d\u0631\u0643\u0629 \u0627\u0644\u0623\u0634\u062e\u0627\u0635.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%B3%D8%A4%D8%A7%D9%84_%D8%A7%D9%84%D8%AC%D8%AF%D9%8A%D8%AF_%D9%84%D9%82%D8%A7%D8%AF%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82\"><\/span><b>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\">\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0647\u0645 \u0627\u0644\u0630\u064a \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u064a\u0646 \u0647\u0648:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00ab\u0645\u0627 \u0645\u062f\u0649 \u0627\u0631\u062a\u0641\u0627\u0639 \u0635\u0648\u062a\u0646\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u061f\u00bb<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0644 \u0623\u0635\u0628\u062d:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00ab\u0625\u0644\u0649 \u0623\u064a \u0645\u062f\u0649 \u064a\u062d\u0631\u0651\u0643 \u062a\u0633\u0648\u064a\u0642\u0646\u0627 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\u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u062a\u0645\u062a\u0644\u0643 \u062f\u0648\u0644\u0629 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0625\u0637\u0627\u0631\u0627\u064b \u0627\u062a\u062d\u0627\u062f\u064a\u0627\u064b \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0628\u0645\u0648\u062c\u0628 <\/span><b>\u0627\u0644\u0645\u0631\u0633\u0648\u0645 \u0628\u0642\u0627\u0646\u0648\u0646 \u0627\u062a\u062d\u0627\u062f\u064a \u0631\u0642\u0645 45 \u0644\u0633\u0646\u0629 2021<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d\u062a <\/span><b>\u0646\u0638\u0627\u0645 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0643\u0627\u0645\u0644 \u0627\u0639\u062a\u0628\u0627\u0631\u0627\u064b \u0645\u0646 <\/span><b>14 \u0633\u0628\u062a\u0645\u0628\u0631 2024<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0639 \u062a\u0648\u0644\u064a <\/span><b>\u0633\u062f\u0627\u064a\u0627<\/b><span style=\"font-weight: 400;\"> \u0645\u0647\u0627\u0645 \u0627\u0644\u0625\u0634\u0631\u0627\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u064a\u062a\u0639\u0644\u0642 <\/span><b>\u0642\u0627\u0646\u0648\u0646 \u0631\u0642\u0645 13 \u0644\u0633\u0646\u0629 2016<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0642\u0637\u0631 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\u0627\u0644\u0641\u0631\u062f\u064a\u0629.<\/span><\/p><p>\u00a0<\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9_FAQ\"><\/span>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2><p><b>\u0645\u0627 \u0647\u0648 \u00ab\u0627\u0644\u0633\u0631\u0627\u0628 \u0627\u0644\u0631\u0642\u0645\u064a\u00bb \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0647\u0648 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0628\u062f\u0648 \u0641\u064a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0646\u0627\u062c\u062d\u0627\u064b \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0628\u0642\u0649 \u0627\u0644\u0635\u0644\u0629 \u0628\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631\u060c \u0623\u0648 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0623\u0648 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u063a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629.<\/span><\/p><p><b>\u0645\u0627 \u0647\u0648 \u0625\u0633\u0646\u0627\u062f \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a (Footfall Attribution)\u061f<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0647\u0648 \u0623\u0633\u0644\u0648\u0628 \u0642\u064a\u0627\u0633 \u064a\u0642\u064a\u0651\u0645 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0631\u0642\u0645\u064a \u0642\u062f \u0623\u062f\u0649 \u0625\u0644\u0649 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\u0645\u0624\u062e\u0631\u0627\u064b\u00bb\u060c \u0648\u0627\u0644\u0630\u064a \u0642\u062f \u064a\u0634\u0645\u0644 \u062c\u0645\u0627\u0647\u064a\u0631 \u0639\u0627\u0628\u0631\u0629.<\/span><\/p><p><b>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0628\u0631 \u0645\u064a\u062a\u0627 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629\u061f<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0628\u0637 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0628\u0646\u062a\u064a\u062c\u0629 \u0645\u0634\u062a\u0631\u0643\u0629 \u0645\u062b\u0644 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u0627\u0646\u0636\u0628\u0627\u0637 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u062d\u0633\u0628 \u0627\u0644\u0634\u0631\u064a\u062d\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0637\u0642 \u0627\u0644\u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0648\u0636\u0628\u0637 \u0627\u0644\u0648\u062a\u064a\u0631\u0629\u060c \u0628\u062d\u064a\u062b \u0644\u0627 \u064a\u062a\u0645 \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0646\u0641\u0633\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><\/p><p><b>\u0645\u0627 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0637\u0627\u0644\u0628 \u0628\u0647\u0627 \u0627\u0644\u0642\u064a\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0641\u064a \u0639\u0627\u0645 2026\u061f<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0648\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0641\u0631\u0648\u0639 \u0648\u0627\u0644\u0645\u0646\u0627\u0637\u0642\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u0624\u0647\u0644\u0629 \u0628\u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 CPM \u0623\u0648 CTR \u0623\u0648 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/span><\/p><p><b>\u0643\u064a\u0641 \u064a\u0646\u0628\u063a\u064a \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (CMOs) \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 ROAS\u061f<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u064a\u0646\u0628\u063a\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0628\u0631 \u0631\u0628\u0637 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0646\u062a\u0627\u0626\u062c \u0645\u0627\u062f\u064a\u0629 \u0645\u0624\u0643\u062f\u0629 \u0645\u062b\u0644 \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0646\u0645\u0648 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 ROAS \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u0627\u0644\u0633\u064a\u0627\u0642.<\/span><\/p><p><b>\u0644\u0645\u0627\u0630\u0627 \u062a\u064f\u0639\u062f \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a (Footfall) \u062d\u0627\u0633\u0645\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u061f<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u0644\u0623\u0646\u0647\u0627 \u062a\u0624\u0643\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0642\u062f \u0623\u062b\u0631\u062a \u0641\u064a \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 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\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0647\u062f\u0648\u0631\u060c \u0648\u0631\u0628\u0637 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0627\u062f\u064a\u0629.<\/span><\/p><p>\u00a0<\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B1%D8%A7%D8%AC%D8%B9\"><\/span><b>\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redseer: \u0646\u0633\u0628\u0629 \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0645\u0646 9% (2024) \u0625\u0644\u0649 16% (2030) \u0636\u0645\u0646 \u0633\u0648\u0642 \u062a\u062c\u0632\u0626\u0629 \u0628\u0642\u064a\u0645\u0629 750 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IAB MENA: \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 6.95 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a 2024\u060c \u0628\u0646\u0645\u0648 \u0633\u0646\u0648\u064a 19.8%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategy&amp; (PwC): \u062a\u0642\u0631\u064a\u0631 \u0622\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 2024\u20132028\u060c \u0633\u0648\u0642 \u0628\u0642\u064a\u0645\u0629 18 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0628\u062d\u0644\u0648\u0644 2028\u060c \u0648\u062d\u0635\u0629 \u0631\u0642\u0645\u064a\u0629 \u0645\u0646 71% \u0625\u0644\u0649 74%\u060c \u0648\u0646\u0645\u0648 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 7.4%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u064a\u0645\u0648\u0628+: \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u062f\u0648\u0644 \u0645\u062c\u0644\u0633 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u062e\u0644\u064a\u062c\u064a<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ANA: \u0645\u0624\u0634\u0631 \u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0644\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 2025\u060c 41% \u0645\u0648\u062c\u0647\u0629 \u0625\u0644\u0649 \u00ab\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u0639\u0651\u0627\u0644\u0629\u00bb<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u064a\u0631\u0627\u062a Juniper Research \u0643\u0645\u0627 \u0648\u0631\u062f\u062a \u0641\u064a Search Engine Land \u0648PRNewswire: \u062e\u0633\u0627\u0626\u0631 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a 84 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a 2023\u060c \u0645\u062a\u0648\u0642\u0639\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u062d\u0648 170 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0628\u062d\u0644\u0648\u0644 2028<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u064a\u0645\u0648\u0628+: \u0643\u064a\u0641 \u062a\u0639\u064a\u062f \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0625\u064a\u0632\u0648\u0644\u0627\u064a\u0646 \u062a\u0634\u0643\u064a\u0644 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0642\u064a\u0642 \u0631\u0648\u064a\u062a\u0631\u0632: \u062a\u0642\u062f\u064a\u0631\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u062f\u0649 \u0645\u064a\u062a\u0627 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0646\u062d\u0648 10% \u0645\u0646 \u0625\u064a\u0631\u0627\u062f\u0627\u062a 2024 (\u062d\u0648\u0627\u0644\u064a 16 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631) \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u062d\u062a\u064a\u0627\u0644\u064a\u0629 \u0623\u0648 \u0645\u062d\u062a\u0648\u0649 \u0645\u062d\u0638\u0648\u0631<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u063a\u0637\u064a\u0629 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0646\u064a\u0644\u0633\u0646: \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u0642 \u0641\u064a \u062f\u0628\u064a\u060c 76% \u0628\u064a\u0646 \u0627\u0644\u0633\u0627\u0639\u0629 5 \u0645\u0633\u0627\u0621\u064b \u0648\u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0644\u064a\u0644\u060c \u064832% \u0632\u064a\u0627\u0631\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u064a\u0645\u0648\u0628+: \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0642\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0627\u0629 \u0627\u0644\u0625\u064a\u0632\u0648\u0643\u0631\u0648\u0646\u0627\u062a<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0638\u0631\u0629 \u0639\u0627\u0645\u0629 \u0648\u0645\u0631\u0627\u062c\u0639 \u0631\u0633\u0645\u064a\u0629 \u0644\u0642\u0627\u0646\u0648\u0646 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 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\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 ROAS \u0641\u0642\u0637 \u0642\u0636\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0642\u062f\u0627\u064b \u0643\u0627\u0645\u0644\u0627\u064b \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0643\u0644 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0639\u0631\u0636\u0647 \u0628\u0634\u0643\u0644 \u0645\u0646\u0638\u0645 \u062f\u0627\u062e\u0644 \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645. \u0623\u0635\u0628\u062d\u0646\u0627 \u0628\u0627\u0631\u0639\u064a\u0646 \u0644\u0644\u063a\u0627\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u062f\u0627\u062e\u0644 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u0623\u0643\u062b\u0631 \u0628\u0631\u0627\u0639\u0629 \u0641\u064a \u0625\u062b\u0628\u0627\u062a \u0623\u0646\u0646\u0627 \u0642\u0645\u0646\u0627 \u0628\u0630\u0644\u0643. 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