{"id":28335,"date":"2025-10-08T10:39:38","date_gmt":"2025-10-08T10:39:38","guid":{"rendered":"https:\/\/www.memob.com\/excelate-dsp-guide-to-programmatic-advertising\/"},"modified":"2025-10-15T08:42:14","modified_gmt":"2025-10-15T08:42:14","slug":"%d8%af%d9%84%d9%8a%d9%84-%d8%a5%d9%83%d8%b3%d9%84%d9%8a%d8%aa-%d9%84%d9%85%d9%86%d8%b5%d8%a7%d8%aa-%d8%a7%d9%84%d8%b7%d9%84%d8%a8-%d9%88%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86-%d8%a7%d9%84%d8%a8","status":"publish","type":"post","link":"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/","title":{"rendered":"\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0625\u0644\u0649 \u0645\u0646\u0635\u0651\u0627\u062a \u062c\u0627\u0646\u0628 \u0627\u0644\u0637\u0644\u0628 (DSP)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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>\u0627\u0644\u0645\u0642\u062f\u0651\u0645\u0629: \u062b\u0648\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A3%D8%B5%D8%B9%D8%A8_%D9%85%D9%85%D8%A7_%D8%AA%D8%A8%D8%AF%D9%88_%D8%B9%D9%84%D9%8A%D9%87\" >\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0635\u0639\u0628 \u0645\u0645\u0627 \u062a\u0628\u062f\u0648 \u0639\u0644\u064a\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AC%D9%88%D9%87%D8%B1_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_%D9%85%D8%A7_%D9%87%D9%8A_%D9%85%D9%86%D8%B5%D9%91%D8%A9_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_DSP%D8%9F\" >\u062c\u0648\u0647\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a: \u0645\u0627 \u0647\u064a \u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSP)\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D9%80_DSP_%D8%B4%D8%B1%D8%AD_%D9%88%D8%A7%D8%B6%D8%AD_%D9%88%D8%AE%D8%A7%D9%84%D9%8D_%D9%85%D9%86_%D8%A7%D9%84%D9%85%D8%B5%D8%B7%D9%84%D8%AD%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B9%D9%82%D8%AF%D8%A9\" >\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0640 DSP: \u0634\u0631\u062d \u0648\u0627\u0636\u062d \u0648\u062e\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D9%82_%D8%A7%D9%84%D8%AA%D8%A7%D8%B1%D9%8A%D8%AE%D9%8A_%D9%85%D9%86_%D8%A7%D9%84%D8%A3%D9%88%D8%A7%D9%85%D8%B1_%D8%A7%D9%84%D9%8A%D8%AF%D9%88%D9%8A%D8%A9_%D8%A5%D9%84%D9%89_%D8%A7%D9%84%D9%82%D8%B1%D8%A7%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%A2%D9%84%D9%8A%D8%A9\" >\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a: \u0645\u0646 \u0627\u0644\u0623\u0648\u0627\u0645\u0631 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0622\u0644\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%86%D8%B8%D8%A7%D9%85_%D8%A7%D9%84%D8%A8%D9%8A%D8%A6%D9%8A_%D9%84%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A\" >\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%B4%D8%A8%D9%83%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%A8%D8%A7%D8%AF%D9%84%D9%8A%D8%A9_Ad_Networks_Exchanges\" >\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a\u0629 (Ad Networks &amp; Exchanges)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AA%D8%AD%D9%82%D9%82_%D9%88%D8%A7%D9%84%D9%82%D9%8A%D8%A7%D8%B3_Verification_Measurement\" >\u0627\u0644\u062a\u062d\u0642\u0642 \u0648\u0627\u0644\u0642\u064a\u0627\u0633 (Verification &amp; Measurement)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%83%D9%8A%D9%81_%D8%AA%D8%B9%D9%85%D9%84_%D8%A7%D9%84%D9%85%D8%B2%D8%A7%D9%8A%D8%AF%D8%A9_%D8%A7%D9%84%D9%81%D9%88%D8%B1%D9%8A%D8%A9_RTB\" >\u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 (RTB)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D9%8A%D9%85%D9%8A%D9%91%D8%B2_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D8%A7%D9%84%D8%AC%D9%8A%D8%AF%D8%A9_DSPs_%D8%A7%D9%84%D9%82%D9%88%D9%8A%D8%A9\" >\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0651\u0632 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 (DSPs \u0627\u0644\u0642\u0648\u064a\u0629):<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%81%D9%87%D9%85_%D8%A7%D9%84%D9%85%D9%88%D8%A7%D8%B6%D8%B9_%D9%88%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D9%88%D8%B5%D9%8A%D8%BA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA\" >\u0641\u0647\u0645 \u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0635\u064a\u063a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%86%D9%87%D8%AC_%D8%B4%D8%A7%D9%85%D9%84_%D9%85%D8%AA%D8%B9%D8%AF%D8%AF_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA\" >\u0646\u0647\u062c \u0634\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D8%AD%D9%84%D9%8A%D9%84_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9\" >\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B5%D9%88%D9%91%D8%B1%D8%A9_Display_Advertising\" >\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0651\u0631\u0629 (Display Advertising):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A3%D8%AC%D9%87%D8%B2%D8%A9_%D8%A7%D9%84%D9%85%D8%AD%D9%85%D9%88%D9%84%D8%A9_Mobile_Advertising\" >\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (Mobile Advertising):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B1%D8%A6%D9%8A%D8%A9_Video_Advertising\" >\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u0626\u064a\u0629 (Video Advertising):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AA%D9%84%D9%81%D8%B2%D9%8A%D9%88%D9%86_%D8%A7%D9%84%D9%85%D8%AA%D8%B5%D9%84_%D9%88%D8%A7%D9%84%D9%88%D8%B3%D8%A7%D8%A6%D8%B7_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D8%A5%D9%86%D8%AA%D8%B1%D9%86%D8%AA_CTV_OTT\" >\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 \u0648\u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (CTV &amp; OTT):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D8%B5%D9%88%D8%AA%D9%8A%D8%A9_Audio_Advertising\" >\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0648\u062a\u064a\u0629 (Audio Advertising):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D8%AE%D8%A7%D8%B1%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A%D8%A9_DOOH_%E2%80%93_Digital_Out-of-Home\" >\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (DOOH \u2013 Digital Out-of-Home):<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AF%D9%88%D8%B1_%D8%A7%D9%84%D8%AD%D8%A7%D8%B3%D9%85_%D9%84%D8%B3%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9%D8%8C_%D9%88%D9%85%D9%83%D8%A7%D9%81%D8%AD%D8%A9_%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D9%8A%D8%A7%D9%84%D8%8C_%D9%88%D8%A7%D9%84%D8%B4%D9%81%D8%A7%D9%81%D9%8A%D8%A9\" >\u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u062d\u0627\u0633\u0645 \u0644\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u060c \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%B3%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D9%85%D9%84%D8%A7%D8%A1%D9%85%D8%A9_%D8%A7%D9%84%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9\" >\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%85%D8%B4%D9%83%D9%84%D8%A9_%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D9%8A%D8%A7%D9%84_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A\" >\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%83%D9%8A%D9%81_%D8%AA%D8%AD%D8%A7%D8%B1%D8%A8_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_DSP_%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D9%8A%D8%A7%D9%84_%D9%88%D8%AA%D8%B6%D9%85%D9%86_%D8%A7%D9%84%D8%B3%D9%84%D8%A7%D9%85%D8%A9\" >\u0643\u064a\u0641 \u062a\u062d\u0627\u0631\u0628 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0648\u062a\u0636\u0645\u0646 \u0627\u0644\u0633\u0644\u0627\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AE%D8%B5%D9%88%D8%B5%D9%8A%D8%A9_%D8%A7%D9%84%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA_%D9%81%D9%8A_%D8%B9%D8%A7%D9%85_2025_%D8%A7%D9%84%D9%87%D9%88%D9%8A%D8%A9_%D9%81%D9%8A_%D8%B9%D8%B5%D8%B1_%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D9%85%D9%84%D9%81%D8%A7%D8%AA_%D8%A7%D9%84%D9%83%D9%88%D9%83%D9%8A%D8%B2\" >\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0639\u0627\u0645 2025: \u0627\u0644\u0647\u0648\u064a\u0629 \u0641\u064a \u0639\u0635\u0631 \u0645\u0627 \u0628\u0639\u062f \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0643\u0648\u0643\u064a\u0632<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%83%D9%8A%D9%81%D9%8A%D8%A9_%D8%AA%D8%B9%D8%B8%D9%8A%D9%85_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D8%A9_%D9%85%D9%86_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_%D9%81%D9%8A_%D8%B9%D8%A7%D9%85_2025\" >\u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0641\u064a \u0639\u0627\u0645 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D8%AE%D8%AA%D9%8A%D8%A7%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A9_%D8%A7%D9%84%D9%85%D9%86%D8%A7%D8%B3%D8%A8\" >\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%85%D9%8A%D8%B2%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%8A_%D9%8A%D8%AC%D8%A8_%D9%85%D8%B1%D8%A7%D8%B9%D8%A7%D8%AA%D9%87%D8%A7\" >\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%81%D9%87%D9%85_%D9%86%D9%85%D8%A7%D8%B0%D8%AC_%D8%A7%D9%84%D8%AA%D8%B3%D8%B9%D9%8A%D8%B1\" >\u0641\u0647\u0645 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%85%D9%8A%D8%B2%D8%A7%D8%AA_%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D9%8A_%D9%8A%D8%AC%D8%A8_%D9%85%D8%B1%D8%A7%D8%B9%D8%A7%D8%AA%D9%87%D8%A7_%D8%B9%D9%86%D8%AF_%D8%AA%D9%82%D9%8A%D9%8A%D9%85_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_DSP\" >\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0645\u0646\u0635\u0651\u0627\u062a DSP:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%81%D9%87%D9%85_%D9%86%D9%85%D8%A7%D8%B0%D8%AC_%D8%A7%D9%84%D8%AA%D8%B3%D8%B9%D9%8A%D8%B1_%D9%81%D9%8A_DSP\" >\u0641\u0647\u0645 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0641\u064a DSP<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%85%D9%86%D8%B5%D9%91%D8%A9_%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA_DSP_%D9%85%D9%86_%D9%85%D9%8A%D9%85%D9%88%D8%A8_%D8%AA%D8%AC%D8%B1%D8%A8%D8%A9_%D8%A5%D9%82%D9%84%D9%8A%D9%85%D9%8A%D8%A9_%D8%A8%D9%85%D8%B3%D8%AA%D9%88%D9%89_%D8%B9%D8%A7%D9%84%D9%85%D9%8A\" >\u0645\u0646\u0635\u0651\u0629 \u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 \u0645\u064a\u0645\u0648\u0628+: \u062a\u062c\u0631\u0628\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0628\u0645\u0633\u062a\u0648\u0649 \u0639\u0627\u0644\u0645\u064a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%85%D9%82%D8%AF%D9%85%D8%A9_%D8%B9%D9%86_%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA_DSP\" >\u0645\u0642\u062f\u0645\u0629 \u0639\u0646 \u0625\u0643\u0633\u0644\u064a\u062a DSP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%86%D8%B7%D8%A7%D9%82_%D9%88%D8%A7%D9%84%D9%88%D8%B5%D9%88%D9%84\" >\u0627\u0644\u0646\u0637\u0627\u0642 \u0648\u0627\u0644\u0648\u0635\u0648\u0644<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%82%D8%AF%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3%D9%8A%D8%A9\" >\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AE%D8%B5%D8%A7%D8%A6%D8%B5_%D9%88%D8%A7%D9%84%D9%88%D8%B8%D8%A7%D8%A6%D9%81_%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3%D9%8A%D8%A9\" >\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0648\u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%AA%D8%B9%D8%AF%D8%AF%D8%A9_Omnichannel_Execution\" >\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 (Omnichannel Execution)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D9%87%D8%AF%D8%A7%D9%81_%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D9%82%D9%8A_%D9%81%D9%8A_%D8%B9%D8%B5%D8%B1_%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D9%83%D9%88%D9%83%D9%8A%D8%B2_Contextual_Targeting_for_a_Cookieless_Reality\" >\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a \u0641\u064a \u0639\u0635\u0631 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0643\u0648\u0643\u064a\u0632 (Contextual Targeting for a Cookieless Reality)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AA%D8%B7%D8%A8%D9%8A%D9%82%D8%A7%D8%AA_%D9%88%D8%AD%D8%A7%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85_%D8%A7%D9%84%D9%82%D8%B7%D8%A7%D8%B9%D9%8A%D8%A9_%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A\" >\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0642\u0637\u0627\u0639\u064a\u0629 \u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%81%D8%A7%D8%A6%D8%AF%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D9%85%D9%84%D8%A9_%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_DSP\" >\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u0645\u0646\u0635\u0651\u0627\u062a DSP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_DSP_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D9%82%D8%B7%D8%A7%D8%B9%D8%A7%D8%AA\" >\u0645\u0646\u0635\u0651\u0627\u062a DSP \u0639\u0628\u0631 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D8%A9_%D8%A7%D9%84%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A%D8%A9_%D9%88%D8%AA%D8%AC%D8%A7%D8%B1%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9\" >\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A3%D9%84%D8%B9%D8%A7%D8%A8_%D8%A7%D9%84%D9%87%D9%88%D8%A7%D8%AA%D9%81_%D8%A7%D9%84%D9%85%D8%AD%D9%85%D9%88%D9%84%D8%A9\" >\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%82%D8%B7%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D8%B9%D9%85%D8%A7%D9%84_%D9%88%D8%A7%D9%84%D9%85%D8%A4%D8%B3%D8%B3%D8%A7%D8%AA_B2B_Enterprise\" >\u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a (B2B &amp; Enterprise)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%B3%D9%81%D8%B1_%D9%88%D8%A7%D9%84%D8%B6%D9%8A%D8%A7%D9%81%D8%A9\" >\u0627\u0644\u0633\u0641\u0631 \u0648\u0627\u0644\u0636\u064a\u0627\u0641\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%82%D8%B7%D8%A7%D8%B9_%D8%A7%D9%84%D9%85%D8%A7%D9%84%D9%8A_%D9%88%D8%A7%D9%84%D8%AA%D9%82%D9%86%D9%8A%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%A7%D9%84%D9%8A%D8%A9_Finance_Fintech\" >\u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (Finance &amp; Fintech)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%A7%D8%AA%D8%AC%D8%A7%D9%87%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%8A_%D8%AA%D9%8F%D8%B4%D9%83%D9%91%D9%84_%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_2025%E2%80%932026\" >\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u0634\u0643\u0651\u0644 \u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (2025\u20132026)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%B9%D8%B5%D8%B1_%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D9%83%D9%88%D9%83%D9%8A%D8%B2_%D9%88%D8%AA%D8%A8%D8%B9%D8%A7%D8%AA%D9%87\" >\u0639\u0635\u0631 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0648\u062a\u0628\u0639\u0627\u062a\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AB%D9%88%D8%B1%D8%A9_%D8%A7%D9%84%D8%B0%D9%83%D8%A7%D8%A1_%D8%A7%D9%84%D8%A7%D8%B5%D8%B7%D9%86%D8%A7%D8%B9%D9%8A_%D9%88%D8%AA%D8%B9%D9%84%D9%91%D9%85_%D8%A7%D9%84%D8%A2%D9%84%D8%A9\" >\u062b\u0648\u0631\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%86%D9%85%D9%88_%D8%B4%D8%A8%D9%83%D8%A7%D8%AA_%D8%A5%D8%B9%D9%84%D8%A7%D9%85_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_Retail_Media_Networks\" >\u0646\u0645\u0648 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 (Retail Media Networks)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AA%D9%82%D8%A7%D8%B1%D8%A8_%D8%A8%D9%8A%D9%86_%D8%A7%D9%84%D9%87%D8%A7%D8%AA%D9%81_%D8%A7%D9%84%D9%85%D8%AD%D9%85%D9%88%D9%84_%D9%88%D8%A7%D9%84%D8%AA%D9%84%D9%81%D8%B2%D9%8A%D9%88%D9%86_%D8%A7%D9%84%D9%85%D8%AA%D8%B5%D9%84_The_Convergence_of_Mobile_and_CTV\" >\u0627\u0644\u062a\u0642\u0627\u0631\u0628 \u0628\u064a\u0646 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (The Convergence of Mobile and CTV)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D8%AA%D8%AC%D8%A7%D9%87%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_%D9%84%D8%B9%D8%A7%D9%85_2025\" >\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0644\u0639\u0627\u0645 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D8%B7%D9%88%D8%B1_%D8%A8%D9%8A%D8%A6%D8%A9_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_Evolution_in_Programmatic_Advertising\" >\u062a\u0637\u0648\u0631 \u0628\u064a\u0626\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a (Evolution in Programmatic Advertising)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D8%AA%D9%82%D9%86%D9%8A%D8%A7%D8%AA_%D8%A7%D9%84%D9%86%D8%A7%D8%B4%D8%A6%D8%A9_Emerging_Channels_Technologies\" >\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 (Emerging Channels &amp; Technologies)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D8%A3%D8%AB%D9%8A%D8%B1_%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%AA%D8%B9%D9%84%D9%82%D8%A9_%D8%A8%D8%A7%D9%84%D8%AE%D8%B5%D9%88%D8%B5%D9%8A%D8%A9_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_Privacy_Changes_Impacting_Programmatic_Buying\" >\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a (Privacy Changes Impacting Programmatic Buying)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AF%D9%88%D8%B1_%D8%AA%D8%B9%D9%84%D9%91%D9%85_%D8%A7%D9%84%D8%A2%D9%84%D8%A9_%D9%81%D9%8A_%D8%A7%D8%AE%D8%AA%D9%8A%D8%A7%D8%B1_%D8%A3%D9%85%D8%A7%D9%83%D9%86_%D8%B9%D8%B1%D8%B6_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_Role_of_Machine_Learning_in_Ad_Placements\" >\u062f\u0648\u0631 \u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u0629 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0645\u0627\u0643\u0646 \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Role of Machine Learning in Ad Placements)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%85%D8%B2%D8%A7%D9%8A%D8%A7_%D8%A7%D9%84%D8%AC%D8%AF%D9%8A%D8%AF%D8%A9_%D9%81%D9%8A_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_DSPs\" >\u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSPs)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D8%AD%D8%B3%D9%8A%D9%86%D8%A7%D8%AA_%D9%81%D9%8A_%D9%88%D8%A7%D8%AC%D9%87%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D8%AE%D8%AF%D9%85_Enhancements_in_User_Interfaces\" >\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Enhancements in User Interfaces)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D8%B7%D9%88%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%B0%D9%83%D8%A7%D8%A1_%D8%A7%D9%84%D8%A7%D8%B5%D8%B7%D9%86%D8%A7%D8%B9%D9%8A_AI_Advancements\" >\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI Advancements)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D8%AD%D8%B3%D9%8A%D9%86%D8%A7%D8%AA_%D9%81%D9%8A_%D8%A7%D9%84%D8%AA%D8%AA%D8%A8%D8%B9_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D8%A3%D8%AC%D9%87%D8%B2%D8%A9_Cross-Device_Tracking_Improvements\" >\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u062a\u0628\u0639 \u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 (Cross-Device Tracking Improvements)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#_%D8%A7%D9%84%D8%AA%D9%83%D8%A7%D9%85%D9%84_%D8%B9%D8%A8%D8%B1_%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_Integration_Across_Marketing_Channels\" >\u00a0\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (Integration Across Marketing Channels)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AA%D9%86%D8%B3%D9%8A%D9%82_%D9%85%D8%AA%D8%B9%D8%AF%D8%AF_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_Omnichannel_Coordination\" >\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Omnichannel Coordination)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%B4%D8%A8%D9%83%D8%A7%D8%AA_%D8%A5%D8%B9%D9%84%D8%A7%D9%85_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_Retail_Media_Networks\" >\u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 (Retail Media Networks)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%B5%D8%B9%D9%88%D8%AF_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%AA%D8%AE%D8%B5%D8%B5%D8%A9_The_Rise_of_Specialized_DSPs\" >\u0635\u0639\u0648\u062f \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 (The Rise of Specialized DSPs)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D9%85%D8%AE%D8%B5%D8%B5%D8%A9_%D8%AD%D8%B3%D8%A8_%D8%A7%D9%84%D8%B5%D9%86%D8%A7%D8%B9%D8%A9_Industry-Specific_Platforms\" >\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u062d\u0633\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 (Industry-Specific Platforms)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%A5%D8%AC%D8%A7%D8%A8%D8%A9_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9_%D8%AD%D9%88%D9%84_DSPs_Addressing_Common_Questions_About_DSPs\" >\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 DSPs (Addressing Common Questions About DSPs)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#_%D8%AA%D8%B7%D9%88%D8%B1_%D8%A3%D8%B3%D8%A7%D9%84%D9%8A%D8%A8_%D8%A7%D9%84%D9%82%D9%8A%D8%A7%D8%B3_Measurement_Evolution\" >\u00a0\u062a\u0637\u0648\u0631 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0642\u064a\u0627\u0633 (Measurement Evolution)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A8%D8%A7%D9%84%D9%86%D9%82%D8%B1%D8%A9_%D8%A7%D9%84%D8%A3%D8%AE%D9%8A%D8%B1%D8%A9_Moving_Beyond_Last-Click_Attribution\" >\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0628\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 (Moving Beyond Last-Click Attribution)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%82%D8%AF%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%82%D8%A7%D8%B1%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D8%AA%D9%82%D8%AF%D9%85%D8%A9_Advanced_Reporting_Capabilities\" >\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 (Advanced Reporting Capabilities)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D8%AE%D8%AA%D9%8A%D8%A7%D8%B1_%D9%85%D9%86%D8%B5%D8%A9_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_%D8%A7%D9%84%D9%85%D9%86%D8%A7%D8%B3%D8%A8%D8%A9_Choosing_the_Right_DSP\" >\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u0635\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 (Choosing the Right DSP)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A8%D9%86%D8%A7%D8%A1_%D9%81%D8%B1%D9%8A%D9%82_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_%D9%81%D8%B9%D8%A7%D9%84_Building_a_Programmatic_Team\" >\u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0641\u0639\u0627\u0644 (Building a Programmatic Team)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A5%D8%B7%D9%84%D8%A7%D9%82_%D8%A3%D9%88%D9%84_%D8%AD%D9%85%D9%84%D8%A9_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_Launching_Your_First_Campaign\" >\u0625\u0637\u0644\u0627\u0642 \u0623\u0648\u0644 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Launching Your First Campaign)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%B9%D8%A7%D8%A6%D8%AF_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%AB%D9%85%D8%A7%D8%B1_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_Measuring_Programmatic_ROI\" >\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a (Measuring Programmatic ROI)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D9%88%D9%82%D8%B9%D8%A7%D8%AA_%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84%D9%8A%D8%A9_%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A\" >\u062a\u0648\u0642\u0639\u0627\u062a \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%85%D9%8A%D8%B2%D8%A7%D8%AA_%D9%85%D8%AA%D9%82%D8%AF%D9%85%D8%A9_%D9%81%D9%8A_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_%D8%A7%D9%84%D8%AC%D8%AF%D9%8A%D8%AF_%D9%85%D9%86_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_Advanced_DSP_Features\" >\u0645\u064a\u0632\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a (Advanced DSP Features)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D8%B7%D9%88%D8%B1_%D8%A7%D9%84%D8%AA%D9%82%D8%A7%D8%B1%D9%8A%D8%B1_%D8%A7%D9%84%D9%81%D9%88%D8%B1%D9%8A%D8%A9_Real-Time_Reporting_Advances\" >\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 (Real-Time Reporting Advances)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D9%88%D9%82%D8%B9%D8%A7%D8%AA_%D8%AA%D8%A8%D9%86%D9%91%D9%8A_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A\" >\u062a\u0648\u0642\u0639\u0627\u062a \u062a\u0628\u0646\u0651\u064a \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D9%86%D9%85%D9%88_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%AA%D8%AE%D8%B5%D8%B5%D8%A9_%D8%AD%D8%B3%D8%A8_%D8%A7%D9%84%D8%B5%D9%86%D8%A7%D8%B9%D8%A9\" >\u0646\u0645\u0648 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u062d\u0633\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B9%D8%AF%D8%A7%D8%AF_%D9%84%D8%B9%D8%A7%D9%85_2026_%D9%88%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF%D9%87\" >\u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0639\u0627\u0645 2026 \u0648\u0645\u0627 \u0628\u0639\u062f\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AA%D8%B9%D8%B2%D9%8A%D8%B2_%D8%A7%D9%84%D8%A7%D8%A8%D8%AA%D9%83%D8%A7%D8%B1_%D8%A7%D9%84%D8%A5%D8%A8%D8%AF%D8%A7%D8%B9%D9%8A_%D9%81%D9%8A_%D8%A7%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA\" >\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AE%D8%B5%D9%88%D8%B5%D9%8A%D8%A9_%D8%A7%D9%84%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA_%D9%88%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D9%87%D8%AF%D8%A7%D9%81\" >\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%AD%D9%84%D9%88%D9%84_%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA_%D8%AA%D8%B9%D8%A7%D9%88%D9%86%D9%8A%D8%A9\" >\u062d\u0644\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0639\u0627\u0648\u0646\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%B7%D8%B1%D9%8A%D9%82_%D8%A5%D9%84%D9%89_%D8%A7%D9%84%D8%A3%D9%85%D8%A7%D9%85\" >\u0627\u0644\u0637\u0631\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D8%AE%D8%A7%D8%AA%D9%85%D8%A9\" >\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D8%AA%D8%AE%D8%B0_%D8%A7%D9%84%D8%AE%D8%B7%D9%88%D8%A9_%D8%A7%D9%84%D9%8A%D9%88%D9%85\" >\u0627\u062a\u062e\u0630 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u064a\u0648\u0645<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"#\" data-href=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/#%D8%A7%D9%84%D9%85%D9%84%D8%AD%D9%82_%D9%85%D8%B5%D8%A7%D8%AF%D8%B1_%D8%A7%D9%84%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D9%85%D8%B1%D8%A7%D8%AC%D8%B9_%D8%A7%D9%84%D9%85%D9%88%D8%AB%D9%88%D9%82%D8%A9\" >\u0627\u0644\u0645\u0644\u062d\u0642: \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28335\" class=\"elementor elementor-28335 elementor-28074\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-7b8addf e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"54272\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"7b8addf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f60375 elementor-widget elementor-widget-text-editor\" data-id=\"6f60375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D9%82%D8%AF%D9%91%D9%85%D8%A9_%D8%AB%D9%88%D8%B1%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A\"><\/span><b>\u0627\u0644\u0645\u0642\u062f\u0651\u0645\u0629: \u062b\u0648\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-38fbd3f e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"85016\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"38fbd3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad0497 elementor-widget elementor-widget-image\" data-id=\"0ad0497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/2-The-Digital-Marketing-Revolution-1.webp\" class=\"attachment-large size-large wp-image-28344\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/2-The-Digital-Marketing-Revolution-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/2-The-Digital-Marketing-Revolution-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/2-The-Digital-Marketing-Revolution-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1cc1b1 elementor-widget elementor-widget-text-editor\" data-id=\"a1cc1b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0623\u0646\u0651 <\/span><b>\u0645\u0646\u0635\u0651\u0629 \u062c\u0627\u0646\u0628 \u0627\u0644\u0637\u0644\u0628 (\u062f\u064a \u0625\u0633 \u0628\u064a)<\/b><span style=\"font-weight: 400;\"> \u0647\u064a \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u062d\u062f\u064a\u062b \u0648\u0627\u0644\u0641\u0639\u0651\u0627\u0644\u060c \u0641\u0625\u0646 <\/span><b>%73 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u0644\u0627 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0641\u062a\u064f\u0647\u062f\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0627\u0644. \u0647\u0630\u0627 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0642\u0635\u0648\u0631 \u0641\u064a \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u061b \u0628\u0644 <\/span><b>\u0645\u0627\u0644 \u064a\u0636\u064a\u0639<\/b><span style=\"font-weight: 400;\"> \u062d\u0631\u0641\u064a\u064b\u0627. \u0648\u0645\u0639 \u0643\u0648\u0646 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u00ab\u0627\u0644\u0639\u0645\u0644\u0629\u00bb \u0627\u0644\u0623\u062b\u0645\u0646\u060c \u0635\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0639\u0628\u0629\u064b \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0647\u0627\u0646\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0635\u0627\u062a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0625\u0644\u0649 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b\u0651 \u0648\u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u062a\u064f\u063a\u0645\u0631 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0628\u0631\u0633\u0627\u0626\u0644 \u0644\u0627 \u062a\u0646\u062a\u0647\u064a\u060c \u0645\u0627 \u064a\u062c\u0639\u0644 \u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0623\u0635\u0639\u0628 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb76fe elementor-widget elementor-widget-text-editor\" data-id=\"3fb76fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0633\u064a\u062d\u0648\u0651\u0644 \u0639\u0645\u0644\u0643 \u0627\u0644\u0628\u0631\u0627\u0645\u062c\u064a \u0645\u0646 <\/span><b>\u0645\u0628\u0639\u062b\u0631<\/b><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 <\/span><b>\u062f\u0642\u064a\u0642 \u0648\u0645\u0631\u0628\u062d<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0645\u0634\u0643\u0644\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u064a\u062f\u0648\u064a \u0644\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0645\u0639 \u0627\u0644\u0646\u0627\u0634\u0631\u064a\u0646 \u0648\u0627\u062d\u062f\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627\u060c \u0625\u062f\u0627\u0631\u0629 \u0623\u0648\u0627\u0645\u0631 \u0627\u0644\u0625\u062f\u0631\u0627\u062c\u060c \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u064a \u062c\u062f\u0627\u0648\u0644 \u0645\u0646\u0641\u0635\u0644\u0629\u2014\u0643\u0644 \u0630\u0644\u0643 \u0644\u0645 \u064a\u0639\u062f \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631: \u0628\u0637\u064a\u0621\u060c \u0645\u0639\u062a\u0645\u060c \u0648\u0644\u0627 \u064a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0648\u0641\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062d\u0644:<\/b> <b>\u0627\u0644\u062f\u064a \u0625\u0633 \u0628\u064a<\/b><span style=\"font-weight: 400;\"> \u0647\u0648 <\/span><b>\u0639\u0642\u0644 \u0627\u0644\u062a\u0634\u063a\u064a\u0644<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0630\u064a \u064a\u0624\u062a\u0645\u062a \u0648\u064a\u064f\u062d\u0633\u0651\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u064a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0633\u0648\u0651\u0642 \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631\u0627\u062a \u0622\u0646\u064a\u064b\u0627 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0646\u0648\u0651\u0639\u0629 \u0648\u0628\u0623\u0639\u0644\u0649 \u062f\u0642\u0629.<\/span><p>\u00a0<\/p><\/li><li><b>\u062e\u0627\u0631\u0637\u0629 \u0627\u0644\u0637\u0631\u064a\u0642:<\/b><span style=\"font-weight: 400;\"> \u0625\u0637\u0627\u0631\u064c \u0639\u0645\u0644\u064a \u0644\u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u062f\u064a \u0625\u0633 \u0628\u064a\u060c \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0625\u0644\u0649 \u062a\u0648\u0638\u064a\u0641\u0647 \u0644\u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 (\u0631\u0641\u0639 \u0627\u0644\u0648\u0639\u064a\u060c \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0642\u064a\u0627\u062f\u0627\u062a) \u0645\u0639 \u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u062a\u062c\u0627\u0647\u0627\u062a 2025 \u0648\u0645\u0627 \u0628\u0639\u062f\u0647\u0627. \u062a\u0631\u0643\u064a\u0632\u064c \u062e\u0627\u0635 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u062e\u0644\u064a\u062c\u060c \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0648\u0642\u0637\u0631<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0628\u0646\u064a \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-42bad92 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"77135\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"42bad92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b115d63 elementor-widget elementor-widget-text-editor\" data-id=\"b115d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"59\" data-end=\"99\"><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A3%D8%B5%D8%B9%D8%A8_%D9%85%D9%85%D8%A7_%D8%AA%D8%A8%D8%AF%D9%88_%D8%B9%D9%84%D9%8A%D9%87\"><\/span><strong data-start=\"59\" data-end=\"97\">\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0635\u0639\u0628 \u0645\u0645\u0627 \u062a\u0628\u062f\u0648 \u0639\u0644\u064a\u0647<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/excelate-dsp\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-90dfa4a elementor-widget elementor-widget-image\" data-id=\"90dfa4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/3-Why-Advertising-Is-Harder-Than-It-Looks-1.webp\" class=\"attachment-large size-large wp-image-28348\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/3-Why-Advertising-Is-Harder-Than-It-Looks-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/3-Why-Advertising-Is-Harder-Than-It-Looks-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/3-Why-Advertising-Is-Harder-Than-It-Looks-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e920fd7 elementor-widget elementor-widget-text-editor\" data-id=\"e920fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u062a\u0634\u062a\u0651\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0648\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0646\u0642\u0651\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0628\u064a\u0646 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u060c \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0644\u060c \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062d\u0627\u0633\u0648\u0628 \u0627\u0644\u0645\u0643\u062a\u0628\u064a\u060c \u0648\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u0628\u0648\u062f\u0643\u0627\u0633\u062a\u060c \u0648\u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629. \u0643\u0644 \u0648\u0627\u062c\u0647\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0648\u0627\u062c\u0647\u0627\u062a \u062a\u0645\u062a\u0644\u0643 \u0645\u0639\u0631\u0641\u0627\u062a \u0641\u0631\u064a\u062f\u0629\u060c \u0648\u0635\u064a\u063a\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0622\u0644\u064a\u0627\u062a \u0642\u064a\u0627\u0633 \u062e\u0627\u0635\u0629 \u0628\u0647\u0627.<\/span><\/p><p><b>\u062a\u0636\u062e\u0651\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062f\u0647\u0648\u0631 \u0627\u0644\u0645\u0639\u0631\u0641\u0627\u062a:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u062a\u062f\u0641\u0651\u0642 \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0628\u064a\u0643\u0633\u0644\u0627\u062a\u060c \u0648\u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631 <\/span><i><span style=\"font-weight: 400;\">(postbacks)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u0625\u0634\u0639\u0627\u0631\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">\u0625\u0633 \u0643\u064a\u0647 \u0625\u064a\u0647 \u0625\u0646 (SKAN)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u0623\u062d\u062f\u0627\u062b <\/span><i><span style=\"font-weight: 400;\">\u0633\u064a \u0622\u0631 \u0625\u0645<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0631\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0644\u062a\u0632\u0645 \u0628\u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629. \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c \u0644\u0645 \u062a\u0639\u062f \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 <\/span><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0643\u0648\u0643\u064a\u0632)<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0627\u0644\u0645\u0648\u062b\u0648\u0642 \u0643\u0645\u0627 \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642\u061b \u0641\u0642\u062f \u062a\u062e\u0644\u0651\u062a <\/span><i><span style=\"font-weight: 400;\">\u063a\u0648\u063a\u0644<\/span><\/i><span style=\"font-weight: 400;\"> \u0639\u0646 \u062e\u0637\u062a\u0647\u0627 \u0644\u0625\u0644\u063a\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0643\u0644\u064a\u064b\u0627 \u0641\u064a \u0645\u062a\u0635\u0641\u062d <\/span><i><span style=\"font-weight: 400;\">\u0643\u0631\u0648\u0645<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u0628\u062f\u0623\u062a \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 &#8220;\u062a\u062c\u0631\u0628\u0629 \u062c\u062f\u064a\u062f\u0629&#8221; \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062e\u064a\u0627\u0631\u0627\u062a\u0647. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0627 \u064a\u0632\u0627\u0644 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0647\u0648\u064a\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629. <\/span><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: Edison Research\u060c DoubleVerify).<\/span><\/i><\/p><p><b>\u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u063a\u064a\u0631 \u0627\u0644\u0634\u0641\u0627\u0641\u0629:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0641\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0646\u0627\u0634\u0631 \u0648\u0627\u0644\u0645\u0639\u0644\u0646 \u0639\u062f\u0629 \u0637\u0628\u0642\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a\u0629 <\/span><i><span style=\"font-weight: 400;\">(exchanges)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u064a\u0639 <\/span><i><span style=\"font-weight: 400;\">(SSPs)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u0627\u0644\u0648\u0633\u0637\u0627\u0621\u060c \u0648\u0637\u0628\u0642\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0648\u0641\u064a \u063a\u064a\u0627\u0628 \u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u064a\u0645\u0629 \u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0625\u0645\u062f\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a <\/span><i><span style=\"font-weight: 400;\">(supply-path hygiene)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u062a\u062a\u0633\u0631\u0651\u0628 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0646\u062d\u0648 \u0645\u0633\u0627\u062d\u0627\u062a \u0639\u0631\u0636 \u063a\u064a\u0631 \u0645\u0631\u0626\u064a\u0629 \u0623\u0648 \u0645\u0648\u0627\u0642\u0639 \u0635\u064f\u0645\u0645\u062a \u0641\u0642\u0637 \u0644\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">(MFA)<\/span><\/i><span style=\"font-weight: 400;\"> \u0623\u0648 \u062d\u062a\u0649 \u0646\u062d\u0648 \u0645\u062e\u0632\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u064a \u0627\u062d\u062a\u064a\u0627\u0644\u064a. <\/span><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: IAB Europe\u060c IAB Tech Lab).<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-c14739e e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-eae-slider=\"81992\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"c14739e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-194996a elementor-widget elementor-widget-text-editor\" data-id=\"194996a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0634\u0631\u0627\u0621 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u064a\u062a\u0637\u0644\u0651\u0628 \u0627\u0644\u0623\u062a\u0645\u062a\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u0648\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u2014 \u0648\u0647\u064a \u0628\u0627\u0644\u0636\u0628\u0637 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u062a\u064a \u064a\u062c\u0645\u0639\u0647\u0627 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSP)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd9469 elementor-widget elementor-widget-spacer\" data-id=\"2dd9469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84b8f4 elementor-widget elementor-widget-text-editor\" data-id=\"c84b8f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%AC%D9%88%D9%87%D8%B1_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_%D9%85%D8%A7_%D9%87%D9%8A_%D9%85%D9%86%D8%B5%D9%91%D8%A9_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_DSP%D8%9F\"><\/span><b>\u062c\u0648\u0647\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a: \u0645\u0627 \u0647\u064a \u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSP)\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-edcb7cf e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"1640\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"edcb7cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c49b3 elementor-widget elementor-widget-text-editor\" data-id=\"f5c49b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%B1%D9%8A%D9%81_%D8%A7%D9%84%D9%80_DSP_%D8%B4%D8%B1%D8%AD_%D9%88%D8%A7%D8%B6%D8%AD_%D9%88%D8%AE%D8%A7%D9%84%D9%8D_%D9%85%D9%86_%D8%A7%D9%84%D9%85%D8%B5%D8%B7%D9%84%D8%AD%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B9%D9%82%D8%AF%D8%A9\"><\/span><b>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0640 DSP: \u0634\u0631\u062d \u0648\u0627\u0636\u062d \u0648\u062e\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579adc1 elementor-widget elementor-widget-text-editor\" data-id=\"579adc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a <\/span><i><span style=\"font-weight: 400;\">(DSPs)<\/span><\/i><span style=\"font-weight: 400;\"> \u0647\u064a \u0623\u0646\u0638\u0645\u0629 \u0625\u0639\u0644\u0627\u0646 \u0622\u0644\u064a\u0629 \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0646 \u062a\u062e\u0637\u064a\u0637 \u062d\u0645\u0644\u0627\u062a\u0647\u0645\u060c \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0648\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0646\u0627\u0634\u0631\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0627\u062c\u0647\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0648\u062d\u0651\u062f\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u064a \u062c\u0648\u0647\u0631\u0647\u0627\u060c \u062a\u062a\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0634\u0631\u0627\u0621 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u064a\u062d\u062f\u062f\u0648\u0646\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646\u0647\u0645 \u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u062d\u062f\u062f\u0629 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0643\u0644 \u0646\u0627\u0634\u0631 \u0639\u0644\u0649 \u062d\u062f\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/excelate-dsp\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-80dbe85 elementor-widget elementor-widget-image\" data-id=\"80dbe85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/4-What-is-a-DSP-1.webp\" class=\"attachment-large size-large wp-image-28352\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/4-What-is-a-DSP-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/4-What-is-a-DSP-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/4-What-is-a-DSP-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba02d94 elementor-widget elementor-widget-text-editor\" data-id=\"ba02d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSP)<\/span><\/i><span style=\"font-weight: 400;\"> \u0643\u0623\u0646\u0647\u0627 <\/span><b>\u0633\u0648\u0642 \u0623\u0633\u0647\u0645 \u0622\u0644\u064a \u0644\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u064a\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0633\u0648\u0651\u0642 \u0645\u0639 \u0645\u0626\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0644\u0644\u062a\u0641\u0627\u0648\u0636 \u062d\u0648\u0644 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u062a\u0631\u0628\u0637\u0643 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0628\u0633\u0648\u0642 \u0639\u0627\u0644\u0645\u064a \u0636\u062e\u0645 \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0639\u0644\u0649 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0635\u0637\u0644\u062d <\/span><b>&#8220;\u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0637\u0644\u0628\u064a&#8221; (Demand-Side)<\/b><span style=\"font-weight: 400;\"> \u0623\u0633\u0627\u0633\u064a \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0625\u0630 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u062a\u0639\u0645\u0644 \u0645\u0646 <\/span><b>\u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u0639\u0644\u0646<\/b><span style=\"font-weight: 400;\">\u060c \u0623\u064a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0630\u064a \u064a\u0637\u0644\u0628 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u064a\u0633\u062a\u062b\u0645\u0631 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a\u0647\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u064a\u062a\u0646\u0627\u0642\u0636 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 <\/span><b>\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0639\u0631\u0636 (SSP)<\/b><span style=\"font-weight: 400;\">\u060c \u0627\u0644\u062a\u064a \u0633\u0646\u062a\u062d\u062f\u062b \u0639\u0646\u0647\u0627 \u0644\u0627\u062d\u0642\u064b\u0627\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0645\u0635\u0627\u0644\u062d <\/span><b>\u0627\u0644\u0646\u0627\u0634\u0631<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0630\u064a \u064a\u0648\u0641\u0651\u0631 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0631\u062a\u0628\u0637 \u0645\u0646\u0635\u0651\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0645\u0639 <\/span><b>\u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Ad Exchanges)<\/b><span style=\"font-weight: 400;\">\u060c \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0642\u0627\u062f\u0645 \u0645\u0646 \u0645\u0646\u0635\u0651\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">SSP<\/span><\/i><span style=\"font-weight: 400;\">. \u0648\u0647\u0643\u0630\u0627 \u064a\u062a\u0643\u0648\u0651\u0646 <\/span><b>\u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a \u0645\u062a\u0643\u0627\u0645\u0644<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0646\u0627\u0634\u0631\u0648\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 <\/span><i><span style=\"font-weight: 400;\">SSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u0628\u064a\u0639 \u0645\u062e\u0632\u0648\u0646\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u060c \u0648\u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a\u0629 \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0648\u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u0627\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0648\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0642\u0648\u0645 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSP)<\/span><\/i> <b>\u0628\u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0638\u0627\u0645 <\/span><b>\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 (RTB)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u064a \u0644\u062d\u0638\u0629 \u062e\u0627\u0637\u0641\u0629\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062a\u062d\u0645\u064a\u0644 \u0635\u0641\u062d\u0629 \u0648\u064a\u0628 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642\u060c \u062a\u0642\u0648\u0645 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u062a\u062d\u0644\u064a\u0644 \u0622\u0644\u0627\u0641 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u062d\u062f\u064a\u062f <\/span><b>\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0645\u062b\u0644\u0649<\/b><span style=\"font-weight: 400;\"> \u0644\u0643\u0644 \u0638\u0647\u0648\u0631\u060c \u0645\u0639 \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644 <\/span><b>\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0633\u0644\u0648\u0643\u0647 \u0627\u0644\u062a\u0635\u0641\u0651\u062d\u064a\u060c \u0648\u0645\u0648\u0642\u0639\u0647 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0648\u062a\u0648\u0642\u064a\u062a \u0627\u0644\u0639\u0631\u0636\u060c \u0648\u0633\u064a\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062b\u0645 \u062a\u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u0645\u0632\u0627\u064a\u062f\u0629\u060c \u0648\u0625\u0630\u0627 \u0641\u0627\u0632\u062a \u0641\u064a \u0627\u0644\u0645\u0632\u0627\u062f\u060c <\/span><b>\u062a\u064f\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u0648\u0631\u064b\u0627 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0625\u0644\u0649 \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c <\/span><b>\u062a\u062d\u062f\u062b \u0641\u064a \u0623\u0642\u0644 \u0645\u0646 100 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062b\u0627\u0646\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/excelate-dsp\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6f00f4e elementor-widget elementor-widget-image\" data-id=\"6f00f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/5-in-less-that-100-ms-1.webp\" class=\"attachment-large size-large wp-image-28356\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/5-in-less-that-100-ms-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/5-in-less-that-100-ms-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/5-in-less-that-100-ms-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86defcc elementor-widget elementor-widget-text-editor\" data-id=\"86defcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D9%82_%D8%A7%D9%84%D8%AA%D8%A7%D8%B1%D9%8A%D8%AE%D9%8A_%D9%85%D9%86_%D8%A7%D9%84%D8%A3%D9%88%D8%A7%D9%85%D8%B1_%D8%A7%D9%84%D9%8A%D8%AF%D9%88%D9%8A%D8%A9_%D8%A5%D9%84%D9%89_%D8%A7%D9%84%D9%82%D8%B1%D8%A7%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%A2%D9%84%D9%8A%D8%A9\"><\/span><b>\u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a: \u0645\u0646 \u0627\u0644\u0623\u0648\u0627\u0645\u0631 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0622\u0644\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110a51f elementor-widget elementor-widget-text-editor\" data-id=\"110a51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u0642\u0648\u0629 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSPs)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u064a\u062c\u0628 \u0623\u0648\u0644\u0627\u064b \u0625\u062f\u0631\u0627\u0643 <\/span><b>\u0642\u064a\u0648\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0641\u064a \u0627\u0644\u062d\u0642\u0628\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a\u060c \u0643\u0627\u0646\u062a \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a <\/span><b>\u0628\u0637\u064a\u0626\u0629 \u0648\u0645\u062c\u0647\u0650\u062f\u0629 \u0648\u062a\u062a\u0645 \u064a\u062f\u0648\u064a\u064b\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0643\u0627\u0646 \u0627\u0644\u0645\u0639\u0644\u0646 \u064a\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0646\u0627\u0634\u0631 \u2014 \u0645\u062b\u0644 \u0645\u0648\u0642\u0639 \u0625\u062e\u0628\u0627\u0631\u064a \u2014 \u0644\u062d\u062c\u0632 \u0639\u062f\u062f \u0645\u062d\u062f\u062f \u0645\u0646 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0628\u0633\u0639\u0631 \u062b\u0627\u0628\u062a\u060c \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u064f\u0639\u0631\u0641 \u0628\u0627\u0633\u0645 <\/span><b>\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0628\u0627\u0634\u0631<\/b><span style=\"font-weight: 400;\"> \u0623\u0648 <\/span><i><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0627\u0644\u0645\u0628\u0627\u0634\u0631 (Programmatic Direct)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u0648\u0646\u0629\u060c \u0648\u062a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u064b\u0627 \u0637\u0648\u064a\u0644\u064b\u0627\u060c \u0648\u064a\u0635\u0639\u0628 \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642\u0647\u0627. \u0643\u0645\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0628\u0627\u0644\u0625\u0645\u0643\u0627\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u062d\u062f\u062f\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u062b\u0646\u0627\u0621 \u062a\u0634\u063a\u064a\u0644\u0647\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u062c\u0627\u0621 <\/span><b>\u0627\u0644\u062a\u062d\u0648\u0651\u0644 \u0646\u062d\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a (Programmatic Buying)<\/b><span style=\"font-weight: 400;\"> \u0645\u062f\u0641\u0648\u0639\u064b\u0627 \u0628\u0627\u0646\u0641\u062c\u0627\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0632\u064a\u062f \u0645\u0646 <\/span><b>\u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u0627\u0644\u062a\u0648\u0633\u0651\u0639\u060c \u0648\u0627\u0644\u062f\u0642\u0651\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0638\u0647\u0631\u062a \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 <\/span><b>\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Ad Networks)<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0645\u0646 \u0639\u062f\u0629 \u0646\u0627\u0634\u0631\u064a\u0646\u060c \u0644\u0643\u0646\u0647\u0627 \u0643\u0627\u0646\u062a \u0644\u0627 \u062a\u0632\u0627\u0644 \u0645\u062d\u062f\u0648\u062f\u0629 \u0627\u0644\u0642\u062f\u0631\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 <\/span><b>\u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u0642\u062f \u0628\u062f\u0623\u062a \u0628\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 <\/span><b>\u0627\u0644\u0623\u0648\u0627\u0645\u0631 \u0627\u0644\u064a\u062f\u0648\u064a\u0629 (Insertion Orders)<\/b><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 <\/span><b>\u0627\u0644\u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u062c\u0645\u0644\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0639 \u0638\u0647\u0648\u0631 \u0646\u0638\u0627\u0645 <\/span><b>\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 (RTB)<\/b><span style=\"font-weight: 400;\"> \u0648\u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u064a \u062f\u0639\u0645\u062a\u0647 \u0645\u062b\u0644 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 (DSPs)<\/span><\/i><span style=\"font-weight: 400;\"> \u0648<\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0639\u0631\u0636 (SSPs)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0644\u0623\u0646 <\/span><b>\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u062a\u0639\u0646\u064a \u0627\u0644\u062a\u0648\u0633\u0651\u0639\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u0651\u0645\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0645\u0643\u0651\u0646\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0646 <\/span><b>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u0631\u062f\u064a \u0623\u0648 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0646\u0641\u0633\u0647<\/b><span style=\"font-weight: 400;\"> \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u0634\u0627\u0631\u0627\u062a \u0630\u0643\u064a\u0629 \u2014 \u0645\u062b\u0644 <\/span><b>\u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0627\u0644\u0648\u0642\u062a\u060c \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u0647\u0648\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u2014 \u0644\u062a\u062d\u062f\u064a\u062f \u0642\u064a\u0645\u0629 \u0643\u0644 \u0645\u0632\u0627\u064a\u062f\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0637\u064a\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u0648\u0642\u0639.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0628\u0630\u0644\u0643 \u0623\u0635\u0628\u062d \u0628\u0627\u0644\u0625\u0645\u0643\u0627\u0646 \u0627\u062a\u062e\u0627\u0630 <\/span><b>\u0642\u0631\u0627\u0631\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><span style=\"font-weight: 400;\">\u060c \u062a\u062d\u0642\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0645\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/excelate-dsp\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-a1c6a69 elementor-widget elementor-widget-image\" data-id=\"a1c6a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/6-A-Historical-Context-1.webp\" class=\"attachment-large size-large wp-image-28360\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/6-A-Historical-Context-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/6-A-Historical-Context-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/6-A-Historical-Context-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfc0a4 elementor-widget elementor-widget-text-editor\" data-id=\"4dfc0a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"75\" data-end=\"112\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%86%D8%B8%D8%A7%D9%85_%D8%A7%D9%84%D8%A8%D9%8A%D8%A6%D9%8A_%D9%84%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A\"><\/span><strong data-start=\"75\" data-end=\"110\">\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec4a3c elementor-widget elementor-widget-text-editor\" data-id=\"5ec4a3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629\u060c \u0644\u0643\u0646\u0647 \u0645\u0632\u062f\u062d\u0645\u060c \u0648\u063a\u0627\u0645\u0636\u060c \u0648\u064a\u062e\u0636\u0639 \u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u062a\u0632\u0627\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0646\u0638\u064a\u0645.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u064a\u062f\u0648\u064a \u0648\u062a\u0639\u062f\u062f \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0641\u0635\u0644\u0629 \u064a\u0624\u062f\u064a\u0627\u0646 \u0625\u0644\u0649 <\/span><b>\u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a\u060c \u0648\u0628\u0634\u0643\u0644 \u062e\u0627\u0635 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSP)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u064a\u062d\u0644\u0651 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0636\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><b>\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0633\u0651\u0639\u060c \u0648\u0627\u0644\u062f\u0642\u0651\u0629\u060c \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u0642\u0631\u0627\u0631\u0627\u062a \u0634\u0631\u0627\u0621 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/excelate-dsp\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-f379872 elementor-widget elementor-widget-image\" data-id=\"f379872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/7-The-Programmatic-Ecosystem-Explained-1.webp\" class=\"attachment-large size-large wp-image-28364\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/7-The-Programmatic-Ecosystem-Explained-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/7-The-Programmatic-Ecosystem-Explained-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/7-The-Programmatic-Ecosystem-Explained-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1fb64 elementor-widget elementor-widget-text-editor\" data-id=\"4b1fb64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><b>\u0648\u0627\u0642\u0639\u0627\u0646 \u0623\u0633\u0627\u0633\u064a\u0627\u0646 \u064a\u0634\u0643\u0651\u0644\u0627\u0646 \u0645\u0634\u0647\u062f \u0639\u0627\u0645 2025:<\/b><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u062a\u062a\u063a\u064a\u0651\u0631 \u062f\u0648\u0646 \u0625\u0644\u063a\u0627\u0621 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0641\u064a \u0643\u0631\u0648\u0645:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0645\u0627 \u0632\u0627\u0644\u062a <\/span><i><span style=\"font-weight: 400;\">\u063a\u0648\u063a\u0644<\/span><\/i><span style=\"font-weight: 400;\"> \u062a\u0628\u0642\u064a \u0639\u0644\u0649 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 <\/span><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b)<\/span><\/i><span style=\"font-weight: 400;\"> \u0641\u064a \u0645\u062a\u0635\u0641\u062d <\/span><i><span style=\"font-weight: 400;\">\u0643\u0631\u0648\u0645<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u062c\u0647 \u0627\u0644\u0642\u0637\u0627\u0639 \u0646\u062d\u0648 \u062d\u0644\u0648\u0644 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0645\u062b\u0644 <\/span><b>\u0627\u0644\u063a\u0631\u0641 \u0627\u0644\u0646\u0638\u064a\u0641\u0629 (Clean Rooms)<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u0648\u062b\u0651\u0642\u0629 (Authenticated Audiences)<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a \u0627\u0644\u0645\u062a\u0642\u062f\u0645 (Advanced Contextual)<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span> <i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: Reuters\u060c The Verge)<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/i><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u062a\u062a\u062d\u0631\u0643 \u0646\u062d\u0648 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u0648\u0627\u0635\u0644 <\/span><b>\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 (Retail Media)<\/b><span style=\"font-weight: 400;\"> \u0646\u0645\u0648\u0647 \u0627\u0644\u0643\u0628\u064a\u0631 (\u0625\u0630 \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0635\u0644 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0625\u0644\u0649 \u0646\u062d\u0648 52 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u0639\u0627\u0645 2024 \u0645\u0639 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u062a\u0633\u0627\u0631\u0639)\u060c \u0628\u064a\u0646\u0645\u0627 \u0623\u0635\u0628\u062d <\/span><b>\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (CTV)<\/b><span style=\"font-weight: 400;\"> \u062a\u064a\u0627\u0631\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627\u060c \u0648<\/span><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0648\u062a\u064a\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 (Programmatic Audio)<\/b><span style=\"font-weight: 400;\"> \u062a\u0648\u0627\u0635\u0644 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0632\u062e\u0645.<\/span><span style=\"font-weight: 400;\"><br \/><\/span> <i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: eMarketer)<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/i><\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSPs)<\/span><\/i><span style=\"font-weight: 400;\"> \u0648\u0628\u0642\u064a\u0629 \u0645\u0643\u0648\u0646\u0627\u062a \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 <\/span><i><span style=\"font-weight: 400;\">(Ad Tech Stack)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0641\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0647\u0648 <\/span><b>\u0634\u0628\u0643\u0629 \u0645\u0639\u0642\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0645\u062a\u0635\u0644\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0644\u0625\u062a\u0642\u0627\u0646\u0647\u060c \u064a\u062c\u0628 \u0641\u0647\u0645 \u062f\u0648\u0631 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0631\u0626\u064a\u0633\u064a \u0641\u064a\u0647\u0627.<\/span><\/p><p><b>\u0645\u0646\u0635\u0651\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (DMPs): \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u064f\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">DMP<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u0645\u062b\u0627\u0628\u0629 <\/span><b>\u0645\u0633\u062a\u0648\u062f\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0631\u0643\u0632\u064a<\/b><span style=\"font-weight: 400;\"> \u064a\u062c\u0645\u0639\u060c \u0648\u064a\u0646\u0638\u0651\u0645\u060c \u0648\u064a\u062d\u0644\u0651\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 (\u0645\u062b\u0644 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0643\u0648\u0643\u064a\u0632\u060c \u0648\u0645\u0639\u0631\u0651\u0641\u0627\u062a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u060c \u0648\u063a\u064a\u0631\u0647\u0627).<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062a\u064a\u062d <\/span><i><span style=\"font-weight: 400;\">DMPs \/ CDPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0648\u0645\u0639\u0631\u0651\u0641\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 (\u0645\u062b\u0644 <\/span><i><span style=\"font-weight: 400;\">UID2<\/span><\/i><span style=\"font-weight: 400;\"> \u0648<\/span><i><span style=\"font-weight: 400;\">LiveRamp ATS<\/span><\/i><span style=\"font-weight: 400;\">) \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0646 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0631\u063a\u0645 \u0623\u0646 \u0628\u0639\u0636 \u0645\u0646\u0635\u0651\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u062a\u062f\u0645\u062c \u0648\u0638\u0627\u0626\u0641 <\/span><i><span style=\"font-weight: 400;\">DMP<\/span><\/i><span style=\"font-weight: 400;\"> \u062f\u0627\u062e\u0644\u0647\u0627\u060c \u0625\u0644\u0627 \u0623\u0646 <\/span><i><span style=\"font-weight: 400;\">DMP<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629 \u062a\u0648\u0641\u0651\u0631 <\/span><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u062e\u0627\u0645<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0630\u064a \u064a\u063a\u0630\u064a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0627\u062e\u0644 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0645\u0627 \u064a\u062a\u064a\u062d \u0639\u0631\u0636\u064b\u0627 \u0625\u0639\u0644\u0627\u0646\u064a\u064b\u0627 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u062a\u062e\u0635\u064a\u0635\u064b\u0627.<\/span><\/p><p><b>\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSPs): \u0645\u0631\u0643\u0632 \u0627\u0644\u0645\u0639\u0644\u0646<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u062b\u0644 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646\u060c \u0625\u0630 \u062a\u0645\u0646\u062d\u0647\u0645 \u0648\u0627\u062c\u0647\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0628\u0631 \u0634\u0628\u0643\u0629 \u0636\u062e\u0645\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0648\u0638\u0627\u0626\u0641\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 <\/span><b>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u0636\u0628\u0637 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643\u060c \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0630\u0643\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (SSPs): \u0645\u0631\u0643\u0632 \u0627\u0644\u0646\u0627\u0634\u0631<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u064f\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">SSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u0646\u0638\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0644\u0640 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\">. \u0648\u0647\u064a \u0645\u0646\u0635\u0629 \u0628\u0631\u0645\u062c\u064a\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 <\/span><b>\u0627\u0644\u0646\u0627\u0634\u0631\u0648\u0646<\/b><span style=\"font-weight: 400;\"> \u2014 \u0623\u064a \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0630\u064a \u064a\u0642\u062f\u0651\u0645 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u2014 \u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0628\u064a\u0639 \u0645\u062e\u0632\u0648\u0646\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062a\u0645\u062b\u0644 \u0648\u0638\u064a\u0641\u0629 <\/span><i><span style=\"font-weight: 400;\">SSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0641\u064a \u0625\u062a\u0627\u062d\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0646\u0627\u0634\u0631 \u0623\u0645\u0627\u0645 \u0639\u062f\u0629 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c \u0648\u062a\u0634\u063a\u064a\u0644 \u0645\u0632\u0627\u062f \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u064a\u062d\u0635\u0644 \u0627\u0644\u0646\u0627\u0634\u0631 \u0623\u0648 \u0645\u0627\u0644\u0643 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0639\u0644\u0649 <\/span><b>\u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0645\u0645\u0643\u0646<\/b><span style=\"font-weight: 400;\"> \u0644\u0643\u0644 \u0645\u0631\u0629 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u064a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-876e7c9 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"85770\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"876e7c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-4ac0a36 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-eae-slider=\"80548\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"4ac0a36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58c37a0 elementor-widget elementor-widget-text-editor\" data-id=\"58c37a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646\u060c \u0628\u064a\u0646\u0645\u0627 <\/span><i><span style=\"font-weight: 400;\">SSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0645\u0645\u0643\u0646 \u0644\u0644\u0646\u0627\u0634\u0631\u064a\u0646.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f6736 elementor-widget elementor-widget-text-editor\" data-id=\"30f6736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"%D8%B4%D8%A8%D9%83%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%A8%D8%A7%D8%AF%D9%84%D9%8A%D8%A9_Ad_Networks_Exchanges\"><\/span>\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a\u0629 (Ad Networks &amp; Exchanges)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Ad Exchanges)<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u0645\u062b\u0627\u0628\u0629 <\/span><b>\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u062a\u0644\u062a\u0642\u064a \u0641\u064a\u0647\u0627 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0648<\/span><i><span style=\"font-weight: 400;\">SSPs<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u062d\u064a\u062b \u062a\u064f\u062c\u0645\u0639 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 \u0639\u062f\u0629 \u0646\u0627\u0634\u0631\u064a\u0646 \u0648\u062a\u064f\u0628\u0627\u0639 \u0639\u0644\u0649 \u0634\u0643\u0644 \u062d\u0650\u0632\u0645.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0647\u064a \u0628\u0645\u062b\u0627\u0628\u0629 <\/span><b>\u0628\u064a\u0648\u062a \u0645\u0632\u0627\u062f\u0627\u062a \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u064f\u0634\u062a\u0631\u0649 \u0648\u062a\u064f\u0628\u0627\u0639 \u0641\u064a\u0647\u0627 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062a\u0644\u0642\u0649 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0637\u0644\u0628 \u0645\u0632\u0627\u064a\u062f\u0629 \u0645\u0646 <\/span><i><span style=\"font-weight: 400;\">SSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0646\u0627\u0634\u0631\u060c \u0648\u062a\u0646\u0634\u0631\u0647 \u0639\u0644\u0649 \u0639\u062f\u0629 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u062c\u0645\u0639 \u0627\u0644\u0639\u0631\u0648\u0636\u060c \u062b\u0645 \u062a\u0645\u0646\u062d \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a <\/span><b>\u0644\u0623\u0639\u0644\u0649 \u0645\u0632\u0627\u064a\u062f<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-5f99ab2 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-eae-slider=\"49520\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"5f99ab2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3260e elementor-widget elementor-widget-text-editor\" data-id=\"1d3260e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u0628\u062e\u0644\u0627\u0641 DSPs\u060c \u062a\u0641\u062a\u0642\u0631 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u063a\u0627\u0644\u0628\u064b\u0627 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062f\u0642\u0651\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 DSPs \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0639\u0627\u0644\u064a\u0629.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15247 elementor-widget elementor-widget-text-editor\" data-id=\"bd15247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D8%AD%D9%82%D9%82_%D9%88%D8%A7%D9%84%D9%82%D9%8A%D8%A7%D8%B3_Verification_Measurement\"><\/span><b>\u0627\u0644\u062a\u062d\u0642\u0642 \u0648\u0627\u0644\u0642\u064a\u0627\u0633 (Verification &amp; Measurement)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u0651\u0645 \u062c\u0647\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u2014 \u0645\u062b\u0644 <\/span><i><span style=\"font-weight: 400;\">DoubleVerify<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0648\u0628\u0639\u062f\u0647\u0627 <\/span><i><span style=\"font-weight: 400;\">(Pre-\/Post-Bid)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u0642\u064a\u0633 <\/span><b>\u0645\u062f\u0649 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0648\u062a\u0643\u0634\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u060c \u0648\u062a\u0642\u064a\u0651\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span> <i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: MAGNA)<\/span><\/i><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%AA%D8%B9%D9%85%D9%84_%D8%A7%D9%84%D9%85%D8%B2%D8%A7%D9%8A%D8%AF%D8%A9_%D8%A7%D9%84%D9%81%D9%88%D8%B1%D9%8A%D8%A9_RTB\"><\/span><b>\u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 (RTB)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0643\u0645\u0646 \u0631\u0648\u0639\u0629 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSP)<\/span><\/i><span style=\"font-weight: 400;\"> \u0641\u064a \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 <\/span><b>\u0642\u0631\u0627\u0631 \u0641\u0648\u0631\u064a \u0648\u0630\u0643\u064a<\/b><span style=\"font-weight: 400;\"> \u0628\u0634\u0623\u0646 \u0634\u0631\u0627\u0621 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u064a \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0647.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u064f\u0639\u0631\u0641 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u0627\u0633\u0645 <\/span><b>\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a (Real-Time Bidding \u2013 RTB)<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0647\u064a \u0645\u0632\u064a\u062c \u0645\u062a\u0642\u062f\u0651\u0645 \u0645\u0646 <\/span><b>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/excelate-dsp\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-b7636cb elementor-widget elementor-widget-image\" data-id=\"b7636cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/8-How-Real-Time-Bidding-RTB-Works-1.webp\" class=\"attachment-large size-large wp-image-28368\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/8-How-Real-Time-Bidding-RTB-Works-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/8-How-Real-Time-Bidding-RTB-Works-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/8-How-Real-Time-Bidding-RTB-Works-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d741195 elementor-widget elementor-widget-text-editor\" data-id=\"d741195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0641\u0639\u0644\u064a\u064b\u0627:<\/b><\/p><p><b>\u062d\u062f\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u062d\u062f\u062b \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0641\u0639\u0644\u064d \u0645\u0627 (\u0645\u062b\u0644 \u0641\u062a\u062d \u062a\u0637\u0628\u064a\u0642 \u0623\u0648 \u0635\u0641\u062d\u0629 \u0648\u064a\u0628)\u060c \u0645\u0645\u0627 <\/span><b>\u064a\u0648\u0644\u0651\u062f \u0637\u0644\u0628 \u0645\u0632\u0627\u064a\u062f\u0629<\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0636\u0645\u0651\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0633\u064a\u0627\u0642\u064a\u0629 \u0645\u062b\u0644 \u0646\u0648\u0639 \u0627\u0644\u0635\u0641\u062d\u0629 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629\u060c \u0646\u0648\u0639 \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0640 IP \u0623\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0648\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 <\/span><i><span style=\"font-weight: 400;\">(Consent Signals)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0637\u0644\u0628 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u0642\u0648\u0645 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0639\u0631\u0636 (SSP)<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0646\u0627\u0634\u0631 \u0628\u0625\u0631\u0633\u0627\u0644 \u0637\u0644\u0628 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0625\u0644\u0649 <\/span><i><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Ad Exchange)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u062a\u0636\u0645\u0651\u0646 \u0647\u0630\u0627 \u0627\u0644\u0637\u0644\u0628 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062c\u0647\u0648\u0644\u0629 \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u062b\u0644 \u0645\u0648\u0642\u0639\u0647 \u0648\u0646\u0648\u0639 \u062c\u0647\u0627\u0632\u0647\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062d\u062c\u0645 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629.<\/span><\/p><p><b>\u0628\u062b \u0627\u0644\u0637\u0644\u0628:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0642\u0648\u0645 <\/span><i><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a\u0629<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u0625\u0631\u0633\u0627\u0644 \u0637\u0644\u0628 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0625\u0644\u0649 \u0645\u0626\u0627\u062a \u0645\u0646 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSPs)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0641\u0631\u0635\u0629:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0642\u0648\u0645 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u062a\u0642\u064a\u064a\u0645 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 <\/span><b>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0639\u0644\u0646 \u0648\u0645\u0639\u0627\u064a\u064a\u0631\u0647<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u064f\u0637\u0628\u0651\u0642 \u0641\u0644\u0627\u062a\u0631 \u0645\u0633\u0628\u0642\u0629 \u0642\u0628\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 <\/span><i><span style=\"font-weight: 400;\">(Pre-Bid Filters)<\/span><\/i><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0643\u0634\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u060c \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0639\u0631\u0636\u060c \u0648\u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0646\u0637\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u0645\u0648\u062d \u0628\u0647\u0627.<\/span><\/p><p><b>\u062a\u062d\u0644\u064a\u0644 \u0648\u0639\u0631\u0636 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0642\u0648\u0645 \u0643\u0644 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0637\u0644\u0628 \u0648\u0641\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0647\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0636\u0645\u0646 \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0647\u0644 \u064a\u0646\u062a\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u061f<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0647\u0644 \u0632\u0627\u0631 \u0645\u0648\u0642\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0624\u062e\u0631\u064b\u0627\u061f<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u0644 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062e\u0644\u0627\u0644 \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0627\u0644\u062b\u0627\u0646\u064a\u0629\u060c <\/span><b>\u062a\u062d\u0633\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0639\u0644\u0646<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u0642\u062f\u0651\u0645 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/p><p><b>\u0627\u0644\u0645\u0632\u0627\u062f \u0648\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u062c\u0631\u064a <\/span><i><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u064a\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/span><\/i><span style=\"font-weight: 400;\"> \u0645\u0632\u0627\u062f\u064b\u0627 \u0633\u0631\u064a\u0639\u064b\u0627\u060c \u0648\u064a\u0641\u0648\u0632 \u0635\u0627\u062d\u0628 \u0623\u0639\u0644\u0649 \u0639\u0631\u0636 \u0633\u0639\u0631\u060c \u0644\u064a\u062a\u0645 <\/span><b>\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0647 \u0641\u0648\u0631\u064b\u0627 \u0639\u0644\u0649 \u0634\u0627\u0634\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0633\u062c\u0651\u0644 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0628\u0639\u062f \u0630\u0644\u0643 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0639\u0631\u0636 \u0645\u062b\u0644 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 <\/span><i><span style=\"font-weight: 400;\">(Viewability)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0635\u0627\u0644\u062d\u0629 <\/span><i><span style=\"font-weight: 400;\">(IVT)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u060c \u0648\u062a\u064f\u063a\u0630\u0651\u0649 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u062b \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0628\u0633\u0631\u0639\u0629 \u0641\u0627\u0626\u0642\u0629 \u2014 <\/span><b>\u0623\u0642\u0644 \u0645\u0646 100 \u0645\u064a\u0644\u064a \u062b\u0627\u0646\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u2014 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0634\u0639\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0647\u0627\u060c \u0648\u0645\u0639 \u0630\u0644\u0643 \u0641\u0647\u064a \u062a\u0645\u0643\u0651\u0646 \u0645\u0646 <\/span><b>\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0644\u0645 \u064a\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u062a\u062e\u064a\u0644\u0647 \u0642\u0628\u0644 \u0639\u0642\u062f \u0648\u0627\u062d\u062f \u0641\u0642\u0637<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe38df elementor-widget elementor-widget-text-editor\" data-id=\"6fe38df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D8%A7%D9%84%D8%B0%D9%8A_%D9%8A%D9%85%D9%8A%D9%91%D8%B2_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D8%A7%D9%84%D8%AC%D9%8A%D8%AF%D8%A9_DSPs_%D8%A7%D9%84%D9%82%D9%88%D9%8A%D8%A9\"><\/span><b>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0651\u0632 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 (DSPs \u0627\u0644\u0642\u0648\u064a\u0629):<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b163eb6 elementor-widget elementor-widget-text-editor\" data-id=\"b163eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0639\u0645\u0642 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641:<\/b><span style=\"font-weight: 400;\"> \u064a\u0634\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u060c \u0648\u0627\u0644\u0646\u0648\u0627\u064a\u0627 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629\u060c \u0648\u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0648\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0634\u0628\u064a\u0647\u0629 \u0623\u0648 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629.<\/span><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a:<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a <\/span><i><span style=\"font-weight: 400;\">(Dynamic Creative Optimization \u2013 DCO)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u062a\u0633\u0644\u0633\u0644\u0629 <\/span><i><span style=\"font-weight: 400;\">(Sequential Messaging)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u062a\u0643\u064a\u0651\u0641 \u0645\u0639 \u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u0623\u062a\u0645\u062a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0636\u0628\u0637 \u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u062d\u062f\u0648\u062f \u0627\u0644\u062a\u0643\u0631\u0627\u0631 <\/span><i><span style=\"font-weight: 400;\">(Frequency Caps)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u0648\u0642\u062a \u0623\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0646\u0648\u0639 \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0622\u0644\u064a\u0629.<\/span><\/p><p>\u00a0<\/p><\/li><\/ul><p><b>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">(Cohort Analysis)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0631\u0624\u0649 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 <\/span><i><span style=\"font-weight: 400;\">(Incrementality\/Attention)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0645\u0639 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0635\u062f\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646\u0638\u0645\u0629 \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 <\/span><i><span style=\"font-weight: 400;\">(BI Systems)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89c75b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b89c75b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-ce8efa7 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"10133\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"ce8efa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2b769 elementor-widget elementor-widget-text-editor\" data-id=\"ce2b769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D9%81%D9%87%D9%85_%D8%A7%D9%84%D9%85%D9%88%D8%A7%D8%B6%D8%B9_%D9%88%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D9%88%D8%B5%D9%8A%D8%BA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA\"><\/span><b>\u0641\u0647\u0645 \u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0635\u064a\u063a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a7679 elementor-widget elementor-widget-text-editor\" data-id=\"f3a7679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D9%86%D9%87%D8%AC_%D8%B4%D8%A7%D9%85%D9%84_%D9%85%D8%AA%D8%B9%D8%AF%D8%AF_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA\"><\/span><strong data-start=\"2745\" data-end=\"2794\">\u0646\u0647\u062c \u0634\u0627\u0645\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/excelate-dsp\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-744eac0 elementor-widget elementor-widget-image\" data-id=\"744eac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/9-The-Omnichannel-Approach-1.webp\" class=\"attachment-large size-large wp-image-28372\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/9-The-Omnichannel-Approach-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/9-The-Omnichannel-Approach-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/9-The-Omnichannel-Approach-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d6018 elementor-widget elementor-widget-text-editor\" data-id=\"f3d6018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0628\u064a\u0646 <\/span><b>\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b \u0627\u0644\u0631\u0642\u0645\u064a<\/b><span style=\"font-weight: 400;\">\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSP)<\/span><\/i> <b>\u0634\u0627\u0645\u0644\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Omnichannel)<\/b><span style=\"font-weight: 400;\">\u060c \u0628\u062d\u064a\u062b \u062a\u0648\u0641\u0651\u0631 \u0645\u0646\u0635\u0629 \u0645\u0648\u062d\u0651\u062f\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u064f\u0639\u062f \u0630\u0644\u0643 \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 <\/span><b>\u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0651\u0633\u0642\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 <\/span><b>\u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4935f3d elementor-widget elementor-widget-text-editor\" data-id=\"4935f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AD%D9%84%D9%8A%D9%84_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9\"><\/span><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/excelate-dsp\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-8889a14 elementor-widget elementor-widget-image\" data-id=\"8889a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/10-A-Channel-by-Channel-Breakdown-1.webp\" class=\"attachment-large size-large wp-image-28376\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/10-A-Channel-by-Channel-Breakdown-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/10-A-Channel-by-Channel-Breakdown-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/10-A-Channel-by-Channel-Breakdown-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10132f elementor-widget elementor-widget-text-editor\" data-id=\"e10132f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B5%D9%88%D9%91%D8%B1%D8%A9_Display_Advertising\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0651\u0631\u0629 (Display Advertising):<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u0631\u0643\u064a\u0632\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0648\u0627\u0633\u0639 \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u0648\u0642\u062f \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u064a\u0648\u0645 \u0623\u0643\u062b\u0631 \u062a\u0631\u0643\u064a\u0632\u064b\u0627 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0631\u0636<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0647\u064a \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a\u060c \u0648\u062a\u0634\u0645\u0644 <\/span><b>\u0627\u0644\u0644\u0627\u0641\u062a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 <\/span><b>\u0627\u0644\u0635\u064a\u063a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u063a\u0646\u064a\u0629 \u0628\u0627\u0644\u0648\u0633\u0627\u0626\u0637<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0623\u0648 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0631\u063a\u0645 \u0643\u0648\u0646\u0647\u0627 \u0635\u064a\u063a\u0629 \u0642\u062f\u064a\u0645\u0629 \u0646\u0633\u0628\u064a\u064b\u0627\u060c \u0641\u0625\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0651\u0631\u0629 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0645\u0643\u0648\u0651\u0646\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0641\u064a \u0623\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A3%D8%AC%D9%87%D8%B2%D8%A9_%D8%A7%D9%84%D9%85%D8%AD%D9%85%D9%88%D9%84%D8%A9_Mobile_Advertising\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (Mobile Advertising):<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0645\u0639 \u062a\u062c\u0627\u0648\u0632 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0646\u0633\u0628\u0629 100% \u0641\u064a \u0623\u062c\u0632\u0627\u0621 \u0643\u062b\u064a\u0631\u0629 \u0645\u0646 \u062f\u0648\u0644 \u0645\u062c\u0644\u0633 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u062e\u0644\u064a\u062c\u064a\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 <\/span><b>\u0642\u0648\u0629 \u0645\u0647\u064a\u0645\u0646\u0629 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0641\u0631\u0651\u0642 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u064a\u0646 <\/span><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a (In-App)<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0648\u064a\u0628 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 (Mobile Web)<\/b><span style=\"font-weight: 400;\">\u060c \u062d\u064a\u062b \u064a\u0645\u062a\u0644\u0643 \u0643\u0644 \u0646\u0648\u0639 \u0642\u062f\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062e\u062a\u0644\u0641\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u2014 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 <\/span><b>\u0645\u0639\u0631\u0651\u0641\u0627\u062a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 (IDs)<\/b><span style=\"font-weight: 400;\"> \u0648\u0625\u0634\u0627\u0631\u0627\u062a <\/span><b>\u062d\u0650\u0632\u0645 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a (SDK Signals)<\/b><span style=\"font-weight: 400;\"> \u2014 \u062a\u0648\u0641\u0651\u0631 <\/span><b>\u062f\u0642\u0651\u0629 \u0623\u0639\u0644\u0649<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u064f\u0639\u062f \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0646\u062a\u0634\u0627\u0631\u064b\u0627 \u0628\u0641\u0636\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 <\/span><b>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0639\u0631\u0651\u0641\u0627\u062a \u0627\u0644\u0623\u062c\u0647\u0632\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u062f\u0642\u0651\u0629.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B1%D8%A6%D9%8A%D8%A9_Video_Advertising\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u0626\u064a\u0629 (Video Advertising):<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0623\u062d\u062f <\/span><b>\u0623\u0631\u0643\u0627\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062f\u064a\u0631 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0623\u0646\u0648\u0627\u0639\u064b\u0627 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u0645\u0646\u0647\u0627:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (In-Stream):<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0631\u0636 \u0642\u0628\u0644 \u0623\u0648 \u0623\u062b\u0646\u0627\u0621 \u0623\u0648 \u0628\u0639\u062f \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 (\u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0642\u0628\u0644 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0639\u0644\u0649 <\/span><i><span style=\"font-weight: 400;\">\u064a\u0648\u062a\u064a\u0648\u0628<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062e\u0627\u0631\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Out-Stream):<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0641\u064a \u0628\u064a\u0626\u0627\u062a \u063a\u064a\u0631 \u0641\u064a\u062f\u064a\u0648\u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629.<\/span><\/p><p>\u00a0<\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0623\u062f\u0649 \u0627\u0646\u062a\u0634\u0627\u0631 <\/span><b>\u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0642\u0635\u064a\u0631\u0629<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 <\/span><i><span style=\"font-weight: 400;\">\u062a\u064a\u0643 \u062a\u0648\u0643<\/span><\/i><span style=\"font-weight: 400;\"> \u0648<\/span><i><span style=\"font-weight: 400;\">\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645<\/span><\/i><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0635\u064a\u063a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647\u0627 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D9%84%D9%81%D8%B2%D9%8A%D9%88%D9%86_%D8%A7%D9%84%D9%85%D8%AA%D8%B5%D9%84_%D9%88%D8%A7%D9%84%D9%88%D8%B3%D8%A7%D8%A6%D8%B7_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D8%A5%D9%86%D8%AA%D8%B1%D9%86%D8%AA_CTV_OTT\"><\/span><b>\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 \u0648\u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (CTV &amp; OTT):<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\"> \u0645\u0639 \u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0645\u0646 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0625\u0644\u0649 <\/span><b>\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u062b \u0645\u062b\u0644 \u0634\u0627\u0647\u062f \u0648\u0633\u062a\u0627\u0631\u0632\u0628\u0644\u0627\u064a<\/b><span style=\"font-weight: 400;\">\u060c \u0627\u062a\u0651\u062c\u0647 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0625\u0644\u0649 \u062d\u064a\u062b \u064a\u0646\u062a\u0642\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u064f\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0651\u0644 \u0642\u0646\u0627\u0629 \u0645\u062a\u0646\u0627\u0645\u064a\u0629 \u062a\u0645\u0646\u062d \u062a\u062c\u0631\u0628\u0629 \u0634\u0628\u064a\u0647\u0629 \u0628\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0648\u0644\u0643\u0646 \u0628\u062f\u0642\u0651\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0642\u0645\u064a. <\/span><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: Reuters)<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d <\/span><b>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0633\u0631\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0645\u062a\u0641\u0627\u0639\u0644 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u062a\u0634\u0628\u0647 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0625\u0646\u0647\u0627 <\/span><b>\u0646\u0642\u0644\u0629 \u0646\u0648\u0639\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0642\u0648\u0629 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u062f\u0642\u0651\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D8%B5%D9%88%D8%AA%D9%8A%D8%A9_Audio_Advertising\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0648\u062a\u064a\u0629 (Audio Advertising):<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\"> \u0623\u062f\u0649 \u0635\u0639\u0648\u062f <\/span><b>\u0627\u0644\u0628\u0648\u062f\u0643\u0627\u0633\u062a<\/b><span style=\"font-weight: 400;\"> \u0648\u062e\u062f\u0645\u0627\u062a <\/span><b>\u0628\u062b \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649<\/b><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0642\u0646\u0627\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646 \u0627\u0644\u0622\u0646 \u0644\u0640 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0634\u0631\u0627\u0621 \u0645\u0648\u0627\u0636\u0639 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0635\u0648\u062a\u064a\u0629 \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 <\/span><b>\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0645\u062b\u0651\u0644 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0648\u0633\u064a\u0644\u0629 \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 <\/span><b>\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0645\u062a\u0646\u0642\u0644\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u064a\u0635\u0639\u0628 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u062a\u064a\u062d \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062d\u0633\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0648 \u0627\u0644\u0644\u062d\u0638\u0629\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0643\u0628\u0651\u0631\u0627\u062a \u0627\u0644\u0635\u0648\u062a \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u062b\u060c \u0641\u0631\u0635\u064b\u0627 \u0648\u0627\u0633\u0639\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0648\u062a\u064a\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0643\u0628\u064a\u0631. <\/span><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: Edison Research)<\/span><\/i><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A7%D9%84%D8%AE%D8%A7%D8%B1%D8%AC%D9%8A%D8%A9_%D8%A7%D9%84%D8%B1%D9%82%D9%85%D9%8A%D8%A9_DOOH_%E2%80%93_Digital_Out-of-Home\"><\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (DOOH \u2013 Digital Out-of-Home):<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\"> \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0644\u064a\u0635\u0644 \u0625\u0644\u0649 <\/span><b>\u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062f\u0646<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062a\u064a\u062d \u062a\u0642\u0646\u064a\u0629 <\/span><i><span style=\"font-weight: 400;\">Programmatic DOOH<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0634\u0631\u0627\u0621 \u0645\u0633\u0627\u062d\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0648\u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u0639\u0627\u0645\u0629<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 \u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0637\u0627\u0631\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646 \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 <\/span><b>\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0644\u062d\u0638\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0648\u0642\u062a\u060c \u0627\u0644\u0637\u0642\u0633\u060c \u0623\u0648 \u0646\u0648\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0627\u0631\u0651.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u0648\u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u0645\u062f\u0646 \u0627\u0644\u0630\u0643\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0643\u0628\u0631\u0649 \u0645\u062b\u0644 \u0643\u0623\u0633 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648<\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0628\u0648<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0623\u0635\u0628\u062d\u062a <\/span><i><span style=\"font-weight: 400;\">DOOH<\/span><\/i> <b>\u0645\u062c\u0627\u0644 \u0646\u0645\u0648 \u0631\u0626\u064a\u0633\u064a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0635\u0644 \u062d\u062c\u0645 \u0633\u0648\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c \u0625\u0644\u0649 <\/span><b>6.31 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2033<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0639 \u0643\u0648\u0646 <\/span><i><span style=\"font-weight: 400;\">Programmatic DOOH<\/span><\/i><span style=\"font-weight: 400;\"> \u0645\u062d\u0631\u0643\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0623\u0628\u0631\u0627\u062c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0646\u0642\u0644 \u0648\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0622\u0646 <\/span><b>\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0628\u0631\u0645\u062c\u064a\u064b\u0627<\/b><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: spideraf.com)<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c3ada elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"76c3ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-e736bd5 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"77128\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"e736bd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d789018 elementor-widget elementor-widget-text-editor\" data-id=\"d789018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AF%D9%88%D8%B1_%D8%A7%D9%84%D8%AD%D8%A7%D8%B3%D9%85_%D9%84%D8%B3%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9%D8%8C_%D9%88%D9%85%D9%83%D8%A7%D9%81%D8%AD%D8%A9_%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D9%8A%D8%A7%D9%84%D8%8C_%D9%88%D8%A7%D9%84%D8%B4%D9%81%D8%A7%D9%81%D9%8A%D8%A9\"><\/span><b>\u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u062d\u0627\u0633\u0645 \u0644\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u060c \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a5297 elementor-widget elementor-widget-text-editor\" data-id=\"89a5297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0645\u0639 \u062a\u0648\u0633\u0651\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a\u060c \u0627\u0632\u062f\u0627\u062f\u062a \u0645\u0639\u0647 <\/span><b>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0644\u0643\u064a \u062a\u0646\u062c\u062d \u0623\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u0639\u0644\u0627\u064b\u060c \u064a\u062c\u0628 \u0623\u0646 <\/span><b>\u062a\u062d\u0645\u064a \u0633\u0645\u0639\u062a\u0647\u0627<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u0636\u0645\u0646 \u0623\u0646 \u0625\u0646\u0641\u0627\u0642\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0644\u0627 \u064a\u064f\u0647\u062f\u0631 \u0639\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0623\u0648 \u0645\u0631\u0627\u062a \u0638\u0647\u0648\u0631 \u0627\u062d\u062a\u064a\u0627\u0644\u064a\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a989c33 elementor-widget elementor-widget-text-editor\" data-id=\"a989c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D8%B3%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9_%D9%85%D9%82%D8%A7%D8%A8%D9%84_%D9%85%D9%84%D8%A7%D8%A1%D9%85%D8%A9_%D8%A7%D9%84%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9\"><\/span><b>\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f3544 elementor-widget elementor-widget-text-editor\" data-id=\"e4f3544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0647\u0630\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Safety):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0639\u0646\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0627 \u062a\u0638\u0647\u0631 \u0628\u062c\u0648\u0627\u0631 \u0645\u062d\u062a\u0648\u0649 \u0636\u0627\u0631 \u0623\u0648 \u063a\u064a\u0631 \u0642\u0627\u0646\u0648\u0646\u064a \u0623\u0648 \u063a\u064a\u0631 \u0644\u0627\u0626\u0642 (\u0645\u062b\u0644 \u062e\u0637\u0627\u0628 \u0627\u0644\u0643\u0631\u0627\u0647\u064a\u0629 \u0623\u0648 \u0627\u0644\u0639\u0646\u0641 \u0623\u0648 \u0627\u0644\u0645\u062e\u062f\u0631\u0627\u062a).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u064f\u0639\u062f \u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0645\u0639\u064a\u0627\u0631\u064b\u0627 <\/span><b>\u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0641\u0627\u0648\u0636<\/b><span style=\"font-weight: 400;\"> \u0648\u0630\u0627 \u0637\u0627\u0628\u0639 \u0639\u0627\u0644\u0645\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Suitability):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u062a\u0639\u0644\u0642 \u0628\u062a\u062d\u062f\u064a\u062f <\/span><b>\u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u064a\u064f\u0639\u062a\u0628\u0631 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646 \u0644\u0634\u0631\u0643\u0629 \u0623\u0644\u0639\u0627\u0628 \u0623\u0637\u0641\u0627\u0644 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0643\u0648\u0645\u064a\u062f\u064a \u063a\u064a\u0631 \u0645\u0646\u0627\u0633\u0628\u060c \u0641\u064a \u062d\u064a\u0646 \u064a\u0643\u0648\u0646 \u0645\u0646\u0627\u0633\u0628\u064b\u0627 \u062a\u0645\u0627\u0645\u064b\u0627 \u0644\u0627\u0633\u062a\u0648\u062f\u064a\u0648 \u0625\u0646\u062a\u0627\u062c \u0623\u0641\u0644\u0627\u0645.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0625\u0646\u0647 \u0645\u0641\u0647\u0648\u0645 <\/span><b>\u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u062e\u0635\u0648\u0635\u064a\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u064a\u062e\u062a\u0644\u0641 \u0628\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.memob.com\\\/excelate-dsp\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-6bfb162 elementor-widget elementor-widget-image\" data-id=\"6bfb162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/11-The-Crucial-Role-of-Brand-Safety-Ad-Fraud-and-Transparency-1.webp\" class=\"attachment-large size-large wp-image-28380\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/11-The-Crucial-Role-of-Brand-Safety-Ad-Fraud-and-Transparency-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/11-The-Crucial-Role-of-Brand-Safety-Ad-Fraud-and-Transparency-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/11-The-Crucial-Role-of-Brand-Safety-Ad-Fraud-and-Transparency-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb6cee elementor-widget elementor-widget-text-editor\" data-id=\"adb6cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%B4%D9%83%D9%84%D8%A9_%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D9%8A%D8%A7%D9%84_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A\"><\/span><b>\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d129e2c elementor-widget elementor-widget-text-editor\" data-id=\"d129e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0647\u0648 \u0645\u0645\u0627\u0631\u0633\u0629 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 <\/span><b>\u062e\u062f\u0627\u0639 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u064a\u0646<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><b>\u062a\u0648\u0644\u064a\u062f \u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0632\u064a\u0641\u0629<\/b><span style=\"font-weight: 400;\"> \u0628\u0634\u0643\u0644 \u0645\u0635\u0637\u0646\u0639.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u064f\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 <\/span><b>\u0645\u0634\u0643\u0644\u0629 \u0628\u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u062a\u0633\u062a\u0646\u0632\u0641 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062a\u0634\u0648\u0651\u0647 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 <\/span><b>\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u063a\u064a\u0631 \u0627\u0644\u0635\u0627\u0644\u062d\u0629 (IVT)<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0648\u0627\u0644\u062e\u0648\u0627\u062f\u0645\u060c \u0648\u0645\u0632\u0627\u0631\u0639 \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0648\u0627\u0646\u062a\u062d\u0627\u0644 \u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0646\u0637\u0627\u0642\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u062d\u0634\u0648 \u0627\u0644\u0628\u0643\u0633\u0644\u060c \u0648\u062a\u0643\u062f\u064a\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0645\u0648\u0627\u0642\u0639 <\/span><i><span style=\"font-weight: 400;\">MFA<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0644\u062e\u0633\u0627\u0626\u0631\u060c \u0644\u0643\u0646 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0633\u062a\u0642\u0644\u0629 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 <\/span><b>\u062a\u0639\u0631\u0636 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0633\u0646\u0648\u064a\u064b\u0627 \u0644\u0644\u062e\u0637\u0631<\/b><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: Mordor Intelligence)<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">\u0623\u0643\u062b\u0631 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0634\u064a\u0648\u0639\u064b\u0627:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u063a\u064a\u0631 \u0627\u0644\u0635\u0627\u0644\u062d\u0629 (IVT) \/ \u0627\u0644\u0631\u0648\u0628\u0648\u062a\u0627\u062a \/ \u062e\u0648\u0627\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0632\u064a\u0627\u0631\u0627\u062a \u063a\u064a\u0631 \u0628\u0634\u0631\u064a\u0629 \u062a\u064f\u0646\u0634\u0626\u0647\u0627 \u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0623\u0648 \u0633\u0643\u0631\u064a\u0628\u062a\u0627\u062a \u0622\u0644\u064a\u0629 \u062a\u062d\u0627\u0643\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u2014 \u0627\u0644\u0646\u0642\u0631\u060c \u0648\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u2014 \u0628\u0647\u062f\u0641 <\/span><b>\u062a\u0636\u062e\u064a\u0645 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0627\u0644\u0646\u0642\u0631\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0632\u0627\u0631\u0639 \u0627\u0644\u0646\u0642\u0631\u0627\u062a (Click Farms):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0634\u0628\u0643\u0627\u062a \u0636\u062e\u0645\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0627\u0644\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0623\u062c\u0631 \u0623\u0648 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u064a\u062f\u0648\u064a\u064b\u0627 \u0628\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0648 <\/span><b>\u062a\u0648\u0644\u064a\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062b\u0628\u064a\u062a \u0648\u0647\u0645\u064a\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/b><span style=\"font-weight: 400;\">\u060c \u0628\u0647\u062f\u0641 \u0627\u0633\u062a\u0646\u0632\u0627\u0641 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0646\u062a\u062d\u0627\u0644 \u0627\u0644\u0646\u0637\u0627\u0642\u0627\u062a \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a (Domain\/App Spoofing):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u062d\u062a\u0627\u0644\u0648\u0646 \u0628\u062a\u0632\u064a\u064a\u0641 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u062a\u0628\u062f\u0648 \u0648\u0643\u0623\u0646\u0647\u0627 <\/span><b>\u0645\u062e\u0632\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u064a \u0645\u0645\u064a\u0632<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u062a\u0632\u0648\u064a\u0631 \u0645\u0639\u0631\u0651\u0641\u0627\u062a \u0627\u0644\u0646\u0637\u0627\u0642 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0645\u0645\u0627 \u064a\u062f\u0641\u0639 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0625\u0644\u0649 <\/span><b>\u062f\u0641\u0639 \u0623\u0633\u0639\u0627\u0631 \u0623\u0639\u0644\u0649<\/b><span style=\"font-weight: 400;\"> \u0645\u0642\u0627\u0628\u0644 \u0645\u0648\u0627\u0642\u0639 \u063a\u064a\u0631 \u062d\u0642\u064a\u0642\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062d\u0634\u0648 \u0627\u0644\u0628\u0643\u0633\u0644 (Pixel Stuffing):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0645 \u062d\u0634\u0631 \u0639\u062f\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a <\/span><b>\u0628\u0643\u0633\u0644 \u0648\u0627\u062d\u062f \u0635\u063a\u064a\u0631 \u063a\u064a\u0631 \u0645\u0631\u0626\u064a \u0644\u0644\u0639\u064a\u0646 \u0627\u0644\u0628\u0634\u0631\u064a\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0645\u0639 \u0630\u0644\u0643 \u062a\u064f\u062d\u062a\u0633\u0628 \u0643\u0645\u0631\u0627\u062a \u0638\u0647\u0648\u0631 \u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0636\u062e\u064a\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0632\u0627\u0626\u0641\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0643\u062f\u064a\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Stacked Ads):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0645 \u062a\u0643\u062f\u064a\u0633 \u0639\u062f\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u0648\u0642 \u0628\u0639\u0636\u0647\u0627 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0628\u062d\u064a\u062b \u064a\u0643\u0648\u0646 <\/span><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0639\u0644\u0648\u064a \u0641\u0642\u0637 \u0645\u0631\u0626\u064a\u064b\u0627<\/b><span style=\"font-weight: 400;\">\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u064f\u062d\u062a\u0633\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062e\u0641\u064a\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u064b\u0627 \u0643\u0645\u0631\u0627\u062a \u0638\u0647\u0648\u0631.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0648\u0627\u0642\u0639 MFA (Made-for-Advertising):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0645\u0648\u0627\u0642\u0639 \u0623\u064f\u0646\u0634\u0626\u062a \u0641\u0642\u0637 \u0628\u0647\u062f\u0641 <\/span><b>\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0645\u0644\u064a\u0626\u0629 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0633\u0648\u062e \u0623\u0648 \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0648\u0644\u0651\u062f \u0623\u064a \u062a\u0641\u0627\u0639\u0644 \u062d\u0642\u064a\u0642\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u062d\u062a\u064a\u0627\u0644 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 (Impression Fraud):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u064f\u0633\u062c\u0651\u0644 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0643\u0623\u0646\u0647\u0627 \u0639\u064f\u0631\u0636\u062a \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u0639\u0644\u064a\u064a\u0646\u060c \u0631\u063a\u0645 \u0623\u0646 <\/span><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0645 \u064a\u0634\u0627\u0647\u062f\u0647 \u0623\u062d\u062f<\/b><span style=\"font-weight: 400;\">\u060c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0625\u0637\u0627\u0631\u0627\u062a \u0627\u0644\u062e\u0641\u064a\u0629 <\/span><i><span style=\"font-weight: 400;\">(Hidden iFrames)<\/span><\/i><span style=\"font-weight: 400;\"> \u0623\u0648 <\/span><b>\u0627\u0633\u062a\u062f\u0639\u0627\u0621\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0632\u064a\u0641\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0631\u064a\u0631 \u0635\u062f\u0631 \u0639\u0646 <\/span><i><span style=\"font-weight: 400;\">Spider Labs<\/span><\/i><span style=\"font-weight: 400;\"> \u0641\u064a \u0639\u0627\u0645 2025\u060c \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u062a\u0635\u0644 <\/span><b>\u0627\u0644\u062e\u0633\u0627\u0626\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0625\u0644\u0649 41.4 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0645\u0627 \u064a\u0628\u0631\u0632 <\/span><b>\u0627\u0644\u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u064f\u0644\u0650\u062d\u0651\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u062d\u0642\u0642\u060c \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0643\u0634\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72161f1 elementor-widget elementor-widget-text-editor\" data-id=\"72161f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%AA%D8%AD%D8%A7%D8%B1%D8%A8_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_DSP_%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D9%8A%D8%A7%D9%84_%D9%88%D8%AA%D8%B6%D9%85%D9%86_%D8%A7%D9%84%D8%B3%D9%84%D8%A7%D9%85%D8%A9\"><\/span><b>\u0643\u064a\u0641 \u062a\u062d\u0627\u0631\u0628 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0648\u062a\u0636\u0645\u0646 \u0627\u0644\u0633\u0644\u0627\u0645\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4da072 elementor-widget elementor-widget-image\" data-id=\"a4da072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/12-How-DSPs-Combat-Fraud-and-Ensure-Safety-1.webp\" class=\"attachment-large size-large wp-image-28384\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/12-How-DSPs-Combat-Fraud-and-Ensure-Safety-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/12-How-DSPs-Combat-Fraud-and-Ensure-Safety-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/12-How-DSPs-Combat-Fraud-and-Ensure-Safety-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88fa235 elementor-widget elementor-widget-text-editor\" data-id=\"88fa235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSPs)<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u062a\u0642\u062f\u0651\u0645\u0629 <\/span><b>\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0648\u062d\u0645\u0627\u064a\u0629 \u0633\u0645\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u062d\u064a\u062b \u062a\u0637\u0628\u0651\u0642 \u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0637\u0628\u0642\u0627\u062a \u0645\u0646 \u0627\u0644\u062d\u0645\u0627\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0648\u0628\u0639\u062f\u0647\u0627.<\/span><\/p><p><b>\u0627\u0644\u062d\u0645\u0627\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0648\u0628\u0639\u062f\u0647\u0627 (Pre-Bid &amp; Post-Bid Protection):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0633\u062a\u062e\u062f\u0645 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0622\u0644\u064a\u0627\u062a \u062a\u062d\u0642\u0642 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0645\u0646\u0639 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0633\u0645\u0627\u062d \u0648\u0627\u0644\u0645\u0646\u0639 (Blocklists \/ Allowlists)<\/b><b><\/b><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0645\u0644\u0641\u0627\u062a ads.txt \u0648sellers.json<\/b><span style=\"font-weight: 400;\"> \u0644\u0636\u0645\u0627\u0646 \u0634\u0631\u0639\u064a\u0629 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0639\u0631\u0636<\/span><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0648\u062d\u062f\u0648\u062f \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u063a\u064a\u0631 \u0627\u0644\u0635\u0627\u0644\u062d\u0629 (Viewability \/ IVT Thresholds)<\/b><b><\/b><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062a\u0642\u064a\u064a\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u0646\u0637\u0627\u0642 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642<\/b><b><\/b><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0645\u0631\u0634\u062d\u0627\u062a \u0645\u0648\u0627\u0642\u0639 MFA<\/b><b><\/b><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u063a\u0629 \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<\/b><b><\/b><\/p><p>\u00a0<\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">\u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a <\/span><b>\u0642\u0628\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 (Pre-Bid)<\/b><span style=\"font-weight: 400;\"> \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0639\u0631\u0648\u0636 \u062a\u064f\u0642\u062f\u0651\u0645 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0622\u0645\u0646 \u0648\u0627\u0644\u0645\u0648\u062b\u0648\u0642.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0643\u0645\u0627 \u062a\u064f\u0646\u0641\u0651\u0630 \u0623\u064a\u0636\u064b\u0627 <\/span><b>\u0628\u0639\u062f \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 (Post-Bid)<\/b><span style=\"font-weight: 400;\">\u060c \u062d\u064a\u062b \u062a\u064f\u0641\u0644\u062a\u0631 \u0627\u0644\u062d\u0631\u0643\u0629 \u063a\u064a\u0631 \u0627\u0644\u0635\u0627\u0644\u062d\u0629 \u0648\u062a\u064f\u0639\u0627\u062f \u062a\u0635\u0646\u064a\u0641\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">IVT<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u064f\u0635\u062f\u0631 <\/span><b>\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0623\u0648 \u0627\u0639\u062a\u0645\u0627\u062f\u0627\u062a \u0645\u0627\u0644\u064a\u0629 (Clawbacks\/Credits)<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u064f\u062d\u0644\u0651\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0648\u062a\u064f\u0635\u0644\u062d \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u0625\u0645\u062f\u0627\u062f \u0627\u0644\u0645\u0634\u0628\u0648\u0647\u0629 <\/span><i><span style=\"font-weight: 400;\">(Supply Remediation)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI-Powered Fraud Detection):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0639\u062a\u0645\u062f <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0639\u0644\u0649 <\/span><b>\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u064a<\/b><span style=\"font-weight: 400;\"> \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0639\u062a\u0627\u062f\u0629 \u0641\u064a \u062d\u0631\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u2014 \u0645\u062b\u0644 \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0641\u0627\u062c\u0626 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0645\u0646 \u0639\u0646\u0648\u0627\u0646 <\/span><i><span style=\"font-weight: 400;\">IP<\/span><\/i><span style=\"font-weight: 400;\"> \u0648\u0627\u062d\u062f \u2014 \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0646\u0634\u0627\u0637 \u0622\u0644\u064a (Bot Activity).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u064f\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c <\/span><b>\u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0645\u0639\u0642\u0651\u062f\u0629 \u0648\u0627\u0644\u0645\u062a\u0637\u0648\u0651\u0631\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/span><\/p><p><b>\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0648\u0631\u064a\u062f (Supply Path Optimization \u2013 SPO):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0647\u064a \u0645\u0645\u0627\u0631\u0633\u0629 \u062a\u0642\u0648\u0645 \u0641\u064a\u0647\u0627 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i> <b>\u0628\u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0628\u0633\u064a\u0637 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u064a\u0634\u062a\u0631\u0648\u0646 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 <\/span><b>\u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u0634\u0641\u0627\u0641\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0633\u0627\u0639\u062f \u0630\u0644\u0643 \u0639\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0648\u0633\u0637\u0627\u0621 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u064a\u064a\u0646 \u0648\u064a\u0645\u0646\u062d \u0631\u0624\u064a\u0629 \u0623\u0648\u0636\u062d \u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062a\u0642\u0644\u064a\u0644 \u0639\u062f\u062f \u0627\u0644\u0648\u0633\u0637\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (Shorten Paths)<\/b><b><\/b><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062a\u0641\u0636\u064a\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0623\u0648 \u0645\u0646 \u0645\u0646\u0635\u0651\u0627\u062a \u0639\u0631\u0636 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 (SSPs)<\/b><b><\/b><\/p><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062a\u0628\u0646\u0651\u064a \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u062b\u0644 buyers.json \u0648DemandChain<\/b><b><\/b><\/p><p>\u00a0<\/p><\/li><\/ul><p><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u062f\u0631: IAB Europe\u060c IAB Tech Lab)<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7f550 elementor-widget elementor-widget-text-editor\" data-id=\"2b7f550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"2104\" data-end=\"2173\"><span class=\"ez-toc-section\" id=\"%D8%AE%D8%B5%D9%88%D8%B5%D9%8A%D8%A9_%D8%A7%D9%84%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA_%D9%81%D9%8A_%D8%B9%D8%A7%D9%85_2025_%D8%A7%D9%84%D9%87%D9%88%D9%8A%D8%A9_%D9%81%D9%8A_%D8%B9%D8%B5%D8%B1_%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D9%85%D9%84%D9%81%D8%A7%D8%AA_%D8%A7%D9%84%D9%83%D9%88%D9%83%D9%8A%D8%B2\"><\/span><strong data-start=\"2104\" data-end=\"2171\">\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0639\u0627\u0645 2025: \u0627\u0644\u0647\u0648\u064a\u0629 \u0641\u064a \u0639\u0635\u0631 \u0645\u0627 \u0628\u0639\u062f \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0643\u0648\u0643\u064a\u0632<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28880c elementor-widget elementor-widget-image\" data-id=\"b28880c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/13-Identity-Without-Third-Party-Cookies-1.webp\" class=\"attachment-large size-large wp-image-28388\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/13-Identity-Without-Third-Party-Cookies-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/13-Identity-Without-Third-Party-Cookies-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/13-Identity-Without-Third-Party-Cookies-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f0294 elementor-widget elementor-widget-text-editor\" data-id=\"f1f0294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"144\" data-end=\"409\">\u064a\u0634\u0647\u062f \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u062a\u063a\u064a\u0651\u0631\u064b\u0627 \u0633\u0631\u064a\u0639\u064b\u0627. \u0641\u0642\u062f \u0623\u062f\u0651\u0649 <strong data-start=\"198\" data-end=\"256\">\u0627\u0646\u062a\u0647\u0627\u0621 \u0639\u0635\u0631 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 (\u0627\u0644\u0643\u0648\u0643\u064a\u0632) \u0644\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b<\/strong> \u0648\u062a\u0637\u0628\u064a\u0642 \u0642\u0648\u0627\u0646\u064a\u0646 \u0645\u062b\u0644 <strong data-start=\"275\" data-end=\"316\">\u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR)<\/strong> \u0648<strong data-start=\"318\" data-end=\"364\">\u0642\u0627\u0646\u0648\u0646 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0643\u0627\u0644\u064a\u0641\u0648\u0631\u0646\u064a\u0627 (CCPA)<\/strong> \u0625\u0644\u0649 \u062f\u0641\u0639 \u0645\u0646\u0635\u0651\u0627\u062a <em data-start=\"380\" data-end=\"385\">DSP<\/em> \u0646\u062d\u0648 \u0627\u0644\u062a\u0643\u064a\u0651\u0641 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/p><p data-start=\"411\" data-end=\"707\">\u0648\u0631\u063a\u0645 \u0623\u0646 <strong data-start=\"419\" data-end=\"503\">\u063a\u0648\u063a\u0644 \u0623\u0643\u0651\u062f\u062a \u0623\u0646\u0647\u0627 \u0644\u0646 \u062a\u0645\u0636\u064a \u0642\u062f\u0645\u064b\u0627 \u0641\u064a \u0625\u0644\u063a\u0627\u0621 \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0641\u064a \u0645\u062a\u0635\u0641\u062d \u0643\u0631\u0648\u0645 \u0643\u0645\u0627 \u062e\u064f\u0637\u0651\u0637 \u0644\u0647 \u0633\u0627\u0628\u0642\u064b\u0627<\/strong>\u060c \u0641\u0625\u0646 \u0627\u0644\u0633\u0648\u0642 \u0645\u0627 \u0632\u0627\u0644 \u064a\u062a\u062c\u0647 \u0628\u0642\u0648\u0629 \u0646\u062d\u0648 <strong data-start=\"536\" data-end=\"563\">\u062d\u0644\u0648\u0644 \u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/strong>\u060c \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a\u060c \u0648\u063a\u0631\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0622\u0645\u0646\u0629 <em data-start=\"636\" data-end=\"656\">(Data Clean Rooms)<\/em> \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0639 \u0627\u062d\u062a\u0631\u0627\u0645 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/p><p data-start=\"714\" data-end=\"789\"><strong data-start=\"714\" data-end=\"787\">\u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0627\u0644\u064a\u0648\u0645 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0632\u064a\u062c \u0645\u0631\u0646 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/strong><\/p><ul data-start=\"791\" data-end=\"1255\"><li data-start=\"791\" data-end=\"856\"><p data-start=\"793\" data-end=\"856\"><strong data-start=\"793\" data-end=\"815\">\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644<\/strong> \u0639\u0628\u0631 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 <em data-start=\"840\" data-end=\"853\">(CDPs\/CRMs)<\/em>.<\/p><\/li><li data-start=\"857\" data-end=\"1073\"><p data-start=\"859\" data-end=\"1073\"><strong data-start=\"859\" data-end=\"897\">\u0645\u0639\u0631\u0651\u0641\u0627\u062a \u0645\u0648\u062b\u0651\u0642\u0629 (Authenticated IDs)<\/strong> \u0645\u062b\u0644 <em data-start=\"902\" data-end=\"908\">UID2<\/em> \u0648<em data-start=\"910\" data-end=\"924\">LiveRamp ATS<\/em> \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0644 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0625\u0644\u0649 \u0631\u0645\u0648\u0632 <em data-start=\"960\" data-end=\"970\">(Tokens)<\/em> \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0628\u0631 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0648\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 <em data-start=\"1023\" data-end=\"1030\">(CTV)<\/em>.<br data-start=\"1031\" data-end=\"1034\" \/><em data-start=\"1036\" data-end=\"1071\">(\u0627\u0644\u0645\u0635\u062f\u0631: unifiedid.com\u060c LiveRamp)<\/em><\/p><\/li><li data-start=\"1074\" data-end=\"1255\"><p data-start=\"1076\" data-end=\"1255\"><strong data-start=\"1076\" data-end=\"1106\">\u063a\u0631\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0622\u0645\u0646\u0629 (DCRs)<\/strong> \u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0634\u0641\u0651\u0631 \u0648\u0622\u0645\u0646\u060c \u0648\u0623\u0635\u0628\u062d\u062a \u0627\u0644\u064a\u0648\u0645 <strong data-start=\"1179\" data-end=\"1224\">\u0645\u0645\u0627\u0631\u0633\u0629 \u0634\u0627\u0626\u0639\u0629 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649<\/strong>. <em data-start=\"1226\" data-end=\"1253\">(\u0627\u0644\u0645\u0635\u062f\u0631: Grapeseed Media)<\/em><\/p><\/li><\/ul><p data-start=\"1257\" data-end=\"1441\"><strong data-start=\"1257\" data-end=\"1269\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629:<\/strong> \u0631\u063a\u0645 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0641\u064a <em data-start=\"1301\" data-end=\"1307\">\u0643\u0631\u0648\u0645<\/em> \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0631\u0627\u0647\u0646\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d \u0647\u0648 <strong data-start=\"1350\" data-end=\"1382\">\u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062a\u0646\u0648\u0651\u0639 \u062d\u0644\u0648\u0644 \u0627\u0644\u0647\u0648\u064a\u0629<\/strong> \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 <strong data-start=\"1396\" data-end=\"1440\">\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062a\u0628\u0639<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db21bd2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"db21bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d437c elementor-widget elementor-widget-text-editor\" data-id=\"23d437c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1448\" data-end=\"1512\"><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81%D9%8A%D8%A9_%D8%AA%D8%B9%D8%B8%D9%8A%D9%85_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D8%A9_%D9%85%D9%86_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_%D9%81%D9%8A_%D8%B9%D8%A7%D9%85_2025\"><\/span>\u0643\u064a\u0641\u064a\u0629 \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0641\u064a \u0639\u0627\u0645 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6049914 elementor-widget elementor-widget-text-editor\" data-id=\"6049914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1514\" data-end=\"1543\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AE%D8%AA%D9%8A%D8%A7%D8%B1_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A9_%D8%A7%D9%84%D9%85%D9%86%D8%A7%D8%B3%D8%A8\"><\/span><strong data-start=\"1514\" data-end=\"1541\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cc346 elementor-widget elementor-widget-text-editor\" data-id=\"b4cc346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0648\u062c\u0648\u062f \u0623\u0643\u062b\u0631 \u0645\u0646 <\/span><b>150 \u0645\u0646\u0635\u0651\u0629 DSP<\/b><span style=\"font-weight: 400;\"> \u0645\u062a\u0627\u062d\u0629 \u0641\u064a \u0639\u0627\u0645 2025\u060c \u0641\u0625\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u064a\u062a\u0637\u0644\u0651\u0628 \u062f\u0631\u0627\u0633\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643 \u0648\u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0623\u064a \u0645\u0646\u0635\u0651\u0629 <\/span><b>DSP<\/b><span style=\"font-weight: 400;\"> \u0647\u064a \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0644\u0649 <\/span><b>\u062a\u062d\u062f\u064a\u062f \u0648\u0634\u0631\u0627\u0621 \u0623\u0641\u0636\u0644 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631<\/b><span style=\"font-weight: 400;\"> \u0644\u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 <\/span><b>\u0628\u0623\u0641\u0636\u0644 \u0633\u0639\u0631 \u0645\u0645\u0643\u0646<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0623\u0628\u0631\u0632 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0625\u062f\u0631\u0627\u0643 \u0623\u0646 <\/span><b>\u0644\u0643\u0644 \u0645\u0646\u0635\u0651\u0629 \u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0645\u062e\u062a\u0644\u0641\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0623\u0645\u062b\u0644\u0629:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Trade Desk:<\/b><span style=\"font-weight: 400;\"> \u062a\u062a\u0645\u064a\u0651\u0632 \u0628\u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0634\u0641\u0627\u0641\u064a\u062a\u0647\u0627 \u0627\u0644\u0639\u0627\u0644\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Display &amp; Video 360:<\/b><span style=\"font-weight: 400;\"> \u062a\u0642\u062f\u0651\u0645 \u062a\u0643\u0627\u0645\u0644\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0645\u0639 \u0628\u0627\u0642\u064a \u0645\u0646\u062a\u062c\u0627\u062a Google.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 \u0645\u064a\u0645\u0648\u0628+ (Excelate DSP by MEmob+):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0645\u0646\u0635\u0651\u0629 \u0625\u0639\u0644\u0627\u0646 \u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0645\u062a\u0642\u062f\u0651\u0645\u0629 \u0635\u064f\u0645\u0651\u0645\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062a\u064a\u062d \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062a\u0628\u0633\u064a\u0637 \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a\u0647\u0645\u060c \u0648\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Amazon DSP:<\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u0646\u062d \u0648\u0635\u0648\u0644\u064b\u0627 \u062d\u0635\u0631\u064a\u064b\u0627 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0651\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640 Amazon \u0645\u0646 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><b>MediaMath:<\/b><span style=\"font-weight: 400;\"> \u062a\u0634\u062a\u0647\u0631 \u0628\u0623\u062f\u0648\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062a\u0642\u062f\u0651\u0645\u0629 \u0641\u064a <\/span><b>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b097529 elementor-widget elementor-widget-text-editor\" data-id=\"b097529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D9%8A%D8%B2%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%8A_%D9%8A%D8%AC%D8%A8_%D9%85%D8%B1%D8%A7%D8%B9%D8%A7%D8%AA%D9%87%D8%A7\"><\/span><b>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0645\u0646\u0635\u0651\u0627\u062a <\/span><b>DSP<\/b><span style=\"font-weight: 400;\">\u060c \u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u0641\u0639\u0627\u0644\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u062e\u0644\u0627\u0644 \u0639\u0627\u0645 2025:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a:<\/b><span style=\"font-weight: 400;\"> \u0645\u062f\u0649 \u062a\u0646\u0648\u0639 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (<\/span><b>CTV<\/b><span style=\"font-weight: 400;\">).<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641:<\/b><span style=\"font-weight: 400;\"> \u062f\u0642\u0629 \u0648\u0645\u0631\u0648\u0646\u0629 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u062a\u0628\u0651\u0639 \u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0628\u0631 \u0623\u062c\u0647\u0632\u0629 \u0648\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0639\u0645\u0642 \u0648\u0648\u0636\u0648\u062d \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0623\u062f\u0627\u0621.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644:<\/b><span style=\"font-weight: 400;\"> \u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0645\u0639 \u0628\u064a\u0626\u062a\u0643 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062f\u064a\u0643.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u0645\u0633\u062a\u0648\u0649 \u062a\u0648\u0641\u0631 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/b><span style=\"font-weight: 400;\"> \u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u062f\u0627\u062e\u0644\u0647\u0627.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u062a\u0634\u064a\u0631 \u0623\u0628\u062d\u0627\u062b <\/span><b>Advertiser Perceptions<\/b><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u064a\u0635\u0646\u0651\u0641\u0648\u0646 <\/span><b>\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u0643\u0623\u0647\u0645 \u0639\u0627\u0645\u0644 \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u0635\u0651\u0629 <\/span><b>DSP<\/b><span style=\"font-weight: 400;\">\u060c \u062a\u0644\u064a\u0647\u0627 <\/span><b>\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0631\u0633\u0648\u0645 \u0648\u0627\u0644\u0623\u062f\u0627\u0621<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062a\u0631\u062c\u0645\u0629:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0623\u0633\u0644\u0648\u0628\u064b\u0627 \u0631\u0633\u0645\u064a\u064b\u0627 \u0648\u0648\u0627\u0636\u062d\u064b\u0627 \u064a\u0646\u0627\u0633\u0628 \u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u0634\u0631\u0643\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0623\u0628\u0642\u064a\u062a \u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 (\u0645\u062b\u0644 DSP \u0648CTV) \u0645\u0643\u062a\u0648\u0628\u0629 \u0628\u062d\u0631\u0648\u0641 \u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0648\u0645\u0641\u0633\u0651\u0631\u0629 \u0636\u0645\u0646 \u0627\u0644\u0646\u0635 \u0627\u0644\u0639\u0631\u0628\u064a \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062d\u0627\u0641\u0638\u062a \u0639\u0644\u0649 \u0628\u0646\u064a\u0629 \u0627\u0644\u0646\u0642\u0627\u0637 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u062e\u0635\u0627\u0626\u0635.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19527cf elementor-widget elementor-widget-text-editor\" data-id=\"19527cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"48\" data-end=\"71\"><span class=\"ez-toc-section\" id=\"%D9%81%D9%87%D9%85_%D9%86%D9%85%D8%A7%D8%B0%D8%AC_%D8%A7%D9%84%D8%AA%D8%B3%D8%B9%D9%8A%D8%B1\"><\/span>\u0641\u0647\u0645 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db417d0 elementor-widget elementor-widget-text-editor\" data-id=\"db417d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0648\u062c\u0648\u062f \u0623\u0643\u062b\u0631 \u0645\u0646 <\/span><b>150 \u0645\u0646\u0635\u0651\u0629 DSP<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0639\u0627\u0645 2025\u060c \u064a\u062a\u0637\u0644\u0651\u0628 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 <\/span><b>\u0641\u0647\u0645\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643 \u0648\u0623\u0647\u062f\u0627\u0641\u0643<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0640 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0647\u064a <\/span><b>\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0648\u0634\u0631\u0627\u0621 \u0623\u0641\u0636\u0644 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631<\/b><span style=\"font-weight: 400;\"> \u0644\u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0623\u0641\u0636\u0644 \u0633\u0639\u0631 \u0645\u0645\u0643\u0646.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u0643\u0644 \u0645\u0646\u0635\u0629 \u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0645\u0646 \u0623\u0628\u0631\u0632\u0647\u0627:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>The Trade Desk:<\/b><span style=\"font-weight: 400;\"> \u062a\u062a\u0645\u064a\u0651\u0632 \u0628\u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0634\u0641\u0627\u0641\u064a\u062a\u0647\u0627 \u0627\u0644\u0639\u0627\u0644\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>Google Display &amp; Video 360:<\/b><span style=\"font-weight: 400;\"> \u062a\u0642\u062f\u0651\u0645 \u062a\u0643\u0627\u0645\u0644\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u063a\u0648\u063a\u0644 \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 \u0645\u064a\u0645\u0648\u0628+ (Excelate DSP by MEmob+):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0645\u0646\u0635\u0651\u0629 \u0625\u0639\u0644\u0627\u0646 \u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0645\u062a\u0642\u062f\u0645\u0629 \u062a\u0639\u0645\u0644 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0635\u064f\u0645\u0651\u0645\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><b>\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062a\u064a\u062d <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 <\/span><b>\u062a\u0628\u0633\u064a\u0637 \u062d\u0645\u0644\u0627\u062a\u0647\u0645\u060c \u0648\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>Amazon DSP:<\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u0646\u062d \u0648\u0635\u0648\u0644\u064b\u0627 \u0641\u0631\u064a\u062f\u064b\u0627 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640 <\/span><i><span style=\"font-weight: 400;\">\u0623\u0645\u0627\u0632\u0648\u0646<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>MediaMath:<\/b><span style=\"font-weight: 400;\"> \u0645\u0639\u0631\u0648\u0641\u0629 \u0628\u0623\u062f\u0648\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D9%8A%D8%B2%D8%A7%D8%AA_%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D9%8A_%D9%8A%D8%AC%D8%A8_%D9%85%D8%B1%D8%A7%D8%B9%D8%A7%D8%AA%D9%87%D8%A7_%D8%B9%D9%86%D8%AF_%D8%AA%D9%82%D9%8A%D9%8A%D9%85_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_DSP\"><\/span><b>\u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0639\u0646\u062f \u062a\u0642\u064a\u064a\u0645 \u0645\u0646\u0635\u0651\u0627\u062a DSP:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a:<\/b><span style=\"font-weight: 400;\"> \u0646\u0637\u0627\u0642 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641:<\/b><span style=\"font-weight: 400;\"> \u0645\u062f\u0649 \u062f\u0642\u0651\u0629 \u0648\u0645\u0631\u0648\u0646\u0629 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u062a\u062a\u0628\u0651\u0639 \u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0628\u0631 \u0623\u062c\u0647\u0632\u0629 \u0648\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0639\u0645\u0642 \u0648\u0648\u0636\u0648\u062d \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0623\u062f\u0627\u0621.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644:<\/b><span style=\"font-weight: 400;\"> \u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0645\u0639 \u0628\u064a\u0626\u062a\u0643 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0645\u0635\u0627\u062f\u0631 \u0628\u064a\u0627\u0646\u0627\u062a\u0643.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/b><span style=\"font-weight: 400;\"> \u062c\u0648\u062f\u0629 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/b><span style=\"font-weight: 400;\"> \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0643\u0641\u0627\u0621\u0629 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0623\u0638\u0647\u0631\u062a \u0623\u0628\u062d\u0627\u062b <\/span><i><span style=\"font-weight: 400;\">Advertiser Perceptions<\/span><\/i><span style=\"font-weight: 400;\"> \u0623\u0646 <\/span><b>\u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u064a\u0635\u0646\u0651\u0641\u0648\u0646 \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0623\u0647\u0645 \u0639\u0627\u0645\u0644<\/b><span style=\"font-weight: 400;\"> \u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u064a\u0644\u064a\u0647 <\/span><b>\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0631\u0633\u0648\u0645 \u0648\u0627\u0644\u0623\u062f\u0627\u0621<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%81%D9%87%D9%85_%D9%86%D9%85%D8%A7%D8%B0%D8%AC_%D8%A7%D9%84%D8%AA%D8%B3%D8%B9%D9%8A%D8%B1_%D9%81%D9%8A_DSP\"><\/span>\u0641\u0647\u0645 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0641\u064a DSP<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u062e\u062a\u0644\u0641 \u0646\u0645\u0627\u0630\u062c \u062a\u0633\u0639\u064a\u0631 <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631\u060c \u0648\u0641\u0647\u0645\u0647\u0627 \u0636\u0631\u0648\u0631\u064a \u0644\u062a\u062d\u0642\u064a\u0642 <\/span><b>\u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0646\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627\u060c \u062d\u064a\u062b \u062a\u062a\u0642\u0627\u0636\u0649 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0645\u0646 10% \u0625\u0644\u0649 20% \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0631\u0633\u0648\u0645 \u0644\u0643\u0644 \u0623\u0644\u0641 \u0638\u0647\u0648\u0631 (CPM):<\/b><span style=\"font-weight: 400;\"> \u0645\u0639\u062f\u0644 \u062b\u0627\u0628\u062a \u064a\u064f\u0636\u0627\u0641 \u0625\u0644\u0649 \u0643\u0644 \u0623\u0644\u0641 \u0645\u0631\u0629 \u0638\u0647\u0648\u0631 \u0645\u0634\u062a\u0631\u0627\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 (SaaS):<\/b><span style=\"font-weight: 400;\"> \u0631\u0633\u0648\u0645 \u0634\u0647\u0631\u064a\u0629 \u0623\u0648 \u0633\u0646\u0648\u064a\u0629 \u062a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0647\u062c\u064a\u0646\u0629:<\/b><span style=\"font-weight: 400;\"> \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0639 \u062d\u062f \u0623\u062f\u0646\u0649 \u0644\u0644\u0625\u0646\u0641\u0627\u0642.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">\u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 <\/span><b>\u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0641\u0647\u0645\u0648\u0646 \u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0645\u0646\u0635\u0651\u0627\u062a\u0647\u0645 \u064a\u062d\u0642\u0642\u0648\u0646 \u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 15 \u0625\u0644\u0649 20%<\/b><span style=\"font-weight: 400;\"> \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u063a\u064a\u0631\u0647\u0645.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 <\/span><b>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u062a\u0642\u0644 \u0639\u0646 5000 \u062f\u0648\u0644\u0627\u0631<\/b><span style=\"font-weight: 400;\">\u060c \u0641\u062a\u0648\u0641\u0651\u0631 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a<\/span><\/i><span style=\"font-weight: 400;\"> \u062e\u064a\u0627\u0631\u064b\u0627 \u0645\u062b\u0627\u0644\u064a\u064b\u0627 \u0628\u062e\u0635\u0627\u0626\u0635 \u062a\u0646\u0627\u0633\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0627\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0645\u0646 <\/span><b>\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u062e\u0635\u0635\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D9%85%D9%86%D8%B5%D9%91%D8%A9_%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA_DSP_%D9%85%D9%86_%D9%85%D9%8A%D9%85%D9%88%D8%A8_%D8%AA%D8%AC%D8%B1%D8%A8%D8%A9_%D8%A5%D9%82%D9%84%D9%8A%D9%85%D9%8A%D8%A9_%D8%A8%D9%85%D8%B3%D8%AA%D9%88%D9%89_%D8%B9%D8%A7%D9%84%D9%85%D9%8A\"><\/span><b>\u0645\u0646\u0635\u0651\u0629 \u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 \u0645\u064a\u0645\u0648\u0628+: \u062a\u062c\u0631\u0628\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0628\u0645\u0633\u062a\u0648\u0649 \u0639\u0627\u0644\u0645\u064a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0631\u063a\u0645 \u0647\u064a\u0645\u0646\u0629 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u064a\u0646 \u0639\u0644\u0649 \u0633\u0648\u0642 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0641\u0625\u0646 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 \u0645\u064a\u0645\u0648\u0628+<\/span><\/i><span style=\"font-weight: 400;\"> \u0635\u064f\u0645\u0651\u0645\u062a \u062e\u0635\u064a\u0635\u064b\u0627 <\/span><b>\u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0627\u0644\u062e\u0644\u064a\u062c<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0642\u062f\u0651\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 <\/span><b>\u0623\u062a\u0645\u062a\u0629 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u0630\u0643\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062d\u0644\u064a\u0629\u060c \u0648\u062a\u0633\u0639\u064a\u0631\u064b\u0627 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u064b\u0627 \u0645\u0648\u062c\u0647\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0627 \u064a\u0645\u0643\u0651\u0646\u0647\u0627 \u0645\u0646 \u062a\u0646\u0641\u064a\u0630 <\/span><b>\u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0628\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649<\/b><span style=\"font-weight: 400;\"> \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u0633\u0647\u0648\u0644\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D9%85%D9%82%D8%AF%D9%85%D8%A9_%D8%B9%D9%86_%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA_DSP\"><\/span><b>\u0645\u0642\u062f\u0645\u0629 \u0639\u0646 \u0625\u0643\u0633\u0644\u064a\u062a DSP<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0647\u064a <\/span><b>\u0645\u0646\u0635\u0651\u0629 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Omnichannel)<\/b><span style=\"font-weight: 400;\"> \u062a\u0639\u0645\u0644 \u0628\u0646\u0645\u0648\u0630\u062c <\/span><i><span style=\"font-weight: 400;\">SaaS<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0637\u0648\u0631\u062a\u0647\u0627 <\/span><i><span style=\"font-weight: 400;\">\u0645\u064a\u0645\u0648\u0628+<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 <\/span><b>\u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0627\u0644\u062e\u0644\u064a\u062c<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0627\u0621 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u062f\u0642\u0629 \u0625\u0642\u0644\u064a\u0645\u064a\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0645\u0646\u0635\u0629 <\/span><i><span style=\"font-weight: 400;\">\u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632 (AllPings)<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0643\u0627\u0646\u064a\u060c \u0645\u0645\u0627 \u064a\u0636\u064a\u0641 <\/span><b>\u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0644\u0648\u0643\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0625\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0635\u064f\u0645\u0651\u0645\u062a <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u062a\u062c\u0639\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a <\/span><b>\u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u064b\u0627 \u0648\u0633\u0647\u0648\u0644\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><b>\u062d\u062f \u0623\u062f\u0646\u0649 \u0645\u0646\u062e\u0641\u0636 \u0644\u0644\u0625\u0646\u0641\u0627\u0642 \u064a\u0628\u0644\u063a 5000 \u062f\u0648\u0644\u0627\u0631<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u062e\u064a\u0627\u0631\u0627\u062a <\/span><b>\u0625\u062f\u0627\u0631\u0629 \u0630\u0627\u062a\u064a\u0629 \u0623\u0648 \u0645\u064f\u062f\u0627\u0631\u0629<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0648\u062f\u0648\u0646 \u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33a5ca elementor-widget elementor-widget-image\" data-id=\"a33a5ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/15.webp\" class=\"attachment-large size-large wp-image-28392\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/15.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/15-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/15-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e487585 elementor-widget elementor-widget-text-editor\" data-id=\"e487585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%86%D8%B7%D8%A7%D9%82_%D9%88%D8%A7%D9%84%D9%88%D8%B5%D9%88%D9%84\"><\/span><b>\u0627\u0644\u0646\u0637\u0627\u0642 \u0648\u0627\u0644\u0648\u0635\u0648\u0644<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u0651\u0645 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a (Excelate)<\/span><\/i><span style=\"font-weight: 400;\"> \u0645\u0632\u064a\u062c\u064b\u0627 \u0641\u0631\u064a\u062f\u064b\u0627 \u0645\u0646 <\/span><b>\u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0648\u0627\u0644\u062f\u0642\u0651\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0645\u0646\u0635\u0629 \u0642\u0648\u064a\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0633\u0648\u0627\u0642.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">\u0623\u0643\u062b\u0631 \u0645\u0646 <\/span><b>2 \u0645\u0644\u064a\u0627\u0631 \u0645\u0631\u0629 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u064a \u0634\u0647\u0631\u064a\u064b\u0627<\/b><b><\/b><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">\u0623\u0643\u062b\u0631 \u0645\u0646 <\/span><b>15 \u0645\u0646\u0635\u0629 \u062a\u0628\u0627\u062f\u0644\u064a\u0629 \u0645\u0645\u064a\u0632\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Premium Ad Exchanges)<\/b><b><\/b><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">\u0623\u0643\u062b\u0631 \u0645\u0646 <\/span><b>10 \u0634\u0631\u0627\u0643\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0646\u0627\u0634\u0631\u064a\u0646<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><i><span style=\"font-weight: 400;\">PixelPluses SSP<\/span><\/i><i><\/i><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">\u062a\u063a\u0637\u064a\u0629 \u0641\u064a <\/span><b>195 \u0633\u0648\u0642\u064b\u0627 \u0639\u0627\u0644\u0645\u064a\u064b\u0627<\/b><b><\/b><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">\u0645\u062e\u0632\u0648\u0646 \u0625\u0639\u0644\u0627\u0646\u064a \u064a\u0634\u0645\u0644 <\/span><b>\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (CTV)<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0651\u0631\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0627\u0644\u0648\u064a\u0628 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (DOOH)<\/b><b><\/b><\/p><\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%82%D8%AF%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3%D9%8A%D8%A9\"><\/span>\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u062a\u0645\u064a\u0651\u0632 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u062f\u0645\u062c\u0647\u0627 <\/span><b>\u062e\u0635\u0627\u0626\u0635 \u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u0639 \u062a\u0631\u0643\u064a\u0632 \u0625\u0642\u0644\u064a\u0645\u064a \u062f\u0642\u064a\u0642<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0627 \u064a\u0645\u0646\u062d\u0647\u0627 \u062a\u0641\u0648\u0642\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0623\u062a\u0645\u062a\u0629 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a:<\/b><span style=\"font-weight: 400;\"> \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0645\u0639 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0645\u0648\u0627\u0636\u0639 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629:<\/b><span style=\"font-weight: 400;\"> \u0645\u062e\u0632\u0648\u0646 \u0645\u062a\u0645\u064a\u0632 \u0628\u0645\u0639\u062f\u0644 \u0642\u0627\u0628\u0644\u064a\u0629 \u0645\u0634\u0627\u0647\u062f\u0629 \u064a\u0641\u0648\u0642 <\/span><b>%99<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0635\u064a\u063a (\u0627\u0644\u0648\u0633\u064a\u0637\u064a\u0629\u060c \u0627\u0644\u0645\u0635\u0648\u0651\u0631\u0629\u060c \u0627\u0644\u0623\u0635\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648).<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629:<\/b><span style=\"font-weight: 400;\"> \u062a\u062a\u0628\u0651\u0639 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0641\u0627\u0639\u0644\u0647 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a:<\/b><span style=\"font-weight: 400;\"> \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u062a\u0639\u0644\u0651\u0645 \u0622\u0644\u064a \u062a\u062f\u0639\u0645 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0634\u062e\u0635\u064a\u0627\u062a \u062c\u0645\u0627\u0647\u064a\u0631 \u0641\u0631\u064a\u062f\u0629:<\/b><span style=\"font-weight: 400;\"> \u0623\u0643\u062b\u0631 \u0645\u0646 <\/span><b>17 \u0623\u0644\u0641 \u0645\u0644\u0641 \u062c\u0645\u0647\u0648\u0631<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>300 \u062a\u0635\u0646\u064a\u0641 \u0645\u0645\u0644\u0648\u0643<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>800 \u0623\u0644\u0641 \u0646\u0642\u0637\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u062a\u064a\u062d \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0648\u0645\u062a\u0637\u0648\u0631\u064b\u0627.<\/span><\/p><\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AE%D8%B5%D8%A7%D8%A6%D8%B5_%D9%88%D8%A7%D9%84%D9%88%D8%B8%D8%A7%D8%A6%D9%81_%D8%A7%D9%84%D8%A3%D8%B3%D8%A7%D8%B3%D9%8A%D8%A9\"><\/span>\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0648\u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0643\u0645\u0646 \u0642\u0648\u0629 \u0623\u064a <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0641\u064a <\/span><b>\u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u062f\u0648\u0627\u062a\u0647\u0627 \u0627\u0644\u0634\u0627\u0645\u0644\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0635\u0645\u0651\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062c\u0645\u064a\u0639 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/span><\/p><p><b>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631: \u0627\u0644\u063a\u0648\u0635 \u0641\u064a \u0627\u0644\u0639\u0645\u0642<\/b><\/p><p><span style=\"font-weight: 400;\">\u064a\u064f\u0639\u062f\u0651 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 <\/span><b>\u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0623\u0647\u0645 \u0641\u064a \u0623\u064a \u0645\u0646\u0635\u0629 DSP<\/b><span style=\"font-weight: 400;\">\u060c \u0625\u0630 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0646\u0647\u062c &#8220;\u0627\u0644\u0631\u0634 \u0627\u0644\u0639\u0627\u0645&#8221; \u0625\u0644\u0649 <\/span><b>\u0646\u0647\u062c \u0627\u0644\u0642\u0646\u0635 \u0627\u0644\u062f\u0642\u064a\u0642<\/b><span style=\"font-weight: 400;\">\u060c \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0628\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u062f\u062e\u0644\u060c \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0647\u0648 \u062c\u0648\u0647\u0631\u064a \u062e\u0635\u0648\u0635\u064b\u0627 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a <\/span><b>\u0627\u0644\u0631\u064a\u0627\u0636 \u0623\u0648 \u0627\u0644\u062f\u0648\u062d\u0629 \u0623\u0648 \u062f\u0628\u064a<\/b><span style=\"font-weight: 400;\"> \u0628\u062f\u0642\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0648\u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0648\u0647\u0648 \u0645\u0627 \u064a\u0645\u064a\u0651\u0632 \u0645\u0646\u0635\u0651\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u062d\u0642.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 <\/span><b>\u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0635\u0641\u0651\u062d \u0627\u0644\u0633\u0627\u0628\u0642<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/b><span style=\"font-weight: 400;\">\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0635\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0634\u062f\u064a\u062f\u0629 \u0627\u0644\u0635\u0644\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0645\u062b\u0644\u064b\u0627\u060c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u064a \u064a\u0637\u0651\u0644\u0639 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0639\u0644\u0649 \u0623\u062e\u0628\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u064a\u064f\u062d\u062a\u0645\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062c\u0645\u0647\u0648\u0631\u064b\u0627 \u0645\u0646\u0627\u0633\u0628\u064b\u0627 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0639\u0648\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a (Contextual Targeting):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0645\u0639 \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0644\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b\u060c \u0639\u0627\u062f <\/span><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a<\/b><span style=\"font-weight: 400;\"> \u0644\u064a\u0635\u0628\u062d \u0631\u0643\u064a\u0632\u0629 \u0623\u0633\u0627\u0633\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0639\u0644\u0649 <\/span><b>\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0635\u0641\u062d\u0629 \u0646\u0641\u0633\u0647\u0627<\/b><span style=\"font-weight: 400;\"> \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646 \u0644\u0623\u062d\u0630\u064a\u0629 \u0627\u0644\u062a\u0633\u0644\u0642 \u0639\u0644\u0649 \u0645\u062f\u0648\u0646\u0629 \u0639\u0646 \u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0631\u062d\u0644\u0627\u062a \u0627\u0644\u062c\u0628\u0644\u064a\u0629 \u064a\u064f\u0639\u062f \u0645\u062b\u0627\u0644\u064b\u0627 \u0645\u062b\u0627\u0644\u064a\u064b\u0627.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u0634\u0628\u064a\u0647\u0629 \u0648\u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 (Lookalike &amp; Predictive):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0633\u0645\u062d <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u0628\u0646\u0627\u0621 <\/span><b>\u062c\u0645\u0627\u0647\u064a\u0631 \u0634\u0628\u064a\u0647\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0634\u062a\u0631\u0643 \u0641\u064a \u0633\u0645\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u064a\u0645\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0645\u064a\u0644 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u062c\u0645\u0647\u0648\u0631 \u062c\u062f\u064a\u062f <\/span><b>\u0630\u0648 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0643\u0627\u0646\u064a \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u062d\u0631\u0643\u064a\u0629 (Location Intelligence &amp; Mobility Insights):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u064f\u0639\u062f \u0647\u0630\u0627 \u0645\u0627 \u064a\u0645\u064a\u0651\u0632 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 \u0645\u064a\u0645\u0648\u0628+<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0647\u064a \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 <\/span><b>\u0631\u0624\u0649 \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0648\u0627\u0642\u0639\u064a<\/b><span style=\"font-weight: 400;\"> \u0644\u0641\u0647\u0645 \u062a\u0646\u0642\u0651\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0633\u0644\u0648\u0643\u0647\u0645 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0625\u0639\u0644\u0627\u0646 \u0644\u0645\u0633\u062a\u062e\u062f\u0645 <\/span><b>\u0632\u0627\u0631 \u0645\u0624\u062e\u0631\u064b\u0627 \u0645\u062a\u062c\u0631 \u0645\u0646\u0627\u0641\u0633<\/b><span style=\"font-weight: 400;\">\u060c \u0623\u0648 \u062c\u0645\u0647\u0648\u0631 <\/span><b>\u064a\u0632\u0648\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0631\u0643\u0632\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0645\u0639\u064a\u0646\u064b\u0627 \u0641\u064a \u0627\u0644\u062f\u0648\u062d\u0629 \u0623\u0648 \u0627\u0644\u0631\u064a\u0627\u0636<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0647\u0630\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u0641\u0647\u0648\u0645 <\/span><i><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0633\u064a\u064a\u062c \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a (Geo-Fencing)<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u060c \u0648\u064a\u0642\u062f\u0651\u0645 <\/span><b>\u0641\u0647\u0645\u064b\u0627 \u0623\u0639\u0645\u0642 \u0644\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a<\/b><span style=\"font-weight: 400;\"> \u064a\u0639\u0632\u0651\u0632 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629.<\/span><\/li><\/ul><div>\u00a0<\/div><p><b>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a: \u0645\u0646 \u0627\u0644\u062b\u0627\u0628\u062a \u0625\u0644\u0649 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a<\/b><\/p><p><i><span style=\"font-weight: 400;\">DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u0627 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u0642\u0637 \u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0628\u0644 \u0623\u064a\u0636\u064b\u0627 <\/span><b>\u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0636\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 <\/span><b>\u0627\u0633\u062a\u0648\u062f\u064a\u0648 \u0625\u0628\u062f\u0627\u0639\u064a \u0645\u062f\u0645\u062c<\/b><span style=\"font-weight: 400;\"> \u064a\u0642\u0648\u0645 \u0628\u0623\u062a\u0645\u062a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0642\u0648\u0645 <\/span><i><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a (DCO)<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u0625\u0646\u0634\u0627\u0621 \u0639\u062f\u062f \u063a\u064a\u0631 \u0645\u062d\u062f\u0648\u062f \u0645\u0646 \u0646\u0633\u062e \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u062a\u062a\u063a\u064a\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646\u060c \u0648\u0627\u0644\u0635\u0648\u0631\u060c \u0648\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0639\u0648\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 <\/span><i><span style=\"font-weight: 400;\">(CTA)<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0644\u062d\u0638\u064a\u0629 \u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 <\/span><b>\u062a\u062e\u0635\u064a\u0635\u064b\u0627 \u0639\u0645\u064a\u0642\u064b\u0627 \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/b><\/p><p><span style=\"font-weight: 400;\">\u062a\u064f\u0628\u0633\u0651\u0637 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0647\u0627\u0645 \u062a\u0643\u0631\u0627\u0631\u064b\u0627 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0628\u0631 \u0645\u064a\u0632\u0627\u062a \u0630\u0643\u064a\u0629 \u0645\u062b\u0644:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0636\u0628\u0637 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0638\u0647\u0648\u0631 (Budget &amp; Frequency Capping)<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0636\u0645\u0646 \u0627\u0644\u062d\u062f\u0648\u062f \u0648\u062a\u062c\u0646\u0651\u0628 \u0625\u0632\u0639\u0627\u062c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0639\u062f\u0651\u0644\u0627\u062a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 (Bid Modifiers):<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0639\u0631\u0648\u0636 \u062d\u0633\u0628 \u0627\u0644\u0648\u0642\u062a\u060c \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0623\u0648 \u0646\u0648\u0639 \u0627\u0644\u0634\u0628\u0643\u0629 (\u0645\u062b\u0644\u064b\u0627: \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u0623\u0639\u0644\u0649 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0623\u062c\u0647\u0632\u0629 \u0645\u0639\u064a\u0646\u0629 \u0623\u0648 \u0641\u064a \u0623\u0648\u0642\u0627\u062a \u0630\u0631\u0648\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062d\u0633\u0628 \u0639\u0646\u0648\u0627\u0646 IP \u0623\u0648 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 (DMA)<\/b><span style=\"font-weight: 400;\"> \u0648\u0627\u0644\u062c\u0647\u0627\u0632 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062d\u0633\u0628 \u0646\u0648\u0639 \u0627\u0644\u0634\u0628\u0643\u0629 (Wi-Fi \u0645\u0642\u0627\u0628\u0644 \u0634\u0628\u0643\u0629 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644).<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 \u0633\u0647\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0633\u0647\u064a\u0644 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0625\u0637\u0644\u0627\u0642\u0647\u0627 \u0628\u0633\u0631\u0639\u0629.<\/span><\/li><\/ul><div>\u00a0<\/div><p><b>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645<\/b><\/p><p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0623\u0641\u0636\u0644 \u0645\u0646\u0635\u0651\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">DSP<\/span><\/i> <b>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0634\u0641\u0627\u0641\u0629 \u0648\u0641\u0648\u0631\u064a\u0629 \u0648\u062a\u0642\u0627\u0631\u064a\u0631 \u062f\u0642\u064a\u0642\u0629<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 <\/span><b>\u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0627\u0644\u0646\u0642\u0631\u0627\u062a\u060c \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (CPA)<\/b><span style=\"font-weight: 400;\"> \u0623\u062b\u0646\u0627\u0621 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646\u0647\u0645 \u0645\u0646 <\/span><b>\u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u0648\u0631\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u062e\u0635\u0627\u0626\u0635 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 \u0645\u062e\u0635\u0635\u0629<\/b><span style=\"font-weight: 400;\"> \u0628\u062a\u0642\u0627\u0631\u064a\u0631 \u0644\u062d\u0638\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062a\u062d\u0644\u064a\u0644\u0627\u062a A\/B \u0648\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 (Post-Bid Analytics)<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062a\u062d\u0633\u064a\u0646 \u0628\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0639\u0628\u0631 \u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u064a<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u0642\u064a\u0642 <\/span><b>\u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS)<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u062a\u0628\u0639 \u062f\u0642\u064a\u0642 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u0647.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-055c9fb elementor-widget elementor-widget-image\" data-id=\"055c9fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/16-1.webp\" class=\"attachment-large size-large wp-image-28396\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/16-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/16-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/16-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464df05 elementor-widget elementor-widget-text-editor\" data-id=\"464df05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0643\u0651\u0645<\/b><\/p><p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629\u060c \u0642\u062f \u064a\u0634\u0643\u0651\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a <\/span><b>\u0639\u0642\u0628\u0629 \u0645\u0639\u0642\u0651\u062f\u0629 \u062a\u0642\u0646\u064a\u064b\u0627 \u0648\u062a\u0634\u063a\u064a\u0644\u064a\u064b\u0627<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062a\u062c\u0627\u0648\u0632 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a (Excelate)<\/span><\/i><span style=\"font-weight: 400;\"> \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u062f\u0651\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><b>\u0648\u0627\u062c\u0647\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u062f\u064a\u0647\u064a\u0629 \u0648\u062a\u0642\u0627\u0631\u064a\u0631 \u0634\u0641\u0627\u0641\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 <\/span><b>\u0631\u0624\u064a\u0629 \u0643\u0627\u0645\u0644\u0629<\/b><span style=\"font-weight: 400;\"> \u062d\u0648\u0644 \u0625\u0646\u0641\u0627\u0642\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u060c \u0648\u0646\u0637\u0627\u0642 \u0648\u0635\u0648\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0628\u0630\u0644\u0643 \u062a\u062a\u064a\u062d \u0644\u0647\u0645 \u0627\u062a\u062e\u0627\u0630 <\/span><b>\u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0648\u0641\u0639\u0627\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0641\u0631\u0642 \u0639\u0645\u0644 \u0643\u0628\u064a\u0631\u0629 \u0623\u0648 \u0645\u0648\u0627\u0631\u062f \u062a\u0642\u0646\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629.<\/span><\/p><p><b>\u062f\u0645\u062c \u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0628\u0644\u0648\u0643\u0634\u064a\u0646 (Blockchain Integration)<\/b><\/p><p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">\u0645\u064a\u0645\u0648\u0628+ (MEmob+)<\/span><\/i><span style=\"font-weight: 400;\"> \u0645\u0646 <\/span><b>\u0627\u0644\u0631\u0648\u0651\u0627\u062f \u0641\u064a \u062f\u0645\u062c \u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0628\u0644\u0648\u0643\u0634\u064a\u0646 \u0636\u0645\u0646 \u062d\u0644\u0648\u0644\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0648\u0641\u0651\u0631 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 <\/span><b>\u0633\u062c\u0644\u064b\u0627 \u0634\u0641\u0627\u0641\u064b\u0627 \u0648\u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0639\u062f\u064a\u0644<\/b><span style=\"font-weight: 400;\"> \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u0645\u0643\u0627\u0641\u062d\u0629 <\/span><b>\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u0639\u0632\u064a\u0632 <\/span><b>\u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0625\u0645\u062f\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u062a\u0643\u062a\u0633\u0628 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0623\u0647\u0645\u064a\u0629 \u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u062d\u064a\u062b \u0623\u0635\u0628\u062d\u062a <\/span><b>\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/b><span style=\"font-weight: 400;\"> \u0623\u0648\u0644\u0648\u064a\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649.<\/span><\/p><p><b>\u0645\u064a\u0632\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u062a\u0643\u0627\u0645\u0644 \u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632 (AllPings Integration)<\/b><\/p><p><span style=\"font-weight: 400;\">\u062a\u0633\u062a\u0641\u064a\u062f <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 \u0645\u064a\u0645\u0648\u0628+<\/span><\/i><span style=\"font-weight: 400;\"> \u0645\u0646 \u0642\u0648\u0629 \u0645\u0646\u0635\u0629 <\/span><i><span style=\"font-weight: 400;\">\u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632 (AllPings)<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u062a\u0648\u0641\u064a\u0631 \u0645\u0633\u062a\u0648\u0649 \u0645\u062a\u0642\u062f\u0645 \u0645\u0646 <\/span><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/b><span style=\"font-weight: 400;\">\u060c \u064a\u0634\u0645\u0644:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u062a\u062c\u0632\u0626\u0629 \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u062a\u0645\u064a\u0651\u0632\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u0645\u0635\u0627\u062f\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0645\u0643\u0627\u0646\u064a\u0629 \u0645\u0648\u062b\u0648\u0642\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0631\u0624\u0649 \u0645\u0639\u0645\u0651\u0642\u0629 \u0648\u062a\u0641\u0639\u064a\u0644 \u062c\u063a\u0631\u0627\u0641\u064a \u0630\u0643\u064a (Geo-Aware Activation)<\/b><span style=\"font-weight: 400;\"> \u0644\u0631\u0628\u0637 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0631\u0624\u0649 \u0627\u0644\u062a\u0646\u0642\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a (Mobility Insights)<\/b><span style=\"font-weight: 400;\"> \u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 <\/span><b>\u0645\u0644\u064a\u0648\u0646\u064a \u0646\u0642\u0637\u0629 \u0627\u0647\u062a\u0645\u0627\u0645 (POIs)<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u0643\u0627\u0645\u0644 \u0645\u0628\u0627\u0634\u0631 \u0645\u0639 <\/span><b>\u062d\u0650\u0632\u0645 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 (Location SDK)<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 (Conquesting Strategies):<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0631\u062f\u062f\u0648\u0646 \u0639\u0644\u0649 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><\/ul><p><b>\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062e\u0627\u0631\u062c\u064a (OOH-to-Mobile Retargeting):<\/b><span style=\"font-weight: 400;\"> \u0631\u0628\u0637 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0646 <\/span><b>\u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (DOOH)<\/b><span style=\"font-weight: 400;\"> \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;http:\\\/\\\/www.memob.com\\\/allpings&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-d5bd45d elementor-widget elementor-widget-image\" data-id=\"d5bd45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/17-1.webp\" class=\"attachment-large size-large wp-image-28400\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/17-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/17-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/17-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93aef6c elementor-widget elementor-widget-text-editor\" data-id=\"93aef6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0625\u0646\u0651 <\/span><b>\u062a\u0643\u0627\u0645\u0644 \u0645\u0646\u0635\u0629 \u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632 (AllPings)<\/b><span style=\"font-weight: 400;\"> \u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a (Excelate)<\/span><\/i> <b>\u0645\u0646\u0641\u0631\u062f\u0629 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062e\u0644\u064a\u062c<\/b><span style=\"font-weight: 400;\">\u060c \u062d\u064a\u062b \u062a\u0643\u062a\u0633\u0628 <\/span><b>\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (Offline Conversions)<\/b><span style=\"font-weight: 400;\"> \u0623\u0647\u0645\u064a\u0629 \u062a\u0648\u0627\u0632\u064a \u062a\u0645\u0627\u0645\u064b\u0627 <\/span><b>\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0628\u0641\u0636\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u060c \u062a\u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 <\/span><b>\u0627\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0648\u0627\u0642\u0639\u064a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0631\u0642\u0645\u064a<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d\u0647\u0627 \u0635\u0648\u0631\u0629 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u0634\u0645\u0648\u0644\u064a\u0629 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/span><\/p><p><b>\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0646\u0632\u0627\u0647\u0629 (Brand Safety &amp; Integrity Stack)<\/b><\/p><p><span style=\"font-weight: 400;\">\u062a\u062a\u0636\u0645\u0651\u0646 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a DSP \u0645\u0646 \u0645\u064a\u0645\u0648\u0628+<\/span><\/i> <b>\u0628\u0646\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u0627\u0644\u0633\u0644\u0627\u0645\u0629\u060c \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u062d\u0645\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u0636\u0645\u0646 \u0633\u0644\u0627\u0645\u0629 \u0628\u064a\u0626\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 (Compliance):<\/b><span style=\"font-weight: 400;\"> \u062f\u0639\u0645 \u0645\u062f\u0645\u062c \u0644\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u0629 \u0644\u0644\u0627\u0626\u062d\u0629 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 <\/span><i><span style=\"font-weight: 400;\">(GDPR)<\/span><\/i><span style=\"font-weight: 400;\"> \u0648\u0642\u0627\u0646\u0648\u0646 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 <\/span><i><span style=\"font-weight: 400;\">(CCPA)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0628\u0645\u0627 \u064a\u0636\u0645\u0646 \u062d\u0645\u0627\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0643\u0627\u0645\u0644 \u0628\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 (Fraud &amp; Suitability):<\/b><span style=\"font-weight: 400;\"> \u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u0643\u0634\u0641 \u0627\u0644\u0645\u0628\u0643\u0631 \u0639\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644\u060c \u0645\u0639 <\/span><b>\u0636\u0648\u0627\u0628\u0637 \u0642\u0628\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0648\u0628\u0639\u062f\u0647\u0627 (Pre-\/Post-Bid Controls)<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u0643\u0627\u0645\u0644 \u0645\u0628\u0627\u0634\u0631 \u0645\u0639 <\/span><i><span style=\"font-weight: 400;\">DoubleVerify<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0637\u0628\u0642\u0627\u062a\u060c \u062a\u0632\u0648\u0651\u062f <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 <\/span><b>\u0628\u0645\u0631\u0634\u0651\u062d\u0627\u062a \u0642\u0648\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0623\u0645\u0627\u0646<\/b><span style=\"font-weight: 400;\">\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 <\/span><b>\u0634\u0641\u0627\u0641\u064a\u0629 \u0628\u0639\u062f \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0623\u064a \u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0623\u0648 \u0645\u0635\u0627\u062f\u0631 \u063a\u064a\u0631 \u0645\u0648\u062b\u0648\u0642\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0628\u0630\u0644\u0643 \u062a\u0636\u0645\u0646 \u0623\u0646 <\/span><b>\u0643\u0644 \u0645\u0631\u0629 \u0638\u0647\u0648\u0631 \u0625\u0639\u0644\u0627\u0646\u064a \u062a\u062a\u0645 \u0636\u0645\u0646 \u0628\u064a\u0626\u0629 \u0622\u0645\u0646\u0629 \u0648\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e2aaa elementor-widget elementor-widget-text-editor\" data-id=\"05e2aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1430\" data-end=\"1488\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D9%86%D9%81%D9%8A%D8%B0_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%AA%D8%B9%D8%AF%D8%AF%D8%A9_Omnichannel_Execution\"><\/span>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 (Omnichannel Execution)<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7ac4c elementor-widget elementor-widget-image\" data-id=\"ec7ac4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/18-1.webp\" class=\"attachment-large size-large wp-image-28404\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/18-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/18-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/18-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cef428 elementor-widget elementor-widget-text-editor\" data-id=\"4cef428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u062a\u0639\u0645\u0644 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a (Excelate)<\/span><\/i><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 <\/span><b>\u062a\u0648\u062d\u064a\u062f \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0636\u0645\u0646 \u0633\u064a\u0631 \u0639\u0645\u0644 \u0648\u0627\u062d\u062f \u0645\u062a\u0643\u0627\u0645\u0644 \u0648\u0633\u0644\u0633\u060c \u064a\u0634\u0645\u0644:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (CTV)<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0651\u0631\u0629 (Display)<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 (Programmatic DOOH)<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0627\u0633\u0648\u0628 \u0627\u0644\u0645\u0643\u062a\u0628\u064a (Desktop Display)<\/b><b><br \/><br \/><\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0643\u0644 \u0630\u0644\u0643 \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><b>\u0646\u0638\u0627\u0645 \u0648\u0627\u062d\u062f \u0645\u062a\u0643\u0627\u0645\u0644<\/b><span style=\"font-weight: 400;\"> \u064a\u0648\u0641\u0651\u0631 \u062a\u062d\u0643\u0645\u064b\u0627 \u0643\u0627\u0645\u0644\u0627\u064b \u0641\u064a <\/span><b>\u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0648\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0638\u0647\u0648\u0631 (Frequency Controls)<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 <\/span><b>\u062a\u062c\u0631\u0628\u0629 \u0645\u0648\u062d\u0651\u062f\u0629 \u0648\u0645\u062a\u0651\u0633\u0642\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902ba10 elementor-widget elementor-widget-text-editor\" data-id=\"902ba10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"712\" data-end=\"805\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D9%87%D8%AF%D8%A7%D9%81_%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D9%82%D9%8A_%D9%81%D9%8A_%D8%B9%D8%B5%D8%B1_%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D9%83%D9%88%D9%83%D9%8A%D8%B2_Contextual_Targeting_for_a_Cookieless_Reality\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a \u0641\u064a \u0639\u0635\u0631 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0643\u0648\u0643\u064a\u0632 (Contextual Targeting for a Cookieless Reality)<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f6e86 elementor-widget elementor-widget-image\" data-id=\"91f6e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/19-1.webp\" class=\"attachment-large size-large wp-image-28408\" alt=\"\" srcset=\"https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/19-1.webp 800w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/19-1-300x150.webp 300w, https:\/\/www.memob.com\/wp-content\/uploads\/2025\/10\/19-1-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d39f3 elementor-widget elementor-widget-text-editor\" data-id=\"41d39f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u0645\u062d\u0631\u0643 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a \u0641\u064a \u0625\u0643\u0633\u0644\u064a\u062a (Excelate Contextual Engine)<\/b><\/p><p><span style=\"font-weight: 400;\">\u064a\u0642\u0648\u0645 \u0645\u062d\u0631\u0643 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a \u0641\u064a <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a (Excelate)<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a <\/span><b>\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<\/b><span style=\"font-weight: 400;\"> \u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0639 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u062e\u0635\u0648\u0635\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u062f\u0648\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0623\u0648 \u0623\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0634\u062e\u0635\u064a\u0629 (PII).<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0628\u064a\u0626\u0627\u062a \u0622\u0645\u0646\u0629 \u0648\u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u0644\u0633\u064a\u0627\u0642.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0639\u062f\u0644\u0627\u062a \u062a\u0641\u0627\u0639\u0644 \u0623\u0639\u0644\u0649:<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u0633\u064a\u0627\u0642\u064a\u0629 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0644\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0641\u0639\u064a\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u0627\u0644\u0648\u064a\u0628\u060c \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (CTV).<\/span><p>\u00a0<\/p><\/li><\/ul><p><b>\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 (Economics &amp; Fit)<\/b><\/p><p><span style=\"font-weight: 400;\">\u062a\u064f\u0642\u062f\u0651\u064e\u0645 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u062e\u0637\u0637 \u0645\u0631\u0646\u0629 <\/span><b>\u062a\u0628\u062f\u0623 \u0645\u0646 5,000 \u062f\u0648\u0644\u0627\u0631<\/b><span style=\"font-weight: 400;\"> \u0641\u0642\u0637\u060c \u0645\u0639 \u062e\u064a\u0627\u0631\u0627\u062a <\/span><b>\u0625\u062f\u0627\u0631\u0629 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644<\/b><span style=\"font-weight: 400;\"> \u0648\u0628\u062f\u0648\u0646 \u0623\u064a \u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0648\u0641\u0650\u0631\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 <\/span><b>\u0642\u062f\u0631\u0627\u062a \u0645\u0624\u0633\u0633\u064a\u0629 \u062f\u0648\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u0624\u0633\u0633\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0643\u0645\u0627 \u062a\u064f\u0628\u0631\u0632 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u062a\u0632\u0627\u0645 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a<\/span><\/i><span style=\"font-weight: 400;\"> \u0628\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u2014 \u0648\u0647\u064a \u0631\u0643\u0627\u0626\u0632 \u0631\u0624\u064a\u0629 <\/span><i><span style=\"font-weight: 400;\">\u0645\u064a\u0645\u0648\u0628+ (MEmob+)<\/span><\/i><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a.<\/span><\/p><p><b>\u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Ideal User Profile)<\/b><\/p><p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a DSP<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u062d\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0644\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u0644\u064a\u062c \u0648\u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0628\u0627\u062d\u062b\u0629 \u0639\u0646 \u0623\u062f\u0627\u0621 \u0645\u0648\u062b\u0648\u0642 \u0648\u0634\u0641\u0627\u0641\u060c \u0628\u0623\u0633\u0639\u0627\u0631 \u0645\u0639\u0642\u0648\u0644\u0629 \u0648\u0633\u0647\u0648\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0645\u0639 \u0642\u062f\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0642\u0648\u064a\u0629.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0648\u0627\u0642\u0639\u064a:<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0627\u0644\u0623\u063a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0648\u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 <\/span><b>\u0632\u064a\u0627\u062f\u0629 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0645\u0633\u0648\u0651\u0642\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u062f\u0651\u0631\u0648\u0646 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0631\u0627\u063a\u0628\u0648\u0646 \u0641\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 <\/span><b>\u0625\u0646\u0641\u0627\u0642\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0622\u0645\u0646 \u0648\u0645\u0631\u0626\u064a \u0628\u0627\u0644\u0643\u0627\u0645\u0644<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a.<\/span><p>\u00a0<\/p><\/li><\/ul><p><b>\u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621: \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u0645\u062b\u064a\u0644\u064a\u0629 (Representative Outcomes)<\/b><\/p><p><span style=\"font-weight: 400;\">\u062a\u064f\u0628\u0631\u0632 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640 <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS) \u0636\u0645\u0646 <\/span><b>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0630\u0644\u0643 \u0639\u0628\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0629 <\/span><i><span style=\"font-weight: 400;\">\u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632 (AllPings)<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u062f\u064a\u062f \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0642\u064a\u0627\u0633 <\/span><b>\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u2013 \u062d\u0645\u0644\u0629 \u0633\u0643\u062a\u0634\u0631\u0632 \u0644\u0645\u0648\u0633\u0645 \u0627\u0644\u062d\u062c (Skechers Hajj Season Campaign)<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0647\u062f\u0641:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u062c\u0645\u0648\u0639\u0629 <\/span><i><span style=\"font-weight: 400;\">\u0633\u0643\u062a\u0634\u0631\u0632 \u0644\u0644\u062d\u062c<\/span><\/i><span style=\"font-weight: 400;\"> \u0645\u0639 \u062c\u0639\u0644 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0623\u062f\u0627\u0621 (KPI).<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 <\/span><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0643\u0627\u0646\u064a \u0639\u0628\u0631 \u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632<\/b><span style=\"font-weight: 400;\"> \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0641\u064a <\/span><i><span style=\"font-weight: 400;\">\u0625\u0643\u0633\u0644\u064a\u062a<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0646\u062a\u0627\u0626\u062c:<\/b><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>4.44x<\/b><span style=\"font-weight: 400;\"> \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS)<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>340,839<\/b><span style=\"font-weight: 400;\"> \u0632\u064a\u0627\u0631\u0629 \u0645\u062a\u062c\u0631 \u0645\u0648\u062b\u0642\u0629<\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>12.76%<\/b><span style=\"font-weight: 400;\"> \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644<\/span><p>\u00a0<\/p><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0639\u0628\u0631 <\/span><b>\u0645\u0631\u0643\u0632 \u062f\u0631\u0627\u0633\u0627\u062a \u0645\u064a\u0645\u0648\u0628+ (MEmob+ Case Study Hub)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee26f6 elementor-widget elementor-widget-button\" data-id=\"8ee26f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.memob.com\/ar\/case-studies\/%D9%85%D9%8A%D9%85%D9%88%D8%A8-%D9%88%D8%B3%D9%83%D9%8A%D8%AA%D8%B4%D8%B1%D8%B2-%D9%8A%D8%AA%D8%B4%D8%A7%D8%B1%D9%83%D8%A7%D9%86-%D9%81%D9%8A-%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u062a\u062d\u0645\u064a\u0644 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c426d10 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c426d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-0f60b77 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"80122\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"0f60b77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-168f377 elementor-widget elementor-widget-text-editor\" data-id=\"168f377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D8%B7%D8%A8%D9%8A%D9%82%D8%A7%D8%AA_%D9%88%D8%AD%D8%A7%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85_%D8%A7%D9%84%D9%82%D8%B7%D8%A7%D8%B9%D9%8A%D8%A9_%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A\"><\/span><b>\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0648\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0642\u0637\u0627\u0639\u064a\u0629 \u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%81%D8%A7%D8%A6%D8%AF%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D9%85%D9%84%D8%A9_%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_DSP\"><\/span>\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u0645\u0646\u0635\u0651\u0627\u062a DSP<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f \u0645\u0646\u0635\u0651\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">\u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSPs)<\/span><\/i><span style=\"font-weight: 400;\"> \u0623\u062f\u0648\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u064a\u0645\u0643\u0646 \u062a\u0643\u064a\u064a\u0641\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0646\u0648\u0639\u0629:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0648\u0627\u0633\u0639 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0648\u0636\u0645\u0627\u0646 \u0638\u0647\u0648\u0631 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0645\u0627\u0645 \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0642\u0635\u064a\u0631\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646:<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0642\u064a\u0642 \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u060c \u062a\u064f\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0641\u064a \u062f\u0641\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0625\u0644\u0649 \u062a\u0646\u0641\u064a\u0630 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u062b\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u062a\u0639\u0628\u0626\u0629 \u0627\u0644\u0646\u0645\u0627\u0630\u062c.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0628\u0646\u0627\u0621 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631:<\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0634\u0631\u0627\u0626\u062d \u0645\u062e\u0635\u0651\u0635\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0651\u0639\u0629 \u0645\u0646 \u0642\u0646\u0648\u0627\u062a\u0647\u0645 \u0627\u0644\u062e\u0627\u0635\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_DSP_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D9%82%D8%B7%D8%A7%D8%B9%D8%A7%D8%AA\"><\/span>\u0645\u0646\u0635\u0651\u0627\u062a DSP \u0639\u0628\u0631 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0644\u064a\u0633 \u0646\u0645\u0648\u0630\u062c\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639\u061b \u0628\u0644 \u062a\u062e\u062a\u0644\u0641 \u062a\u0637\u0628\u064a\u0642\u0627\u062a\u0647 \u062d\u0633\u0628 \u0627\u0644\u0642\u0637\u0627\u0639 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u0644 \u0635\u0646\u0627\u0639\u0629.<\/span><\/p><p>\u00a0<\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D8%A9_%D8%A7%D9%84%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A%D8%A9_%D9%88%D8%AA%D8%AC%D8%A7%D8%B1%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9\"><\/span>\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u064a\u0634\u0647\u062f \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c \u0648\u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0646\u0645\u0648\u064b\u0627 \u0645\u062a\u0633\u0627\u0631\u0639\u064b\u0627\u060c \u062e\u0627\u0635\u0629 \u0645\u0639 \u0627\u0644\u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0643\u0628\u064a\u0631 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0645\u062b\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0623\u062f\u0627\u0629 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647\u0627 \u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u0633\u0627\u0647\u0645 \u0641\u064a <\/span><b>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0639\u0631\u0628\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0631\u0648\u0643\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0628\u0641\u0636\u0644 \u0642\u062f\u0631\u0627\u062a <\/span><b>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/b><span style=\"font-weight: 400;\">\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0651\u0635\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0635\u0641\u0651\u062d\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0627\u0628\u0642\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u062a\u062a\u064a\u062d <\/span><b>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639<\/b><span style=\"font-weight: 400;\"> \u062f\u0641\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0648\u0647\u0648 \u0639\u0627\u0645\u0644 \u062a\u0645\u064a\u0651\u0632 \u0645\u0647\u0645 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p>\u00a0<\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A3%D9%84%D8%B9%D8%A7%D8%A8_%D8%A7%D9%84%D9%87%D9%88%D8%A7%D8%AA%D9%81_%D8%A7%D9%84%D9%85%D8%AD%D9%85%D9%88%D9%84%D8%A9\"><\/span>\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u064a\u0634\u0647\u062f \u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0646\u0645\u0648\u064b\u0627 \u0627\u0646\u0641\u062c\u0627\u0631\u064a\u064b\u0627.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f \u0645\u0637\u0648\u0651\u0631\u0648 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0639\u0644\u0649 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062c\u062f\u062f \u0630\u0648\u064a \u0642\u064a\u0645\u0629 \u0639\u0627\u0644\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 <\/span><b>\u0633\u0644\u0648\u0643\u0647\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0644\u0639\u0628\u0629\u060c \u0646\u0648\u0639 \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u062a\u064f\u062a\u064a\u062d \u062a\u0634\u063a\u064a\u0644 \u062d\u0645\u0644\u0627\u062a <\/span><b>\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0645\u0643\u0627\u0641\u0626 (Rewarded Video Ads)<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0632\u0627\u064a\u0627 \u062f\u0627\u062e\u0644 \u0627\u0644\u0644\u0639\u0628\u0629 \u0645\u0642\u0627\u0628\u0644 \u0645\u0634\u0627\u0647\u062f\u0629 \u0625\u0639\u0644\u0627\u0646 \u2014 \u0645\u0627 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p>\u00a0<\/p><h4><span class=\"ez-toc-section\" id=\"%D9%82%D8%B7%D8%A7%D8%B9_%D8%A7%D9%84%D8%A3%D8%B9%D9%85%D8%A7%D9%84_%D9%88%D8%A7%D9%84%D9%85%D8%A4%D8%B3%D8%B3%D8%A7%D8%AA_B2B_Enterprise\"><\/span>\u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a (B2B &amp; Enterprise)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u064a\u062a\u0637\u0644\u0651\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0633\u062a\u0648\u0649 \u0645\u062e\u062a\u0644\u0641\u064b\u0627 \u0645\u0646 \u0627\u0644\u062f\u0642\u0651\u0629.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0628\u0644 \u0625\u0644\u0649 <\/span><b>\u0639\u062f\u062f \u0645\u062d\u062f\u0648\u062f \u0645\u0646 \u0635\u064f\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062a\u064a\u062d <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u062a\u0646\u0641\u064a\u0630 <\/span><b>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a (Account-Based Marketing \u2013 ABM)<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0623\u0648 \u0645\u0647\u0646\u064a\u064a\u0646 \u0628\u0645\u0646\u0627\u0635\u0628 \u0645\u0639\u064a\u0646\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u062c\u0639\u0644 \u0630\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a <\/span><b>\u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p>\u00a0<\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%B3%D9%81%D8%B1_%D9%88%D8%A7%D9%84%D8%B6%D9%8A%D8%A7%D9%81%D8%A9\"><\/span>\u0627\u0644\u0633\u0641\u0631 \u0648\u0627\u0644\u0636\u064a\u0627\u0641\u0629<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u064a\u064f\u0639\u062a\u0628\u0631 <\/span><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a (Geotargeting)<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u0623\u0628\u0631\u0632 \u0645\u0632\u0627\u064a\u0627 \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639\u060c \u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0645\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0641\u064a\u062f \u0628\u0639\u0645\u0642 \u0645\u0646 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0644\u0641\u0646\u062f\u0642 \u0641\u064a \u062f\u0628\u064a \u0645\u062b\u0644\u064b\u0627 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u062d \u0641\u064a \u0645\u062f\u0646 \u0623\u0648 \u062f\u0648\u0644 \u0645\u062d\u062f\u062f\u0629 \u0623\u062b\u0646\u0627\u0621 \u062a\u062e\u0637\u064a\u0637\u0647\u0645 \u0644\u0631\u062d\u0644\u0627\u062a\u0647\u0645.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u062a\u062a\u064a\u062d \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 <\/span><b>\u0628\u062d\u062b\u0648\u0627 \u0645\u0624\u062e\u0631\u064b\u0627 \u0639\u0646 \u0631\u062d\u0644\u0627\u062a \u0623\u0648 \u0641\u0646\u0627\u062f\u0642 \u0623\u0648 \u0648\u062c\u0647\u0627\u062a \u0633\u0641\u0631<\/b><span style=\"font-weight: 400;\">\u060c \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0627\u0644\u063a\u0629 \u0627\u0644\u0635\u0644\u0629 \u0648\u0627\u0644\u062a\u0648\u0642\u064a\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p>\u00a0<\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%82%D8%B7%D8%A7%D8%B9_%D8%A7%D9%84%D9%85%D8%A7%D9%84%D9%8A_%D9%88%D8%A7%D9%84%D8%AA%D9%82%D9%86%D9%8A%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%A7%D9%84%D9%8A%D8%A9_Finance_Fintech\"><\/span>\u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (Finance &amp; Fintech)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u064a\u0639\u0645\u0644 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a \u0636\u0645\u0646 <\/span><b>\u0623\u0637\u0631 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0635\u0627\u0631\u0645\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u062a\u0637\u0644\u0628 \u062f\u0642\u0651\u0629 \u0648\u0627\u0645\u062a\u062b\u0627\u0644\u064b\u0627 \u0643\u0627\u0645\u0644\u0627\u064b.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0645\u0643\u0651\u0646 <\/span><i><span style=\"font-weight: 400;\">DSPs<\/span><\/i><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u0646 <\/span><b>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0636\u0645\u0646 \u062d\u062f\u0648\u062f \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0642\u0648\u0627\u0646\u064a\u0646<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u062b\u0644 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u062d\u064a\u062b \u064a\u0634\u0647\u062f \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0646\u0645\u0648\u064b\u0627 \u0633\u0631\u064a\u0639\u064b\u0627\u060c \u064a\u064f\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 <\/span><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0648\u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0627\u0632\u0644<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b65561 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b65561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108bfd0 elementor-widget elementor-widget-text-editor\" data-id=\"108bfd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%AA%D8%AC%D8%A7%D9%87%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%8A_%D8%AA%D9%8F%D8%B4%D9%83%D9%91%D9%84_%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_2025%E2%80%932026\"><\/span>\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u0634\u0643\u0651\u0644 \u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (2025\u20132026)<span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u0639\u064a\u0634 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0641\u064a \u062d\u0627\u0644\u0629 \u062a\u0637\u0648\u0651\u0631 \u0645\u0633\u062a\u0645\u0631\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0634\u0647\u062f \u0639\u0627\u0645\u064e\u0627 2025 \u06482026 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u0651\u0644\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u0639\u064a\u062f \u062a\u0639\u0631\u064a\u0641 \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%B9%D8%B5%D8%B1_%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D9%83%D9%88%D9%83%D9%8A%D8%B2_%D9%88%D8%AA%D8%A8%D8%B9%D8%A7%D8%AA%D9%87\"><\/span>\u0639\u0635\u0631 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0648\u062a\u0628\u0639\u0627\u062a\u0647<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u064a\u064f\u0639\u062f\u0651 \u0632\u0648\u0627\u0644 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0644\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b (Third-Party Cookies) \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0623\u0647\u0645 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0631\u0642\u0645\u064a. \u0648\u0628\u064a\u0646\u0645\u0627 \u064a\u0645\u062b\u0651\u0644 \u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0623\u0645\u0627\u0645 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0641\u0625\u0646\u0647 \u064a\u062e\u0644\u0642 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0630\u0627\u062a\u0647 \u0641\u0631\u0635\u0629 \u0644\u0628\u0646\u0627\u0621 \u0645\u0646\u0638\u0648\u0645\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0648\u0627\u062d\u062a\u0631\u0627\u0645\u064b\u0627 \u0644\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/span><\/p><p><b>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0647\u064a \u0627\u0644\u0630\u0647\u0628 \u0627\u0644\u062c\u062f\u064a\u062f:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0633\u062a\u064f\u0639\u0637\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u064a\u0645\u0629 \u0623\u0643\u0628\u0631 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c \u0645\u062b\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u0648\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0633\u062a\u064f\u0634\u0643\u0651\u0644 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641.<\/span><\/p><p><b>\u0635\u0639\u0648\u062f \u063a\u0631\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data Clean Rooms):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u062f\u0648\u0646 \u0627\u0646\u062a\u0647\u0627\u0643 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u0633\u062a\u0644\u062c\u0623 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0646\u0627\u0634\u0631\u0648\u0646 \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u063a\u0631\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0622\u0645\u0646\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0633\u0645\u062d \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0622\u0645\u0646\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0645\u0637\u0627\u0628\u0642\u0629 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0645\u0639 \u0623\u0637\u0631\u0627\u0641 \u0623\u062e\u0631\u0649 \u062f\u0648\u0646 \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0623\u064a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0634\u062e\u0635\u064a\u0629 \u062e\u0627\u0645 \u062a\u062e\u0635 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/p><p><b>\u0639\u0648\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0643\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a \u064a\u064f\u0639\u062a\u0628\u0631 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0633\u0644\u0648\u0628\u064b\u0627 \u062a\u0642\u0644\u064a\u062f\u064a\u064b\u0627 \u062a\u062c\u0627\u0648\u0632\u0647 \u0627\u0644\u0632\u0645\u0646\u060c \u0644\u0643\u0646\u0647 \u0633\u064a\u0639\u0648\u062f \u0627\u0644\u0622\u0646 \u0644\u064a\u0643\u0648\u0646 \u0623\u062d\u062f \u0627\u0644\u0623\u0639\u0645\u062f\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0633\u064a\u0633\u0645\u062d \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0633\u064a\u0627\u0642\u064a \u0645\u062a\u0642\u062f\u0651\u0645 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0628\u062d\u064a\u062b \u0644\u0627 \u062a\u064f\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u201c\u0633\u0641\u0631\u201d \u0641\u0642\u0637\u060c \u0628\u0644 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u062b\u0644 \u201c\u0627\u0644\u0645\u0646\u062a\u062c\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0626\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u201d \u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0644\u062d\u0638\u0629 \u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/p><p>\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"%D8%AB%D9%88%D8%B1%D8%A9_%D8%A7%D9%84%D8%B0%D9%83%D8%A7%D8%A1_%D8%A7%D9%84%D8%A7%D8%B5%D8%B7%D9%86%D8%A7%D8%B9%D9%8A_%D9%88%D8%AA%D8%B9%D9%84%D9%91%D9%85_%D8%A7%D9%84%D8%A2%D9%84%D8%A9\"><\/span>\u062b\u0648\u0631\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u0629<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u062c\u0631\u062f \u0645\u064a\u0632\u0629 \u0645\u0636\u0627\u0641\u0629\u061b \u0628\u0644 \u0623\u0635\u0628\u062d <\/span><b>\u0627\u0644\u0645\u062d\u0631\u0651\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2025\u060c \u0633\u064a\u0633\u062a\u062e\u062f\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 80% \u0645\u0646 \u0645\u0633\u0648\u0651\u0642\u064a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0623\u0634\u0643\u0627\u0644\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0636\u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0645.<\/span><\/p><p><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0641\u0633\u064a\u0631 (Explainable AI):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0643\u0627\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u201c\u0635\u0646\u062f\u0648\u0642 \u0623\u0633\u0648\u062f\u201d \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0639\u0631\u0641\u0629 \u0633\u0628\u0628 \u0627\u062a\u062e\u0627\u0630 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0645\u0627 \u0644\u0642\u0631\u0627\u0631 \u0645\u0639\u064a\u0651\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0623\u0645\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0641\u0647\u0648 \u064a\u062a\u062c\u0647 \u0646\u062d\u0648 \u201c\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0641\u0633\u064a\u0631\u201d\u060c \u062d\u064a\u062b \u062a\u064f\u0638\u0647\u0631 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0628\u0648\u0636\u0648\u062d \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0648\u0631\u0627\u0621 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639\u064a\u0651\u0646 \u0623\u0648 \u0639\u0631\u0636 \u0633\u0639\u0631 \u0645\u062d\u062f\u062f.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0633\u0627\u0639\u062f \u0630\u0644\u0643 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0648\u064a\u0645\u0646\u062d \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u062a\u062d\u0643\u0645\u064b\u0627 \u0623\u0643\u0628\u0631 \u0641\u064a \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645.<\/span><\/p><p><b>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 (Predictive Analytics):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0633\u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0628\u0624\u064a \u0644\u062a\u0648\u0642\u0651\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0644\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0636\u0628\u0637 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u063a\u064a\u0651\u0631 \u0630\u0644\u0643 \u0627\u0644\u0646\u0647\u062c \u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u0646 \u0645\u062c\u0631\u0651\u062f \u201c\u0627\u0644\u062a\u062d\u0633\u064a\u0646\u201d \u0625\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u201c\u062a\u0648\u0642\u0651\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u201d \u0628\u062f\u0642\u0629.<\/span><\/p><p><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u0644\u0644\u0625\u0628\u062f\u0627\u0639 (Generative AI for Creatives):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u0628\u062f\u0623 \u0628\u0627\u0644\u0641\u0639\u0644 \u0641\u064a \u0625\u062d\u062f\u0627\u062b \u062b\u0648\u0631\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0633\u064a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0633\u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0644\u062a\u0648\u0644\u064a\u062f \u0622\u0644\u0627\u0641 \u0627\u0644\u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0651\u0635\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u2013 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0625\u0644\u0649 \u0627\u0644\u0635\u0648\u0631 \u0648\u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u2013 \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0644\u063a\u064a \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0648\u0627\u0644\u0645\u0639\u0642\u062f\u0629.<\/span><\/p><p>\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"%D9%86%D9%85%D9%88_%D8%B4%D8%A8%D9%83%D8%A7%D8%AA_%D8%A5%D8%B9%D9%84%D8%A7%D9%85_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_Retail_Media_Networks\"><\/span>\u0646\u0645\u0648 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 (Retail Media Networks)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0645\u0639 \u0627\u0632\u062f\u064a\u0627\u062f \u0623\u0647\u0645\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644\u060c \u0628\u062f\u0623\u062a \u0643\u0628\u0631\u064a\u0627\u062a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0645\u0646\u0635\u0651\u0627\u062a\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0631\u0641 \u0628\u0627\u0633\u0645 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0633\u062a\u0644\u0639\u0628 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u062f\u0648\u0631\u064b\u0627 \u0645\u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0634\u0631\u0627\u0621 \u0645\u0633\u0627\u062d\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0628\u0644 \u0648\u062d\u062a\u0649 \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u062f\u0627\u062e\u0644 \u0645\u062a\u0627\u062c\u0631\u0647\u0627.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0633\u0645\u062d \u0630\u0644\u0643 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 <\/span><b>\u0628\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0627\u0647\u064a\u0631 \u0630\u0627\u062a \u0646\u064a\u0629 \u0634\u0631\u0627\u0626\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0628\u062f\u0642\u0629 \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0631\u0628\u0637 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0645\u0628\u0627\u0634\u0631\u0629\u064b \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/span><\/p><p>\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D9%82%D8%A7%D8%B1%D8%A8_%D8%A8%D9%8A%D9%86_%D8%A7%D9%84%D9%87%D8%A7%D8%AA%D9%81_%D8%A7%D9%84%D9%85%D8%AD%D9%85%D9%88%D9%84_%D9%88%D8%A7%D9%84%D8%AA%D9%84%D9%81%D8%B2%D9%8A%D9%88%D9%86_%D8%A7%D9%84%D9%85%D8%AA%D8%B5%D9%84_The_Convergence_of_Mobile_and_CTV\"><\/span>\u0627\u0644\u062a\u0642\u0627\u0631\u0628 \u0628\u064a\u0646 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (The Convergence of Mobile and CTV)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u062a\u0644\u0627\u0634\u0649 \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0628\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u062a\u0644\u0643 \u0639\u0628\u0631 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u064a\u0634\u0627\u0647\u062f\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0644\u0648\u062d\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0623\u062f\u0649 \u0627\u0646\u062a\u0634\u0627\u0631 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0630\u0643\u064a\u0629 \u0625\u0644\u0649 \u062c\u0639\u0644 <\/span><b>\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (CTV)<\/b><span style=\"font-weight: 400;\"> \u0642\u0646\u0627\u0629 \u0631\u0626\u064a\u0633\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0633\u062a\u0648\u062d\u0651\u062f \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0628\u0631 \u0647\u0630\u0647 \u0627\u0644\u0634\u0627\u0634\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0646 <\/span><b>\u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u064a\u0646\u0645\u0627 \u0643\u0627\u0646 \u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AA%D8%AC%D8%A7%D9%87%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_%D9%84%D8%B9%D8%A7%D9%85_2025\"><\/span>\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0644\u0639\u0627\u0645 2025<span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B7%D9%88%D8%B1_%D8%A8%D9%8A%D8%A6%D8%A9_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_Evolution_in_Programmatic_Advertising\"><\/span><b>\u062a\u0637\u0648\u0631 \u0628\u064a\u0626\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a (Evolution in Programmatic Advertising)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u062a\u063a\u064a\u0651\u0631 \u0628\u064a\u0626\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0628\u0648\u062a\u064a\u0631\u0629 \u0645\u062a\u0633\u0627\u0631\u0639\u0629 \u062e\u0644\u0627\u0644 \u0639\u0627\u0645 2025.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0634\u064a\u0631 \u0628\u064a\u0627\u0646\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">\u0625\u064a\u0645\u0627\u0631\u0643\u064a\u062a\u0631 (eMarketer)<\/span><\/i><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0648\u0636\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0633\u064a\u0635\u0644 \u0625\u0644\u0649 <\/span><b>123.22 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631<\/b><span style=\"font-weight: 400;\"> \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u060c \u0628\u0632\u064a\u0627\u062f\u0629 \u0642\u062f\u0631\u0647\u0627 <\/span><b>13.7%<\/b><span style=\"font-weight: 400;\"> \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0639\u0627\u0645 2024.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u064a\u0623\u062a\u064a \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648 \u0631\u063a\u0645 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062c\u0630\u0631\u064a\u0629 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u064a\u0626\u064a \u0628\u0623\u0643\u0645\u0644\u0647.<\/span><\/p><p>\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D8%AA%D9%82%D9%86%D9%8A%D8%A7%D8%AA_%D8%A7%D9%84%D9%86%D8%A7%D8%B4%D8%A6%D8%A9_Emerging_Channels_Technologies\"><\/span>\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 (Emerging Channels &amp; Technologies)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><b>\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (Connected TV &#8211; CTV):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0634\u0647\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0623\u0643\u0628\u0631 \u0646\u0645\u0648 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u060c \u062d\u064a\u062b \u062a\u0628\u062b 72% \u0645\u0646 \u0627\u0644\u0623\u0633\u0631 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0639\u0628\u0631 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0628\u062b.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0642\u062f \u0641\u062a\u062d \u0630\u0644\u0643 \u0627\u0644\u0628\u0627\u0628 \u0623\u0645\u0627\u0645 \u0642\u0646\u0648\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0644\u0645 \u062a\u0643\u0646 \u0645\u0648\u062c\u0648\u062f\u0629 \u0642\u0628\u0644 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a \u0641\u0642\u0637.<\/span><\/p><p><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Digital Out-of-Home &#8211; DOOH):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0646\u0636\u062c \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639 \u0644\u064a\u0635\u0628\u062d \u0642\u0646\u0627\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0634\u0631\u0627\u0621 \u0645\u0633\u0627\u062d\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0637\u0631\u0642\u064a\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0646\u0642\u0644 \u0648\u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u062e\u0644\u0642\u062a \u0641\u0631\u0635\u064b\u0627 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0628\u062d\u0633\u0628 \u0634\u0631\u0643\u0629 <\/span><i><span style=\"font-weight: 400;\">MAGNA Global<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0627\u0631\u062a\u0641\u0639 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a DOOH \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 <\/span><b>41% \u0641\u064a \u0639\u0627\u0645 2024<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 \u064a\u0646\u0645\u0648 \u0628\u0646\u0633\u0628\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u0628\u0644\u063a <\/span><b>35% \u0641\u064a \u0639\u0627\u0645 2025<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0648\u062a\u064a\u0629 \u0627\u0644\u0645\u0641\u0639\u0651\u0644\u0629 \u0628\u0627\u0644\u0635\u0648\u062a (Voice-Activated Advertising):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0628\u0631\u0632\u062a \u0643\u0623\u062d\u062f \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0645\u0639 \u0648\u062c\u0648\u062f \u0645\u0643\u0628\u0631\u0627\u062a \u0635\u0648\u062a \u0630\u0643\u064a\u0629 \u0641\u064a <\/span><b>55% \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0632\u0644 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629<\/b><span style=\"font-weight: 400;\"> (\u0648\u0641\u0642\u064b\u0627 \u0644\u0640 <\/span><i><span style=\"font-weight: 400;\">NPR<\/span><\/i><span style=\"font-weight: 400;\"> \u0648<\/span><i><span style=\"font-weight: 400;\">Edison Research<\/span><\/i><span style=\"font-weight: 400;\">)\u060c \u0628\u0644\u063a\u062a \u0642\u064a\u0645\u0629 \u0633\u0648\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0648\u062a\u064a\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0628\u062b \u0639\u0628\u0631 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0627\u0644\u0635\u0648\u062a\u064a\u0629 <\/span><b>2.8 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u0639\u0627\u0645 2025<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%A3%D8%AB%D9%8A%D8%B1_%D8%A7%D9%84%D8%AA%D8%BA%D9%8A%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%AA%D8%B9%D9%84%D9%82%D8%A9_%D8%A8%D8%A7%D9%84%D8%AE%D8%B5%D9%88%D8%B5%D9%8A%D8%A9_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_Privacy_Changes_Impacting_Programmatic_Buying\"><\/span>\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a (Privacy Changes Impacting Programmatic Buying)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0633\u0628\u0651\u0628 \u0625\u0644\u063a\u0627\u0621 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0644\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b \u0641\u064a \u062a\u063a\u064a\u064a\u0631 \u062c\u0648\u0647\u0631\u064a \u0644\u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0642\u062f \u0623\u0643\u0645\u0644 <\/span><i><span style=\"font-weight: 400;\">Google Chrome<\/span><\/i><span style=\"font-weight: 400;\"> \u0631\u0633\u0645\u064a\u064b\u0627 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0641\u064a \u0623\u0648\u0627\u0626\u0644 \u0639\u0627\u0645 2025\u060c \u0644\u064a\u0646\u0636\u0645 \u0625\u0644\u0649 <\/span><i><span style=\"font-weight: 400;\">Safari<\/span><\/i><span style=\"font-weight: 400;\"> \u0648<\/span><i><span style=\"font-weight: 400;\">Firefox<\/span><\/i><span style=\"font-weight: 400;\"> \u0641\u064a \u062d\u0638\u0631 \u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639 \u0647\u0630\u0647.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0642\u062f \u0623\u062c\u0628\u0631 \u0630\u0644\u0643 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0637\u0631\u0642 \u0628\u062f\u064a\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u062a\u0648\u0633\u0651\u0639\u062a \u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0639\u0627\u0644\u0645\u064a\u064b\u0627\u060c \u062d\u064a\u062b \u0623\u0635\u0628\u062d\u062a <\/span><b>\u0623\u0643\u062b\u0631 \u0645\u0646 35 \u062f\u0648\u0644\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0639\u062a\u0645\u062f \u0642\u0648\u0627\u0646\u064a\u0646 \u0645\u0634\u0627\u0628\u0647\u0629 \u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a <\/span><i><span style=\"font-weight: 400;\">(GDPR)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0645\u0627 \u0641\u0631\u0636 \u0642\u064a\u0648\u062f\u064b\u0627 \u0639\u0644\u0649 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u0648\u062c\u0628 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0648\u0627\u0641\u0642\u0629 \u0635\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0645\u0645\u0627 \u063a\u064a\u0651\u0631 \u062c\u0630\u0631\u064a\u064b\u0627 \u0637\u0631\u064a\u0642\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0642\u064a\u0627\u0633\u0647\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d\u062a \u063a\u0631\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Clean Rooms) \u0645\u0645\u0627\u0631\u0633\u0629 \u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0647\u064a \u0628\u064a\u0626\u0627\u062a \u0622\u0645\u0646\u0629 \u062a\u062a\u064a\u062d \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0648\u0627\u0644\u0646\u0627\u0634\u0631\u064a\u0646 \u0645\u0637\u0627\u0628\u0642\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u062f\u0648\u0646 \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0647\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0631\u064a\u0631 <\/span><i><span style=\"font-weight: 400;\">Winterberry Group<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u064a\u0633\u062a\u062e\u062f\u0645 <\/span><b>78% \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649<\/b><span style=\"font-weight: 400;\"> \u063a\u0631\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u062d\u0645\u0644\u0627\u062a\u0647\u0627 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629\u060c \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0640 <\/span><b>41% \u0641\u0642\u0637 \u0641\u064a \u0639\u0627\u0645 2023<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"%D8%AF%D9%88%D8%B1_%D8%AA%D8%B9%D9%84%D9%91%D9%85_%D8%A7%D9%84%D8%A2%D9%84%D8%A9_%D9%81%D9%8A_%D8%A7%D8%AE%D8%AA%D9%8A%D8%A7%D8%B1_%D8%A3%D9%85%D8%A7%D9%83%D9%86_%D8%B9%D8%B1%D8%B6_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_Role_of_Machine_Learning_in_Ad_Placements\"><\/span>\u062f\u0648\u0631 \u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u0629 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0645\u0627\u0643\u0646 \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Role of Machine Learning in Ad Placements)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u062c\u0627\u0648\u0632 \u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u0629 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u064a\u0635\u0628\u062d <\/span><b>\u0627\u0644\u0645\u062d\u0631\u0651\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u0646\u0635\u0651\u0627\u062a DSP<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062d\u0644\u0651\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0622\u0644\u0627\u0641 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0641\u064a \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u062b\u0644\u0649 \u0644\u0644\u0639\u0631\u0648\u0636 \u0648\u0623\u0645\u0627\u0643\u0646 \u0639\u0631\u0636\u0647\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0641\u0636\u0644 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0643\u0628\u0631 \u0648\u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0637\u0648\u0631\u064b\u0627\u060c \u0623\u0635\u0628\u062d\u062a <\/span><b>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629<\/b><span style=\"font-weight: 400;\">\u061b \u0625\u0630 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0622\u0646 \u062a\u0648\u0642\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0646\u0633\u0628\u0629 <\/span><b>82%<\/b><span style=\"font-weight: 400;\"> \u0648\u0641\u0642\u064b\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 <\/span><i><span style=\"font-weight: 400;\">IAB<\/span><\/i><span style=\"font-weight: 400;\"> \u0639\u0627\u0645 2025\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0628\u0643\u0641\u0627\u0621\u0629 \u0623\u0639\u0644\u0649.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0623\u062f\u0649 <\/span><b>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a (Automated Creative Optimization)<\/b><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629 <\/span><i><span style=\"font-weight: 400;\">A\/B<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0642\u062f\u0651\u0645 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0627\u0644\u064a\u0648\u0645 \u0623\u0646\u0638\u0645\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f \u0648\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0646\u062d\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0639\u0644\u0649 \u0623\u062f\u0627\u0621\u064b.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0631\u064a\u0631 <\/span><i><span style=\"font-weight: 400;\">Boston Consulting Group<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0623\u0646 \u062a\u064f\u062d\u0633\u0651\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0646\u0633\u0628\u0629 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 <\/span><b>30% \u064840%<\/b><span style=\"font-weight: 400;\"> \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u064a\u062f\u0648\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b51d5 elementor-widget elementor-widget-text-editor\" data-id=\"40b51d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B2%D8%A7%D9%8A%D8%A7_%D8%A7%D9%84%D8%AC%D8%AF%D9%8A%D8%AF%D8%A9_%D9%81%D9%8A_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_DSPs\"><\/span>\u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSPs)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0644\u0642\u062f \u0623\u062f\u0651\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u062f\u064a\u062f\u0629 \u0628\u064a\u0646 \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0625\u0644\u0649 \u062a\u0633\u0631\u064a\u0639 \u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u060c \u0625\u0630 \u0628\u0627\u062a\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u062a\u0637\u0644\u0642 \u0645\u064a\u0632\u0627\u062a \u062c\u062f\u064a\u062f\u0629 <\/span><b>\u0628\u0634\u0643\u0644 \u0634\u0628\u0647 \u0634\u0647\u0631\u064a<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0642\u0627\u0639\u062f\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0647\u0627 \u0648\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AD%D8%B3%D9%8A%D9%86%D8%A7%D8%AA_%D9%81%D9%8A_%D9%88%D8%A7%D8%AC%D9%87%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D8%AE%D8%AF%D9%85_Enhancements_in_User_Interfaces\"><\/span>\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Enhancements in User Interfaces)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d\u062a \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u064a \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0623\u0643\u062b\u0631 \u0633\u0647\u0648\u0644\u0629 \u0648\u0648\u0636\u0648\u062d\u064b\u0627 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0645\u0627 \u0643\u0627\u0646 \u064a\u062a\u0637\u0644\u0651\u0628 \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0645\u0639\u0631\u0641\u0629 \u062a\u0642\u0646\u064a\u0629 \u0645\u062a\u0642\u062f\u0645\u0629 \u0623\u0635\u0628\u062d \u0627\u0644\u0622\u0646 \u0645\u062a\u0627\u062d\u064b\u0627 \u0644\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u062a\u0644\u0643\u0648\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u0642\u0637.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u064f\u0628\u062f\u0644\u062a \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0639\u0642\u0651\u062f\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u0633\u0644\u0648\u0628 <\/span><b>\u0627\u0644\u0633\u062d\u0628 \u0648\u0627\u0644\u0625\u0641\u0644\u0627\u062a (Drag-and-Drop)<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0645\u0627 \u062c\u0639\u0644 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0623\u0633\u0631\u0639 \u0648\u0623\u0642\u0644 \u0639\u0631\u0636\u0629 \u0644\u0644\u0623\u062e\u0637\u0627\u0621.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0634\u0647\u062f\u062a \u0623\u062f\u0648\u0627\u062a <\/span><b>\u0639\u0631\u0636 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Visualization Tools)<\/b><span style=\"font-weight: 400;\"> \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0643\u0628\u064a\u0631\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u062a\u0635\u062f\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0623\u0635\u0628\u062d \u0628\u0625\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u0622\u0646 \u0625\u0646\u0634\u0627\u0621 <\/span><b>\u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 \u0645\u062e\u0635\u0651\u0635\u0629 (Custom Dashboards)<\/b><span style=\"font-weight: 400;\"> \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0646\u0641\u0633\u0647\u0627\u060c \u062a\u064f\u062d\u062f\u0651\u062b \u0628\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u064a\u0645\u0643\u0646 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0627 \u0628\u0633\u0647\u0648\u0644\u0629 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u062a\u0645 \u062a\u0639\u0632\u064a\u0632 \u0642\u062f\u0631\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0646\u0642\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u064a\u0648\u0645 \u062a\u0648\u0641\u0651\u0631 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062c\u0648\u0651\u0627\u0644 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0633\u0645\u062d \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0646 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0623\u0648 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0644\u0648\u062d\u064a\u0629.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B7%D9%88%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%B0%D9%83%D8%A7%D8%A1_%D8%A7%D9%84%D8%A7%D8%B5%D8%B7%D9%86%D8%A7%D8%B9%D9%8A_AI_Advancements\"><\/span>\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI Advancements)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u062c\u0639\u0644\u062a <\/span><b>\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 (Natural Language Interfaces)<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0623\u0643\u062b\u0631 \u0633\u0647\u0648\u0644\u0629 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0623\u0635\u0628\u062d \u0628\u0625\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0628\u0628\u0633\u0627\u0637\u0629 \u0643\u062a\u0627\u0628\u0629 \u0637\u0644\u0628\u0627\u062a \u0645\u062b\u0644:<\/span><\/p><p><span style=\"font-weight: 400;\">\u201c\u0623\u0646\u0634\u0626 \u062d\u0645\u0644\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0646\u0633\u0627\u0621 \u0628\u064a\u0646 25 \u064834 \u0639\u0627\u0645\u064b\u0627 \u0627\u0644\u0645\u0647\u062a\u0645\u0627\u062a \u0628\u0627\u0644\u0644\u064a\u0627\u0642\u0629 \u0627\u0644\u0628\u062f\u0646\u064a\u0629 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0642\u062f\u0631\u0647\u0627 10,000 \u062f\u0648\u0644\u0627\u0631\u201d\u060c<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0633\u064a\u064f\u0646\u0634\u0626 \u0627\u0644\u0646\u0638\u0627\u0645 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u0644\u0643 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0623\u0635\u0628\u062d <\/span><b>\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a (Autonomous Campaign Management)<\/b><span style=\"font-weight: 400;\"> \u0648\u0627\u0642\u0639\u064b\u0627 \u0641\u0639\u0644\u064a\u064b\u0627 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0628\u0639\u0636 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0622\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u062f\u0648\u0646 \u062a\u062f\u062e\u0651\u0644 \u0628\u0634\u0631\u064a\u060c \u0645\u062b\u0644 <\/span><b>\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0623\u0648 \u062a\u0639\u062f\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629\u060c \u0623\u0648 \u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0636\u0639\u064a\u0641\u0629 \u0627\u0644\u0623\u062f\u0627\u0621<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 <\/span><b>\u0623\u0646\u0638\u0645\u0629 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0634\u0630\u0648\u0630 (Anomaly Detection Systems)<\/b><span style=\"font-weight: 400;\">\u060c \u0641\u0642\u062f \u0623\u0635\u0628\u062d\u062a \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0631\u0635\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u063a\u064a\u0631 \u0627\u0644\u0645\u0639\u062a\u0627\u062f\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 <\/span><b>\u0627\u062d\u062a\u064a\u0627\u0644\u060c \u0623\u0648 \u0645\u0634\u0627\u0643\u0644 \u062a\u0642\u0646\u064a\u0629\u060c \u0623\u0648 \u0641\u0631\u0635 \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062a\u0639\u0644\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u064f\u0639\u062a\u0628\u0631 \u201c\u0637\u0628\u064a\u0639\u064a\u064b\u0627\u201d \u0644\u0643\u0644 \u062d\u0645\u0644\u0629\u060c \u0648\u062a\u064f\u0631\u0633\u0644 \u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0639\u0646\u062f \u062d\u062f\u0648\u062b \u0623\u064a \u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0643\u0628\u064a\u0631\u0629.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AD%D8%B3%D9%8A%D9%86%D8%A7%D8%AA_%D9%81%D9%8A_%D8%A7%D9%84%D8%AA%D8%AA%D8%A8%D8%B9_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D8%A3%D8%AC%D9%87%D8%B2%D8%A9_Cross-Device_Tracking_Improvements\"><\/span>\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u062a\u0628\u0639 \u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 (Cross-Device Tracking Improvements)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u0641\u0642\u062f \u0634\u0647\u062f <\/span><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u0648\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u062d\u0633\u064a\u0646\u064b\u0627 \u0641\u0639\u0644\u064a\u064b\u0627 \u0628\u0641\u0636\u0644 <\/span><b>\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 (Probabilistic Methods)<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0639\u0644\u0649 \u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0622\u0644\u0629 \u0644\u0631\u0628\u0637 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0648\u062f \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0646\u0641\u0633\u0647 \u062f\u0648\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0645\u0639\u0631\u0651\u0641\u0627\u062a \u062b\u0627\u0628\u062a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u062a\u0637\u0648\u0651\u0631\u062a <\/span><b>\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u0633\u0646\u0627\u062f (Attribution Models)<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0648\u0627\u0643\u0628 \u062a\u0639\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0648\u0641\u0631 \u0645\u0639\u0638\u0645 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0627\u0644\u0622\u0646 <\/span><b>\u0646\u0645\u0627\u0630\u062c \u0625\u0633\u0646\u0627\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u0645\u0633 (Multi-Touch Attribution)<\/b><span style=\"font-weight: 400;\"> \u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u062e\u0627\u0631\u062c\u0647 \u0639\u0646\u062f \u0627\u062d\u062a\u0633\u0627\u0628 \u0627\u0644\u0641\u0636\u0644 \u0641\u064a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 <\/span><b>\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0647\u0648\u064a\u0629 (Identity Graphs)<\/b><span style=\"font-weight: 400;\">\u060c \u0641\u0642\u062f \u0623\u0635\u0628\u062d\u062a \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0648\u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u0633\u0651\u0646\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u062a\u062d\u062a\u0641\u0638 \u0627\u0644\u064a\u0648\u0645 <\/span><b>\u0628\u062d\u0644\u0648\u0644 \u0647\u0648\u064a\u0629 \u062e\u0627\u0635\u0629 \u0628\u0647\u0627<\/b><span style=\"font-weight: 400;\"> \u062a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0645\u0639\u0631\u0651\u0641\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"_%D8%A7%D9%84%D8%AA%D9%83%D8%A7%D9%85%D9%84_%D8%B9%D8%A8%D8%B1_%D9%82%D9%86%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_Integration_Across_Marketing_Channels\"><\/span>\u00a0\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (Integration Across Marketing Channels)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u062a\u062e\u0635\u0635\u064b\u0627 \u0645\u0646\u0639\u0632\u0644\u064b\u0627\u060c \u0628\u0644 \u0623\u0635\u0628\u062d <\/span><b>\u062c\u0632\u0621\u064b\u0627 \u0645\u062a\u0643\u0627\u0645\u0644\u064b\u0627 \u0645\u0646 \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0627\u0645\u0644\u0629<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D9%86%D8%B3%D9%8A%D9%82_%D9%85%D8%AA%D8%B9%D8%AF%D8%AF_%D8%A7%D9%84%D9%82%D9%86%D9%88%D8%A7%D8%AA_Omnichannel_Coordination\"><\/span><b>\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Omnichannel Coordination)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u062a\u062a\u0635\u0644 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0627\u0644\u0622\u0646 \u0628\u0634\u0643\u0644 \u0631\u0648\u062a\u064a\u0646\u064a \u0645\u0639 \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0633\u0645\u062d \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 <\/span><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)<\/b><span style=\"font-weight: 400;\"> \u0628\u062a\u0646\u0641\u064a\u0630 \u0631\u0633\u0627\u0626\u0644 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0623\u0635\u0628\u062d <\/span><b>\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0638\u0647\u0648\u0631 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Cross-Channel Frequency Capping)<\/b><span style=\"font-weight: 400;\"> \u0645\u0645\u0627\u0631\u0633\u0629 \u0642\u064a\u0627\u0633\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u0641\u064a <\/span><b>\u0645\u0646\u0639 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0646\u0641\u0633\u0647 \u0645\u0631\u0627\u062a \u0645\u0641\u0631\u0637\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0645\u0627 \u064a\u062d\u0633\u0651\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u064a\u0632\u064a\u062f \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u064f\u062a\u064a\u062d \u0645\u064a\u0632\u0629 <\/span><b>\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Channel Sequencing)<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u062a\u062e\u0637\u064a\u0637 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0628\u0633\u0644\u0627\u0633\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u0628\u062f\u0623 \u0627\u0644\u062d\u0645\u0644\u0629 <\/span><b>\u0628\u062d\u0645\u0644\u0627\u062a \u0648\u0639\u064a \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0646\u0637\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (CTV)<\/b><span style=\"font-weight: 400;\">\u060c \u062b\u0645 \u062a\u062a\u0627\u0628\u0639 <\/span><b>\u0628\u0631\u0633\u0627\u0626\u0644 \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u064a\u0635\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u0646\u062a\u0647\u064a <\/span><b>\u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0631\u0643\u0651\u0632\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0639\u0628\u0631 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062d\u0627\u0633\u0648\u0628 \u0627\u0644\u0645\u0643\u062a\u0628\u064a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%B4%D8%A8%D9%83%D8%A7%D8%AA_%D8%A5%D8%B9%D9%84%D8%A7%D9%85_%D8%A7%D9%84%D8%AA%D8%AC%D8%B2%D8%A6%D8%A9_Retail_Media_Networks\"><\/span>\u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 (Retail Media Networks)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d <\/span><b>\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0633\u0631\u0639 \u0646\u0645\u0648\u064b\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0642\u062f \u0623\u0646\u0634\u0623\u062a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0645\u062b\u0644 <\/span><b>\u0623\u0645\u0627\u0632\u0648\u0646 (Amazon)<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0648\u0648\u0644\u0645\u0627\u0631\u062a (Walmart)<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u062a\u0627\u0631\u063a\u062a (Target)<\/b><span style=\"font-weight: 400;\"> \u0648\u063a\u064a\u0631\u0647\u0627 <\/span><b>\u0645\u0646\u0635\u0651\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062a\u0637\u0648\u0631\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0631\u0628\u0637 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0651\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0628\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0631\u064a\u0631 <\/span><i><span style=\"font-weight: 400;\">\u0625\u064a\u0645\u0627\u0631\u0643\u064a\u062a\u0631 (eMarketer)<\/span><\/i><span style=\"font-weight: 400;\">\u060c \u0628\u0644\u063a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 <\/span><b>52.1 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u0639\u0627\u0645 2025<\/b><span style=\"font-weight: 400;\">\u060c \u0628\u0632\u064a\u0627\u062f\u0629 \u0642\u062f\u0631\u0647\u0627 <\/span><b>27%<\/b><span style=\"font-weight: 400;\"> \u0639\u0646 \u0639\u0627\u0645 2024.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062c\u0630\u0628 \u0647\u0630\u0647 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0644\u0623\u0646\u0647\u0627 \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 <\/span><b>\u062f\u0642\u0651\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0642\u062f \u0627\u0633\u062a\u062c\u0627\u0628\u062a \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0644\u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0648\u064a\u0631 <\/span><b>\u0623\u062f\u0648\u0627\u062a \u0645\u062e\u0635\u0651\u0635\u0629 \u0644\u0634\u0631\u0627\u0621 \u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 <\/span><b>\u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0639\u0628\u0631 \u0634\u0628\u0643\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u0642\u062f\u064a\u0645 <\/span><b>\u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0648\u062d\u0651\u062f\u0629 \u062a\u062c\u0645\u0639 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0628\u0627\u0626\u0639\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%B5%D8%B9%D9%88%D8%AF_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%AA%D8%AE%D8%B5%D8%B5%D8%A9_The_Rise_of_Specialized_DSPs\"><\/span>\u0635\u0639\u0648\u062f \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 (The Rise of Specialized DSPs)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0628\u064a\u0646\u0645\u0627 \u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642\u060c \u0634\u0647\u062f\u062a \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a <\/span><b>\u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u062d\u0633\u0628 \u0627\u0644\u0642\u0637\u0627\u0639 (Vertical DSPs)<\/b><span style=\"font-weight: 400;\"> \u0646\u0645\u0648\u064b\u0627 \u0645\u0644\u062d\u0648\u0638\u064b\u0627 \u0641\u064a \u0641\u0626\u0627\u062a \u0645\u062d\u062f\u062f\u0629.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D9%85%D8%AE%D8%B5%D8%B5%D8%A9_%D8%AD%D8%B3%D8%A8_%D8%A7%D9%84%D8%B5%D9%86%D8%A7%D8%B9%D8%A9_Industry-Specific_Platforms\"><\/span>\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u062d\u0633\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 (Industry-Specific Platforms)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><b>\u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u062d\u064a:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0638\u0647\u0631\u062a \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0645\u062a\u062e\u0635\u0651\u0635\u0629 \u0641\u064a <\/span><b>\u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0648\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u062f\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a <\/span><b>\u0627\u0645\u062a\u062b\u0627\u0644\u064b\u0627 \u0645\u062f\u0645\u062c\u064b\u0627 \u0644\u0644\u0627\u0626\u062d\u0629 HIPAA<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u062a\u0642\u062f\u0651\u0645 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0623\u0637\u0628\u0627\u0621 \u0648\u0627\u0644\u0645\u0631\u0636\u0649 \u0648\u0627\u0644\u0645\u062e\u062a\u0635\u064a\u0646 \u0627\u0644\u0635\u062d\u064a\u064a\u0646.<\/span><\/p><p><b>\u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u0631\u0643\u0651\u0632 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a <\/span><b>\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0645\u0639 \u062a\u0642\u062f\u064a\u0645 \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0642\u064a\u0642\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0627\u0644\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0647\u064a \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0648 \u0627\u0644\u062a\u0623\u0645\u064a\u0646<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a (B2B):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0637\u0648\u0651\u0631\u062a \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 <\/span><b>\u0642\u062f\u0631\u0627\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062d\u0633\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u062d\u062c\u0645 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0627\u0644\u0645\u0633\u0645\u0649 \u0627\u0644\u0648\u0638\u064a\u0641\u064a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062a\u0643\u0627\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u0639 <\/span><b>\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a (ABM)<\/b><span style=\"font-weight: 400;\"> \u0644\u0636\u0645\u0627\u0646 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A5%D8%AC%D8%A7%D8%A8%D8%A9_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9_%D8%AD%D9%88%D9%84_DSPs_Addressing_Common_Questions_About_DSPs\"><\/span>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 DSPs (Addressing Common Questions About DSPs)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0633\u0624\u0627\u0644 \u0645\u062a\u0643\u0631\u0631:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0646\u0639\u0645\u060c <\/span><b>\u0645\u0646\u0635\u0651\u0629 DV360 (Display &amp; Video 360)<\/b><span style=\"font-weight: 400;\"> \u0647\u064a \u0628\u0627\u0644\u0641\u0639\u0644 <\/span><b>\u0645\u0646\u0635\u0651\u0629 \u0637\u0644\u0628 \u0625\u0639\u0644\u0627\u0646\u064a (DSP)<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0647\u064a \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0640 <\/span><b>\u063a\u0648\u063a\u0644<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062a\u0646\u0641\u064a\u0630 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0631\u0645\u062c\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u2014 \u0627\u0644\u0639\u0631\u0636\u064a\u0629 (Display)\u060c \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u0627\u0644\u0635\u0648\u062a\u060c \u0648\u063a\u064a\u0631\u0647\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u062a\u062e\u062a\u0644\u0641 <\/span><b>DV360<\/b><span style=\"font-weight: 400;\"> \u0639\u0646 \u0628\u0639\u0636 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u0623\u0646\u0647\u0627 \u062c\u0632\u0621 \u0645\u0646 <\/span><b>\u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u063a\u0648\u063a\u0644 (Google Marketing Platform)<\/b><span style=\"font-weight: 400;\">\u060c \u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 <\/span><b>Campaign Manager<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>Search Ads 360<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0645\u0646\u062d \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 <\/span><b>\u0645\u064a\u0632\u0629 \u0648\u0627\u0636\u062d\u0629 \u0641\u064a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u062d\u0633\u064a\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0628\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u063a\u0648\u063a\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 <\/span><b>\u0627\u0644\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0637\u0644\u0628\u064a (Demand Generation)<\/b><span style=\"font-weight: 400;\"> \u062f\u0627\u062e\u0644 DV360\u060c \u0641\u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 <\/span><b>\u0644\u062e\u0644\u0642 \u0627\u0644\u0648\u0639\u064a \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u0645\u0646 \u062f\u0648\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0645\u0633\u0628\u0642\u064b\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u064a\u062c\u0628 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 <\/span><b>\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (DSPs)<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (SSPs)<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062e\u062f\u0645 <\/span><b>DSPs<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0645 \u0641\u064a <\/span><b>\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0643\u0641\u0627\u0621\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0628\u064a\u0646\u0645\u0627 \u062a\u062e\u062f\u0645 <\/span><b>SSPs<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0646\u0627\u0634\u0631\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 <\/span><b>\u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0645 \u0639\u0644\u0649 \u0628\u064a\u0639 \u0645\u062e\u0632\u0648\u0646\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0628\u0623\u0639\u0644\u0649 \u0633\u0639\u0631 \u0645\u0645\u0643\u0646<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0648\u064a\u064f\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u062a\u062d\u062f\u064a\u062f\u064b\u0627 \u0645\u0627 \u064a\u062c\u0639\u0644 <\/span><b>\u0625\u0643\u0633\u0644\u064a\u062a (Excelate)<\/b><span style=\"font-weight: 400;\"> \u0645\u062a\u0645\u064a\u0632\u0629 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u062d\u064a\u062b <\/span><b>\u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u062d\u0631\u0643\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u062a\u0639\u0627\u062f\u0644 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"_%D8%AA%D8%B7%D9%88%D8%B1_%D8%A3%D8%B3%D8%A7%D9%84%D9%8A%D8%A8_%D8%A7%D9%84%D9%82%D9%8A%D8%A7%D8%B3_Measurement_Evolution\"><\/span><b>\u00a0\u062a\u0637\u0648\u0631 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0642\u064a\u0627\u0633 (Measurement Evolution)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0634\u0647\u062f\u062a \u0637\u0631\u0642 \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a <\/span><b>\u062a\u0637\u0648\u0631\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627<\/b><span style=\"font-weight: 400;\"> \u0644\u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0645\u0641\u0631\u0648\u0636\u0629 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF_%D8%A7%D9%84%D8%A5%D8%B3%D9%86%D8%A7%D8%AF_%D8%A8%D8%A7%D9%84%D9%86%D9%82%D8%B1%D8%A9_%D8%A7%D9%84%D8%A3%D8%AE%D9%8A%D8%B1%D8%A9_Moving_Beyond_Last-Click_Attribution\"><\/span>\u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0628\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 (Moving Beyond Last-Click Attribution)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d\u062a \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0623\u0643\u062b\u0631 \u062a\u0637\u0648\u0631\u064b\u0627 \u0645\u0639 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0644\u0642\u0635\u0648\u0631 \u0646\u0645\u0648\u0630\u062c <\/span><b>\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 (Last Click)<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0628\u0627\u062a <\/span><b>\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u0645\u0633 (Multi-Touch Attribution)<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0630\u064a \u064a\u0623\u062e\u0630 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639\u064a\u0627\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0627\u0643\u062a\u0633\u0628 <\/span><b>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 (Incrementality Testing)<\/b><span style=\"font-weight: 400;\"> \u0623\u0647\u0645\u064a\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0644\u062d\u0645\u0644\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0642\u0627\u0631\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u064a\u0646 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0636\u0627\u0628\u0637\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0643\u0627\u0646 \u0633\u064a\u062d\u062f\u062b \u0641\u064a \u063a\u064a\u0627\u0628 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0639\u0627\u062f <\/span><b>\u0646\u0645\u0630\u062c\u0629 \u0645\u0632\u064a\u062c \u0627\u0644\u0648\u0633\u0627\u0626\u0637 (Media Mix Modeling)<\/b><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0643\u0628\u062f\u064a\u0644 \u0645\u0648\u062b\u0648\u0642 \u0641\u064a \u0638\u0644 \u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0643\u0648\u0643\u064a\u0632.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0642\u0648\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p><h4><span class=\"ez-toc-section\" id=\"%D9%82%D8%AF%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%82%D8%A7%D8%B1%D9%8A%D8%B1_%D8%A7%D9%84%D9%85%D8%AA%D9%82%D8%AF%D9%85%D8%A9_Advanced_Reporting_Capabilities\"><\/span>\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 (Advanced Reporting Capabilities)<span class=\"ez-toc-section-end\"><\/span><\/h4><p><span style=\"font-weight: 400;\">\u0623\u0635\u0628\u062d\u062a <\/span><b>\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0644\u062d\u0638\u064a\u0629 (Real-Time Dashboards)<\/b><span style=\"font-weight: 400;\"> \u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0628\u0635\u0631\u064a\u0629\u060c \u0641\u0644\u0645 \u062a\u0639\u062f \u062a\u0643\u062a\u0641\u064a \u0628\u0639\u0631\u0636 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0628\u0644 <\/span><b>\u062a\u0642\u062f\u0651\u0645 \u0631\u0624\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u062a\u0642\u062a\u0631\u062d \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0645\u062d\u062f\u062f\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u062a\u0648\u0633\u0651\u0639\u062a <\/span><b>\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 (Customizable Reporting)<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u0622\u0646 <\/span><b>\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u062e\u0635\u0635\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0646\u0627\u0633\u0628 \u0643\u0644 \u0641\u0626\u0629 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u2014 \u0645\u0646 \u0627\u0644\u0631\u0624\u0633\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u0649\u060c \u0625\u0644\u0649 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0637\u0644\u0651\u0639\u0648\u0646 \u0625\u0644\u0649 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062f\u0642\u064a\u0642\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0623\u0645\u0627 <\/span><b>\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629 (Automated Insights)<\/b><span style=\"font-weight: 400;\"> \u0641\u0642\u062f \u0642\u0644\u0651\u0644\u062a \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u064a\u062f\u0648\u064a \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0642\u0648\u0645 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u0645\u0633\u062d \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 <\/span><b>\u0623\u0646\u0645\u0627\u0637\u060c \u0623\u0648 \u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a\u060c \u0623\u0648 \u0641\u0631\u0635<\/b><span style=\"font-weight: 400;\"> \u0642\u062f \u0644\u0627 \u064a\u0644\u0627\u062d\u0638\u0647\u0627 \u0627\u0644\u0645\u062d\u0644\u0644\u0648\u0646 \u0627\u0644\u0628\u0634\u0631.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u0637\u0648\u0651\u0631 \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a\u060c \u062a\u0634\u0643\u0651\u0644 \u0647\u0630\u0647 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u062c\u0645\u0627\u0647\u064a\u0631\u0647\u0627.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u064b\u0627 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u064a\u0651\u0641 \u0628\u0633\u0631\u0639\u0629 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062a\u0631\u0643\u064a\u0632\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-7b8af5a e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"44651\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"7b8af5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69841ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69841ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17512a0 elementor-widget elementor-widget-text-editor\" data-id=\"17512a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AE%D8%AA%D9%8A%D8%A7%D8%B1_%D9%85%D9%86%D8%B5%D8%A9_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A_%D8%A7%D9%84%D9%85%D9%86%D8%A7%D8%B3%D8%A8%D8%A9_Choosing_the_Right_DSP\"><\/span>\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u0635\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 (Choosing the Right DSP)<span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646\u0635\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u064a\u064f\u0639\u062f\u0651 \u0642\u0631\u0627\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0644\u0623\u064a \u0634\u0631\u0643\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u0647\u0645 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647\u0627 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0645\u062f\u0649 \u0627\u062a\u0633\u0627\u0639 \u0646\u0637\u0627\u0642 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0644\u0644\u0645\u0646\u0635\u0629\u061f \u0648\u0647\u0644 \u062a\u0645\u062a\u0644\u0643 \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0635\u064a\u063a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0645\u062a\u0635\u0644 (CTV)\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (DOOH)\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u061f<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u061f \u0648\u0647\u0644 \u062a\u0648\u0641\u0651\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u064a\u0634\u0645\u0644 \u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0634\u0628\u064a\u0647\u0629 (Lookalike Modeling) \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a\u061f<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0623\u062f\u0648\u0627\u062a \u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0648\u0636\u0645\u0627\u0646 \u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0636\u0645\u0651\u0646\u0629\u061f \u0648\u0647\u0644 \u062a\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0639 \u062c\u0647\u0627\u062a \u062a\u062d\u0642\u0642 \u062e\u0627\u0631\u062c\u064a\u0629 \u0623\u0645 \u062a\u0639\u062a\u0645\u062f \u062d\u0644\u0648\u0644\u064b\u0627 \u062e\u0627\u0635\u0629 \u0628\u0647\u0627\u061f<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u0648 \u0647\u064a\u0643\u0644 \u0627\u0644\u0631\u0633\u0648\u0645\u061f \u0647\u0644 \u0647\u064a \u0645\u0646\u0635\u0629 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u0645\u0639 \u0646\u0645\u0648\u0630\u062c \u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0636\u062d\u060c \u0623\u0645 \u062e\u062f\u0645\u0629 \u0645\u064f\u062f\u0627\u0631\u0629 \u0628\u0631\u0633\u0648\u0645 \u0646\u0633\u0628\u064a\u0629\u061f<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0645\u062f\u0649 \u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631\u061f \u0648\u0647\u0644 \u062a\u062a\u064a\u062d \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0648\u0645\u0641\u0635\u0651\u0644\u0629 \u062a\u0633\u0645\u062d \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0641\u0639\u0627\u0644\u064a\u0629\u061f<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"%D8%A8%D9%86%D8%A7%D8%A1_%D9%81%D8%B1%D9%8A%D9%82_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_%D9%81%D8%B9%D8%A7%D9%84_Building_a_Programmatic_Team\"><\/span>\u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0641\u0639\u0627\u0644 (Building a Programmatic Team)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629 \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a\u0647\u0627\u060c \u0625\u0644\u0627 \u0623\u0646 \u0646\u062c\u0627\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u064a\u062a\u0637\u0644\u0628 \u063a\u0627\u0644\u0628\u064b\u0627 <\/span><b>\u062e\u0628\u0631\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0634\u0645\u0644:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062f\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 (Programmatic Manager):<\/b><span style=\"font-weight: 400;\"> \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0626\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062d\u0644\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data Analyst):<\/b><span style=\"font-weight: 400;\"> \u064a\u0642\u0648\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0631\u0624\u0649\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062f\u064a\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 (Creative Manager):<\/b><span style=\"font-weight: 400;\"> \u064a\u062e\u062a\u0635 \u0628\u0625\u0646\u0634\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u062f\u0627\u0626\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"%D8%A5%D8%B7%D9%84%D8%A7%D9%82_%D8%A3%D9%88%D9%84_%D8%AD%D9%85%D9%84%D8%A9_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_Launching_Your_First_Campaign\"><\/span>\u0625\u0637\u0644\u0627\u0642 \u0623\u0648\u0644 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Launching Your First Campaign)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u062a\u062c\u0647\u064a\u0632 <\/span><b>\u0642\u0627\u0626\u0645\u0629 \u0645\u0631\u062c\u0639\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0646\u062c\u0627\u062d:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/b><span style=\"font-weight: 400;\"> \u0647\u0644 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0623\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u061f<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631:<\/b><span style=\"font-weight: 400;\"> \u0625\u0646\u0634\u0627\u0621 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u062f\u0642\u064a\u0642\u0629 (Personas) \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062c\u0647\u064a\u0632 \u0627\u0644\u0623\u0635\u0648\u0644:<\/b><span style=\"font-weight: 400;\"> \u062a\u0623\u0643\u062f \u0645\u0646 \u062c\u0627\u0647\u0632\u064a\u0629 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0635\u0648\u0631\u060c \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0628\u062f\u0623 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0639\u062a\u062f\u0644\u0629 \u0648\u0642\u0645 \u0628\u062a\u0648\u0633\u064a\u0639\u0647\u0627 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u062f\u064a\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (KPIs):<\/b><span style=\"font-weight: 400;\"> \u0645\u0627 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u0633\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0648\u0623\u064a\u0647\u0627 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0631\u062a\u0628\u0627\u0637\u064b\u0627 \u0628\u0623\u0647\u062f\u0627\u0641\u0643\u061f<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><h3><span class=\"ez-toc-section\" id=\"%D9%82%D9%8A%D8%A7%D8%B3_%D8%A7%D9%84%D8%B9%D8%A7%D8%A6%D8%AF_%D8%B9%D9%84%D9%89_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%AB%D9%85%D8%A7%D8%B1_%D8%A7%D9%84%D8%A8%D8%B1%D9%86%D8%A7%D9%85%D8%AC%D9%8A_Measuring_Programmatic_ROI\"><\/span>\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a (Measuring Programmatic ROI)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u064a\u062a\u062c\u0627\u0648\u0632 \u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629 \u0645\u062c\u0631\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u0642\u064a\u0642 \u062a\u0642\u064a\u064a\u0645 \u062f\u0642\u064a\u0642\u060c \u064a\u062c\u0628 <\/span><b>\u0631\u0628\u0637 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA):<\/b><span style=\"font-weight: 400;\"> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u0623\u0648 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0648\u0627\u062d\u062f.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS):<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u064a\u064f\u0646\u0641\u0642 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (LTV):<\/b><span style=\"font-weight: 400;\"> \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0631\u062a\u0628\u0627\u0637\u0647 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><h2><span class=\"ez-toc-section\" id=\"%D8%AA%D9%88%D9%82%D8%B9%D8%A7%D8%AA_%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84%D9%8A%D8%A9_%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A\"><\/span>\u062a\u0648\u0642\u0639\u0627\u062a \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"%D9%85%D9%8A%D8%B2%D8%A7%D8%AA_%D9%85%D8%AA%D9%82%D8%AF%D9%85%D8%A9_%D9%81%D9%8A_%D8%A7%D9%84%D8%AC%D9%8A%D9%84_%D8%A7%D9%84%D8%AC%D8%AF%D9%8A%D8%AF_%D9%85%D9%86_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_Advanced_DSP_Features\"><\/span>\u0645\u064a\u0632\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a (Advanced DSP Features)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u0642\u0627\u062f\u0645 \u0645\u0646 \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u064a\u064f\u0642\u062f\u0651\u0645 <\/span><b>\u0642\u062f\u0631\u0627\u062a \u0645\u062a\u0637\u0648\u0631\u0629<\/b><span style=\"font-weight: 400;\"> \u0643\u0627\u0646\u062a \u062d\u0643\u0631\u064b\u0627 \u0633\u0627\u0628\u0642\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0643\u0628\u0627\u0631.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0634\u0647\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u064a\u0648\u0645 \u062a\u0637\u0648\u0631\u064b\u0627 \u0633\u0631\u064a\u0639\u064b\u0627 \u0641\u064a \u0623\u062f\u0648\u0627\u062a \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 <\/span><b>\u0631\u0624\u0649 \u0623\u0639\u0645\u0642 \u0648\u062a\u062d\u0643\u0645\u064b\u0627 \u0623\u062f\u0642<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u062d\u0645\u0644\u0627\u062a\u0647\u0645.<\/span><\/p><p><b>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0628\u0624\u064a (Predictive Analysis):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u064f\u0639\u062f \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0641\u064a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 DSP.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u062d\u0644\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u062a\u0648\u0642\u0651\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0634\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0645\u0632\u0648\u062f\u0629 \u0628\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062a\u0646\u0628\u0624\u064a\u0629 \u062a\u062d\u0642\u0642 <\/span><b>\u0639\u0627\u0626\u062f\u064b\u0627 \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 24%<\/b><span style=\"font-weight: 400;\"> \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0645\u0644\u0643\u0647\u0627.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0642\u0648\u0645 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0642\u064a\u0645\u0629\u060c \u0645\u062a\u062c\u0627\u0648\u0632\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0644\u062a\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 <\/span><b>\u0639\u0648\u0627\u0645\u0644 \u0645\u062b\u0644 \u0627\u0644\u0648\u0642\u062a \u0645\u0646 \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u062d\u062a\u0649 \u062d\u0627\u0644\u0629 \u0627\u0644\u0637\u0642\u0633<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/p><p><b>\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 (Platform Integrations):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0623\u0635\u0628\u062d \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0639\u0646\u0635\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u0639\u0648\u0646 \u0644\u0631\u0628\u0637 DSP \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0645\u0639 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u064f\u0642\u062f\u0651\u0645 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u064a\u0648\u0645 <\/span><b>\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CDPs)<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)\u060c \u0648\u0645\u0646\u0635\u0651\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (DMPs).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u062a\u062f\u0641\u0642\u064b\u0627 \u0633\u0644\u0633\u064b\u0627 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0651\u0631 <\/span><b>\u0631\u0624\u064a\u0629 \u0623\u0643\u062b\u0631 \u0634\u0645\u0648\u0644\u064a\u0629 \u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0646\u062f \u0631\u0628\u0637 DSP \u0645\u0639 CDP\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 <\/span><b>\u062a\u0641\u0639\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u2014 \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a \u0641\u064a \u0638\u0644\u0651 \u0632\u0648\u0627\u0644 \u0627\u0644\u0643\u0648\u0643\u064a\u0632 \u0645\u0646 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B7%D9%88%D8%B1_%D8%A7%D9%84%D8%AA%D9%82%D8%A7%D8%B1%D9%8A%D8%B1_%D8%A7%D9%84%D9%81%D9%88%D8%B1%D9%8A%D8%A9_Real-Time_Reporting_Advances\"><\/span>\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 (Real-Time Reporting Advances)<span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0637\u0648\u0651\u0631\u062a \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0645\u0646 \u0645\u062c\u0631\u062f \u0639\u0631\u0636 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0628\u0633\u064a\u0637\u0629 \u0625\u0644\u0649 <\/span><b>\u0645\u0631\u0627\u0643\u0632 \u062a\u062d\u0644\u064a\u0644 \u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0648\u0641\u0631 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0631\u0624\u0649 \u062f\u0642\u064a\u0642\u0629 <\/span><b>\u062a\u064f\u062d\u062f\u0651\u062b \u0641\u064a \u062b\u0648\u0627\u0646\u064d \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0633\u0627\u0639\u0627\u062a<\/b><span style=\"font-weight: 400;\">\u060c \u0643\u0645\u0627 \u0623\u0635\u0628\u062d\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u0628\u062f\u0631\u062c\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u062a\u062a\u064a\u062d \u0644\u0643\u0644 \u0645\u0639\u0644\u0646 <\/span><b>\u0639\u0631\u0636 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0647\u0645\u0647 \u0623\u0643\u062b\u0631.<\/b><\/p><p><span style=\"font-weight: 400;\">\u062a\u062c\u0627\u0648\u0632\u062a \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a\u060c \u0644\u062a\u0642\u062f\u0651\u0645 <\/span><b>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 (Attention Metrics)<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u062a\u064f\u0642\u064a\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0645\u062b\u0644 <\/span><b>\u0645\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629\u060c \u0648\u0639\u0645\u0642 \u0627\u0644\u062a\u0645\u0631\u064a\u0631\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0628\u0639\u0636 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0628\u062f\u0623\u062a \u062d\u062a\u0649 \u0641\u064a <\/span><b>\u062f\u0645\u062c \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0628\u062d\u064a\u062b \u0644\u0627 \u064a\u062a\u0645 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0641\u0642\u0637\u060c \u0628\u0644 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0623\u064a\u0636\u064b\u0627.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0645\u062b\u0651\u0644 <\/span><b>\u0627\u0644\u0643\u0634\u0641 \u0627\u0644\u0641\u0648\u0631\u064a \u0639\u0646 \u0627\u0644\u0634\u0630\u0648\u0630 (Real-Time Anomaly Detection)<\/b><span style=\"font-weight: 400;\"> \u0642\u0641\u0632\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u062a\u0646\u0628\u0647 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d <\/span><b>\u0628\u0636\u0628\u0637 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u0648\u0631\u064b\u0627<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0627\u0646\u062e\u0641\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0628\u0634\u0643\u0644 \u0645\u0641\u0627\u062c\u0626\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 <\/span><b>\u0628\u0625\u0634\u0639\u0627\u0631 \u0645\u062f\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0644\u0623\u0633\u0628\u0627\u0628 \u0648\u062d\u0644\u0648\u0644 \u0645\u062d\u062a\u0645\u0644\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0645 \u064a\u0639\u062f \u0645\u064a\u0632\u0629 \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0628\u0644 \u0623\u0635\u0628\u062d <\/span><b>\u0627\u0644\u0645\u062d\u0631\u0651\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0648\u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2025\u060c \u0633\u064a\u0633\u062a\u062e\u062f\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 80% \u0645\u0646 \u0645\u0633\u0648\u0651\u0642\u064a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u0634\u0643\u0644 \u0623\u0648 \u0628\u0622\u062e\u0631.<\/span><\/p><p><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0641\u0633\u064a\u0631 (Explainable AI):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0643\u0627\u0646 \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u0649 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0640&#8221;\u0635\u0646\u062f\u0648\u0642 \u0623\u0633\u0648\u062f&#8221; \u0644\u0627 \u064a\u0645\u0643\u0646 \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a\u0647.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0623\u0645\u0627 \u0627\u0644\u0622\u0646\u060c \u062a\u062a\u062c\u0647 DSPs \u0625\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 <\/span><b>\u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0623\u0633\u0628\u0627\u0628 \u0648\u0631\u0627\u0621 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0639\u064a\u0646 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0636 \u0633\u0639\u0631 \u0645\u062d\u062f\u062f<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u062b\u0642\u0629 \u0648\u064a\u0645\u0646\u062d \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u062a\u062d\u0643\u0645\u064b\u0627 \u0623\u0643\u0628\u0631.<\/span><\/p><p><b>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 (Predictive Analytics):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u0646 \u062a\u0648\u0642\u0651\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0644\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0636\u0628\u0637 \u0627\u0644\u0639\u0631\u0648\u0636 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u063a\u064a\u0651\u0631 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0645\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0625\u0644\u0649 <\/span><b>\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0628\u062f\u0642\u0629.<\/b><\/p><p><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u0644\u0644\u0625\u0628\u062f\u0627\u0639 (Generative AI for Creatives):<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0623\u0635\u0628\u062d \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u064a\u064f\u062d\u062f\u062b \u062b\u0648\u0631\u0629 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0633\u064a\u0645\u062a\u062f \u062a\u0623\u062b\u064a\u0631\u0647 \u0625\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0633\u062a\u062a\u0645\u0643\u0646 \u0645\u0646\u0635\u0651\u0627\u062a DSP \u0645\u0646 <\/span><b>\u0625\u0646\u0634\u0627\u0621 \u0622\u0644\u0627\u0641 \u0627\u0644\u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627<\/b><span style=\"font-weight: 400;\"> \u2014 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0625\u0644\u0649 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u2014 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0644\u063a\u064a \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0627\u0644\u0637\u0648\u064a\u0644\u0629.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-287ab44 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"17339\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"287ab44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf9376 elementor-widget elementor-widget-text-editor\" data-id=\"5cf9376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"%D8%AA%D9%88%D9%82%D8%B9%D8%A7%D8%AA_%D8%AA%D8%A8%D9%86%D9%91%D9%8A_%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D8%B7%D9%84%D8%A8_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A\"><\/span><b>\u062a\u0648\u0642\u0639\u0627\u062a \u062a\u0628\u0646\u0651\u064a \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><b>\u062a\u0628\u0646\u0651\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u062a\u062c\u0647 <\/span><b>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629<\/b><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0646\u0645\u0648 \u0645\u0644\u062d\u0648\u0638 \u0641\u064a \u062a\u0628\u0646\u0651\u064a \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u062d\u062a\u0649 \u0639\u0627\u0645 2026. \u062a\u0627\u0631\u064a\u062e\u064a\u064b\u0627\u060c \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0642\u0650\u0628\u0644 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0627\u0644\u0643\u0628\u0627\u0631 \u0630\u0648\u064a \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629\u060c \u0644\u0643\u0646 \u0647\u0630\u0627 \u064a\u062a\u063a\u064a\u0651\u0631 \u0628\u0633\u0631\u0639\u0629. \u064a\u064f\u062a\u0648\u0642\u0651\u0639 \u0623\u0646 \u064a\u0635\u0644 \u062d\u062c\u0645 \u0633\u0648\u0642 \u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0625\u0644\u0649 <\/span><b>148.92 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631<\/b><span style=\"font-weight: 400;\"> \u0628\u062d\u0644\u0648\u0644 2032\u060c \u0628\u0645\u0639\u062f\u0644 \u0646\u0645\u0648 \u0633\u0646\u0648\u064a \u0645\u0631\u0643\u0628 (<\/span><b>CAGR<\/b><span style=\"font-weight: 400;\">) \u064a\u0628\u0644\u063a <\/span><b>21.1%<\/b><span style=\"font-weight: 400;\">. \u0648\u0633\u064a\u064f\u0633\u0647\u0645 <\/span><b>\u062a\u062d\u0633\u0651\u0646 \u0627\u0644\u0625\u062a\u0627\u062d\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0635\u063a\u0631<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u062c\u0632\u0621 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648.<\/span><\/p><p><b>\u0639\u0648\u0627\u0645\u0644 \u062a\u064f\u0633\u0631\u0651\u0639 \u062a\u0628\u0646\u0651\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0648\u0627\u062c\u0647\u0627\u062a \u0645\u0628\u0633\u0637\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u062c\u0639\u0644 \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0623\u0643\u062b\u0631 \u0633\u0647\u0648\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u064f\u062f\u0627\u0631\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062e\u0628\u0631\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0625\u0646\u0641\u0627\u0642 \u0623\u062f\u0646\u0649 \u0623\u0642\u0644<\/b><span style=\"font-weight: 400;\"> \u062a\u0641\u062a\u062d \u0627\u0644\u0623\u0628\u0648\u0627\u0628 \u0623\u0645\u0627\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> \u0628\u062d\u0644\u0648\u0644 2026\u060c \u0646\u062a\u0648\u0642\u0651\u0639 \u0623\u0646 \u064a\u0631\u062a\u0641\u0639 \u062a\u0628\u0646\u0651\u064a \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0628\u0646\u0633\u0628\u0629 <\/span><b>\u0644\u0627 \u062a\u0642\u0644 \u0639\u0646 35%<\/b><span style=\"font-weight: 400;\"> \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0633\u062a\u0648\u064a\u0627\u062a 2024.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><b>\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0623\u062f\u0648\u0627\u0631<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a\u060c \u0633\u062a\u064f\u0639\u064a\u062f <\/span><b>\u0627\u0644\u0623\u062a\u0645\u062a\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0634\u0643\u064a\u0644 \u0623\u062f\u0648\u0627\u0631 \u0641\u0631\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0633\u064a\u062a\u062d\u0648\u0651\u0644 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u0646 \u0642\u0636\u0627\u0621 \u0633\u0627\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u064a\u062f\u0648\u064a \u0625\u0644\u0649 <\/span><b>\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u0627\u062a<\/b><span style=\"font-weight: 400;\">. \u0648\u062a\u0634\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0623\u0646\u0647 \u0628\u062d\u0644\u0648\u0644 2026 \u0633\u064a\u062a\u0645 <\/span><b>\u0623\u062a\u0645\u062a\u0629 \u0646\u062d\u0648 65%<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u0648\u062a\u064a\u0646\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 <\/span><b>\u0644\u0646 \u064a\u064f\u0644\u063a\u064a \u0627\u0644\u0648\u0638\u0627\u0626\u0641<\/b><span style=\"font-weight: 400;\"> \u0628\u0644 \u0633\u064a\u062d\u0648\u0651\u0644\u0647\u0627\u061b \u0625\u0630 \u0633\u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u062e\u062a\u0635\u0648\u0646 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a <\/span><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u0648\u0641\u0647\u0645 \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0627\u0644\u062a\u0639\u0642\u064a\u062f<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D9%86%D9%85%D9%88_%D8%A7%D9%84%D9%85%D9%86%D8%B5%D9%91%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D8%AA%D8%AE%D8%B5%D8%B5%D8%A9_%D8%AD%D8%B3%D8%A8_%D8%A7%D9%84%D8%B5%D9%86%D8%A7%D8%B9%D8%A9\"><\/span><b>\u0646\u0645\u0648 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u062d\u0633\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f <\/span><b>\u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0642\u0637\u0627\u0639\u064a\u064b\u0627<\/b><span style=\"font-weight: 400;\"> \u0623\u062d\u062f \u0623\u0643\u062b\u0631 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0648\u0639\u062f\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a. \u0635\u064f\u0645\u0645\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0643\u0644 \u0642\u0637\u0627\u0639.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0645\u062a\u062b\u0627\u0644 <\/span><b>\u0647\u064a\u0628\u0627 (HIPAA)<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0644\u0627\u0626\u0645\u0629 \u0644\u0644\u062a\u062b\u0642\u064a\u0641 \u0627\u0644\u0635\u062d\u064a \u0644\u0644\u0645\u0631\u0636\u0649 \u0648\u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0627\u0644\u0637\u0628\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u0642\u064a\u0651\u062f \u0628\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0635\u0627\u0631\u0645\u0629 \u0645\u0639 \u062a\u0645\u0643\u064a\u0646 <\/span><b>\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><span style=\"font-weight: 400;\"> \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0634\u0628\u0643\u0627\u062a \u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/b><span style=\"font-weight: 400;\"> \u064a\u064f\u0633\u0631\u0651\u0639 \u0646\u0645\u0648\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u061b \u0625\u0630 \u064a\u0637\u0648\u0651\u0631 \u0643\u0628\u0627\u0631 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 <\/span><b>\u0639\u0631\u0648\u0636 DSP<\/b><span style=\"font-weight: 400;\"> \u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 <\/span><b>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0627 \u064a\u062e\u0644\u0642 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0642\u064a\u0651\u0645\u0629 \u062c\u062f\u064b\u0627 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u064a\u0639 \u0639\u0628\u0631\u0647\u0645. \u062a\u062a\u0635\u062f\u0631 <\/span><b>\u0623\u0645\u0627\u0632\u0648\u0646 DSP<\/b><span style=\"font-weight: 400;\"> \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u0627\u0631\u060c \u0648\u062a\u0644\u062d\u0642 \u0628\u0647\u0627 \u0639\u0631\u0648\u0636 <\/span><b>\u0648\u0648\u0644\u0645\u0627\u0631\u062a<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>\u062a\u0627\u0631\u063a\u062a<\/b><span style=\"font-weight: 400;\"> \u0648\u063a\u064a\u0631\u0647\u0645\u0627 \u0628\u0633\u0631\u0639\u0629.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0628\u064a \u062a\u0648 \u0628\u064a (B2B):<\/b><span style=\"font-weight: 400;\"> \u0645\u0646\u0635\u0651\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u0629 <\/span><b>\u0644\u0648\u0635\u0648\u0644 \u0635\u064f\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631<\/b><span style=\"font-weight: 400;\"> \u0639\u0628\u0631 \u0628\u064a\u0626\u0627\u062a \u0648\u0645\u062d\u062a\u0648\u0649 \u0645\u0647\u0646\u064a\u064a\u0646\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0639 \u062a\u0643\u0627\u0645\u0644 <\/span><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a (ABM)<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062d\u0633\u0628 <\/span><b>\u062d\u062c\u0645 \u0627\u0644\u0634\u0631\u0643\u0629<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>\u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u062d\u062a\u0649 <\/span><b>\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u0639\u064a\u0646\u0647\u0627<\/b><span style=\"font-weight: 400;\">. \u0648\u0645\u0639 \u0646\u0645\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u064a\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0633\u062a\u0642\u062a\u0646\u0635 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a <\/span><b>\u062d\u0635\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><b>\u062a\u0642\u0627\u0631\u0628 \u0627\u0644\u062c\u0648\u0627\u0644 \u0648CTV<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u0644\u0627\u0634\u0649 \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0639\u0644\u0649 <\/span><b>\u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644<\/b><span style=\"font-weight: 400;\"> \u0648\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646. \u064a\u0632\u062f\u0627\u062f \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0628\u0631 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0644\u0648\u062d\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0648\u0645\u0639 \u0627\u0646\u062a\u0634\u0627\u0631 <\/span><b>\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0623\u0635\u0628\u062d <\/span><b>CTV<\/b><span style=\"font-weight: 400;\"> \u0642\u0646\u0627\u0629 \u0631\u0626\u064a\u0633\u064a\u0629. \u0633\u062a\u064f\u0648\u062d\u0651\u062f \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0628\u0631 \u0647\u0630\u0647 \u0627\u0644\u0634\u0627\u0634\u0627\u062a \u0644\u0628\u0646\u0627\u0621 <\/span><b>\u0631\u062d\u0644\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u062a\u0645\u0627\u0633\u0643\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u064a\u0646\u0645\u0627 \u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B9%D8%AF%D8%A7%D8%AF_%D9%84%D8%B9%D8%A7%D9%85_2026_%D9%88%D9%85%D8%A7_%D8%A8%D8%B9%D8%AF%D9%87\"><\/span><b>\u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0639\u0627\u0645 2026 \u0648\u0645\u0627 \u0628\u0639\u062f\u0647<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><b>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u062c\u0644<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0639\u062a\u0628\u0629 2026\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u064a\u0646 <\/span><b>\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0641\u0648\u0631\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644<\/b><span style=\"font-weight: 400;\">. \u0648\u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a <\/span><b>\u0628\u0646\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u062a\u0628\u0642\u0649 \u0630\u0627\u062a \u0642\u064a\u0645\u0629 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 <\/span><b>\u0623\u0637\u0631 \u0642\u064a\u0627\u0633<\/b><span style=\"font-weight: 400;\"> \u062a\u062d\u062a\u0633\u0628 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0648\u0627\u0644\u0623\u062b\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644 \u0644\u0644\u0639\u0644\u0627\u0645\u0629.<\/span><\/p><p><b>\u0623\u0646\u0638\u0645\u0629 \u062a\u0642\u064a\u064a\u0645 \u0645\u0646\u062a\u0638\u0645\u0629 \u0644\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u0646\u0628\u063a\u064a \u0625\u0646\u0634\u0627\u0621 <\/span><b>\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u062e\u062a\u0628\u0627\u0631<\/b><span style=\"font-weight: 400;\"> \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 (\u0646\u062d\u0648 <\/span><b>5\u201310%<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629). \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629 \u0645\u0639 <\/span><b>\u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0648\u0627\u0636\u062d\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0646\u062c\u0627\u062d \u0645\u064f\u0639\u0631\u0651\u0641\u0629 \u0645\u0633\u0628\u0642\u064b\u0627 <\/span><b>\u062a\u0643\u062a\u0634\u0641 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u0631\u0628\u062d\u0629 \u0645\u0628\u0643\u0631\u064b\u0627<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0651\u0641 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0645\u0639 \u062a\u0633\u0627\u0631\u0639 \u062a\u063a\u064a\u0651\u0631 \u0627\u0644\u0645\u0634\u0647\u062f\u060c \u0633\u062a\u0635\u0628\u062d <\/span><b>\u0627\u0644\u0645\u0631\u0648\u0646\u0629<\/b><span style=\"font-weight: 400;\"> \u0645\u064a\u0632\u0629 \u062d\u0627\u0633\u0645\u0629: \u0641\u0631\u0642 \u0628\u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0631\u0646\u0629 \u062a\u062a\u0643\u064a\u0641 \u0628\u0633\u0631\u0639\u0629 \u0645\u0639 \u0645\u0646\u0635\u0651\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629. \u0648\u064a\u064f\u0633\u062a\u062d\u0633\u0646 \u0625\u062c\u0631\u0627\u0621 <\/span><b>\u062a\u0645\u0627\u0631\u064a\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0628\u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0644\u0644\u062a\u0623\u0647\u0628 \u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%B2%D9%8A%D8%B2_%D8%A7%D9%84%D8%A7%D8%A8%D8%AA%D9%83%D8%A7%D8%B1_%D8%A7%D9%84%D8%A5%D8%A8%D8%AF%D8%A7%D8%B9%D9%8A_%D9%81%D9%8A_%D8%A7%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA\"><\/span><b>\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0633\u064a\u0632\u062f\u0627\u062f \u062f\u0648\u0631 <\/span><b>\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a<\/b><span style=\"font-weight: 400;\"> \u0623\u0647\u0645\u064a\u0629 \u0645\u0639 \u062a\u0642\u0644\u0651\u0635 \u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0628\u0633\u0628\u0628 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629. \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0623\u0646 <\/span><b>\u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639<\/b><span style=\"font-weight: 400;\"> \u062a\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 <\/span><b>50%<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0645\u0639 \u0630\u0644\u0643 \u064a\u0631\u0643\u0651\u0632 \u0643\u062b\u064a\u0631\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629. \u062a\u062a\u062c\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0625\u0644\u0649 <\/span><b>\u0631\u0628\u0637 \u0623\u0642\u0648\u0649<\/b><span style=\"font-weight: 400;\"> \u0628\u064a\u0646 \u0641\u0631\u0642 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a\u060c \u0628\u062d\u064a\u062b \u064a\u064f\u0628\u0646\u0649 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0639\u0644\u0649 <\/span><b>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0623\u0637\u0631 \u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u0644\u062a\u062c\u0631\u064a\u0628<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u064f\u0646\u0638\u0651\u0645 <\/span><b>\u0623\u0637\u0631 \u0627\u0644\u062a\u062c\u0631\u064a\u0628<\/b><span style=\"font-weight: 400;\"> \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u064a\u0629 \u0648\u0635\u064a\u063a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u0623\u0646\u062c\u062d \u0627\u0644\u0623\u0637\u0631 \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 <\/span><b>\u0642\u064a\u0627\u0633\u0627\u062a \u0643\u0645\u064a\u0629<\/b><span style=\"font-weight: 400;\"> (\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u060c \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u0641\u0627\u0639\u0644) \u0648<\/span><b>\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0646\u0648\u0639\u064a\u0629<\/b><span style=\"font-weight: 400;\"> (\u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u062a\u0630\u0643\u0651\u0631 \u0627\u0644\u0631\u0633\u0627\u0644\u0629). \u0648\u062a\u064f\u062d\u0633\u0651\u0646 <\/span><b>\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0627\u062f\u0629 \u0628\u0646\u0633\u0628\u0629 <\/span><b>15\u201320%<\/b><span style=\"font-weight: 400;\"> \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/span><\/p><p><b>\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0645\u0639 \u062a\u0639\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0633\u064a\u0635\u0628\u062d <\/span><b>\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0639\u0627\u0628\u0631 \u0644\u0644\u0642\u0646\u0648\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629. \u0633\u062a\u062a\u0641\u0648\u0642 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0651\u0645 <\/span><b>\u0642\u062f\u0631\u0627\u062a \u0623\u0648\u0645\u0646\u064a-\u0634\u0627\u0646\u0644<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0639\u0628\u0631 <\/span><b>\u0627\u0644\u0639\u0631\u0636\u060c \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u060c CTV\u060c \u0627\u0644\u0635\u0648\u062a\u060c \u0648DOOH<\/b><span style=\"font-weight: 400;\">. \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u0646\u0633\u0651\u0642\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u062a\u062d\u0642\u0642 <\/span><b>\u0632\u064a\u0627\u062f\u0629 25\u201335% \u0641\u064a \u062a\u0630\u0643\u0651\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/b><span style=\"font-weight: 400;\"> \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0639\u0632\u0648\u0644.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%AE%D8%B5%D9%88%D8%B5%D9%8A%D8%A9_%D8%A7%D9%84%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA_%D9%88%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D9%87%D8%AF%D8%A7%D9%81\"><\/span><b>\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0633\u062a\u0644\u0639\u0628 <\/span><b>\u062a\u0637\u0648\u0651\u0631\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062f\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a. \u0648\u0645\u0639 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u0644\u0627\u0634\u064a <\/span><b>\u0643\u0648\u0643\u064a\u0632 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b<\/b><span style=\"font-weight: 400;\">\u060c \u062a\u0637\u0648\u0651\u0631 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u062d\u0644\u0648\u0644 \u0647\u0648\u064a\u0629 \u0628\u062f\u064a\u0644\u0629 <\/span><b>\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/b><span style=\"font-weight: 400;\">. \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0639\u062f\u064b\u0627:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0642\u062f\u0651\u0645 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a<\/b><span style=\"font-weight: 400;\">\u060c<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a (Cohorts)<\/b><span style=\"font-weight: 400;\">\u060c<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0627\u0644\u0645\u0648\u062b\u0651\u0642\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><b>\u062a\u0642\u0646\u064a\u0627\u062a \u0635\u0648\u0646 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0623\u0635\u0628\u062d\u062a \u0641\u064a \u0635\u064f\u0644\u0628 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a: <\/span><b>\u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0636\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0627\u0644\u0627\u062a\u062d\u0627\u062f\u064a<\/b><span style=\"font-weight: 400;\">\u060c \u0648<\/span><b>\u0627\u0644\u062d\u0648\u0633\u0628\u0629 \u0627\u0644\u0622\u0645\u0646\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0637\u0631\u0627\u0641<\/b><span style=\"font-weight: 400;\">\u2014\u062a\u0645\u0643\u0651\u0646 \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0641\u0639\u0651\u0627\u0644 \u062f\u0648\u0646 \u0643\u0634\u0641 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0641\u0631\u0627\u062f. \u0631\u063a\u0645 <\/span><b>\u062a\u0639\u0642\u064a\u062f\u0647\u0627 \u0627\u0644\u062d\u0627\u0633\u0648\u0628\u064a<\/b><span style=\"font-weight: 400;\">\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u062a\u0633\u0645\u062d \u0628\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0645\u0639 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0648\u0628\u062d\u0644\u0648\u0644 2026\u060c \u0646\u062a\u0648\u0642\u0651\u0639 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a <\/span><b>\u0643\u0633\u0650\u0645\u0629 \u0642\u064a\u0627\u0633\u064a\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u062a\u0635\u0627\u0639\u062f \u0642\u064a\u0645\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u0633\u062a\u063a\u062f\u0648 <\/span><b>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644<\/b><span style=\"font-weight: 400;\"> \u0623\u0643\u062b\u0631 \u0642\u064a\u0645\u0629. \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0633\u062a\u0645\u0644\u0643 <\/span><b>\u0623\u0641\u0636\u0644\u064a\u0629 \u0648\u0627\u0636\u062d\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0627 \u064a\u0639\u0632\u0651\u0632 \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u0639 <\/span><b>\u0645\u0646\u0635\u0651\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0633\u064a \u062f\u064a \u0628\u064a)<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0641\u0639\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0645\u0639 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%AD%D9%84%D9%88%D9%84_%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA_%D8%AA%D8%B9%D8%A7%D9%88%D9%86%D9%8A%D8%A9\"><\/span><b>\u062d\u0644\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0639\u0627\u0648\u0646\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><b>\u063a\u0631\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0622\u0645\u0646\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u062b\u0644 \u062a\u0637\u0648\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0627 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641. \u062a\u062a\u064a\u062d \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0648\u0627\u0644\u0646\u0627\u0634\u0631\u064a\u0646 <\/span><b>\u0645\u0637\u0627\u0628\u0642\u0629 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0648\u0646 \u0643\u0634\u0641 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629<\/b><span style=\"font-weight: 400;\">. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u062a\u0627\u062c\u0631 \u062a\u062c\u0632\u0626\u0629 \u0648\u0646\u0627\u0634\u0631 <\/span><b>\u0645\u0637\u0627\u0628\u0642\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0647\u0645\u0627<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u062f\u0627\u062e\u0644\u060c \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 <\/span><b>\u062f\u0648\u0646<\/b><span style=\"font-weight: 400;\"> \u0623\u0646 \u064a\u0637\u0651\u0644\u0639 \u0623\u064a \u0645\u0646\u0647\u0645\u0627 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0622\u062e\u0631 \u0627\u0644\u062e\u0627\u0645.<\/span><\/p><p><b>\u062d\u0644\u0648\u0644 \u0647\u0648\u064a\u0629 \u0628\u062f\u064a\u0644\u0629<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u062a\u064f\u0638\u0647\u0631 \u0643\u064a\u0641\u064a\u0629 \u062a\u0643\u064a\u0651\u0641 \u0627\u0644\u0642\u0637\u0627\u0639 \u0645\u0639 \u062a\u0644\u0627\u0634\u064a \u0627\u0644\u0643\u0648\u0643\u064a\u0632. <\/span><b>\u064a\u0648\u0646\u0627\u064a\u0641\u0627\u064a\u062f \u0622\u064a \u062f\u064a 2.0 (Unified ID 2.0)<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>\u0644\u0627\u064a\u0641 \u0631\u0627\u0645\u0628 \u0625\u064a\u0647 \u062a\u064a \u0625\u0633 (LiveRamp ATS)<\/b><span style=\"font-weight: 400;\"> \u064a\u0643\u062a\u0633\u0628\u0627\u0646 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0645\u062a\u0632\u0627\u064a\u062f\u064b\u0627\u060c \u0645\u0639\u062a\u0645\u062f\u064a\u0652\u0646 \u0639\u0644\u0649 <\/span><b>\u0645\u0639\u0631\u0651\u0641\u0627\u062a \u062d\u062a\u0645\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0645\u062b\u0644 <\/span><b>\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0645\u064f\u062c\u0632\u0623\u0629 (Hashed)<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0645\u0639 <\/span><b>\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u062a\u062d\u0643\u0651\u0645 \u0623\u0639\u0644\u0649 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><b>\u0646\u0647\u0636\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0628\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0644\u063a\u0629<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a \u0627\u0644\u062d\u062f\u064a\u062b <\/span><b>\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0641\u0647\u0645 <\/span><b>\u0627\u0644\u0645\u0634\u0627\u0639\u0631\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639\u060c \u0648\u0627\u0644\u0643\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0627 \u064a\u062a\u064a\u062d \u062f\u0642\u0629 \u0644\u0627\u0641\u062a\u0629 <\/span><b>\u062f\u0648\u0646<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0647\u0648\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0648\u062a\u0634\u064a\u0631 \u0628\u0639\u0636 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 <\/span><b>\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0633\u064a\u0627\u0642\u064a \u0627\u0644\u0645\u062a\u0642\u062f\u0645<\/b><span style=\"font-weight: 400;\"> \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c <\/span><b>\u0645\u0645\u0627\u062b\u0644\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0641\u064a \u0623\u0647\u062f\u0627\u0641 \u0645\u0639\u064a\u0651\u0646\u0629.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%B7%D8%B1%D9%8A%D9%82_%D8%A5%D9%84%D9%89_%D8%A7%D9%84%D8%A3%D9%85%D8%A7%D9%85\"><\/span><b>\u0627\u0644\u0637\u0631\u064a\u0642 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0644\u0646 \u062a\u064f\u062d\u062f\u0651\u062f \u0627\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0629 \u0639\u0634\u0631 \u0627\u0644\u0645\u0642\u0628\u0644\u0629 \u0628\u0644\u062d\u0638\u0629 \u201c\u0642\u0637\u0639 \u0643\u0648\u0643\u064a\u0632\u201d \u0648\u0627\u062d\u062f\u0629\u060c \u0628\u0644 \u0628\u0640<\/span><b>\u062e\u0635\u0648\u0635\u064a\u0629 \u062a\u062f\u0631\u064a\u062c\u064a\u0629<\/b><span style=\"font-weight: 400;\"> (\u0647\u0648\u064a\u0627\u062a \u0628\u0645\u0648\u0627\u0641\u0642\u0629 \u0648\u063a\u0631\u0641 \u0628\u064a\u0627\u0646\u0627\u062a)\u060c \u0648<\/span><b>\u0634\u0641\u0627\u0641\u064a\u0629 \u0645\u0648\u062b\u0648\u0642\u0629<\/b><span style=\"font-weight: 400;\"> (<\/span><b>\u0628\u0627\u064a\u064a\u0631\u0632 \u062f\u0648\u062a \u062c\u064a\u0633\u0648\u0646 (buyers.json)<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u062f\u064a\u0645\u0627\u0646\u062f \u062a\u0634\u064a\u0646 (DemandChain)<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0627\u0646\u0636\u0628\u0627\u0637 \u0625\u0633 \u0628\u064a \u0623\u0648 (SPO)<\/b><span style=\"font-weight: 400;\">)\u060c \u0648<\/span><b>\u0630\u0643\u0627\u0621 \u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0648\u062b\u0648\u0642<\/b><span style=\"font-weight: 400;\"> (\u062d\u0648\u0643\u0645\u0629 \u062a\u0641\u0633\u064a\u0631\u064a\u0629\u060c \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u062c\u0648\u062f\u0629 \u0645\u062f\u0645\u062c\u0629 \u0641\u064a \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629). \u0633\u064a\u062a\u0648\u0633\u0639 <\/span><b>\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/b><span style=\"font-weight: 400;\"> \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648<\/span><b>CTV<\/b><span style=\"font-weight: 400;\">\u061b \u0648\u0633\u064a\u0635\u0628\u062d <\/span><b>DOOH<\/b><span style=\"font-weight: 400;\"> \u0628\u0646\u062f\u064b\u0627 \u0631\u0642\u0645\u064a\u064b\u0627 \u0642\u064a\u0627\u0633\u064a\u064b\u0627\u061b \u0648\u0633\u062a\u062a\u0641\u0648\u0651\u0642 <\/span><b>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 + \u0627\u0644\u0631\u0641\u0639 \u0627\u0644\u0633\u0628\u0628\u064a<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 <\/span><b>CTR<\/b><span style=\"font-weight: 400;\"> \u0643\u0646\u062c\u0648\u0645 \u0642\u064a\u0627\u0633 \u0631\u0626\u064a\u0633\u064a\u0629. <\/span><i><span style=\"font-weight: 400;\">(\u0627\u0644\u0645\u0635\u0627\u062f\u0631: \u0625\u064a \u0645\u0627\u0631\u0643\u064a\u062a\u0631\u060c \u0628\u064a\u0632\u0646\u0633 \u0623\u0648\u0641 \u0622\u0628\u0633\u060c \u0622\u064a \u0625\u064a\u0647 \u0628\u064a \u062a\u064a\u0643 \u0644\u0627\u0628)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0641\u0631\u0642 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0641\u064a <\/span><b>\u0627\u0644\u062e\u0644\u064a\u062c\/\u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637<\/b><span style=\"font-weight: 400;\">\u060c \u062a\u062a\u0641\u0648\u0651\u0642 \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0632\u062c <\/span><b>\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0645\u0639 <\/span><b>\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062d\u0644\u064a<\/b><span style=\"font-weight: 400;\"> \u0648\u062f\u0642\u0629 \u0627\u0644\u0644\u063a\u0629\/\u0627\u0644\u0633\u064a\u0627\u0642\u060c \u0648\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u062b\u0642\u0627\u0641\u064a\u064b\u0627\u060c \u0648<\/span><b>\u0630\u0643\u0627\u0621 \u0645\u0648\u0642\u0639 \u0642\u0648\u064a<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u0642\u064a\u0642 <\/span><b>\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631<\/b><span style=\"font-weight: 400;\">. \u0647\u0646\u0627 \u0635\u064f\u0645\u0645\u062a <\/span><b>\u0625\u0643\u0633\u0644\u064a\u062a<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0628\u062f\u0639: <\/span><b>\u062a\u0648\u0631\u064a\u062f \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0634\u0631\u0627\u0643\u0627\u062a \u062a\u062d\u0642\u0642\u060c \u062c\u0645\u0627\u0647\u064a\u0631 \u064a\u0642\u0648\u062f\u0647\u0627 \u0623\u0648\u0644\u0628\u064a\u0646\u063a\u0632\u060c \u062a\u0633\u0639\u064a\u0631 \u0639\u0645\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629\u060c \u0648\u0644\u0648\u062d\u0627\u062a \u062a\u062c\u0639\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u062f\u064a\u0647\u064a\u064b\u0627<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AE%D8%A7%D8%AA%D9%85%D8%A9\"><\/span><b>\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">\u0639\u0627\u0644\u0645 \u0645\u0646\u0635\u0651\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a <\/span><b>\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0648\u0645\u062a\u062c\u062f\u062f \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631<\/b><span style=\"font-weight: 400;\">. \u0633\u062a\u064f\u0639\u064a\u062f \u0627\u062a\u062c\u0627\u0647\u0627\u062a 2025 \u06482026\u2014\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0625\u0644\u0649 <\/span><b>\u0639\u0627\u0644\u0645 \u0628\u0644\u0627 \u0643\u0648\u0643\u064a\u0632<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0635\u0639\u0648\u062f <\/span><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/b><span style=\"font-weight: 400;\"> \u0643\u0637\u0628\u0642\u0629 \u0630\u0643\u0627\u0621 \u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0648\u062a\u0642\u0627\u0631\u0628 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u062b\u0644 <\/span><b>CTV<\/b><span style=\"font-weight: 400;\"> \u0648<\/span><b>DOOH<\/b><span style=\"font-weight: 400;\">\u2014\u0635\u064a\u0627\u063a\u0629 \u0637\u0631\u0642 \u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0645\u0639 \u062c\u0645\u0627\u0647\u064a\u0631\u0647\u0645.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a \u0644\u064a\u0633 \u062a\u0642\u0646\u064a\u0629 \u0641\u062d\u0633\u0628\u061b \u0628\u0644 <\/span><b>\u0630\u0643\u0627\u0621 \u0648\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u062a\u0631\u0643\u064a\u0632 \u0645\u062a\u062c\u062f\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/b><span style=\"font-weight: 400;\">. \u062a\u0642\u0641 <\/span><b>\u0625\u0643\u0633\u0644\u064a\u062a \u0645\u0646 \u0645\u064a\u0645\u0648\u0628+<\/b><span style=\"font-weight: 400;\">\u2014\u0628\u0631\u0624\u0627\u0647\u0627 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0648\u062d\u0644\u0648\u0644\u0647\u0627 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u062b\u0644 <\/span><b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0643\u0627\u0646\u064a \u0648\u0627\u0644\u0628\u0644\u0648\u0643\u0634\u064a\u0646<\/b><span style=\"font-weight: 400;\">\u2014\u0641\u064a \u0637\u0644\u064a\u0639\u0629 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0651\u0644\u060c \u0645\u0648\u0641\u0631\u0629 <\/span><b>\u0645\u0633\u0627\u0631\u064b\u0627 \u0642\u0648\u064a\u064b\u0627 \u0648\u0645\u062a\u0627\u062d\u064b\u0627<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a <\/span><b>\u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0627\u0644\u062e\u0644\u064a\u062c<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u0645\u062d\u062a\u0631\u0641\u064b\u0627 \u0645\u062e\u0636\u0631\u0645\u064b\u0627 \u0641\u064a \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u0645\u0633\u0648\u0651\u0642\u064b\u0627 \u064a\u0628\u062f\u0623 \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u064a\u060c \u0641\u0642\u062f \u0642\u062f\u0651\u0645 \u0644\u0643 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 <\/span><b>\u0623\u0633\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d<\/b><span style=\"font-weight: 400;\">. <\/span><b>\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0622\u0646<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629. <\/span><b>\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0647\u0646\u0627<\/b><span style=\"font-weight: 400;\">\u2014\u0622\u0644\u064a\u060c \u0645\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0645\u0644\u064a\u0621 \u0628\u0627\u0644\u0641\u0631\u0635 \u0644\u0645\u0646 \u064a\u0633\u062a\u0639\u062f \u0644\u0627\u0642\u062a\u0646\u0627\u0635\u0647\u0627.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-f9be040 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"22699\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"f9be040\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28b5019 elementor-widget elementor-widget-heading\" data-id=\"28b5019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"%D8%A7%D8%AA%D8%AE%D8%B0_%D8%A7%D9%84%D8%AE%D8%B7%D9%88%D8%A9_%D8%A7%D9%84%D9%8A%D9%88%D9%85\"><\/span>\u0627\u062a\u062e\u0630 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u064a\u0648\u0645\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-0a4d754 e-grid e-con-full ae-bg-gallery-type-default e-con e-child\" data-eae-slider=\"17837\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"0a4d754\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8767dcb elementor-widget elementor-widget-button\" data-id=\"8767dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.memob.com\/ar\/%D9%85%D9%86%D8%B5%D8%A9-%D8%A7%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9-%D9%85%D8%A8%D8%B1%D9%85%D8%AC%D8%A9-%D8%A7%D9%83%D8%B3%D9%8A%D9%84%D8%A7%D9%8A%D8%AA\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u0627\u062d\u062c\u0632 \u0639\u0631\u0636\u064b\u0627 \u062a\u062c\u0631\u064a\u0628\u064a\u064b\u0627 \u0644\u0645\u0646\u0635\u0651\u0629 \u0625\u0643\u0633\u0644\u064a\u062a \u0627\u0644\u064a\u0648\u0645<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42433bb elementor-widget elementor-widget-button\" data-id=\"42433bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.memob.com\/ar\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u062d\u062f\u0651\u0650\u062f \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0641\u0631\u062f\u064a\u0629<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider has_ae_slider elementor-element elementor-element-4b41091 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-eae-slider=\"90191\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"4b41091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe7891f elementor-widget elementor-widget-text-editor\" data-id=\"fe7891f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D9%84%D8%AD%D9%82_%D9%85%D8%B5%D8%A7%D8%AF%D8%B1_%D8%A7%D9%84%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D9%85%D8%B1%D8%A7%D8%AC%D8%B9_%D8%A7%D9%84%D9%85%D9%88%D8%AB%D9%88%D9%82%D8%A9\"><\/span><strong>\u0627\u0644\u0645\u0644\u062d\u0642: \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><ul><li><p>\u201cHow DSPs Are Changing Programmatic Advertising | Martech Edge,\u201d <strong>Martech Edge<\/strong>,<br \/><a href=\"https:\/\/martechedge.com\/featured-articles\/how-dsps-are-changing-programmatic-advertising\">https:\/\/martechedge.com\/featured-articles\/how-dsps-are-changing-programmatic-advertising<\/a><\/p><\/li><li><p>\u201cTop Demand-Side Platforms (2025),\u201d <strong>Business of Apps<\/strong>, 29 \u0623\u063a\u0633\u0637\u0633 2025\u060c<br \/><a href=\"https:\/\/www.businessofapps.com\/ads\/mobile-dsp\/\">https:\/\/www.businessofapps.com\/ads\/mobile-dsp\/<\/a><\/p><\/li><li><p>\u201c2025 Programmatic Advertising Trends: Automation, AI, and the Future of Media Buying,\u201d <strong>Bannerflow<\/strong>, 7 \u0641\u0628\u0631\u0627\u064a\u0631 2025\u060c<br \/><a href=\"https:\/\/www.bannerflow.com\/blog\/programmatic-advertising-trends\">https:\/\/www.bannerflow.com\/blog\/programmatic-advertising-trends<\/a><\/p><\/li><li><p>\u201cMiddle East and Africa Programmatic Advertising Market \u2013 Size, Growth &amp; Industry Report 2030,\u201d <strong>Mordor Intelligence<\/strong>, 12 \u0645\u0627\u064a\u0648 2025\u060c<br \/><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/middle-east-and-africa-programmatic-advertising-market\">https:\/\/www.mordorintelligence.com\/industry-reports\/middle-east-and-africa-programmatic-advertising-market<\/a><\/p><\/li><li><p>\u201cGCC Out-of-Home (OOH) Advertising Market Size | 2033,\u201d <strong>IMARC Group<\/strong>, 30 \u062f\u064a\u0633\u0645\u0628\u0631 2024\u060c<br \/><a href=\"https:\/\/www.imarcgroup.com\/gcc-out-of-home-advertising-market\">https:\/\/www.imarcgroup.com\/gcc-out-of-home-advertising-market<\/a><\/p><\/li><li><p>\u201cAd Fraud Trends 2025: Key Threats and How to Combat Them,\u201d <strong>Spider AF<\/strong>, 14 \u0623\u063a\u0633\u0637\u0633 2025\u060c<br \/><a href=\"https:\/\/spideraf.com\/articles\/ad-fraud-trends-2025-key-threats-and-how-to-combat-them\">https:\/\/spideraf.com\/articles\/ad-fraud-trends-2025-key-threats-and-how-to-combat-them<\/a><\/p><\/li><li><p>\u201cExplained: Importance of brand safety in digital advertising,\u201d <strong>Storyboard18<\/strong>, 11 \u0623\u063a\u0633\u0637\u0633 2025\u060c<br \/><a href=\"https:\/\/www.storyboard18.com\/how-it-works\/explained-importance-of-brand-safety-in-digital-advertising-67331.htm\">https:\/\/www.storyboard18.com\/how-it-works\/explained-importance-of-brand-safety-in-digital-advertising-67331.htm<\/a><\/p><\/li><li><p>\u201cGenerative AI in DSPs: Balancing Innovation with User-Centric Development,\u201d <strong>Yahoo Inc.<\/strong>, 23 \u064a\u0646\u0627\u064a\u0631 2025\u060c<br \/><a href=\"https:\/\/www.yahooinc.com\/blog\/generative-ai-in-dsps-balancing-innovation-with-user-centric-development\">https:\/\/www.yahooinc.com\/blog\/generative-ai-in-dsps-balancing-innovation-with-user-centric-development<\/a><\/p><\/li><li><p>\u201cExcelate \u2013 The DSP That Drives ROI for Advertisers in 2025,\u201d <strong>MEmob<\/strong>,<br \/><a href=\"https:\/\/www.memob.com\/blog\/excelate-the-dsp-that-drives-roi-for-advertisers-in-2025\/\">https:\/\/www.memob.com\/blog\/excelate-the-dsp-that-drives-roi-for-advertisers-in-2025\/<\/a><\/p><\/li><li><p>\u201cCase Studies | MEmob+ Data Intelligence Company,\u201d <strong>MEmob<\/strong>,<br \/><a href=\"https:\/\/www.memob.com\/case-studies\/\">https:\/\/www.memob.com\/case-studies\/<\/a><\/p><\/li><li><p>\u201cData-driven marketing platform MEmob+ welcomes Near as new investor,\u201d <strong>Campaign Middle East<\/strong>, 28 \u0623\u0643\u062a\u0648\u0628\u0631 2021\u060c<br \/><a href=\"https:\/\/campaignme.com\/data-driven-marketing-platform-memob-welcomes-near-as-new-investor\/\">https:\/\/campaignme.com\/data-driven-marketing-platform-memob-welcomes-near-as-new-investor\/<\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u0642\u062f\u0651\u0645\u0629: \u062b\u0648\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0639 \u0623\u0646\u0651 \u0645\u0646\u0635\u0651\u0629 \u062c\u0627\u0646\u0628 \u0627\u0644\u0637\u0644\u0628 (\u062f\u064a \u0625\u0633 \u0628\u064a) \u0647\u064a \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u062d\u062f\u064a\u062b \u0648\u0627\u0644\u0641\u0639\u0651\u0627\u0644\u060c \u0641\u0625\u0646 %73 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0627 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0641\u062a\u064f\u0647\u062f\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0627\u0644. \u0647\u0630\u0627 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0642\u0635\u0648\u0631 \u0641\u064a \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u061b \u0628\u0644 \u0645\u0627\u0644 \u064a\u0636\u064a\u0639 \u062d\u0631\u0641\u064a\u064b\u0627. \u0648\u0645\u0639 \u0643\u0648\u0646 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u00ab\u0627\u0644\u0639\u0645\u0644\u0629\u00bb \u0627\u0644\u0623\u062b\u0645\u0646\u060c \u0635\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0639\u0628\u0629\u064b \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0631\u0647\u0627\u0646\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0635\u0627\u062a \u0627\u0644\u0634\u0628\u0643\u0627\u062a [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":28340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[164,162],"tags":[],"class_list":["post-28335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-164","category-162"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u0648\u0651\u0642 \u0625\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0637\u0644\u0628 DSPs: \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0628\u0631\u0645\u062c\u064a \u0627\u0644\u062e\u0627\u0644\u064a \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644<\/title>\n<meta name=\"description\" content=\"\u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u062a\u0645\u0643\u0651\u0646 \u0645\u0646\u0635\u0629 Excelate \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0623\u062a\u0645\u062a\u0629 \u0634\u0631\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u062f\u0642\u0629 \u0644\u062d\u0638\u064a\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0639\u0628\u0631 \u0623\u0633\u0648\u0627\u0642 \u062f\u0648\u0644 \u0645\u062c\u0644\u0633 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u062e\u0644\u064a\u062c\u064a (GCC)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u062f\u0642\u0629 \u0644\u062d\u0638\u064a\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0639\u0628\u0631 \u0623\u0633\u0648\u0627\u0642 \u062f\u0648\u0644 \u0645\u062c\u0644\u0633 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u062e\u0644\u064a\u062c\u064a (GCC)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.memob.com\/ar\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A5%D9%83%D8%B3%D9%84%D9%8A%D8%AA-%D9%84%D9%85%D9%86%D8%B5%D8%A7%D8%AA-%D8%A7%D9%84%D8%B7%D9%84%D8%A8-%D9%88%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A7%D9%84%D8%A8%D8%B1%D9%85%D8%AC%D9%8A\/\" \/>\n<meta property=\"og:site_name\" content=\"MEmob\" \/>\n<meta property=\"article:publisher\" 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