McDonald’s gets tasty results from fresh geo-farmed data
The Ask: During the country’s curfew to contain the pandemic, McDonald’s RICC, the chain’s franchisee in the Northern, Eastern and Central regions of Saudi Arabia, wanted to stimulate its in-store traffic, particularly drive-through. The task was to engage with the people still driving around. The Answer: MEmob+ deployed geo-fences around the chain’ stores and their […]
IKEA part sale: right time, right place, right message
The Ask: To boost its in-store traffic for its part sale, IKEA UAE briefed MEmob+ with a five-week digital campaign targeting their stores’ respective catchment areas in Dubai, Abu Dhabi and Al Ain. The Answer: MEmob+ created tight geo-fences around IKEA’s four UAE stores, their respective catchment areas and competitor stores to capture the UDIDs […]
